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North Castle Partners invests in Maya Kaimal, a leading Indian food brand

Betty Tűndik

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Consumers are increasingly seeking global inspired flavors, and Maya Kaimal’s array of premium sauces, dals and condiments, enables them to easily create, delicious, Indian inspired meals at home

North Castle Partners and Maya Kaimal Foods LLC announced that North Castle, a leading private equity firm focused on consumer businesses that promote healthy, active and sustainable living, has made an investment in Maya Kaimal, a leader in the Indian-inspired ethnic foods category.  Maya Kaimal’s award winning product line has grown to include shelf stable sauces, condiments and ready-to-eat dals and rices, in addition to the original line of fresh sauces. Maya Kaimal products are sold nationwide, including Whole Foods Market, Safeway-Albertsons, Target and Costco.

Founded by award winning cookbook author Maya Kaimal, the brand transforms traditional Indian flavors into modern culinary experiences. Inspired by family recipes, Maya approaches every product thoughtfully, with the goal of expanding the way North Americans think about Indian food. She personally oversees the creation of her collection, from packaging design to final recipe, and uses only the highest quality ingredients.

“We are proud to partner with Maya and her team,” said North Castle Managing Director Alison Minter.  “The Maya brand stands for high quality products and ingredients, authenticity, innovation, and great tasting products.  We believe this business has significant growth potential as the macro trends of consumers looking to expand their flavor profile and at-home convenience drives the overall category.”

Maya Kaimal shared “I’m delighted to be partnering with North Castle. After many years of being on our own, my husband and I were ready for a partner and this felt like a great fit. We share a vision for expanding the brand and taking Indian food to the next level.”

“We have had the opportunity to get to know Maya and her team over the past several years, and are excited to continue to build upon what she and her team have created. We see a tremendous opportunity to further expand her offering of delicious products to consumers seeking global and Indian inspired flavors,” said Maya Kaimal Chairman, Rick Klauser.

Consumer Food and Beverage Law Firm The Giannuzzi Group, LLP served as legal counsel to Maya Kaimal Foods LLC. Morrison Cohen LLP served as legal counsel to North Castle Partners.   The terms of the transaction were not disclosed.

 

SOURCE: North Castle Partners

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Campaigns

Forget Tacos On Tuesdays. Taco Bell® Wants Fans To reBELL And Enjoy Tacos Any Day

Betty Tűndik

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Whether fans like them crunchy, soft or locos (Doritos® Locos Tacos to be exact), Taco Bell Party Packs offer the ultimate taco customization making them the go-to at-home party food too good to just get delivered on Tuesdays.
Reading Time: 3 minutes

 

Taco Bell fights calendar inequality so fans can boldly celebrate tacos any day of the week with Party Packs, now available for delivery from participating locations

In an open letter, Taco Bell is challenging the long standing tradition of eating tacos on a predetermined day of the week: Tuesday. Should any one day have all the taco glory just because it makes for a good hashtag? No. Times are changing and so are societal food norms. Which is why Taco Bell wants fans to reBELL against this alliteration and enjoy every taco day like it’s Tuesday. It’s time to elevate tacos, and Taco Bell Party Packs, to their rightful place as the go-to party food on their rightful day: any day.

Taco Bell is bringing the taco liberation to life in its newest campaign, “Taco reBELLion,” that shows three taco gangs (the Hard Shells, the Soft Shells and Los Locos) coming together to reBELL against Tuesday tradition via an epic taco dance-off.

Taco Bell is bringing this taco liberation to life in its newest campaign, “Taco reBELLion,” that encourages fans to break away from Tuesday customs and enjoy tacos with their crew any night of the week. Launching on 4/21, the :60 second spot shows three taco gangs (the Hard Shells, the Soft Shells and Los Locos) coming together to rebel against the tradition of tacos on Tuesdays and together they fight, in the form of an epic dance-off, for tacos any night.

Chief Global Brand Officer Marisa Thalberg has a rallying message for taco fans everywhere: “Of course we love that there is a day of the week dedicated to tacos, but we believe it’s time to challenge societal norms and for our fans and their friends to feel empowered to enjoy tacos without limits. When you think of tacos, you should think of getting together with friends any day, not just one day of the week.”

To further empower squads to join the taco uprising, Taco Bell is also launching a new line of reBELLious merchandise. Available on the Taco Shop, the new shirts and patches allow taco nonconformists to show off their taco pride and pledge their support for “Taco Any Day.” Because every rally needs fuel, Taco Bell is offering 15% off one Party Pack when you order online or on the app through June 8. Valid for in-store pick up only at participating locations*. It’s time to reBELL and empower groups to party with tacos from Taco Monday to Taco Sunday.

Whether fans like them crunchy, soft, or locos (Doritos® Locos Tacos to be exact), Taco Bell is breaking the monotony of at-home party food with a taco offering too good to get delivered just on Tuesdays. No matter the occasion or who’s in your crew, Taco Bell Party Packs offer the ultimate taco customization, including vegetarian and vegan options, making it the go-to food for gatherings. Feed your pack of reBELLs with any or all five Taco Bell Party Packs (Taco, Supreme® Taco, Variety, Supreme® Variety and Grande Meal) which can include Crunchy Tacos, Soft Tacos, Crunchy and/or Soft Tacos Supreme®, Doritos® Locos Tacos, Doritos® Locos Tacos Supreme® and even Bean Burritos. Be sure to visit TacoBell.com or the Grubhub app for Party Packs pricing, which varies (tax extra).

* For more details on the 15% off offer, click here.

 

SOURCE: Taco Bell Corp.

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African American

Action Against Hunger U.S.A. Appoints New CEO to Address Rising Malnutrition Worldwide

Betty Tűndik

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Dr. Charles Owubah
Reading Time: 2 minutes

 

Action Against Hunger U.S.A., the world’s hunger specialist, today announced that it has appointed a new CEO, Dr. Charles Owubah, who joins the NGO after nearly 20 years at World Vision. This planned leadership transition is the next step in Action Against Hunger’s strategic plan to create better ways to address life-threatening hunger worldwide.

“We committed to recruiting a new CEO who would accelerate Action Against Hunger’s impact through ever-more efficient, effective and innovative programs that empower nearly 20 million people each year,” said Ray Debbane, Board Chair, Action Against Hunger, U.S.A. “We are fortunate to have found the ideal leader in Dr. Charles Owubah, who brings outstanding experience, analytical rigor, and passion for Action Against Hunger’s world-changing mission. We are delighted to welcome him as CEO.”

“I’m honored to join Action Against Hunger, which is challenging traditional approaches to development by promoting innovative, locally-driven solutions,” Owubah said. “I look forward to working with this talented and increasingly locally-led team to scale evidence-based programs that advance our goal of ending hunger for good, within our lifetimes.”

Dr. Owubah earned his Ph.D. in Natural Resource Management and Policy from Purdue University in the U.S. He was an academic and consultant on food aid management before spending nearly 20 years at World Vision in roles of increasing responsibility. He brings deep technical expertise in collaborating with local communities on sustainable water and food security programs, delivering emergency relief, and promoting child survival across a global footprint.

“It is unacceptable for anyone to go hungry, yet after years of progress, global malnutrition is rising as a result of conflict and climate change,” Owubah said. “I know what it is to feel hunger. As the son of farmers in Ghana, I grew up on the land. I love to plant seeds and nurture their growth—and that includes seeds of hope and resilience among local people and staff in local communities. I have seen that hope is cultivated through evidence-based programs that deliver measurable impact.”

Dr. Owubah will officially take the helm on May 1, 2019 as part of a long-anticipated transition with the current CEO, Andrea Tamburini.

“We want to express our profound appreciation to Andrea Tamburini, who is leaving Action Against Hunger on very solid footing,” Debbane said. “During his tenure, Action Against Hunger opened a regional headquarters in Nairobi, Kenya, piloted new programmatic approaches, and received its 13th consecutive 4-star rating from Charity Navigator.”

 

SOURCE: Action Against Hunger

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Dairy Free

Sabra Spices Up Spring with the Launch of Limited Edition Salsa Verde Hummus

Betty Tűndik

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Sabra Launches Salsa Verde Hummus
Reading Time: 1 minute

 

Sabra, maker of America’s favorite hummus, announced a new limited edition flavor – Salsa Verde Hummus. 

Inspired by traditional flavors of Mexico, the new Salsa Verde Hummus packs a delicious punch. The limited time offering includes Sabra’s Classic Hummus topped with tangy roasted tomatillos, jalapenos, bright cilantro and lime, bringing the ultimate fiesta to the table.

“We’re really excited to bring the Salsa Verde Hummus to market,” said Grant Cowherd, Brand Manager at Sabra.  “The combination of Sabra’s Hummus and salsa verde is extremely delicious – the flavor experience is different than anything else in our product line, and we are confident that consumers will love it too.”

Available in the 10-ounce size, Sabra’s Salsa Verde Hummus is vegan, NonGMO Project Verified, and certified kosher. It is available in grocery stores and supermarkets nationwide with a MSRP of $4.29.  Find locations of where to buy here:

http://www.sabra.com

 

 

SOURCE: Sabra Dipping Company, LLC

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