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The Beginners Guide to Instagram Influencer Marketing

Lorenzo Gutierrez

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You might’ve heard about the marketing strategy called Instagram influencer marketing. According to the Digital Marketing Institute influencers are trusted by millions of consumers, and marketers are paying attention. It turns out 86% of them used influencer marketing since last year, and budgets for influencer marketing are skyrocketing. Influencer marketing is a great way to drive more targeted traffic to your website. 

Instagram influencer marketing is especially popular with Shopify stores or at least it’s the method that drop shippers use to generate traffic and sales. So, if you are running an online store this might be your solution. You want to use a reliable and consistent strategy which is going to help your business grow.

How does Instagram influencer marketing work? 

Basically, you find an Instagram account with quite a bit of followers and then pay the influencer for a sponsored post or a story. Also, if you really don’t want to spend a lot of money you can take advantage of the sponsored stories. They might not get the same results compared to the sponsored posts but it’s an option to consider.

What is the best Instagram influencer strategy?

As we said earlier, you want to find an account with a reasonable amount of followers but you want to make sure that these followers are organic and are engaging with the content on the page. It’s also really important that the account is in the niche of your business. I work as a digital marketing consultant and the influencers that I like to work with are micro-influencers because they provide the best ROI for my clients. 


Let’s say you are running a Shopify store and you are selling lion jewelry. Then you would find a page that’s inspired by lions that way you can make the most out of the promotion.

How to reach out to Instagram influencers for a promotional post?

Now that you’ve done everything it’s time for the hardest part which is to reach out to the influencer and ask for a sponsored post. Contacting via direct message is going to be your best bet. Making your intentions clear from the start is going to give the biggest chance for success because the page admin will take you seriously as a potential client.

What to say when contacting an Instagram influencer?

The general rule is to not be spammy. Also, you don’t want to just say: “How much for a post? That’s definitely not going to make the influencer interested in your offer even if you are willing to pay a lot of money. He is just going to ignore your message and that’s it. Another big part of contacting the admin of the page is the actual negotiations. You want to get the best price for a sponsored post as possible and this is where you can make the best bank for your buck.

Conclusion

Instagram influencer marketing can be a great way to drive traffic and produce customers. Depending on the type of business you have, the strategy you use will differ. This type of marketing is getting more and more popular especially with small businesses because you can generate a lot of organic traffic for a great price if everything is done the right way.

 

Author

Lorenzo Gutierrez is a digital marketing consultant from California. He works with small businesses up to publicly traded corporations helping them to grow their revenue online. Lorenzo is also an author and writes for a number of publications. You can find out about his digital marketing packages here. 

Hi everyone I’m Lorenzo a digital marketing consultant and entrepreneur. I have been in the SEO and digital marketing industry since 2008. In that time I have generated millions in revenue for my clients in very competitive industries such as b2b, healthcare and legal. Additionally I am an author for over 30+ industry leading websites on business and marketing. As far as my education I am a Google certified partner meaning that I’ve passed a series of tests that demonstrates my knowledge to use Google products. I have a masters in business (MBA) in Strategy & Management from Western Governors University which gives me the business development mindset. I look forward to working with you!

Artificial Intelligence

The Use of Artificial Intelligence by Startups and SMEs panel discussion moderated by Dr. Robert Skalina (WH Partners) at TCE2019 Prague

Zoltán Tűndik

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Leading law expert and tech compliance advisor to moderate the AI-related panel discussion at PICANTE TECH Conference Europe 2019.

 

The future is almost here and there are more and more talks about AI being a key part of our daily life. But, it seems we are not quite there yet as most of the services that are available are not the real independent AI which is feared by many doomsday preachers.

At PICANTE TECH Conference Europe (TCE2019), which will take place in Prague on the 3rd of September at Vienna House Andel’s Prague, we have put together an artificial intelligence-related panel discussion which will highlight some of the most recent topics that are discussed in the sphere and can benefit many in the upcoming period.

The panel discussion will be joined by Andjela Todorovic (Software Engineering Intern at Cubic Corporation), Jiří Třečák (CEO at Supernova), Aleksander Kijek (Chief Product Officer at Nethone) and last but not least, Vojtech Chloupek (Partner at Bird & Bird).

The futuristic thinking panel discussion will be moderated by Dr. Robert Skalina, Senior Advisor at WH Partners.

REGISTER HERE to secure your seat!

About Dr. Robert Skalina

Robert Skalina is a Czech Advocate as well as a Registered European Lawyer in Malta. He is based in Prague and works in Malta regularly.

He is financial services and corporate lawyer and provides advice to a wide range of investment managers, advisors and funds, including private equity and hedge funds. Robert also regularly advises clients in the gaming/gambling industries and has vast experience in the area of mergers and acquisitions and complex cross border transactions.

Robert has previously held the position of head of legal of a London based investment advisor active throughout the EMEA region. Prior to that, he served as legal counsel for the largest retail bank in the Czech Republic.

Robert graduated with an LLM cum laude from the London School of Economics. He holds a Master of Laws degree from the Charles University in Prague. He provides advice in English, Czech and Slovak.

PICANTE Tech Conference Europe is designed to bring both people and knowledge together and provides the excellent ecosystem of networking and learning opportunities without interruptions with emphasis on comfort and communication. After learning from genuine world-class experts and wayseers, meeting achievers shaping the B2B ecosystem, all attendees will get the chance to grab a drink and relax while networking at the evening social gathering.

REGISTER HERE or BROWSE THE AGENDA/PROGRAM!

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Fintech

The Rise of Fintech in Europe (panel discussion) will be moderated by Simon McDermott (TECH.eu) at TCE2019 Prague

Zoltán Tűndik

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TECH.eu’s Business Development Director to take on the role of moderator for the Fintech-related panel discussion at PICANTE TECH Conference Europe 2019.

 

As mentioned in earlier press releases and news pieces, Fintech has been and is among the key trending subjects in Europe and also worldwide when it comes to technological developments.

There have been several Fintech unicorns coming out from Europe and these come under the form of TransferWise, Revolut, Monzo and Klarna.

The global Fintech investments have peaked at 35.16 billion EUR in 2018 and it is predicted that in 2019 the number will keep growing.

At PICANTE TECH Conference Europe (TCE2019), which will take place in Prague on the 3rd of September at Vienna House Andel’s Prague, we have put together a mega panel of experts which consists of experts in the field of Fintech.

The panel discussion will be joined by Jean Paul Fabri, Managing Director of ARQ Economic & Business Intelligence, Jakub Hytka, Senior Manager at EY, Andrei Cosma, Senior Associate at Simion & Baciu and Petr Ložek, Head of CEE Technology Consulting at PwC.

Such a seeded panel discussion needs a bright mind in order to work, and this is why we have invited Simon McDermott, Business Development Director at TECH.eu, to moderate the panel.

REGISTER HERE to secure your seat!

About Simon McDermott

Simon’s career as a business developer began with tech monsters Cisco Systems and then Intel Corp. Later, Simon co-founded Attentio, a pioneer in social media analytics and ever since than have worked with software start-ups and scale-ups helping them define go-to-market strategies and executing on that.

With tech.eu, Simon moderates panels, takes on the role of master of ceremonies at fireside chats for major technology events and explain their value proposition to corporate clients.

PICANTE Tech Conference Europe is designed to bring both people and knowledge together and provides the excellent ecosystem of networking and learning opportunities without interruptions with emphasis on comfort and communication. After learning from genuine world-class experts and wayseers, meeting achievers shaping the B2B ecosystem, all attendees will get the chance to grab a drink and relax while networking at the evening social gathering.

REGISTER HERE or BROWSE THE AGENDA/PROGRAM!

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Artificial Intelligence

Artificial Solutions Wipes the Board with Four Podium Positions in Stevie 2019 International Business Awards Including Most Innovative Tech Company of the Year

Vlad Poptamas

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Photo source: aithority.com
Reading Time: 2 minutes

Artificial Solutions® (www.artificial-solutions.com), the leading specialist in enterprise-strength Conversational AI, announced today it has won awards in four Stevie® 2019 International Business Awards that were announced earlier today. The company was a Silver Stevie Winner in the prestigious Most Innovative Tech Company of the Year, Software Development Solution of the Year, and Artificial Intelligence/Machine Learning Solution of the Year. It was also a Bronze Stevie Winner in the IoT Analytics Solution category of the Awards.

The Stevie Awards are the world’s premier business awards. They were created in 2002 to honor and generate public recognition of the achievements and positive contributions of organizations and working professionals worldwide. In short order the Stevie has become one of the world’s most coveted prizes. The International Business Awards® (IBA) are open to all organizations worldwide: large and small, public and private, for-profit and non profit and attracted over 4000 entries.

“Recognition in any award is an honor. To win four International Stevies in four key tech-categories, including the highly contested Most Innovative Tech Company of the Year is amazing and a massive endorsement of the whole team at Artificial Solutions who have worked so hard to make Teneo an industry-leading solution,” comments Andy Peart, CMSO of Artificial Solutions.

Stevie Award winners were determined by the average scores of more than 250 executives worldwide who participated in the judging process from May through early August.

Most Innovative Tech Company of the Year recognizes overall achievement in product innovation. Artificial Solutions entry included the wide range of advanced enhancements made to Teneo in the last 12 months that has raised the bar for other conversational AI platforms. Judges commented that Teneo’s hybrid approach and broad support linguistic and lexical factors is truly impressive and that the company really streamlines the digital transformation journey using the sophisticated AI platform.

Teneo Developers, launched earlier this year, was honored for the best tool or resources for designing, creating or testing software applications. Judges for the Software Development Solution category commented that Visual UI platform to solve the problem of conversational UI is interesting. The problem being solved here could have very high returns.

Teneo’s revolutionary hybrid approach was awarded in the Artificial Intelligence/ Machine Learning category that recognizes solutions that enable computer-based systems to exhibit intelligent behavior in complex situations to solve problems, communicate with people, and perceive and interact with the physical world. Judges commented: Very impressed with how they combined classical ML with advanced NLP. Their use cases are great, and they managed to solve real and practical problems for companies.

The IoT Analytics Solution category recognized Teneo as one of the best applications for measuring and transforming Internet of Things (IoT) data into business intelligence. Judges commented that it showed Innovative use of cutting-edge technology and was a feature rich analytics solution while adhering data privacy laws.

The International Business Awards are the world’s premier business awards program. All individuals and organizations worldwide – public and private, for-profit and non-profit, large and small – are eligible to submit nominations. The 2019 IBAs received entries from organizations in 74 nations and territories.

Nicknamed the Stevies for the Greek word for “crowned,” the awards will be presented to winners at a gala awards banquet at the ANDAZ Hotel am Belvedere, Vienna, Austria on 19 October.

 

SOURCE Artificial Solutions International AB

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