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The evolving cannabis market has gained substantial popularity through the advocacy of prominent public figures. Cannabis used to be a taboo in most societies, however now, cannabis is becoming a topic that is publicly endorsed by millions. Notably, a handful of celebrities have brought the industry into the spotlight with their support as influential figures such as Seth Rogan, Snoop Dogg, Olivia Wilde, Jay Z, Danny DeVitoWiz Khalifa, and Willie Nelson have all voiced their supportive opinions on the legalization of cannabis. Furthermore, certain celebrities have even launched their own cannabis-based brands for consumers to enjoy. For instance, Willie Nelson operates his own cannabis company called “Willie’s Reserve.” On his site, he sells a variety of products such as pre-rolled joints, dried flower, edibles, and oil concentrates. Moreover, Nelson has his own strain that was bred for him. The strain is named directly after him and causes uplifting and euphoric effects for its consumers. According to Wikileaf, many users have said they feel an increase in their creative spark and are filled with energy. Additionally, the strain is also popular among those looking to alleviate stress, anxiety, and depression. Furthermore, other consumers have utilized the strain to suppress nausea, glaucoma, migraines, and inflammation. The Willie Nelson strain is comprised of two Sativa strains, Vietnamese Black and Highland Nepalese. Generally, before the emergence of the legal cannabis market, many consumers had no idea where their supply came from. However, following the proliferation of legalization, vendors are required to disclose the seed-to-sale process of the plant to consumers. And overall the plant’s legalization is causing more consumers to avoid the black market and purchase their cannabis from a legal source instead. As a result, by 2024, the cannabis market is expected to reach USD 89.1 Billion from USD 14.5 Billion in 2018, according to Mordor Intelligence. Additionally, the market is expected to register a CAGR of 37% during the forecast period from 2019 to 2024. Pasha Brands Ltd. (OTC: CRFTF) (CSE: CRFT), Aphria Inc. (NYSE: APHA) (TSX: APHA), Organigram Holdings Inc. (NASDAQ: OGI) (TSX-V: OGI), Curaleaf Holdings, Inc. (OTC: CURLF) (CSE: CURA), iAnthus Capital Holdings, Inc. (OTC: ITHUF) (CSE: IAN)

The Willie Nelson plant is a tall and lanky plant and is typically grown within indoor or greenhouse facilities. Indoor facilities can typically yield an average of about 18 ounces of bud per square meter. Normally, the strain takes around 10 to 12 weeks to grow, and in some cases, it may take even longer to harvest. Within indoor facilities, cultivators can adjust the environmental settings in order to provide optimal growing conditions for the plants. For instance, cultivators can finagle with the lighting, irrigation, and airflow of the facility in order to find the optimal settings. In particular, plants that are generally shorter and denser require more airflow compared to tall and lanky plants so molding doesn’t occur. In the case for the Willie Nelson strain, cultivators have to check the top of the plant to ensure molding doesn’t occur. As such, the proper and adequate growing environment allows cultivators to grow superior buds and yield a larger harvest. Furthermore, some cultivators have taken an additional step to assure that the buds are more potent and natural. Smaller cultivators usually engage in growing “craft cannabis,” which is the meticulous process of growing cannabis by hand. On the other hand, large scale producers grow tons of cannabis and usually use machinery to harvest. The use of machinery can potentially reduce the number of cannabinoids within the buds and also decrease the yield. As a result, craft cultivators tend to hand-trim and monitor each and every individual plant to protect the cannabinoids. “Nothing evokes passionate debate in the cannabis community like the threat of big business taking over. The arguments against big marijuana fill the internet. The heartfelt plea to preserve small farms is echoed throughout the US, Canada, and Jamaica,” said Michael Camplin, Sales Manager for GGS Structures. “The real reason craft cannabis will never die, is human beings want choice. We all want freedom of choice in our lives. This is the foundation that many of today’s cannabis farmers started on, and this is the essential human spirit.

Pasha Brands Ltd. (OTC: CRFTF) (CSE: CRFT) is also listed on the Canadian Securities Exchange under the ticker (CSE: CRFT). Earlier last week, the Company announced that, “its common shares are now listed on the Frankfurt Stock Exchange (FSE) trading under the ticker symbol “ZZD”.

Pasha operates as a brand house representing Canada’s most established craft cannabis cultivators, producers and retailers. This listing serves as the European market’s first look at the vertically integrated craft cannabis organization. Within the Pasha umbrella resides award-winning brands that have firmly established themselves in British Columbia – a region known around the world for its high-quality craft cannabis product. The Company’s common shares will continue to trade on the Canadian Securities Exchange (CSE) under the ticker symbol “CRFT.”

‘Our Frankfurt listing is an important step in the Company’s growth, enabling European investors and capital managers to participate in our success as we continue to expand Pasha globally,’ said Patrick Brauckmann, Executive Chairman of Pasha Brands. ‘We are excited to now be trading on multiple liquid global exchanges, which offer access to the Company’s shares for institutional and retail investors all over the world.’

The Frankfurt Stock Exchange is the largest of the seven stock exchanges in Germany with over 1.4 million securities tradable such as stocks, bonds, ETFs, ETCs, ETNs, funds, warrants and certificates.