Periscope, one of the top fully integrated creative agencies in the nation, is helping PEMCO Insurance pledge its allegiance to the people of the Northwest and their pursuit of life, liberty and doing cool things with a new brand campaign.
This is the first campaign launch in a decade for the NW-based company, which supports a range of consumer insurance needs including auto, home, renters, umbrella and boat insurance and has achieved one of the highest customer retention rates in the industry. The fresh marketing strategy highlights why it matters to have people who understand you in your corner and how PEMCO’s Northwestern brand gives it an advantage over competitors.
“PEMCO cares deeply about relationships, our people’s success, and making a positive difference in our communities. We have an unwavering allegiance to the Northwest,” said MJ Vigil, PEMCO’s Chief People and Brand Officer. “NW people are unique – and we want to celebrate that. Our regional focus is an exciting opportunity; no other insurance company can say they know Northwesterners like we do. We value our Periscope partnership; they have helped bring our strategy and vision to life in an innovative and fun way.”
Campaign elements include a new website, connected TV, digital video, social media and out-of-home (OOH). For this strategic audience, the OOH comes to life through unique placements on messenger bikes, fitness centers, elevators, the walkway to stadiums, movie theatres and a colossal wall in Portland, along with a domination of King Street train station in Seattle.
“From skateboard commuters to entrepreneurs to snowboard addicts, the campaign celebrates the diversity and uniqueness of what it means to be a Northwesterner,” said Periscope Creative Director Ryan Peck. “Best of all, the work shows how PEMCO understands and supports that uniqueness and is the perfect choice to protect it.”
Periscope Creative Director Scott O’Leary added, “I have worked on insurance brands before and PEMCO has such a sincere approach. It is refreshing to collaborate with a company that prioritizes quality and authenticity above all else.”
Adding excitement to the campaign launch is the rapidly growing local population, driven in part, by the expanding presence of tech companies like Amazon and Microsoft. The United States Census Bureau estimates at least 1,000 people per week are moving to Seattle alone.