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Augmented and Virtual Reality Markets Expected to Reach All Time Highs

Vlad Poptamas

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Photo source: justscience.in
Reading Time: 6 minutes

 

A 2016 report release by a well-respected industry research firm, Statista, painted a rather rosy picture for the global augmented (“AR”) and virtual reality (“VR”) segments. The report stated that: “In 2022, the augmented and virtual reality market is expected to reach a market size of $209.2 billion U.S. dollars.”

new report from Zion Market Research, just recently released, actually gave the AR and VR global markets a higher than expected valuation: “… at around USD $26.7 billion in 2018 and is expected to reach approximately USD $814.7 billion by 2025, at a CAGR of 63.01% between 2019 and 2025.” So it appears that the markets are exceeding prior expectations.  The AR and VR markets are usually grouped together but there are differences in the AR and VM technologies themselves. Each has a strong market share on its own but can also be used in conjunction, which is called augmented virtuality (“AV”), according to PC Magazine. 

Active tech companies in the markets this week include Vuzix® Corporation (NASDAQ: VUZI), QUALCOMM Incorporated (NASDAQ: QCOM), Lumentum Holdings Inc. (NASDAQ: LITE), Apple Inc. (NASDAQ: AAPL), NVIDIA Corporation (NASDAQ: NVDA).

Zion summarizes that the two biggest global markets for the technologies are North America and EuropeNorth America is expected to hold the largest share in AR and VR due to the rising demand in the media and entertainments markets, while Europe will hold a substantial share due to early adoption by EU consumers. It concludes that Asiapacific should likely have the highest CAGR in the future.

BREAKING NEWS:  Vuzix® Corporation, (“Vuzix” or, the “Company”), a leading supplier of Smart Glasses and Augmented Reality (AR) technology and products is pleased to announce the debut of Vuzix’ next generation enterprise smart glasses, the M400, one of the first products made commercially available using the Qualcomm® Snapdragon™ XR1 platform.

Since the Company’s collaboration with Qualcomm Technologies, Inc., a subsidiary of Qualcomm Incorporated, was announced in May 2018, the teams have been actively engaged to develop the first Snapdragon XR1-based enterprise smart glasses.  The Vuzix M400 enterprise smart glasses will be unveiled at Mobile World Congress (MWC) taking place February 25-28, 2019 at the Fria Gran Via in Barcelona, Spain.

“Snapdragon XR1 is the first dedicated XR platform from Qualcomm Technologies targeted to the class of devices that Vuzix has mastered. Vuzix’ focus on wearability, experience, and form factor combined with XR1 will drive smart glasses to the next level,” said Hugo Swart, head of XR, Qualcomm Technologies, Inc. “Qualcomm Technologies is a strong believer in the smart glasses segment for the enterprise. We look forward to seeing our collaboration with Vuzix help scale adoption in enterprises and become a mainstream device to help increase employee productivity in the new era of AI and immersive computing.”

The Snapdragon XR1 platform integrates Qualcomm Technologies’ heterogeneous computing architecture including an ARM-based multicore Central Processing Unit (CPU), vector processor, Graphics Processing Unit (GPU) and Qualcomm® AI Engine. The Snapdragon XR1 allows for power efficient on-device processing of vision-based machine learning algorithms that can help with key Augmented Reality (AR) use cases like superior pose prediction, object classification, etc.  The Snapdragon XR1 platform was also designed to deliver an immersive User Interface (UI) experience, with features such as native voice processing, motion tracking, head tracking and more.

The new product, currently referred to as the Vuzix M400 Smart Glasses, is expected to enter volume production in summer 2019. Further details and pricing will be announced this spring as well as the commencement of an early engagement program for select developers and customers. Even with all its new capabilities and features, the product will be physically, mechanically and for most software 100% compatible with Vuzix’ existing M-Series products.

Additional recent developments and major influences in the tech industry include:

QUALCOMM Incorporated (NASDAQ: QCOM) last week the company announced that its latest 8 series mobile platform is powering Samsung Electronics Co., Ltd.’s latest and most cutting-edge flagship smartphones, the Samsung Galaxy S10, S10+, S10e, S10 5G, for select regions. The Samsung Galaxy S10 line-up is powered by the Qualcomm® Snapdragon™ 855 Mobile Platform, which supports multi-gigabit connectivity and industry-leading on-device artificial intelligence (AI) to usher in a new decade of flagship mobile devices.

Additionally, Qualcomm has an Augmented Reality platform and is working toward enabling a digital reality. Augmented Reality (AR) is the concept of superimposing digital content (such as online information and graphics) on top of a view of the real world as seen through the viewfinder of a camera. The company’s vision-based AR platform uses complex computer vision algorithms, tightly aligns computer graphics, and includes robust tracking and image detection.

Lumentum Holdings Inc. (NASDAQ: LITE) is a market-leading designer and manufacturer of innovative optical and photonic products enabling optical networking and laser applications worldwide.  Lumentum’s optical components and subsystems are part of virtually every type of telecom, enterprise, and data center network.  Lumentum’s lasers enable advanced manufacturing techniques and diverse applications including next-generation 3D sensing capabilities.

On February 4, the company announced that it will present a collection of innovative photonic-based products for a wide range of applications in 3D sensing and advanced manufacturing markets including – VCSELs, edge-emitting DFBs, kW fiber, pump, and diode lasers at SPIE Photonics West 2019 held in San Francisco, Calif., from February 5 – 7, 2019 at Moscone Center in the South Hall in booth #1123.

Apple Inc. (NASDAQ: AAPL) not that long ago announced that John Giannandrea has been named to the company’s executive team as senior vice president of Machine Learning and Artificial Intelligence Strategy. Giannandrea oversees the strategy for AI and Machine Learning across all Apple products and services, as well as the development of Core ML® and Siri® technologies. “John hit the ground running at Apple and we are thrilled to have him as part of our executive team,” said Tim Cook, Apple’s CEO.

On its website the company says: Apple hardware and software have always been designed together for the best experience possible. Now that experience includes augmented reality like you’ve never seen it before. iOS 12 and ARKit 2 take advantage of the powerful hardware in iPhone and iPad to bring the virtual world seamlessly into the real world.

NVIDIA Corporation (NASDAQ: NVDA) on February 22, the company introduced the GeForce® GTX® 1660 Ti, a new gaming GPU that delivers a big step up in performance and power efficiency for today’s most popular games. It is available now worldwide starting at $279.

Based on the 12th generation Turing™ GPU architecture, the GTX 1660 Ti takes advantage of all of Turing’s shader innovations to deliver 2x the TOPS of the previous-generation Pascal™ architecture. It supports concurrent floating point and integer operations, a unified cache architecture with 3x the L1 cache, and turbocharged performance using adaptive shading technology.

DISCLAIMER:  FN Media Group LLC (FNM), which owns and operates Financialnewsmedia.com and MarketNewsUpdates.com, is a third party publisher and news dissemination service provider, which disseminates electronic information through multiple online media channels. FNM is NOT affiliated in any manner with any company mentioned herein. FNM and its affiliated companies are a news dissemination solutions provider and are NOT a registered broker/dealer/analyst/adviser, holds no investment licenses and may NOT sell, offer to sell or offer to buy any security.  FNM’s market updates, news alerts and corporate profiles are NOT a solicitation or recommendation to buy, sell or hold securities. The material in this release is intended to be strictly informational and is NEVER to be construed or interpreted as research material. All readers are strongly urged to perform research and due diligence on their own and consult a licensed financial professional before considering any level of investing in stocks. All material included herein is republished content and details which were previously disseminated by the companies mentioned in this release. FNM is not liable for any investment decisions by its readers or subscribers. Investors are cautioned that they may lose all or a portion of their investment when investing in stocks. For current services performed FNM has been compensated forty six hundred dollars for news coverage of the current press releases issued by Vuzix® Corporation  by the company.  FNM HOLDS NO SHARES OF ANY COMPANY NAMED IN THIS RELEASE.

This release contains “forward-looking statements” within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E the Securities Exchange Act of 1934, as amended and such forward-looking statements are made pursuant to the safe harbor provisions of the Private Securities Litigation Reform Act of 1995. “Forward-looking statements” describe future expectations, plans, results, or strategies and are generally preceded by words such as “may”, “future”, “plan” or “planned”, “will” or “should”, “expected,” “anticipates”, “draft”, “eventually” or “projected”. You are cautioned that such statements are subject to a multitude of risks and uncertainties that could cause future circumstances, events, or results to differ materially from those projected in the forward-looking statements, including the risks that actual results may differ materially from those projected in the forward-looking statements as a result of various factors, and other risks identified in a company’s annual report on Form 10-K or 10-KSB and other filings made by such company with the Securities and Exchange Commission. You should consider these factors in evaluating the forward-looking statements included herein, and not place undue reliance on such statements. The forward-looking statements in this release are made as of the date hereof and FNM undertakes no obligation to update such statements.

 

SOURCE FinancialNewsMedia.com

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Ideanomics Signs Digital Asset Management Services Agreement with Singapore’s GT Dollar and Thai Setaku Insurance

Vlad Poptamas

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Reading Time: 2 minutes

 

Ideanomics (NASDAQ: IDEX) (“Ideanomics” or the “Company”), a global AI-driven management and financial services company acting as a catalyst for transformative industries, is pleased to announce it has entered into an exclusive digital asset management services agreement with GT Dollar PTE Ltd (“GT Dollar”) and Thai Setaku Insurance PLC (“TSI”).

Under the terms of the agreement, Ideanomics will provide AI-assisted financial risk management services for investments, regulatory compliance, including Know Your Client (KYC), Anti-Money Laundering (AML) fintech-based services, and banking relationship management. These services will be provided on an exclusive basis for an initial three-year period which can be renewed thereafter by mutual agreement. GT Dollar has been underwriting its tokens with asset-backed collateral, including real estate, airlines, insurance, as well as regional bank clearance and acceptance, to launch against consumer loyalty programs for those using GT Dollar when it initially launched.

Ideanomics will also provide its Blockchain and AI technologies to assist with Thai Setaku Insurance’s activities, including policy custody management and AI-assisted risk management. TSI, Thailand’s oldest insurance company and founded by the Thai royal family, is a GT Group company.

“The GT Group is among the most innovative we have spoken to in terms of their vision for how tokens can play an increasingly important role in our economy. This is a benchmark deal for Ideanomics, and for digital asset management service providers, that will enable GT Dollar to take its plans to the next level” said Alf Poor, CEO of Ideanomics. “GT Dollar and TSI recognized the potential of Ideanomics in our meetings last year, and subsequently made an investment in our company. This deal is a further endorsement of our capabilities and one which recognizes our company as a market leader in digital asset origination and management. We are excited to be driving these types of initiatives with GT Dollar and TSI. They have aggressive goals for their GT Dollar tokens, which will transform and legitimize the token economy, and we are pleased to have such a fast-growing, forward-thinking, and innovative partner to work with. Ideanomics plans to extend these fintech-based services to build relationships and value between other coins and physical economy assets”.

Through the Ideanomics platform of services, GT Dollar and TSI will have transparency and visibility into their investments. Ideanomics will advise and consult GT Dollar and TSI on partnerships with global financial institutions to provide compliance advisory services including streamlined KYC and AML processes, banking compliance, custody, investment in financial products, parent funds, tracking and index funds, and more.  Ideanomics will provide technology consulting services, that meet global best practices, for Digital Security Offerings, and other Asset Back Security Offerings.

Ideanomics will receive an initial payment allocation of GT Dollar tokens equivalent to US $170 Million and receive annual management fees of 3% of the total market value of GT Tokens on December 31st of each year of service for three years. As of March 19, 2019, the GT Dollar token has a total market value of US $97.66 Billion and has significant trading volume (https://www.asiaedx.com).

 

SOURCE Ideanomics

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Technology & Telecommunications Industry Ranked #3 in MBLM’s Brand Intimacy 2019 Study

Vlad Poptamas

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U.S. Top 10 Most Intimate Technology & Telecom Brands 2019
Reading Time: 3 minutes

 

The technology & telecommunications industry ranked third in MBLM’s Brand Intimacy 2019 Study, which is the largest study of brands based on emotions, climbing up one spot from the 2018 study. Apple ranked #1 in the industry for the fourth year, followed by Samsung and Google. The remaining brands in the Top 10 for the technology & telecommunications industry were: Sony, Microsoft, AT&T, HP, Verizon, Dell and LG.

Brand Intimacy is defined as the emotional science that measures the bonds we form with the brands we use and love. Top intimate brands in the U.S. continued to significantly outperform the top brands in the Fortune 500 and S&P indices in both revenue and profit over the past 10 years, according to the Brand Intimacy 2019 Study.

“With its presence and dominance in our modern day living, technology & telecommunications continues to build emotional bonds with consumers,” stated Mario Natarelli, managing partner, MBLM. “Brands that are part of the smartphone ecosystem – device manufacturers, content providers, access brands and apps – have higher rates of Brand Intimacy than those that do not. Device manufacturers performed particularly well, which suggests hardware brands are benefitting the most from the increasingly important role that smartphones play in our lives.”

Additional notable findings in the technology & telecommunications industry include:

  • Apple was the #1 brand for both women and men
  • Apple was also #1 for millennials, users over 35 and users with incomes of $50,000 or more
  • Google was the #1 brand for users with incomes under $50,000

MBLM explored the tech giant Google in a piece released in conjunction with the findings, “What’s Going on with Google?” The article delves into the Brand Intimacy profile of Google and its recent advances and setbacks. It discusses its Brand Intimacy performance, notably, its strong linkage to the archetype of   enhancement and its success at connecting with millennials.

In addition to the release of the findings and article, MBLM also hosted a webinar on the technology & telecommunications industry. A recording of the webinar can be found here.

The Brand Intimacy 2019 Study contains the most comprehensive rankings of brands based on emotion, analyzing the responses of 6,200 consumers and 56,000 brand evaluations across 15 industries in the U.S., Mexico and UAE. MBLM’s reports and interactive Data Dashboard, which features a brand ranking tool, showcase the performance of almost 400 brands, revealing the characteristics and intensity of the consumer bonds.

To view technology & telecommunications industry findings, please click here. To download the full Brand Intimacy 2019 Study or explore the Data Dashboard click here.

Methodology
During 2018, MBLM with Praxis Research Partners conducted an online quantitative survey among 6,200 consumers in the U.S. (3,000), Mexico (2,000), and the United Arab Emirates (1,200). Participants were respondents who were screened for age (18 to 64 years of age) and annual household income ($35,000 or more) in the U.S. and socioeconomic levels in Mexico and the UAE (A, B and C socioeconomic levels). Quotas were established to ensure that the sample mirrored census data for age, gender, income/socioeconomic level, and region. The survey was designed primarily to understand the extent to which consumers have relationships with brands and the strength of those relationships from fairly detached to highly intimate. It is important to note that this research provides more than a mere ranking of brand performance and was specifically designed to provide prescriptive guidance to marketers. We modeled data from over 6,200 interviews and approximately 56,000 brand evaluations to quantify the mechanisms that drive intimacy. Through factor analysis, structural equation modeling, and other sophisticated analytic techniques, the research allows marketers to better understand which levers need to be pulled to build intimacy between their brand and consumers. Thus, marketers will understand not only where their brand falls in the hierarchy of performance but also how to strengthen performance in the future.
To read a more detailed description of MBLM’s approach, visit its Methodology page.

SOURCE MBLM

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Escalated Launches Real-Time Fraud Prevention and Monitoring SAAS Platform

Vlad Poptamas

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CEO Kyle Smith
Reading Time: 2 minutes

 

Escalated (www.escalated.io) recently announced the launch of their proprietary SAAS-platform designed to screen and stop malicious bot activity online. The service is available as either a monthly or annual subscription, both offering instant accessibility and easy implementation. Escalated has multiple tiered plans to suit a variety of individual, organization or company needs, regardless of size. And each plan offers a full-access free trial period.

With a focus on both security and affordability, Escalated is specifically designed to help monitor and safeguard websites, ad campaigns and other online activity from invalid traffic. Malicious bots create fraudulent ad impressions that routinely eat holes in advertising budgets. These attacks can also cause a wide variety of anomalies that skew data collection and analysis, harm business relationships, steal content, waste bandwidth and otherwise degrade valuable server resources.

“With margins in ad-tech being squeezed constantly, and the cost of ad-fraud on the rise, companies are dealing with the financial pain in the middle. We hope to solve that problem,” said Escalated CEO Kyle Smith.

The Escalated Solution

Escalated’s real-time pre-bid API eliminates bots on the fly, minimizing risk, and can be used to make bidding or rendering decisions. The post-bid fraud monitoring tags allow the collection of insights into overall traffic activity, making it easy to spot invalid traffic received by domain, referrer or partner sources.

Other Escalated features include:

  • General Web Security: Stops bots from stealing assets, or clicking on ads that follow links to clients’ landing pages. Prevents bots from scraping and copying content or scanning sites for future exploitable vulnerabilities.
  • Campaign Optimization: Bots can cause confusing analytics, offset KPIs and decimate marketing budgets. Escalated can track invalid traffic by domain, partner, source or geo. Clients can also send in costing data to track IVT by overall cost, enabling the creation of whitelists and blacklists.
  • Audience Management: Eliminates bots that pretend to be human audience members, allowing for pure and accurate data collection.
  • Content Locking: Keeps digital content safe from theft.
  • Resource Protection: Save server resources by denying fraudulent activity.
  • Threat Detection: Detect hard-to-find, incoming, or outright hidden fraudulent activity.
  • Ad Verification: Campaigns can be audited to ensure ads are running exactly where they are supposed to, for maximum effectiveness and use of advertising spend.

Malicious and fraudulent bot-activity is on the rise. Recent statistics place projected estimates for loss of ad-revenue due to ad-fraud in the tens-of-billions of dollars. This type of activity has long become a viable business model for career criminals, and many small business owners are either under-protected or not protected at all. Ad fraud continues to pose threats to both business relations and the industry in general. It can no longer be ignored.

SOURCE Escalated

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