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New Partnership for tasty and vegan-friendly dish

Betty Tűndik

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McIlhenny Company produces TABASCO® Brand products, which are sold in more than 185 countries and territories around the world and labeled in 22 languages and dialects. The 150-year-old company makes a line of pepper sauces, including its world-famous TABASCO® Brand Original Red Sauce, Green Jalapeño Sauce, Chipotle Sauce, SWEET & Spicy Sauce, Habanero Sauce, Garlic Pepper Sauce, Buffalo Style Hot Sauce, and Sriracha Sauce. (CNW Group/Sunset Grill Restaurants Ltd.)
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Sunset Grill Restaurants and McIlhenny Company’s world-famous TABASCO® brand have joined forces for a limited time infusing the rich, smoky flavour of TABASCO® Chipotle Sauce with the Canadian breakfast chain’s tasty new Southwest Vegan Breakfast Hash.

Sunset Grill’s vegan hash combines home fries with sautéed onion, red pepper and mushrooms with a side of diced tomatoes and gluten-free guacamole. It was created in part due to guest demand for more vegan-friendly breakfast options. Now and for a limited time, a bottle of TABASCO® Chipotle Sauce will be served tableside with the dish and be offered as a premium flavour option on all dishes upon request.

“The smoky profile of the TABASCO® Chipotle Sauce perfectly complements the southwest flavour of Sunset Grill’s vegan hash and really takes the dish to a whole new level,” said Angelo Christou, founder and CEO of Sunset Grill Restaurants Ltd.

TABASCO® Chipotle Sauce is considered a “medium” on the Scoville scale – which means it’ll give you the kick of heat you crave without completely knocking your socks off. The sauce is made of vine-ripened, red jalapeño peppers smoked over an open pecan wood fire. It’s preservative free, gluten-free, non-GMO, kosher and halal.

“TABASCO® Foodservice Canada are thrilled to partner with an iconic local Canadian brand in Sunset Grill. We salute their ongoing efforts to innovate customer centric healthier, in this case vegan-friendly, options that deliver big flavour, and satisfaction,” said Daryl Lunney, vice president marketing, TABASCO® Foodservice Canada. “Loyal Sunset Grill patrons will now have the opportunity to elevate their other amazing offerings with a touch of the southwest by adding just a few dashes of TABASCO® Chipotle Sauce.”

The partnership was born out of a desire to elevate the traditional breakfast brand’s offerings with on-trend flavour infusions. The promotion includes an in-store poster, as well as an online ad spend for every Sunset Grill restaurant location to target local communities as well as an additional effort to promote the dish within the vegan community.

TABASCO® Chipotle will be available in all Sunset Grill franchised locations until late April 2019.

SOURCE: Sunset Grill Restaurants Ltd.

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