Connect with us

Latest News

The Beginners Guide to Instagram Influencer Marketing

Lorenzo Gutierrez

Published

on

Reading Time: 3 minutes

 

You might’ve heard about the marketing strategy called Instagram influencer marketing. According to the Digital Marketing Institute influencers are trusted by millions of consumers, and marketers are paying attention. It turns out 86% of them used influencer marketing since last year, and budgets for influencer marketing are skyrocketing. Influencer marketing is a great way to drive more targeted traffic to your website. 

Instagram influencer marketing is especially popular with Shopify stores or at least it’s the method that drop shippers use to generate traffic and sales. So, if you are running an online store this might be your solution. You want to use a reliable and consistent strategy which is going to help your business grow.

How does Instagram influencer marketing work? 

Basically, you find an Instagram account with quite a bit of followers and then pay the influencer for a sponsored post or a story. Also, if you really don’t want to spend a lot of money you can take advantage of the sponsored stories. They might not get the same results compared to the sponsored posts but it’s an option to consider.

What is the best Instagram influencer strategy?

As we said earlier, you want to find an account with a reasonable amount of followers but you want to make sure that these followers are organic and are engaging with the content on the page. It’s also really important that the account is in the niche of your business. I work as a digital marketing consultant and the influencers that I like to work with are micro-influencers because they provide the best ROI for my clients. 


Let’s say you are running a Shopify store and you are selling lion jewelry. Then you would find a page that’s inspired by lions that way you can make the most out of the promotion.

How to reach out to Instagram influencers for a promotional post?

Now that you’ve done everything it’s time for the hardest part which is to reach out to the influencer and ask for a sponsored post. Contacting via direct message is going to be your best bet. Making your intentions clear from the start is going to give the biggest chance for success because the page admin will take you seriously as a potential client.

What to say when contacting an Instagram influencer?

The general rule is to not be spammy. Also, you don’t want to just say: “How much for a post? That’s definitely not going to make the influencer interested in your offer even if you are willing to pay a lot of money. He is just going to ignore your message and that’s it. Another big part of contacting the admin of the page is the actual negotiations. You want to get the best price for a sponsored post as possible and this is where you can make the best bank for your buck.

Conclusion

Instagram influencer marketing can be a great way to drive traffic and produce customers. Depending on the type of business you have, the strategy you use will differ. This type of marketing is getting more and more popular especially with small businesses because you can generate a lot of organic traffic for a great price if everything is done the right way.

 

Author

Lorenzo Gutierrez is a digital marketing consultant from California. He works with small businesses up to publicly traded corporations helping them to grow their revenue online. Lorenzo is also an author and writes for a number of publications. You can find out about his digital marketing packages here. 

Hi everyone I’m Lorenzo a digital marketing consultant and entrepreneur. I have been in the SEO and digital marketing industry since 2008. In that time I have generated millions in revenue for my clients in very competitive industries such as b2b, healthcare and legal. Additionally I am an author for over 30+ industry leading websites on business and marketing. As far as my education I am a Google certified partner meaning that I’ve passed a series of tests that demonstrates my knowledge to use Google products. I have a masters in business (MBA) in Strategy & Management from Western Governors University which gives me the business development mindset. I look forward to working with you!

Advertisement
Comments

Latest News

Agreement Signed with Global Aerospace Defence and Security Company

Vlad Poptamas

Published

on

Photo source: globalaviationaerospace.wordpress.com
Reading Time: 2 minutes

Crossword Cybersecurity Plc (AIM:CCS, “Crossword”, the “Company” or the “Group”), the technology commercialisation company focused solely on cyber security and risk, is pleased to announce that it has signed a Memorandum of Understanding (MoU) with Leonardo MW Ltd (“Leonardo”), a global high-tech Aerospace Defence and Security company.

Crossword is rapidly becoming a leading player in the provision of risk assurance systems. Rizikon Assurance allows organisations to assess, assure, visualise and, ultimately, control third party risk.

The cooperation between Crossword and Leonardo will enable Leonardo’s National Cyber Security Centre’s certified cyber consultancy to use Rizikon Assurance to enhance its leading risk assessment and risk management practice for customers throughout the world. Leonardo targets its cyber security offerings at Government, Defence and Critical National Infrastructure both in the UK and internationally. Supporting that offering with industry-leading tooling such as Rizikon Assurance, will further improve outcomes for customers.

The MoU states an intention to collaborate across multiple workstreams, including an agreement to bid for certain significant contracts across multiple industries throughout 2020, utilising Crossword’s flagship third party risk management solution Rizikon Assurance and Leonardo’s extensive expertise in integration, cyber and third-party assurance. A recent Ponemon Institute survey found that 56% of data breaches were caused by a third-party vendor and with this issue gaining in media and regulatory attention, it is critical that businesses understand their third-party risk and how to mitigate it. Crossword’s Rizikon Assurance and Leonardo’s cyber and supply chain assurance capability perfectly align to address this growing requirement.

The MoU also explores opportunities to partner to deliver technology commercialisation, focusing on cybersecurity research in UK universities and bringing cutting edge technology to market.

Jake Holloway, Crossword’s Business Development Director, said: “Having Leonardo as a partner will allow us to respond to much larger opportunities for our products like Rizikon Assurance. This is a big step in our development as a business.”

Continue Reading

Latest News

ZTE showcases leading wireline products at BBWF 2019

Vlad Poptamas

Published

on

ZTE at Broadband World Forum 2019
Reading Time: 2 minutes

 

ZTE Corporation (0763.HK / 000063.SZ), a major international provider of telecommunications, enterprise and consumer technology solutions for Mobile Internet, is showcasing its latest achievements and practices in broadband access, home networking, optical transport, 5G transport and network automation at Broadband World Forum (BBWF) 2019 in Amsterdam, Netherlands.

As a No.2 global provider of fixed-network equipment, ZTE is committed to building high-quality wireline network products and solutions that deliver a superior experience and help operators upgrade their networks. At BBWF it will reveal the solutions that it has deployed for operators across the world.

In the broadband access field, ZTE’s innovative Combo PON solution enables smooth upgrades to 10G PON at a low cost. By using multi-shaping and new-generation Forward Error Correction (FEC), ZTE has improved the transmission distance of beyond-100G optical networks by 30%. In addition, ZTE has achieved the longest transmission distance for single-carrier 400G on China Mobile’s existing network.

ZTE’s 5G Flexhaul provides two types of network construction solutions and has been used in more than 30 commercial deployments and trials around the world.

ZTE is also innovating in Mobile Edge Computing (MEC). Its Light Cloud solution moves the access Content Delivery Network (CDN) to the Optical Line Terminal (OLT) to save uplink bandwidth and improve customer satisfaction with experience-sensitive broadband services. The solution has been commercially deployed by China Mobile in multiple provinces.

In the home networking sector, ZTE’s NetSphere multi-AP mesh Wi-Fi solution provides seamless gigabit coverage throughout the home, with millisecond-level roaming to ensure no user perception and no service interruption. In addition, ZTE’s AI-empowered transport network automation solution implements deployment, assurance and optimization to provide operators with full-lifecycle intelligent operation and management of transport networks.

Today, ZTE is continuing to serve operators worldwide with its extensive wireline product portfolio which covers fixed access, 5G transport and optical transport. In the fixed access sector, ZTE ranks second in market share. ZTE ranks No.1 in rolling 4Q market share growth of optical network products, and its access/metro/backbone network products also have the world’s fastest growth, according to the latest report of OVUM. Overall, ZTE has deployed more than 50 beyond-100G optical networks around the world.

ZTE is a provider of advanced telecommunications systems, mobile devices and enterprise technology solutions to consumers, carriers, companies and public sector customers. As part of ZTE’s strategy, the company is committed to providing customers with integrated end-to-end innovations to deliver excellence and value as the telecommunications and information technology sectors converge. Listed in the stock exchanges of Hong Kong and Shenzhen (H share stock code: 0763.HK / A share stock code: 000063.SZ), ZTE sells its products and services in more than 160 countries.

So far, ZTE has obtained 25 commercial 5G contracts in major markets such as Europe, Asia Pacific and MEA (Middle East and Africa). ZTE commits 10 per cent of its annual revenue to research and development and has leadership roles in international standard-setting organizations.

Continue Reading

Business

5 Tips For Efficient Business Management

Alexandru Marginean

Published

on

Photo by bruce mars from Pexels
Reading Time: 2 minutes
  1. Hire good professionals

Yes, we know this sounds like an obvious tip, but it isn’t. The job market has changed a lot, and skills are currently less valued than one’s qualities. This is because techniques can be learned, but personal characteristics are unlikely to change. For more information you can check at Zoe Talent Solutions.com

So, before you know if your business team knows everything about the area, make sure they are willing to learn constantly, receive positive feedback, and are emotionally stable.

If they can sell? Well, that can be taught.

  1. Have a clear sales strategy

Having the best sales team is not enough without a well-defined sales strategy. It is crucial that everyone knows where they are paddling, because if they do not, each will try to get to a different place and the company will not get anywhere.

  • For this, it is important that everyone be aware of some points:
  • business target audience;
  • company goals;
  • commissions and bonuses for results.
  1. Empower Your Business Management Team

Generally, business managers encourage their team to take sales training and courses. In fact, it is essential that those who work in the area are always improving their techniques.

However, notions of organization, management and discipline can make a big difference in the performance of your collaborators. Therefore, encourage the search for this knowledge.

  1. Encourage information sharing

We often find that a sales team is disunited through individual pursuit of goals and commissions. But a good manager must know how to maintain healthy competition while encouraging group work.

Thus, it is important to suggest sharing information among the team so that everyone can help each other and thus bring better results to the company.

Keeping this door open makes communication much better and employees feel comfortable criticizing or suggesting sales strategies, increasing not only the results but also the engagement.

  1. Create a sense of business ownership

If you want to have really significant results in your sales, create a sense of business ownership with your team. Employees should embrace the company as their own. But, this is not only done with motivation training.

Ideally, those who achieve the best results can somehow be rewarded with a share of the profits or have a different career path, for example. This way, she will feel “partner” with the company and not just an employee.

Efficient business management is not one that sets goals, but makes the team understand the importance of achieving those goals. And this happens when people accept their skills and understand that they are not just sales tools, but a fundamental part of business success.

Check out the Infographic Here

 

About the author: I am Adam from Zoe Talent Solutions and I am working under the team content writer. The fact is that I create online courses related. Our entire team is very passionate about Management Skills and we always strive to offer you professional, comprehensive info about any Business Management Skills. I encourage readers to share their ideas and tips too.

Continue Reading

Font Resizer

Subscribe to PICANTE via Email

Enter your email address to subscribe to PICANTE and receive notifications of new posts by email.

Follow us on Facebook

Read more from our authors

Follow our Tweets

Trending

Please turn AdBlock off