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BBDO Tops “Best of the Best”

Vlad Poptamas

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The independent World Advertising Research Center (WARC) today released its first-ever “Best of the Best” global index of excellence, aggregating results from its Creative 100, Effective 100 and Media 100 rankings.  These provide a benchmark for agency, network, holding company, brand and advertisers’ performance in the most important areas of communication success:  creativity, marketing effectiveness and media excellence.  They are compiled from results at the most important global and regional industry award shows and competitions.

BBDO was ranked the #1 agency network in the world.

BBDO New York was ranked the #1 agency, and was joined in the Top Ten by AMVBBDO in London at  #4, ColensoBBDO in New Zealand at #6 and AlmapBBDO in Brazil at #10.

BBDO’s parent, Omnicom, was the world’s best holding company.

Being named “Best of the Best” in this inaugural WARC index caps an impressive run for BBDO.  In early February, The Drum released its Directory Big Won, ranking agency performance across all marketing communication disciplines.  BBDO was the #1 global agency network and BBDO New York the #1 agency.  Then, WARC published its Creative 100, listing the most creative agencies, clients and brands.  Again, BBDO was the #1 network (for the 13th year in a row), and BBDO New York was the #1 agency.  More recently, Fast Company released its list of the World’s Most Innovative Companies.  BBDO New York was selected among the Top Ten in Advertising for the second year in a row.

“‘The ‘Best of the Best.’  It literally can’t get better than that when it comes to public recognition of BBDO Worldwide.  I am proud of, and grateful to, our clients and all of the people in our agencies who made this happen,” said Andrew Robertson, President and CEO, BBDO Worldwide, adding, “Having four agencies from four regions all ranked in the Top Ten, including BBDO New York at No. 1, demonstrates the breadth of talent in the network.”

Added David Tiltman, Head of Content at WARC, “The WARC rankings deliver independent and transparent global benchmarks in creativity, effectiveness and media.  The ‘Best of the Best’ takes this one step further, to showcase the best all-round performances.  We congratulate BBDO New York as the #1 agency and BBDO Worldwide as the #1 Network – a truly outstanding double achievement.”

 

SOURCE BBDO Worldwide

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