Connect with us

Advertising Provides an Opportunity for Heavy Equipment and Truck Traders to Connect With Emerging Markets

Vlad Poptamas



Reading Time: 2 minutes


Middle East Strategic Advertising (MESA) launched in September, an online platform catered for the heavy equipment and truck industry. helps sellers build a better network that allows for profitable growth.

The goal of the website is to enhance visibility for local heavy equipment and truck dealers in order for them to sell their listings to global emerging markets including the Middle EastAfricaSoutheast Asia, and Europe. Sellers can now have their own personalized dealer page, accessibility to post equipment online, and share equipment listings and dealer pages on any online platform.

Unique visitors have more than doubled each month since the website was officially launched in September 2018. Website traffic has originated from TurkeyUnited Arab EmiratesSaudi ArabiaIndiaEgyptSingaporeSouth Africa, and from many more emerging markets. Construction equipment and truck listing enquiries have increased significantly each month, allowing dealers to facilitate in selling their products through

With the aggressive growth into the Middle East, Plant & Equipment is also increasing MENA sales team as well, hiring multiple workforce team members throughout the region including in Saudi Arabia and Egypt to produce new partnerships.

Zayd Kuba, Managing Director of MESA, expects Plant & Equipment to represent over 100 dealers throughout the Middle East alone including from the United Arab EmiratesSaudi Arabia, and Oman. “Heavy equipment dealers particularly from the GCC are searching for new ways to sell their products within the construction and mining industries,” says Kuba. “Our job is to fill this gap and help all heavy equipment dealers in the Middle East not only sell in local markets with our traditional magazines but globally through our online platform.”

In terms of publishing, the MESA management team has rebranded the magazines, including the logos for Plant & Equipment and Trucks & Transport, increased magazine size, and increased content related to the heavy equipment and trucks industries. Currently, Plant & Equipment Middle East and Trucks & Transport monthly distributes over 10,000 magazines throughout the Middle East including the GCC, IraqLebanon, and Jordan. Plant & Equipment Africa distributes monthly over 5,500 magazines including EgyptNigeriaGhana and Southern Africa. In addition, Plant & Equipment and Trucks & Transport has partnered with many exhibitions including bauma, The Big 5, and Automechanika.

SOURCE Middle East Strategic Advertising (MESA)


Thank you for visiting my profile and thank you for reading my news and published press release!

There a many things that shape a man, but the carving is done by the hobbies and passions. I've pursued two main careers, professional photography and webdesign, while also keeping a passion for automobiles, technology and games. At PICANTE NEWS, I take care of news editing and press release publishing in se
veral categories and as I've mentioned, during my spare time, I am also a professional photographer with webdesign skills.

My future plans include developing more journalistic skills and start creating investigative journalism. You can find my reports and press release coverages in the following categories:


You can get in touch to discuss interviews or possible article submissions by contacting us.

Let's also connect via social media! You can find me on Facebook or visit my photo portfolio.

Font Resizer


Subscribe to PICANTE via Email

Enter your email address to subscribe to PICANTE and receive notifications of new posts by email.

Follow us on Facebook

Follow our Tweets


Please turn AdBlock off