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New Research Uncovers Most Effective Content Marketing Strategies and Tactics for Small B2C Companies

Vlad Poptamas



Reading Time: 2 minutes


Matcha, the leading content marketing platform for small businesses, today released their first annual Content Marketing Benchmark Report. Matcha’s report is the only analysis of content marketing results specifically for small brands. Uniquely, it analyzes real content marketing performance data instead of self-reported survey data often found in benchmark reports.

The report aggregates data from hundreds of businesses who rely on Matcha to publish content, distribute it on Facebook, and analyze their results. The report’s insights are based on 10,000 articles published, 5,000 Facebook ads managed, and 9 million readers reached in 2018. Key findings include:

  • Readers continue to love listicle-type articles. Listicles score well in reader engagement and promotional efficiency. In an analysis of the best-performing content, listicles represent the best engagement rates, scroll depth, and cost-per-click (CPC) and click-through rate (CTR) on Facebook ads.
  • Top-performing long-form articles are easy to read. Long-form articles with the best reader engagement had an average of 5.7 images and 4.5 subheadlines, keeping readers’ attention by breaking the text into smaller, consumable blocks.
  • Facebook ads promoting content drastically outperform average CTRs and CPCs. Facebook ads featuring content achieved an astonishing $0.19 CPC—89% less expensive than the average Facebook CPC of $1.72. At 2.1%, CTRs on content ads are more than double the industry average of 0.9%.
  • Licensed content performs as well as original content. Licensed content showed engagement rates comparable to original content. Licensed content allows small teams to publish high-quality articles at a fraction of the cost and time.

“This report is invaluable for small businesses, particularly in e-commerce. For the first time, they have a research-backed roadmap to grow their businesses using content marketing,” says Fynn Glover, Matcha CEO. “Great content is a critical ingredient for acquiring and keeping customers. Now, SMBs know exactly what to expect in terms of performance.”

Download the 2019 Content Marketing Benchmark Report for Small Businesses now.


SOURCE Matcha Inc.


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Comscore Releases New Advanced Segmentation Data for Digital Audiences in Canada

Vlad Poptamas



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Reading Time: 2 minutes


Comscore, a trusted partner for planning, transacting and evaluating digital media across platforms, today released new data from Plan Metrix® Multi-Platform Powered by Vividata, the psychographic digital segmentation tool. Launched in Canada in December of 2018, Comscore Plan Metrix Multi-Platform combines consumers’ desktop and mobile behaviour with detailed information about their lifestyles, interests, attitudes, demographics and behaviors from Vividata’s survey data for a unified digital view.

“We are excited about the early client participation and industry excitement with Plan Metrix Multi-Platform. This reinforces our beliefs that there has been a gap in Canada for robust, person-centric data sets that are better aligned with how digital media is analyzed and planned today,” said Bryan Segal, senior vice president, commercial, Comscore. “We are looking forward to serving the industry and helping our clients deliver against these new data and insights with this innovative partnership.”

A first for the Canadian marketplace, the new data from Plan Metrix Multi-Platform provides the following benefits to buyers and sellers of media:

  • Generate stronger media plans, identify advanced audience segments, and reach consumers across different platforms
  • Achieve better ROI by creating segments based on nearly 20,000 attributes
  • Demonstrate the value of a platform’s audiences and competitive comparisons through a deep understanding of the total media consumption, attitudes and interest of their audience

Media buyers and sellers can combine a wide array of behaviour and lifestyle categories to create richer custom segments in different industries, including retail, travel, automotive, media, real estate, lifestyle, finance and household products. An online lifestyle publisher, for example, can demonstrate how their properties over index for certain attractive target groups such as expectant mothers, food lovers or cosmetics shoppers. Inversely, a media buyer for a baby formula brand can gain insight into expectant mothers’ online behaviors to better optimize advertising campaigns.

“Plan Metrix Multi-Platform is part of our continued strategic plan to build and partner on new solutions for the marketplace that help media buyers and sellers maximize the power of our rich consumer and media data,” said Pat Pellegrini, Ph.D., president and CEO, Vividata.

Since its initial launch the solution has been met with enthusiastic responses from industry thought leaders who are engaged with the platform:

“We are thrilled to add Plan Metrix Multi-Platform data to enhance The Globe and Mail’s continued investment in audience data science, which is extremely valuable in generating brand engagement,” said Greg Doufas, chief digital and technology officer, The Globe and Mail. “This will allow us to deepen our understanding of audiences and to use Plan Metrix Multi-Platform data to showcase our value to advertisers throughout the entire consumer path to purchase.”

“The Comscore and Vividata partnership will enable agencies to create better targeting and narratives, and more complex campaigns for our clients looking to reach the multi-touchpoint, multi-screen consumer of today,” said Fred Auchterlonie, executive vice president, client service, PHD Canada. “We welcome the availability of new tools that enable us to deliver more relevant and timely ads by using third-party, industry standard data to give our clients a complete picture of how to optimize success in reaching their targets.”


SOURCE Comscore

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Computer Electronics

Wirecard Joins Retailtech Hub – Powered by MediaMarktSaturn and Plug and Play – to Empower Future Commerce Innovation

Vlad Poptamas



Reading Time: 2 minutes


  • Retailtech Hub brings together startups and established digital leaders such as Wirecard to test and pilot new technologies and digital business models
  • Partnership underlines Wirecard’s commitment to shaping the future of digital commerce

Wirecard, the global innovation leader for digital financial technology, today announced it is partnering with Retailtech Hub, a digital innovation platform powered by MediaMarktSaturn and the global startup ecosystem Plug and Play. Retailtech Hub brings together startups, retailers, major consumer brands, suppliers and investors with the aim of empowering the next generation of retail technology innovation. Amongst the retail partners are market leaders such as Lidl and s.Oliver.

Retailtech Hub was launched in 2017 and concentrates on identifying, piloting and bringing innovation to the world of commerce. Its mission is to facilitate an open experience exchange between corporate partners as well as manage a mentoring program concentrating on startup business development and expansion. The initiative focuses on all topics along the commerce and retail value chain.

The cooperation focuses on the digital transformation in global trade. Through partnerships and cooperations, Retailtech Hub ensures that retailers and their partners optimize their core strategies for the challenges of digital change. Payment and financial products as well as data analytics based on payment flows play a central role in this.

“One of our core goals at Wirecard is to encourage innovation and shape the future of financial commerce. The cooperation with MediaMarktSaturn and Plug and Play offers us exciting ways to establish new business models and further develop innovative technologies. The objective is to always provide momentum for growth in the global portfolio of the Wirecard platform,” said Jörn Leogrande, EVP Wirecard Labs.

“In a time where payment plays such an important role for the customer, we are delighted to welcome Wirecard as a new partner. Our aim is to change the world of commerce with the best startups and digital-driven corporations. As a global innovation leader for digital financial technology, Wirecard is a perfect fit and we look forward to their influence and guidance as we introduce them to exciting new companies and technologies,” added Thorsten Marquardt, Managing Director of the Retailtech Hub.


SOURCE Wirecard AG

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Computer Electronics

OTI Receives New and Significant Order for 6,000 Advanced Payment Systems in Russia

Vlad Poptamas



Reading Time: 1 minute


On Track Innovations Ltd. (OTI) (NASDAQ: OTIV), a global provider of near field communication (NFC) and cashless payment solutions, today announced that it had received a significant order for more than 6,000 advanced payment systems for use in Russian rail ticketing systems. The systems are due to be delivered primarily in the second quarter.

This is an additional large-scale order from the Russian market following OTI’s successful acceptance of the mandatory MIR certification in the ever-growing Russian self-service market. OTI delivered 11,000 cashless payment systems to Russia in 2018 and expects a higher rate of deliveries in 2019.

OTI’s CEO Shlomi Cohen commented, “We are very pleased with this new order from the Russian market. This confirms that our strategy to gain MIR certification and target this growing market is certainly paying off, generating increasing revenues for OTI. We won this order based on our technological capabilities and a demonstration of the highest level of security. This important customer has become another key reference for us in Russia and we look forward to accelerating our momentum in the region over the coming quarters and years.”

MIR approval was granted to OTI in August 2018, enabling Russian consumers to use an OTI cashless payment solution as a convenient way to make payments through unattended automated machines. The Russian national payment system created the MIR payment card at the end of 2015 with the primary objective of sovereign payments to be independent of foreign organizations. In only 3 years, the number of MIR cards issued has grown quickly and currently amounts to over 37 million, around 20% market share, based on data from the Russian Central Bank.


SOURCE On Track Innovations Ltd. (OTI)

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