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NexTech Launches New 3D Google Ads Platform

Vlad Poptamas

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NexTech AR Solutions (the “Company” or “NexTech”) (OTC: NEXCF) (CSE: NTAR) (FSE: N29) today announced it has launched new 3D augmented reality (“AR”) solutions for brands to create immersive ad experiences for consumers. With this launch of 3D advertising options for Google, following the launch of its 3D advertising solutions for Facebook, NexTech continues to build out the AR industry’s first end-to-end platform for both brands and online retailers looking for 3D AR/AI business solutions.

Click for Demo 3D Ad

Brands and retailers can implement NexTech’s 3D AR ads through a few simple lines of Web AR embed codes, providing the versatility to create interactive ads that are compatible with all major ad networks, including Google Ad Network and Doubleclick (DFP). Brands can publish 3D ads, which are cross-browser and cross-device capable, from the same assets utilized to create Web AR images with no additional work required, other than building the ad itself. The 3D models can then be spun, enlarged, and interacted with directly by the consumer within the ad itself. Split-testing by Sketchfab-branded 3D ads versus traditional static ads bears out just how dramatically engagement can improve, showing a 633% increase in sign-up conversions and a 376% increase in click-through rates.

“We are excited to offer the AR industry’s first end-to-end solution for advertisers and brands from the creation of 3D assets, online 3D display ads, online 3D product views, 3D shopping experiences, and ultimately the purchasing of goods all in a frictionless and seamless 3D environment. Our solutions work incredibly well and provide the rich product experience online shoppers are craving more and more when making online purchasing decisions,” said Evan Gappelberg, CEO of NexTech.

eMarketer forecasted last year that digital ads will account for 50% of total eCommerce ad spending by 2020, at more than $357 billion. NexTech, through its continued push for innovation, is well-positioned to grow alongside the largest ad platforms in the world.

NexTech’s 3D ads enable a consumer to experience products for themselves while shopping online, from any angle and with rich, true rendering. Providing consumers the ability to fully review an item for size, shape, color and fit before purchasing online can ultimately lead to greater revenues and reduced returns for online retailers.

According to last year’s IAB Internet Advertising Revenue Report, the 2017 global digital advertising market grew 21% to $88 billion in 2017 with Facebook and Google contributing to 90% of the growth. NexTech now offers innovative and engaging 3D AR advertising experiences for both platforms, positioning the Company to quickly penetrate the growing market.

The company is continuing to develop its new business pipeline, targeting high-growth verticals such as eCommerce, Education & Training, and Live Streaming & Telepresence, with an initial focus on the global retail eCommerce market, projected to reach $4.8 trillion in 2021, according to Statistica. Recent research has shown that 40% of online shoppers would be willing to pay more for a product if they could experience it through AR, while 71% of shoppers indicated they would shop at a brand more often if it offered AR experiences.

 

SOURCE NexTech AR Solutions Corp.

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Technology & Telecommunications Industry Ranked #3 in MBLM’s Brand Intimacy 2019 Study

Vlad Poptamas

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U.S. Top 10 Most Intimate Technology & Telecom Brands 2019
Reading Time: 3 minutes

 

The technology & telecommunications industry ranked third in MBLM’s Brand Intimacy 2019 Study, which is the largest study of brands based on emotions, climbing up one spot from the 2018 study. Apple ranked #1 in the industry for the fourth year, followed by Samsung and Google. The remaining brands in the Top 10 for the technology & telecommunications industry were: Sony, Microsoft, AT&T, HP, Verizon, Dell and LG.

Brand Intimacy is defined as the emotional science that measures the bonds we form with the brands we use and love. Top intimate brands in the U.S. continued to significantly outperform the top brands in the Fortune 500 and S&P indices in both revenue and profit over the past 10 years, according to the Brand Intimacy 2019 Study.

“With its presence and dominance in our modern day living, technology & telecommunications continues to build emotional bonds with consumers,” stated Mario Natarelli, managing partner, MBLM. “Brands that are part of the smartphone ecosystem – device manufacturers, content providers, access brands and apps – have higher rates of Brand Intimacy than those that do not. Device manufacturers performed particularly well, which suggests hardware brands are benefitting the most from the increasingly important role that smartphones play in our lives.”

Additional notable findings in the technology & telecommunications industry include:

  • Apple was the #1 brand for both women and men
  • Apple was also #1 for millennials, users over 35 and users with incomes of $50,000 or more
  • Google was the #1 brand for users with incomes under $50,000

MBLM explored the tech giant Google in a piece released in conjunction with the findings, “What’s Going on with Google?” The article delves into the Brand Intimacy profile of Google and its recent advances and setbacks. It discusses its Brand Intimacy performance, notably, its strong linkage to the archetype of   enhancement and its success at connecting with millennials.

In addition to the release of the findings and article, MBLM also hosted a webinar on the technology & telecommunications industry. A recording of the webinar can be found here.

The Brand Intimacy 2019 Study contains the most comprehensive rankings of brands based on emotion, analyzing the responses of 6,200 consumers and 56,000 brand evaluations across 15 industries in the U.S., Mexico and UAE. MBLM’s reports and interactive Data Dashboard, which features a brand ranking tool, showcase the performance of almost 400 brands, revealing the characteristics and intensity of the consumer bonds.

To view technology & telecommunications industry findings, please click here. To download the full Brand Intimacy 2019 Study or explore the Data Dashboard click here.

Methodology
During 2018, MBLM with Praxis Research Partners conducted an online quantitative survey among 6,200 consumers in the U.S. (3,000), Mexico (2,000), and the United Arab Emirates (1,200). Participants were respondents who were screened for age (18 to 64 years of age) and annual household income ($35,000 or more) in the U.S. and socioeconomic levels in Mexico and the UAE (A, B and C socioeconomic levels). Quotas were established to ensure that the sample mirrored census data for age, gender, income/socioeconomic level, and region. The survey was designed primarily to understand the extent to which consumers have relationships with brands and the strength of those relationships from fairly detached to highly intimate. It is important to note that this research provides more than a mere ranking of brand performance and was specifically designed to provide prescriptive guidance to marketers. We modeled data from over 6,200 interviews and approximately 56,000 brand evaluations to quantify the mechanisms that drive intimacy. Through factor analysis, structural equation modeling, and other sophisticated analytic techniques, the research allows marketers to better understand which levers need to be pulled to build intimacy between their brand and consumers. Thus, marketers will understand not only where their brand falls in the hierarchy of performance but also how to strengthen performance in the future.
To read a more detailed description of MBLM’s approach, visit its Methodology page.

SOURCE MBLM

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Escalated Launches Real-Time Fraud Prevention and Monitoring SAAS Platform

Vlad Poptamas

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CEO Kyle Smith
Reading Time: 2 minutes

 

Escalated (www.escalated.io) recently announced the launch of their proprietary SAAS-platform designed to screen and stop malicious bot activity online. The service is available as either a monthly or annual subscription, both offering instant accessibility and easy implementation. Escalated has multiple tiered plans to suit a variety of individual, organization or company needs, regardless of size. And each plan offers a full-access free trial period.

With a focus on both security and affordability, Escalated is specifically designed to help monitor and safeguard websites, ad campaigns and other online activity from invalid traffic. Malicious bots create fraudulent ad impressions that routinely eat holes in advertising budgets. These attacks can also cause a wide variety of anomalies that skew data collection and analysis, harm business relationships, steal content, waste bandwidth and otherwise degrade valuable server resources.

“With margins in ad-tech being squeezed constantly, and the cost of ad-fraud on the rise, companies are dealing with the financial pain in the middle. We hope to solve that problem,” said Escalated CEO Kyle Smith.

The Escalated Solution

Escalated’s real-time pre-bid API eliminates bots on the fly, minimizing risk, and can be used to make bidding or rendering decisions. The post-bid fraud monitoring tags allow the collection of insights into overall traffic activity, making it easy to spot invalid traffic received by domain, referrer or partner sources.

Other Escalated features include:

  • General Web Security: Stops bots from stealing assets, or clicking on ads that follow links to clients’ landing pages. Prevents bots from scraping and copying content or scanning sites for future exploitable vulnerabilities.
  • Campaign Optimization: Bots can cause confusing analytics, offset KPIs and decimate marketing budgets. Escalated can track invalid traffic by domain, partner, source or geo. Clients can also send in costing data to track IVT by overall cost, enabling the creation of whitelists and blacklists.
  • Audience Management: Eliminates bots that pretend to be human audience members, allowing for pure and accurate data collection.
  • Content Locking: Keeps digital content safe from theft.
  • Resource Protection: Save server resources by denying fraudulent activity.
  • Threat Detection: Detect hard-to-find, incoming, or outright hidden fraudulent activity.
  • Ad Verification: Campaigns can be audited to ensure ads are running exactly where they are supposed to, for maximum effectiveness and use of advertising spend.

Malicious and fraudulent bot-activity is on the rise. Recent statistics place projected estimates for loss of ad-revenue due to ad-fraud in the tens-of-billions of dollars. This type of activity has long become a viable business model for career criminals, and many small business owners are either under-protected or not protected at all. Ad fraud continues to pose threats to both business relations and the industry in general. It can no longer be ignored.

SOURCE Escalated

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Aimia Announces Results of Conversion Privilege of Series 3 Cumulative Rate Reset Preferred Shares

Vlad Poptamas

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Data-driven marketing and loyalty analytics company Aimia Inc. (TSX: AIM) today announced that none of its 6,000,000 Cumulative Rate Reset Preferred Shares, Series 3 (the “Series 3 Shares”) will be converted into Cumulative Floating Rate Preferred Shares, Series 4 (the “Series 4 Shares”) on April 1, 2019. During the conversion notice period, which commenced on March 4, 2019 and ended at 5:00 p.m. (Montreal time) on March 18, 2019, 65,624 Series 3 Shares were tendered for conversion into Series 4 Shares. In accordance with the rights, privileges, restrictions and conditions attaching to the Series 3 Shares and the Series 4 Shares, since there would be less than 1,000,000 Series 4 Shares outstanding on April 1, 2019, after having taken into account all Series 3 Shares tendered for conversion into Series 4 Shares, holders of Series 3 Shares who elected to tender their shares for conversion will not have their Series 3 Shares converted into Series 4 Shares on April 1, 2019. As a result, no Series 4 Shares will be issued on April 1, 2019.

 

SOURCE Aimia Inc.

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