Connect with us

Computer Electronics

Collectcent Releases AI and Big Data led Programmatic Supply Platform to its Clients

Vlad Poptamas



Breakthrough technology driven by AI led ad engine for brands to optimize their performance and increase life time value from their customers (PRNewsfoto/Collectcent Digital Media)
Reading Time: 2 minutes


Collectcent, a leading Programmatic Supply Platform and Services provider, is excited to announce successful implementation of its AI and Big data led proprietary technology which helps global brands achieve their marketing performance goals by running campaigns on Collectcent’s premium web and app publishers’ inventory, which is otherwise available to clients only on cpm model by other service providers.

The company’s in-house developed technology enables brands to meet various performance KPIs increasing the lifetime value of their acquired customers by optimising spends on digital advertising and curtailing spillages and ad frauds.

The Company’s AI led optimization engine records, analyses and classifies users data on a variety of factors such as users interests, preferences, demographics, IP, location, access time, device, type of browser, OS, and Mobile Network to name a few. This data feed from company’s DMP gives access to users profile which forms the basis for serving personalized and hyper-targeted ads. This is how performance for brands is achieved and end users get to see relevant ads.

Collectcent, this year, is demonstrating its AI and Big Data led technology at Mobile World Congress event in Barcelona, Spain, from 25th to 28th February.

Andesh Bhatti, CEO of Collectcent, says, “At Collectcent we are passionate about innovation and driving future of Performance advertising. This is a huge breakthrough for brands as they no longer have to worry about optimization of their advertising campaigns at their end or about fraud deliveries. The AI led engine buys media in real time from digital publishers on CPM model and optimizes converting sources to deliver on performance based KPIs. We have received great response from global media agencies on this technological development and we look forward to scale our business with them.”

The company offers Banner, Video, Native channels to its advertisers across Mobile, Desktop and Connected TV environments on CPM and performance based models. The inventory supplying publishers are integrated via RTB, Header Bidding, API and SDK.

Collectcent with technology as its core competency along with an expert team of experienced professionals perfectly understands requirements of clients across industries and strives to meet core campaign goals for its advertising clients.

SOURCE Collectcent Digital Media


Thank you for visiting my profile and thank you for reading my news and published press release!

There a many things that shape a man, but the carving is done by the hobbies and passions. I've pursued two main careers, professional photography and webdesign, while also keeping a passion for automobiles, technology and games. At PICANTE NEWS, I take care of news editing and press release publishing in se
veral categories and as I've mentioned, during my spare time, I am also a professional photographer with webdesign skills.

My future plans include developing more journalistic skills and start creating investigative journalism. You can find my reports and press release coverages in the following categories:


You can get in touch to discuss interviews or possible article submissions by contacting us.

Let's also connect via social media! You can find me on Facebook or visit my photo portfolio.

Font Resizer


Subscribe to PICANTE via Email

Enter your email address to subscribe to PICANTE and receive notifications of new posts by email.

Follow us on Facebook

Follow our Tweets


Please turn AdBlock off