Nutritional Products International announced its planned U.S. expansion just as America celebrates its 243rd birthday on July 4.
NPI is a family-owned business in Boca Raton that has helped countless international and domestic health and wellness companies find their niche at major retailers throughout the U.S.
“For the past year, we have been implementing a strategic expansion plan for our domestic portfolio,” said Mitch Gould, president and co-founder of NPI. “NPI has traditionally concentrated on helping international health and wellness companies, which want to enter the U.S. market. Now, we have expanded our development team, and hired additional marketing professionals in public relations and online marketing to meet the needs of our new domestic clients.”
Gould is a third-generation retail professional who is internationally-known for his “evolution of distribution” system, which helps health and wellness companies enter or expand into the U.S. market. “We are a one-stop global brand marketing company. We have the staff to make sure your products are FDA-compliant, a warehouse for storage and distribution, and a marketing team that knows how to reach the American consumer.”
Gould’s vice president, Jeff Fernandez, also brings 30 years of retail marketing experience to NPI’s clients. Fernandez helped create the health and wellness category at Amazon and was a long-time buyer at WalMart.
“This is a special time for NPI,” Fernandez said. “Our global team is working round-the-clock to help health and wellness companies expand their distribution network and increase sales.”