Brands have started to switch to messenger marketing since it has a more personal touch in comparison to email marketing. According to an article on WordStream messenger marketing has 80% open rates, 60% clickthrough rates, and super high conversion rates. By employing this new marketing technique, you get a chance to build brand awareness and advertise your products and services to millions of users.
In this post I list 7 tips for better messenger marketing you ought to try.
- Chat-bot customization as per your customers’ demand
To make your messenger marketing more interactive it is essential to use a chatbot which will provide more user-centric services. Before customizing the chatbot, it is best that you keep feedback of your customers in mind. This information will give you a chance to generate more personalized and smarter notifications.
- Organize more live events
When you engage directly with your customers in several live events then messenger marketing will become more useful. Through a live event platform, you get to acquire useful information throughout the event and your brand will get a chance to get more engagement at a personal level with your customers. Getting live more often with your customers will help you gain their confidence and familiarize them with your brand.
- Place the right person responsible for messages
It is essential to place the right person in charge of receiving the messages, especially one who has enough knowledge about the workings of the messenger, thus they provide you a great deal of help in creating customer loyalty. Look for personal who have a soft skill set or content writers who can create exceptionally great content for user interaction.
- Make the conversation personal
It is beneficial to engage with your customer in real-time conversation as it makes them more confident about your company. When you converse with your customer about their questions or concerns in a product or service gives them get a great experience. Contrary to this, do not indulge in too friendly or personal conversations which include asking your customers to buy a product which they don’t like to.
- Make your team aware of the marketing terminology
To get exceptional success in the field of messenger marketing, you are supposed to make every member of your team aware of the goals and vision of this technique. For a company, big or small, it is essential to organize a staff meeting regularly which aligns customers and vision of the messenger marketing program.
- An exceptional way for event reminders
To make the process of messenger marketing more interactive, use the functionality of the chatbot to give a reminder to people so that they can attend a live meeting or event. Unlike email marketing, your customers will get to acknowledge the news as soon as they log into their Facebook page. The process also offers you an opportunity to showcase the message attractively. In comparison to email this process will ultimately make your live event more successful as you get more prospective customers attending.
- Use a lingo which your customers can understand
While using a bot for messenger marketing, you should be clear about the use of syntax and jargons. If you are trying to sell clothing products for the young generation then make your bot converse with them in the style which they prefer. Your bot should user-friendly and trendy tonality since it will offer you a chance to make a first impression on the mind of your customers. To connect with more customers, it is best to make the tone of your bot easy to understand.
Subscribe to PICANTE via Email
Follow us on Facebook
Subaru Chooses TomTom Navigation for All-New US Vehicles
Continuity Wraps Up a Strong 2019 with a Strategic Acquisition, the Launch of a New Product and Multiple New Client Signings
ZetaDisplay adapts its organization to increase scalability and growth
GridGain’s Strong Market Momentum Continued in 2019
Microchip Joins Responsible Business Alliance (RBA) – the Global Industry Coalition Dedicated to Corporate Social Responsibility
CDK Global to Announce Second Quarter Fiscal 2020 Financial Results on February 4, 2020
Phenom People Raises $30 Million in Series C Proving the HR Shift Towards AI-Powered Talent Experiences
NETSOL Technologies to Ring Nasdaq Closing Bell on Tuesday, January 21, 2020
Vouch uses Socotra’s cloud-based platform to launch insurance products tailored for high-growth startups
Timeout called on online negativity as mobile users are invited to #TextForHumanity
Design Intelligence Award 2020 Is Looking for the Most Outstanding Design
Join TOPs of gambling hangout: BET2020 proposes a unique offer!
Digital Securities Guru Thomas Carter on The Two Keys That Will Unlock Mass Adoption of Cryptocurrency/Blockchain in 2020
Rovio Entertainment Corporation: Repurchase of own shares on 9 January 2020
What Does Public Domain Day Mean for Book Readers?
Buying a Home – What Should You Look After?
Rovio Entertainment Corporation: Repurchase of own shares on 10 January 2020
ZEDRA to acquire BNP Paribas Singapore Trust Corporation Limited
Pharmaceutical Packaging Equipment Market Size Worth US$ 11.46 Bn By 2026
ROTH Capital Partners Bolsters its Healthcare Franchise with Key Hires
Follow our Tweets
Cannabis3 days ago
7 Things to Consider Before Buying Safe CBD Products
Augmented Reality (AR)5 days ago
Fluper Featured as the Best Android App Development Company By Crowd. Review
IT7 days ago
Jumei Announces Receipt of a Preliminary Non-Binding Proposal to Acquire the Company at $20.0 per ADS
Guest Articles4 days ago
Robo.cash doubles funding volumes in 2019
Business and Management5 days ago
The Law Offices of Frank R. Cruz Announces Investigation on Behalf of The RealReal, Inc. Investors (REAL)
IT5 days ago
MoneyGram and EbixCash Sign Exclusive Strategic Agreement to Expand Presence in India
IT5 days ago
Ameri Holdings to Merge with Jay Pharma Inc., Evidence-Based Cannabinoid Medicine & Wellness Company Focused on Cancer
Business and Management6 days ago
AWM Smart Shelf® Announces Partnership with OptiCrib Providing Technology for State-of-the Art Storeroom Management