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The analysts at Kelley Blue Book today reported the estimated average transaction price for a light vehicle in the United States was $36,590 in February 2019New-vehicle prices increased $993 (up 2.8 percent) from February 2018, while decreasing $205 (down 0.5 percent) from last month.

“New-vehicle transaction prices climbed nearly 3 percent in February, led by the strength in full-size pickup trucks,” said Tim Fleming, analyst for Kelley Blue Book. “New pickups from General Motors and RAM are setting the pace for the segment, and every full-size pickup truck had year-over-year growth greater than 4 percent. Looking at midsize trucks, the segment was only up 1 percent for the month, but it is set for a similar revival with the new Ford Ranger hitting the market right now and the Jeep Gladiator coming soon.”

Manufacturer

February

2019
Transaction
Price (Avg.)*

January 2019

Transaction
Price (Avg.)*

February
2018
Transaction
Price (Avg.)*

Percent
Change
January
2019 to
February
2019*

Percent
Change
February
2018 to
February
2019*

American Honda (Acura, Honda)

$28,991

$28,808

$28,585

0.6%

1.4%

Fiat Chrysler (Alfa Romeo, Chrysler, Dodge, Fiat, Jeep, RAM)

$38,584

$39,354

$36,816

-2.0%

4.8%

Ford Motor Company (Ford, Lincoln)

$41,270

$41,633

$39,120

-0.9%

5.5%

General Motors (Buick, Cadillac, Chevrolet, GMC)

$39,808

$39,584

$39,767

0.6%

0.1%

HyundaiKia

$25,401

$25,421

$25,296

-0.1%

0.4%

Nissan North America (Nissan, INFINITI)

$29,956

$29,958

$29,500

0.0%

1.5%

Subaru

$29,500

$29,835

$28,032

-1.1%

5.2%

Toyota Motor Company (Lexus, Toyota)

$32,777

$32,678

$32,124

0.3%

2.0%

Volkswagen Group (Audi, Volkswagen, Porsche)

$43,605

$46,192

$41,844

-5.6%

4.2%

Industry

$36,590

$36,765

$35,597

-0.5%

2.8%

*Kelley Blue Book average transaction prices do not include applied consumer incentives

Gaining most year-over-year, Ford Motor Company’s average prices were up more than 5 percent, with both Ford and Lincoln up by 5 percent. Ford’s strength was led by the refreshed Edge and its new ST trim, which helped pull the model’s average up 5 percent. The F-Series also saw prices rise as the Super Duty trucks capture a larger share of sales. At Lincoln, the Nautilus rose 8 percent above the MKX it replaced, and the Navigator is still posting solid transaction prices, up 4 percent year-over year.

General Motors was flat year-over-year, with only the GMC brand posting an increase. GMC climbed 2 percent largely on the redesigned Sierra pickup, which was up 6 percent. However, Buick fell 3 percent, as the Enclave was down 4 percent now in the second year of its generation, and the Envision dropped by 5 percent.

Segment

February

2019

Transaction
Price
(Avg.)*

January
2019

Transaction
Price
(Avg.)*

February
2018
Transaction
Price
(Avg.)*

Percent
Change
January
2019 to
February
2019*

Percent
Change
February
2018 to
February
2019*

Compact Car

$20,421

$20,462

$20,329

-0.2%

0.5%

Compact SUV/Crossover

$29,259

$29,096

$28,480

0.6%

2.7%

Electric Vehicle

$60,459

$60,443

$58,458

0.0%

3.4%

Entry-level Luxury Car

$42,598

$42,535

$41,524

0.1%

2.6%

Full-size Car

$35,205

$35,224

$34,512

-0.1%

2.0%

Full-size Pickup Truck

$49,958

$49,984

$46,930

-0.1%

6.5%

Full-size SUV/Crossover

$62,961

$63,500

$62,143

-0.8%

1.3%

High Performance Car

$108,236

$121,513

$99,539

-10.9%

8.7%

High-end Luxury Car

$98,502

$98,280

$98,677

0.2%

-0.2%

Hybrid/Alternative Energy Car

$27,093

$27,254

$27,248

-0.6%

-0.6%

Luxury Car

$58,740

$58,960

$58,758

-0.4%

0.0%

Luxury Compact SUV/Crossover

$44,942

$45,109

$44,662

-0.4%

0.6%

Luxury Full-size SUV/Crossover

$88,433

$88,033

$87,382

0.5%

1.2%

Luxury Mid-size SUV/Crossover

$58,469

$58,531

$56,831

-0.1%

2.9%

Mid-size Car

$25,944

$25,919

$25,836

0.1%

0.4%

Mid-size Pickup Truck

$33,427

$33,623

$32,978

-0.6%

1.4%

Mid-size SUV/Crossover

$38,670

$38,717

$38,418

-0.1%

0.7%

Minivan

$35,635

$35,612

$33,965

0.1%

4.9%

Sports Car

$35,344

$35,387

$34,862

-0.1%

1.4%

Subcompact Car

$16,474

$16,322

$16,228

0.9%

1.5%

Subcompact SUV/Crossover

$23,982

$23,824

$24,349

0.7%

-1.5%

Van

$34,122

$34,017

$34,156

0.3%

-0.1%

Grand Total

$36,590

$36,765

$35,597

-0.5%

2.8%

*Kelley Blue Book average transaction prices do not include applied consumer incentives

SOURCE Kelley Blue Book