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Analyst study reveals Celebrus Enterprise Customer Data Platform helped generate millions in profits for a leading European Bank

Vlad Poptamas

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  • $15.4m gross revenue generated from deployment of Celebrus CDP
  • Bank reports Celebrus enables enhanced engagement with customers despite reduced high street presence
  • Analyst-conducted Market Overview survey also reveals that AI is starting to play a critical role in the growth plans for leading organisations

    • Organisations anticipate a range of revenue and customer experience related benefits as a result of next-best-actions driven by AI
    • However, over 70% of organisations admit to difficulties associated with AI and decisioning tasks

Sunbury-on-Thames, 13th February 2019: A Total Economic Impact™ study conducted by Forrester Consulting and commissioned by Celebrus, the Enterprise Customer Data Platform (CDP) from D4t4 Solutions, in partnership with Dell EMC, the provider of industry-leading converged infrastructure, servers, storage and cybersecurity technologies, quantifies the benefits gained by one of Celebrus’ many banking clients. The study determines that the Total Economic Impact of the Celebrus CDP amounts to more than $5.4m profit over a 5-year period and delivers rapid returns for an enterprise solution of this scale.

Celebrus underpins bank’s customer experience initiatives and accelerates AI
A multi-national European bank has deployed the Celebrus CDP to achieve enhanced visibility of customer interactions across their digital channels and to augment the effectiveness of their Artificial Intelligence (AI) decisioning solution. The bank’s stated aim, to optimise promotions by personalising page content for each individual visitor in real-time and according to the behavioural signals displayed by customers, is transforming their engagement and improving the customer experience significantly.

Market Overview casts light on practical uses of AI for marketing
As part of the study, Forrester Consulting also surveyed senior marketing professionals globally to gain insight into the challenges they face relating to the use of AI to enhance customer marketing. This survey revealed that:

  • Organisations are prioritising CX projects: 82% of organisations stated their top marketing goal was to improve their customers’ experience.
  • Marketers aim to increase their use of customer data: 77% of respondents aimed to drive customer centricity and to increase their use of customer data for analytics.
  • Marketers expect AI to enhance customer service or customer experience (78%), boost revenue (39%) and customer acquisition (35%) and increase customer retention (37%): interestingly though, only 31% thought that improving AI next-best-actions would result in more relevant product suggestions or increased customer lifetime value.
  • Organisations struggle to capture and activate customer data: more than 80% of organisations report difficulties with AI and Machine Learning (ML) activities, while 79% experience difficulties with customer data capture and 71% with the personalisation of marketing campaigns.
  • However, the greatest challenges with AI and ML are not due to budget constraints: 61% cited a lack of internal skills and 59% lacked the technology to leverage AI. Only 50% lacked the budget.

D4t4 Solutions believes these findings suggest that the promise of AI is not lost on surveyed organisations; indeed, the focus of attention has now turned to the practical means by which forays into this hotly-debated area of technology can be operationalised and, more importantly, monetised.

Matthew Tod, Chief Data Officer at D4t4 Solutions, the owner and developer of the Celebrus CDP, commented:
“This research, in our opinion, indicates a pronounced shift among leading enterprises, particularly retail banks, towards becoming data-driven businesses capable of responding to individual customer needs at scale. Forrester Consulting has investigated our client’s use of Celebrus in combination with an enterprise-class machine learning solution which delivers next-best-actions for 1-to-1 personalisation in real-time. The reason our banking client experienced such a healthy return on investment is due to the quality of customer interaction data that Celebrus captures from digital channels, and the speed with which Celebrus feeds these customer behaviour signals into ML decisioning systems.”

Peter Kear, CEO of D4t4 Solutions, added:
“As AI solution innovation, and indeed adoption, continue to gather pace, enterprises require a future-ready, AI-optimised infrastructure. The foundations of successful customer-centric AI projects start with the ability to capture the granular data on which these applications thrive – coupled with that though is our confidence in a 15-year strong partnership with Dell EMC to build AI initiatives on their industry-leading scalable compute and highly-performant data storage. AI and ML are among the most demanding workloads around, but we believe this study highlights that enterprises investing in this combination of the best data and platforms, will reap the rewards of increased customer engagement and enhanced profitability.”

Celebrus will be hosting a free to attend webinar featuring Forrester Consulting on 27th February 2019 at 4pm GMT to discuss the findings of this research paper.

For webinar registrations go to http://bit.ly/Forrester-TEI-Celebrus-webinar where the Forrester Consulting study, “The Total Economic Impact™ of Celebrus,” is also available to download.

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Artificial Intelligence

Artificial Solutions Wipes the Board with Four Podium Positions in Stevie 2019 International Business Awards Including Most Innovative Tech Company of the Year

Vlad Poptamas

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Photo source: aithority.com
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Artificial Solutions® (www.artificial-solutions.com), the leading specialist in enterprise-strength Conversational AI, announced today it has won awards in four Stevie® 2019 International Business Awards that were announced earlier today. The company was a Silver Stevie Winner in the prestigious Most Innovative Tech Company of the Year, Software Development Solution of the Year, and Artificial Intelligence/Machine Learning Solution of the Year. It was also a Bronze Stevie Winner in the IoT Analytics Solution category of the Awards.

The Stevie Awards are the world’s premier business awards. They were created in 2002 to honor and generate public recognition of the achievements and positive contributions of organizations and working professionals worldwide. In short order the Stevie has become one of the world’s most coveted prizes. The International Business Awards® (IBA) are open to all organizations worldwide: large and small, public and private, for-profit and non profit and attracted over 4000 entries.

“Recognition in any award is an honor. To win four International Stevies in four key tech-categories, including the highly contested Most Innovative Tech Company of the Year is amazing and a massive endorsement of the whole team at Artificial Solutions who have worked so hard to make Teneo an industry-leading solution,” comments Andy Peart, CMSO of Artificial Solutions.

Stevie Award winners were determined by the average scores of more than 250 executives worldwide who participated in the judging process from May through early August.

Most Innovative Tech Company of the Year recognizes overall achievement in product innovation. Artificial Solutions entry included the wide range of advanced enhancements made to Teneo in the last 12 months that has raised the bar for other conversational AI platforms. Judges commented that Teneo’s hybrid approach and broad support linguistic and lexical factors is truly impressive and that the company really streamlines the digital transformation journey using the sophisticated AI platform.

Teneo Developers, launched earlier this year, was honored for the best tool or resources for designing, creating or testing software applications. Judges for the Software Development Solution category commented that Visual UI platform to solve the problem of conversational UI is interesting. The problem being solved here could have very high returns.

Teneo’s revolutionary hybrid approach was awarded in the Artificial Intelligence/ Machine Learning category that recognizes solutions that enable computer-based systems to exhibit intelligent behavior in complex situations to solve problems, communicate with people, and perceive and interact with the physical world. Judges commented: Very impressed with how they combined classical ML with advanced NLP. Their use cases are great, and they managed to solve real and practical problems for companies.

The IoT Analytics Solution category recognized Teneo as one of the best applications for measuring and transforming Internet of Things (IoT) data into business intelligence. Judges commented that it showed Innovative use of cutting-edge technology and was a feature rich analytics solution while adhering data privacy laws.

The International Business Awards are the world’s premier business awards program. All individuals and organizations worldwide – public and private, for-profit and non-profit, large and small – are eligible to submit nominations. The 2019 IBAs received entries from organizations in 74 nations and territories.

Nicknamed the Stevies for the Greek word for “crowned,” the awards will be presented to winners at a gala awards banquet at the ANDAZ Hotel am Belvedere, Vienna, Austria on 19 October.

 

SOURCE Artificial Solutions International AB

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Blockchain

MEDSiS Announces the Launch of “Maxwell” Stablecoin in Brazil, Making it the Second Country and Currency Added to Their Global Ecosystem Within Two Weeks

Vlad Poptamas

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Maxwell Stablecoin, one of the largest cryptocurrencies ever launched.
Reading Time: 2 minutes

 

In the same week that MEDSiS announced the official advancement of their Maxwell stablecoin in Argentina with their partner WTIA, a second country now officially comes on board toward their global strategy.  With current contracts in Brazil that include more than 10 million individuals immediately, and with plans to incorporate Maxwell as the backing of future contracts into South America’s largest country, Maxwell now adds a second currency to its portfolio and secures itself as one of the largest cryptocurrencies ever launched. In addition, MEDSiS has plans to announce a US partnership, as well as three more countries in Central and South America.

“We’ve been fortunate to have a team and partnerships in Brazil that have weathered the storm and the delays that it’s taken us to get to this point. Our partners in CLASP have been amazing, and it’s finally time that we’ll be able to fully honor the commitments that have been long standing.”
–  Dax Cabrera, CEO of MEDSiS

Though Brazil has not fully endorsed cryptocurrency as an investment mechanism, what Maxwell is bringing to its customers is quite different than the conventional “cryptocurrency”.  Using a stablecoin model, Maxwell will be an added value to the Brazilian customers in which they will automatically be able to participate and take part in a regulated and secured portal to the global economy.

MEDSiS’ Brazil contracts are based on large-scale payment programs, tied to pre-paid payment cards branded by Visa or Mastercard for benefits and other types of government or individual spending. The inclusion of Maxwell provides stability and one issued coin to every customer that registers and begins using the payments platform.  The integration with the multi-currency payments platform, provided by Rijndlepay, is the engine to which the payments can be processed, and the fiat and blockchain based currencies create a regulated ecosystem which will provide consumers with trust and additional incentives to use the program.

“Rijndlpay’s vision is to enable real-time transactions and settlement between all the stakeholders of any payment ecosystem with any currency, be it fiat or crypto or cross border remittances. The platform can scale to about 15,000 transactions per second. We have developed on hybrid technology that can scale to any model that customers and compliance demands of each country.”
–  States Mitish Chitnavis, architect and CEO of Rijndlepay

As one of the newest Unicorn companies in the FinTech space, MEDSiS’ investments will bring their current contracts to date and be able to provide new jobs, new sources of revenue, and stability in the payments platform.

“The MEDSiS platform will usher in a new era of business management and intelligence for our largest Brazilian customer, CLASP,” says MEDSiS co-founder and chairman of the board, Patrick Mulcahy. “Our platform paves a technological highway to access the most advanced business intelligence and security available today and in the future.  And by building it into the financial platform framework of our contracts, we expect our ecosystem will set a new standard for the payments industry.”

In a time of economic uncertainty, MEDSiS and the Maxwell stablecoin currency are stepping up in at least two major markets to be the first wide-scale blockchain currency applied to both public and private contracts.  MEDSiS is currently partnered with CiaGroup in Brazil for card issuance, and is expanding their partnerships to include and absorb other licensed financial entities, setting a new, highly regulated and secure model for the rest of the Americas.

 

SOURCE MEDSiS International

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Blockchain

Blox Survey Indicates Few Crypto Investors Accurately Disclose Assets to Tax Authorities

Vlad Poptamas

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Blox.io, an industry-leading platform for crypto accounting, management and tracking, has released new research on the challenges faced by crypto holders and CPAs when accurately reporting to regulators. The report, titled “The Crypto CPA Insights Report,” is one of the first in-depth looks at the nascent crypto accounting industry, compiling insights from CPAs on the current hurdles that both individuals and businesses face when tracking and managing digital assets. As the Internal Revenue Service (IRS) begins to crack down, the Blox report suggests that only 5% of CPAs believe their clients – both businesses and individuals – are able to accurately or completely disclose assets and transactions for tax reporting.

However, this lack of disclosure may or may not be wilful, as 98% of the CPAs surveyed stated that missing or inaccurate data was the number one crypto accounting mistake. In addition, almost all stated that a lack of understanding of crypto tax rules was a key challenge, and that more government regulation and guidance was needed to direct prudent clients trying to do the right thing.

Sharon Yip, Founder of Crypto Tax Advisors, said: “If a business created 1,000 transactions per day, to 100 different wallet addresses, for 30 different departments, organizing and searching for those transactions is a needle in a haystack scenario. Relying on exchanges is also a dangerous game. Some only track a few months of transactions, while some shut down completely, leaving investors with no historical records of their transactions. This makes calculating profit and loss almost impossible, and could even lead to legal repercussions.”

CPA respondents also pointed to the lack of access to automated crypto accounting software and limited knowledge about the available crypto software solutions as a key challenge when helping their clients (89%).

Alon Muroch, CEO of Blox, said: “This is an entirely new industry and most investors and CPAs are still learning the ropes. One of the biggest problems is the lack of infrastructure. The more mainstream crypto transactions become, the more smart tracking and management tools become imperative. Human error can have serious implications. It comes as no surprise that most CPAs identified technology as a key component for the future of crypto accounting.”

The report shows 93% of crypto CPAs believe there will be smarter solutions and software in the not-too-distant future, while 81% specifically pointed to the need for increased automation for accurate record keeping and to establish best practices.

Education and policy were also revealed as two key areas for future growth, with 96% of respondents believing that more official rules and guidelines are around the corner, and 72% identifying the need for further education on crypto accounting, best practices, and technological solutions.

 

SOURCE Blox.io

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