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Insider, Powering Top Brands like Singapore Airlines, Samsung and Virgin is Recognized as a Leader in the G2 Grid(R) for Mobile Marketing Summer 2019

Vlad Poptamas

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Photo source: blog.google
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Insider announced that it has been named as a Leader in the G2 Grid for Mobile Marketing Summer 2019.

Sequoia-backed Insider is the world’s first integrated digital Growth Management Platform. Working with more than 450 leading brands – including UNIQLO, Singapore Airlines, SamsungVirginNew BalanceCarrefour, Dominos, ToyotaNewsweekAvonMediaMarkt, AVIS, Allianz, BBVA, IKEA, McDonald’s, Tokopedia and CNN – across 20 countries, Insider enables digital marketers to drive growth across all channels and at every stage of the customer journey, from acquisition and activation through to revenue and retention (AARR).

One of the core things that Insider does well is to unify customer data across channels, enabling businesses to segment users with advanced AI technologies and deliver powerful cross-channel personalization.

World’s top brands trust Insider’s AI-powered Mobile Marketing Platform to drive their digital growth 

At the forefront of emerging tech for mobile personalization, Insider is a truly mobile-first company. Around 80% of traffic comes from mobile web, but only 20% of conversions happen on this channel. Insider is focused on closing that gap, enabling businesses to create more immersive experiences that drive growth on mobile web throughout the funnel.

Insider’s Growth Management Platform is constantly evolving, ensuring brands deliver experiences at the speed of customer expectations. The latest additions to the platform include Maven: an AI-powered technology that guides mobile web visitors to discover and buy what they are looking for with intelligent predictive recommendations; and InStory: a feature inspired by Instagram and Snapchat that brings the power of stories to mobile websites as a new way to engage and convert mobile web audiences.

Insider is also leading the way when it comes to mobile app personalization, helping marketers improve user experiences. The platform includes a feature-rich app suite that gives app owners easy access to the very latest in push and in-app messaging technology.

Moving in-app, Content Optimizer can be used to easily test in-app variables such as layouts, sliders, menu order and much more for different micro segments, without the need to constantly develop code and release new updates. Insider, with its agile focus on emerging technologies, has also developed the world’s first social-proof technology for mobile apps.

Insider’s latest addition to its AI-powered mobile app predictive segments, including Likelihood to Uninstall (LTU) and Customer Lifetime Value (CLV). These algorithms help mobile app marketers differentiate high-value users from window shoppers, predict the future lifetime value of users and how likely they are to uninstall. This way, marketers can run precision-targeted remarketing ads, which drives loyalty and retention.

Hande Cilingir, CEO, Insider, said: “We strongly believe that we are seeing a shift towards mobile-first and messaging-first markets. We have been innovating and redefining how personalization is done for the small screen with thoughtful UX and Machine Learning. Our continued focus will be to enable marketers to leverage the tremendous opportunity to boost revenue and deliver consistent experiences on mobile.” 

Insider’s Growth Management Platform (GMP) has an average rating of 4.6/5 on G2. Here’s what Insider’s customers are saying about the platform:

“Insider’s Predictive segments for Mobile has helped us garner data that proved extremely valuable for our mobile efforts. We are now able to act on users’ behavior through predictive segments, something we were not able to do before. As a result, we are able to build marketing campaigns that have shown great results for our mobile website and application.”

“With Insider we are have been able to tailor distinct and engaging experiences for our customers on 1:1 basis on mobile devices. Insider’s AI based mobile visitor segmentation has allowed us to find the right set of people to target — which set of people are high-value customers, which set needs to be added to our customer nurturing program, doubtful customers, new prospects and more. Overall this led to, as we said, more revenue for the business and lower churn.”

Read all Insider reviews here.

Using Insider, brands can harness the power of Predictive Ad Audiences to create AI-powered predictive segments. These segments can be used to serve precision-targeted ads to users who display a high likelihood of converting, helping marketers optimize their Return on Ad Spend (ROAS). On-site personalization and recommendations can be deployed to treat each visitor like an individual and drive conversions. At the post-purchase stage, brands can build customer loyalty through personalized push notifications and emails, encouraging repeat purchases or visits. And all this is possible with the integration of just one single line of code, meaning that digital marketers can turn their ideas into live experiences quickly and easily, with no dependence on their tech team.

 

SOURCE Insider

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Artificial Intelligence

MPOWER Financing rated Top international student lender by Nerdwallet and U.S. News

Vlad Poptamas

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Photo source: youtube.com / Sol Bee Jung
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MPOWER Financing, a mission-driven fintech that provides financial access to higher education for high-promise international and DACA students, was recognized by both Nerdwallet and U.S. News & World Report as the top student loan provider for international students.

Nerdwallet, a comparison website for personal finance products, awarded MPOWER a 5-star rating for its student loans, indicating that its products are “among the very best for consumer-friendly features.” Nerdwallet also commended MPOWER for offering loans that are “ideal for international and DACA students without a co-signer or U.S. credit history.” MPOWER’s loans are available to students from around the world for both graduate and undergraduate degrees at more than 350 top universities in the U.S.and Canada.

U.S. News & World Report recognized MPOWER Financing as the “best lender for international students.” This determination was made on the basis of MPOWER’s product offerings, cost, customer servicing ratings, eligibility, and other features. U.S. News also detailed that MPOWER’s underwriting process considers a student’s academic success and career path – a process that is enabled by MPOWER’s use of big data analytics and artificial intelligence.

“I was having a tough time obtaining education loans from India without collateral,” wrote Kaushik Krishnan, one of MPOWER’s early students. “MPOWER was truly life changing for me. I’ve since graduated from my Masters program, found a job, and paid off my loan.”

“MPOWER allowed me to achieve my dream,” said Sol Bee, a South Korean student. “I was admitted to Berkeley in Fall 2016, but I couldn’t afford it at the time. MPOWER empowered me to be who I wanted to be by allowing me to take control of my finances and my life.”

“We’re honored by the industry recognition we’ve received, and the hundreds of heartfelt stories we get from students whom we have the privilege to serve,” says Manu Smadja, Co-founder and CEO of MPOWER. “We’re working hard to further improve our customer experience and to remain the best international student lending product on the market.”

MPOWER Financing, headquartered in Washington, D.C., and with offices in Bengaluru, New York City, and Toronto, is a mission-driven fintech company and provider of global educational loans. It is the only student lender in the world that leverages both overseas and domestic credit data, as well as future earning potential, to serve high-promise international and DACA students. MPOWER Financing works with over 350 top universities and colleges across the U.S. and Canada to provide financing to students from over 200 countries. Since 2014, it has received over $1B in loan application volume on its platform. MPOWER Financing helps students build their credit histories and provides them with personal finance education and career support to help prepare for life after school. The team is backed by Zephyr Management, Goal Structured Solutions, Gray Matters Capital, Lloyd Crescendo Advisors, 1776, Village Capital, Potentia, Breega, VARIV, DreamIt, Fresco, Chilango, Common Sense Fund, K Street, and University Ventures.

 

SOURCE MPOWER Financing

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Artificial Intelligence

New Research Reveals SafelyYou’s AI-Enabled Fall Detection Reduces Need for Emergency Service Care in Dementia Care Facilities

Vlad Poptamas

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Real-time fall detection using SafelyYou’s artificial intelligence-enabled video recording reduced the need for emergency services by a staggering 80% in dementia care facilities, according to research results published in the American Journal of Managed Care. The study closely examined the impact of SafelyYou’s memory care-focused technology to detect falls, videotape falls and notify care staff so that video review of the incident could occur immediately after each fall.

“According to the Alzheimer’s Association Report (2016), fall injury is the leading cause of Alzheimer dementia–related hospitalizations, with $5.3 billion in annual cost to Medicare,” said Glen Xiong, Advisory Board Member for SafelyYou. “In residential care facilities, individuals with dementia fall, on average, four times per year and twice as often as other residents. Falls often go unwitnessed. Due to uncertainty regarding the seriousness of each fall, facility staff frequently activate local emergency medical teams to examine the residents, and such visits often result in emergency department visits.”

The study, supported in part by a National Institutes of Health, National Institute of Aging Small Business Innovation Research Grant, was conducted with enrolled participants on June 1 to Aug. 31, 2018. Fall incidents and outcomes were routinely recorded for facility residents, and facility staff reviewed the falls in real time, immediately after each incident, for study participants.

Among 147 falls in the control group, 52 (35.4%) resulted in EMT visits and 36 (24.5%) resulted in ED visits. In contrast, the intervention group had 83 falls, with 13 (15.7%) and seven (8.3%) resulting in EMT and ED visits, respectively. There were relative reductions of 75% in EMT visits and 80% in ED visits.

The AI-enabled camera fall detection system coupled with staff review of fall videos led to more accurate identification of serious falls and incidents compared with less serious falls, such as when a resident intentionally moved to the ground but did not fall.

“Using emergency services less frequently leads to lowered healthcare costs and stress for everyone,” said George Netscher, CEO of SafelyYou. “Speaking with families and hearing the testimonials is really the very best part of our day.”

For more information on the pilot study results, visit: American Journal of Managed Care. To learn more about reducing falls and ED visits for residents in memory care, contact info@safely-you.com.

 

SOURCE SafelyYou

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360Quadrants Recognizes IBM, Microsoft and Salesforce as Visionary Leaders in the AI in Fintech Space

Vlad Poptamas

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Photo source: aithority.com
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AI in Fintech solutions are used by enterprises to perform finance-related tasks that traditionally require human intelligence. These solutions leverage AI-equipped technology to allow the financial sector to design better investment strategies, swiftly detect anomalies, recognize patterns in data, implement voice recognition, and engage in thorough market analysis. Simply put, the AI in Fintech market hosts vendors that provide AI-enabled Fintech solutions.

360Quadrants the most granular comparison platform has released a quadrant on AI in Fintech Solutions to help businesses make quicker and more informed decisions. The quadrant has IBMMicrosoft and Salesforce sharing space as Visionary Leaders. 360Quadrants are generated post analysis of companies (product portfolios and business strategy). Quadrants will be updated every three months based on market and regional analysis and developments in AI in Fintech.

AI in Fintech Solutions Quadrant Highlights

360Quadrants covers 79 companies in the AI in Fintech Solutions space and places the top 44 of them in a quadrant depending on their quality, reliability, and business outcome. These 44 companies are categorized into Visionary Leaders, Dynamic Differentiators, Emerging Companies, and Innovators.

360Quadrants recognizes Intel Movidius Neural Compute Stick, Amazon AWS Alexa, Salesforce Einstein, Google Cloud Platform, Microsoft Cortana Intelligence Suite, and IBM Watson Platform as Visionary Leaders; IPSoft Amelia, ComplyAdvantage, Nuance Virtual Assistance, Inbenta InbentaBot, Digital Reasoning Conduct Surveillance as Innovators; Samsung and Microstrategy HyperIntelligence as Dynamic Differentiators; and DataRobot, Razorthink Big Brain, Numenta HTM for Stocks suite, Anodot AI Analytics, Brighterion Smart Agents, Kasisto Kai BankingNext IT AlmeZestFinance ZAML, Ayasdi Enterprise AI, Voyager Analytics, AlphaSense and Wallet. AI as Emerging Companies. The 360Quadrants platform provides the most granular AI in Fintech Solutions comparisons between vendors.

Additionally, 360Quadrants has dived deep into research and released a niche region-specific quadrant. This quadrant recognizes the top player in the market in specific regions. The regional quadrant covers North AmericaEuropeAsia PacificMEA, and Latin America. Intensive research was conducted to place companies in regional quadrants based on their developments, presence—both online and physical—and support/reach in specific regions. IBM Watson, Salesforce, and Microsoft are recognized as Visionary Leaders across regions. In the North America and Asia Pacific regions, Intel Movidius Neural Compute Stick is recognized as a Visionary Leader by 360Quadrants. Finally, for Latin America and MEA, 360Quadrants recognizes AWS as a Visionary Leader.

Methodology

The methodology used to rank AI in Fintech Solutions companies involved the use of extensive secondary research to identify key vendors by referring to annual reports, press releases, investor presentations, white papers, and various related directories and databases. 44 key vendors were shortlisted based on their breadth of product offerings, organization size, and other criteria. The scores and weights for shortlisted vendors against each parameter were finalized post research.  After the finalization of ratings, each vendor was placed in the most relevant quadrant based on their score in the product offering and business strategy parameters.

 

SOURCE 360Quadrants

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