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7 Tips for Better Messenger Marketing

Lorenzo Gutierrez

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Photo by Dominika Roseclay from Pexels
Reading Time: 2 minutes

Brands have started to switch to messenger marketing since it has a more personal touch in comparison to email marketing. According to an article on WordStream messenger marketing has 80% open rates, 60% clickthrough rates, and super high conversion rates. By employing this new marketing technique, you get a chance to build brand awareness and advertise your products and services to millions of users.

In this post I list 7 tips for better messenger marketing you ought to try.

  1. Chat-bot customization as per your customers’ demand

To make your messenger marketing more interactive it is essential to use a chatbot which will provide more user-centric services. Before customizing the chatbot, it is best that you keep feedback of your customers in mind. This information will give you a chance to generate more personalized and smarter notifications.

  1. Organize more live events

When you engage directly with your customers in several live events then messenger marketing will become more useful. Through a live event platform, you get to acquire useful information throughout the event and your brand will get a chance to get more engagement at a personal level with your customers. Getting live more often with your customers will help you gain their confidence and familiarize them with your brand.

  1. Place the right person responsible for messages

It is essential to place the right person in charge of receiving the messages, especially one who has enough knowledge about the workings of the messenger, thus they provide you a great deal of help in creating customer loyalty. Look for personal who have a soft skill set or content writers who can create exceptionally great content for user interaction.

  1. Make the conversation personal

It is beneficial to engage with your customer in real-time conversation as it makes them more confident about your company. When you converse with your customer about their questions or concerns in a product or service gives them get a great experience. Contrary to this, do not indulge in too friendly or personal conversations which include asking your customers to buy a product which they don’t like to.

  1. Make your team aware of the marketing terminology

To get exceptional success in the field of messenger marketing, you are supposed to make every member of your team aware of the goals and vision of this technique. For a company, big or small, it is essential to organize a staff meeting regularly which aligns customers and vision of the messenger marketing program.

  1. An exceptional way for event reminders

To make the process of messenger marketing more interactive, use the functionality of the chatbot to give a reminder to people so that they can attend a live meeting or event. Unlike email marketing, your customers will get to acknowledge the news as soon as they log into their Facebook page. The process also offers you an opportunity to showcase the message attractively. In comparison to email this process will ultimately make your live event more successful as you get more prospective customers attending.

  1. Use a lingo which your customers can understand

While using a bot for messenger marketing, you should be clear about the use of syntax and jargons. If you are trying to sell clothing products for the young generation then make your bot converse with them in the style which they prefer. Your bot should user-friendly and trendy tonality since it will offer you a chance to make a first impression on the mind of your customers. To connect with more customers, it is best to make the tone of your bot easy to understand.

 

By Lorenzo Gutierrez

Hi everyone I’m Lorenzo a digital marketing consultant and entrepreneur. I have been in the SEO and digital marketing industry since 2008. In that time I have generated millions in revenue for my clients in very competitive industries such as b2b, healthcare and legal. Additionally I am an author for over 30+ industry leading websites on business and marketing. As far as my education I am a Google certified partner meaning that I’ve passed a series of tests that demonstrates my knowledge to use Google products. I have a masters in business (MBA) in Strategy & Management from Western Governors University which gives me the business development mindset. I look forward to working with you!

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Agreement Signed with Global Aerospace Defence and Security Company

Vlad Poptamas

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Photo source: globalaviationaerospace.wordpress.com
Reading Time: 2 minutes

Crossword Cybersecurity Plc (AIM:CCS, “Crossword”, the “Company” or the “Group”), the technology commercialisation company focused solely on cyber security and risk, is pleased to announce that it has signed a Memorandum of Understanding (MoU) with Leonardo MW Ltd (“Leonardo”), a global high-tech Aerospace Defence and Security company.

Crossword is rapidly becoming a leading player in the provision of risk assurance systems. Rizikon Assurance allows organisations to assess, assure, visualise and, ultimately, control third party risk.

The cooperation between Crossword and Leonardo will enable Leonardo’s National Cyber Security Centre’s certified cyber consultancy to use Rizikon Assurance to enhance its leading risk assessment and risk management practice for customers throughout the world. Leonardo targets its cyber security offerings at Government, Defence and Critical National Infrastructure both in the UK and internationally. Supporting that offering with industry-leading tooling such as Rizikon Assurance, will further improve outcomes for customers.

The MoU states an intention to collaborate across multiple workstreams, including an agreement to bid for certain significant contracts across multiple industries throughout 2020, utilising Crossword’s flagship third party risk management solution Rizikon Assurance and Leonardo’s extensive expertise in integration, cyber and third-party assurance. A recent Ponemon Institute survey found that 56% of data breaches were caused by a third-party vendor and with this issue gaining in media and regulatory attention, it is critical that businesses understand their third-party risk and how to mitigate it. Crossword’s Rizikon Assurance and Leonardo’s cyber and supply chain assurance capability perfectly align to address this growing requirement.

The MoU also explores opportunities to partner to deliver technology commercialisation, focusing on cybersecurity research in UK universities and bringing cutting edge technology to market.

Jake Holloway, Crossword’s Business Development Director, said: “Having Leonardo as a partner will allow us to respond to much larger opportunities for our products like Rizikon Assurance. This is a big step in our development as a business.”

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ZTE showcases leading wireline products at BBWF 2019

Vlad Poptamas

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ZTE at Broadband World Forum 2019
Reading Time: 2 minutes

 

ZTE Corporation (0763.HK / 000063.SZ), a major international provider of telecommunications, enterprise and consumer technology solutions for Mobile Internet, is showcasing its latest achievements and practices in broadband access, home networking, optical transport, 5G transport and network automation at Broadband World Forum (BBWF) 2019 in Amsterdam, Netherlands.

As a No.2 global provider of fixed-network equipment, ZTE is committed to building high-quality wireline network products and solutions that deliver a superior experience and help operators upgrade their networks. At BBWF it will reveal the solutions that it has deployed for operators across the world.

In the broadband access field, ZTE’s innovative Combo PON solution enables smooth upgrades to 10G PON at a low cost. By using multi-shaping and new-generation Forward Error Correction (FEC), ZTE has improved the transmission distance of beyond-100G optical networks by 30%. In addition, ZTE has achieved the longest transmission distance for single-carrier 400G on China Mobile’s existing network.

ZTE’s 5G Flexhaul provides two types of network construction solutions and has been used in more than 30 commercial deployments and trials around the world.

ZTE is also innovating in Mobile Edge Computing (MEC). Its Light Cloud solution moves the access Content Delivery Network (CDN) to the Optical Line Terminal (OLT) to save uplink bandwidth and improve customer satisfaction with experience-sensitive broadband services. The solution has been commercially deployed by China Mobile in multiple provinces.

In the home networking sector, ZTE’s NetSphere multi-AP mesh Wi-Fi solution provides seamless gigabit coverage throughout the home, with millisecond-level roaming to ensure no user perception and no service interruption. In addition, ZTE’s AI-empowered transport network automation solution implements deployment, assurance and optimization to provide operators with full-lifecycle intelligent operation and management of transport networks.

Today, ZTE is continuing to serve operators worldwide with its extensive wireline product portfolio which covers fixed access, 5G transport and optical transport. In the fixed access sector, ZTE ranks second in market share. ZTE ranks No.1 in rolling 4Q market share growth of optical network products, and its access/metro/backbone network products also have the world’s fastest growth, according to the latest report of OVUM. Overall, ZTE has deployed more than 50 beyond-100G optical networks around the world.

ZTE is a provider of advanced telecommunications systems, mobile devices and enterprise technology solutions to consumers, carriers, companies and public sector customers. As part of ZTE’s strategy, the company is committed to providing customers with integrated end-to-end innovations to deliver excellence and value as the telecommunications and information technology sectors converge. Listed in the stock exchanges of Hong Kong and Shenzhen (H share stock code: 0763.HK / A share stock code: 000063.SZ), ZTE sells its products and services in more than 160 countries.

So far, ZTE has obtained 25 commercial 5G contracts in major markets such as Europe, Asia Pacific and MEA (Middle East and Africa). ZTE commits 10 per cent of its annual revenue to research and development and has leadership roles in international standard-setting organizations.

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Business

5 Tips For Efficient Business Management

Alexandru Marginean

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Photo by bruce mars from Pexels
Reading Time: 2 minutes
  1. Hire good professionals

Yes, we know this sounds like an obvious tip, but it isn’t. The job market has changed a lot, and skills are currently less valued than one’s qualities. This is because techniques can be learned, but personal characteristics are unlikely to change. For more information you can check at Zoe Talent Solutions.com

So, before you know if your business team knows everything about the area, make sure they are willing to learn constantly, receive positive feedback, and are emotionally stable.

If they can sell? Well, that can be taught.

  1. Have a clear sales strategy

Having the best sales team is not enough without a well-defined sales strategy. It is crucial that everyone knows where they are paddling, because if they do not, each will try to get to a different place and the company will not get anywhere.

  • For this, it is important that everyone be aware of some points:
  • business target audience;
  • company goals;
  • commissions and bonuses for results.
  1. Empower Your Business Management Team

Generally, business managers encourage their team to take sales training and courses. In fact, it is essential that those who work in the area are always improving their techniques.

However, notions of organization, management and discipline can make a big difference in the performance of your collaborators. Therefore, encourage the search for this knowledge.

  1. Encourage information sharing

We often find that a sales team is disunited through individual pursuit of goals and commissions. But a good manager must know how to maintain healthy competition while encouraging group work.

Thus, it is important to suggest sharing information among the team so that everyone can help each other and thus bring better results to the company.

Keeping this door open makes communication much better and employees feel comfortable criticizing or suggesting sales strategies, increasing not only the results but also the engagement.

  1. Create a sense of business ownership

If you want to have really significant results in your sales, create a sense of business ownership with your team. Employees should embrace the company as their own. But, this is not only done with motivation training.

Ideally, those who achieve the best results can somehow be rewarded with a share of the profits or have a different career path, for example. This way, she will feel “partner” with the company and not just an employee.

Efficient business management is not one that sets goals, but makes the team understand the importance of achieving those goals. And this happens when people accept their skills and understand that they are not just sales tools, but a fundamental part of business success.

Check out the Infographic Here

 

About the author: I am Adam from Zoe Talent Solutions and I am working under the team content writer. The fact is that I create online courses related. Our entire team is very passionate about Management Skills and we always strive to offer you professional, comprehensive info about any Business Management Skills. I encourage readers to share their ideas and tips too.

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