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7 Tips for Better Messenger Marketing

Lorenzo Gutierrez

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Photo by Dominika Roseclay from Pexels
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Brands have started to switch to messenger marketing since it has a more personal touch in comparison to email marketing. According to an article on WordStream messenger marketing has 80% open rates, 60% clickthrough rates, and super high conversion rates. By employing this new marketing technique, you get a chance to build brand awareness and advertise your products and services to millions of users.

In this post I list 7 tips for better messenger marketing you ought to try.

  1. Chat-bot customization as per your customers’ demand

To make your messenger marketing more interactive it is essential to use a chatbot which will provide more user-centric services. Before customizing the chatbot, it is best that you keep feedback of your customers in mind. This information will give you a chance to generate more personalized and smarter notifications.

  1. Organize more live events

When you engage directly with your customers in several live events then messenger marketing will become more useful. Through a live event platform, you get to acquire useful information throughout the event and your brand will get a chance to get more engagement at a personal level with your customers. Getting live more often with your customers will help you gain their confidence and familiarize them with your brand.

  1. Place the right person responsible for messages

It is essential to place the right person in charge of receiving the messages, especially one who has enough knowledge about the workings of the messenger, thus they provide you a great deal of help in creating customer loyalty. Look for personal who have a soft skill set or content writers who can create exceptionally great content for user interaction.

  1. Make the conversation personal

It is beneficial to engage with your customer in real-time conversation as it makes them more confident about your company. When you converse with your customer about their questions or concerns in a product or service gives them get a great experience. Contrary to this, do not indulge in too friendly or personal conversations which include asking your customers to buy a product which they don’t like to.

  1. Make your team aware of the marketing terminology

To get exceptional success in the field of messenger marketing, you are supposed to make every member of your team aware of the goals and vision of this technique. For a company, big or small, it is essential to organize a staff meeting regularly which aligns customers and vision of the messenger marketing program.

  1. An exceptional way for event reminders

To make the process of messenger marketing more interactive, use the functionality of the chatbot to give a reminder to people so that they can attend a live meeting or event. Unlike email marketing, your customers will get to acknowledge the news as soon as they log into their Facebook page. The process also offers you an opportunity to showcase the message attractively. In comparison to email this process will ultimately make your live event more successful as you get more prospective customers attending.

  1. Use a lingo which your customers can understand

While using a bot for messenger marketing, you should be clear about the use of syntax and jargons. If you are trying to sell clothing products for the young generation then make your bot converse with them in the style which they prefer. Your bot should user-friendly and trendy tonality since it will offer you a chance to make a first impression on the mind of your customers. To connect with more customers, it is best to make the tone of your bot easy to understand.

 

By Lorenzo Gutierrez

Hi everyone I’m Lorenzo a digital marketing consultant and entrepreneur. I have been in the SEO and digital marketing industry since 2008. In that time I have generated millions in revenue for my clients in very competitive industries such as b2b, healthcare and legal. Additionally I am an author for over 30+ industry leading websites on business and marketing. As far as my education I am a Google certified partner meaning that I’ve passed a series of tests that demonstrates my knowledge to use Google products. I have a masters in business (MBA) in Strategy & Management from Western Governors University which gives me the business development mindset. I look forward to working with you!

Artificial Intelligence

The Use of Artificial Intelligence by Startups and SMEs panel discussion moderated by Dr. Robert Skalina (WH Partners) at TCE2019 Prague

Zoltán Tűndik

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Leading law expert and tech compliance advisor to moderate the AI-related panel discussion at PICANTE TECH Conference Europe 2019.

 

The future is almost here and there are more and more talks about AI being a key part of our daily life. But, it seems we are not quite there yet as most of the services that are available are not the real independent AI which is feared by many doomsday preachers.

At PICANTE TECH Conference Europe (TCE2019), which will take place in Prague on the 3rd of September at Vienna House Andel’s Prague, we have put together an artificial intelligence-related panel discussion which will highlight some of the most recent topics that are discussed in the sphere and can benefit many in the upcoming period.

The panel discussion will be joined by Andjela Todorovic (Software Engineering Intern at Cubic Corporation), Jiří Třečák (CEO at Supernova), Aleksander Kijek (Chief Product Officer at Nethone) and last but not least, Vojtech Chloupek (Partner at Bird & Bird).

The futuristic thinking panel discussion will be moderated by Dr. Robert Skalina, Senior Advisor at WH Partners.

REGISTER HERE to secure your seat!

About Dr. Robert Skalina

Robert Skalina is a Czech Advocate as well as a Registered European Lawyer in Malta. He is based in Prague and works in Malta regularly.

He is financial services and corporate lawyer and provides advice to a wide range of investment managers, advisors and funds, including private equity and hedge funds. Robert also regularly advises clients in the gaming/gambling industries and has vast experience in the area of mergers and acquisitions and complex cross border transactions.

Robert has previously held the position of head of legal of a London based investment advisor active throughout the EMEA region. Prior to that, he served as legal counsel for the largest retail bank in the Czech Republic.

Robert graduated with an LLM cum laude from the London School of Economics. He holds a Master of Laws degree from the Charles University in Prague. He provides advice in English, Czech and Slovak.

PICANTE Tech Conference Europe is designed to bring both people and knowledge together and provides the excellent ecosystem of networking and learning opportunities without interruptions with emphasis on comfort and communication. After learning from genuine world-class experts and wayseers, meeting achievers shaping the B2B ecosystem, all attendees will get the chance to grab a drink and relax while networking at the evening social gathering.

REGISTER HERE or BROWSE THE AGENDA/PROGRAM!

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Fintech

The Rise of Fintech in Europe (panel discussion) will be moderated by Simon McDermott (TECH.eu) at TCE2019 Prague

Zoltán Tűndik

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TECH.eu’s Business Development Director to take on the role of moderator for the Fintech-related panel discussion at PICANTE TECH Conference Europe 2019.

 

As mentioned in earlier press releases and news pieces, Fintech has been and is among the key trending subjects in Europe and also worldwide when it comes to technological developments.

There have been several Fintech unicorns coming out from Europe and these come under the form of TransferWise, Revolut, Monzo and Klarna.

The global Fintech investments have peaked at 35.16 billion EUR in 2018 and it is predicted that in 2019 the number will keep growing.

At PICANTE TECH Conference Europe (TCE2019), which will take place in Prague on the 3rd of September at Vienna House Andel’s Prague, we have put together a mega panel of experts which consists of experts in the field of Fintech.

The panel discussion will be joined by Jean Paul Fabri, Managing Director of ARQ Economic & Business Intelligence, Jakub Hytka, Senior Manager at EY, Andrei Cosma, Senior Associate at Simion & Baciu and Petr Ložek, Head of CEE Technology Consulting at PwC.

Such a seeded panel discussion needs a bright mind in order to work, and this is why we have invited Simon McDermott, Business Development Director at TECH.eu, to moderate the panel.

REGISTER HERE to secure your seat!

About Simon McDermott

Simon’s career as a business developer began with tech monsters Cisco Systems and then Intel Corp. Later, Simon co-founded Attentio, a pioneer in social media analytics and ever since than have worked with software start-ups and scale-ups helping them define go-to-market strategies and executing on that.

With tech.eu, Simon moderates panels, takes on the role of master of ceremonies at fireside chats for major technology events and explain their value proposition to corporate clients.

PICANTE Tech Conference Europe is designed to bring both people and knowledge together and provides the excellent ecosystem of networking and learning opportunities without interruptions with emphasis on comfort and communication. After learning from genuine world-class experts and wayseers, meeting achievers shaping the B2B ecosystem, all attendees will get the chance to grab a drink and relax while networking at the evening social gathering.

REGISTER HERE or BROWSE THE AGENDA/PROGRAM!

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Artificial Intelligence

Artificial Solutions Wipes the Board with Four Podium Positions in Stevie 2019 International Business Awards Including Most Innovative Tech Company of the Year

Vlad Poptamas

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Photo source: aithority.com
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Artificial Solutions® (www.artificial-solutions.com), the leading specialist in enterprise-strength Conversational AI, announced today it has won awards in four Stevie® 2019 International Business Awards that were announced earlier today. The company was a Silver Stevie Winner in the prestigious Most Innovative Tech Company of the Year, Software Development Solution of the Year, and Artificial Intelligence/Machine Learning Solution of the Year. It was also a Bronze Stevie Winner in the IoT Analytics Solution category of the Awards.

The Stevie Awards are the world’s premier business awards. They were created in 2002 to honor and generate public recognition of the achievements and positive contributions of organizations and working professionals worldwide. In short order the Stevie has become one of the world’s most coveted prizes. The International Business Awards® (IBA) are open to all organizations worldwide: large and small, public and private, for-profit and non profit and attracted over 4000 entries.

“Recognition in any award is an honor. To win four International Stevies in four key tech-categories, including the highly contested Most Innovative Tech Company of the Year is amazing and a massive endorsement of the whole team at Artificial Solutions who have worked so hard to make Teneo an industry-leading solution,” comments Andy Peart, CMSO of Artificial Solutions.

Stevie Award winners were determined by the average scores of more than 250 executives worldwide who participated in the judging process from May through early August.

Most Innovative Tech Company of the Year recognizes overall achievement in product innovation. Artificial Solutions entry included the wide range of advanced enhancements made to Teneo in the last 12 months that has raised the bar for other conversational AI platforms. Judges commented that Teneo’s hybrid approach and broad support linguistic and lexical factors is truly impressive and that the company really streamlines the digital transformation journey using the sophisticated AI platform.

Teneo Developers, launched earlier this year, was honored for the best tool or resources for designing, creating or testing software applications. Judges for the Software Development Solution category commented that Visual UI platform to solve the problem of conversational UI is interesting. The problem being solved here could have very high returns.

Teneo’s revolutionary hybrid approach was awarded in the Artificial Intelligence/ Machine Learning category that recognizes solutions that enable computer-based systems to exhibit intelligent behavior in complex situations to solve problems, communicate with people, and perceive and interact with the physical world. Judges commented: Very impressed with how they combined classical ML with advanced NLP. Their use cases are great, and they managed to solve real and practical problems for companies.

The IoT Analytics Solution category recognized Teneo as one of the best applications for measuring and transforming Internet of Things (IoT) data into business intelligence. Judges commented that it showed Innovative use of cutting-edge technology and was a feature rich analytics solution while adhering data privacy laws.

The International Business Awards are the world’s premier business awards program. All individuals and organizations worldwide – public and private, for-profit and non-profit, large and small – are eligible to submit nominations. The 2019 IBAs received entries from organizations in 74 nations and territories.

Nicknamed the Stevies for the Greek word for “crowned,” the awards will be presented to winners at a gala awards banquet at the ANDAZ Hotel am Belvedere, Vienna, Austria on 19 October.

 

SOURCE Artificial Solutions International AB

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