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Analyst study reveals Celebrus Enterprise Customer Data Platform helped generate millions in profits for a leading European Bank

Vlad Poptamas

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  • $15.4m gross revenue generated from deployment of Celebrus CDP
  • Bank reports Celebrus enables enhanced engagement with customers despite reduced high street presence
  • Analyst-conducted Market Overview survey also reveals that AI is starting to play a critical role in the growth plans for leading organisations

    • Organisations anticipate a range of revenue and customer experience related benefits as a result of next-best-actions driven by AI
    • However, over 70% of organisations admit to difficulties associated with AI and decisioning tasks

Sunbury-on-Thames, 13th February 2019: A Total Economic Impact™ study conducted by Forrester Consulting and commissioned by Celebrus, the Enterprise Customer Data Platform (CDP) from D4t4 Solutions, in partnership with Dell EMC, the provider of industry-leading converged infrastructure, servers, storage and cybersecurity technologies, quantifies the benefits gained by one of Celebrus’ many banking clients. The study determines that the Total Economic Impact of the Celebrus CDP amounts to more than $5.4m profit over a 5-year period and delivers rapid returns for an enterprise solution of this scale.

Celebrus underpins bank’s customer experience initiatives and accelerates AI
A multi-national European bank has deployed the Celebrus CDP to achieve enhanced visibility of customer interactions across their digital channels and to augment the effectiveness of their Artificial Intelligence (AI) decisioning solution. The bank’s stated aim, to optimise promotions by personalising page content for each individual visitor in real-time and according to the behavioural signals displayed by customers, is transforming their engagement and improving the customer experience significantly.

Market Overview casts light on practical uses of AI for marketing
As part of the study, Forrester Consulting also surveyed senior marketing professionals globally to gain insight into the challenges they face relating to the use of AI to enhance customer marketing. This survey revealed that:

  • Organisations are prioritising CX projects: 82% of organisations stated their top marketing goal was to improve their customers’ experience.
  • Marketers aim to increase their use of customer data: 77% of respondents aimed to drive customer centricity and to increase their use of customer data for analytics.
  • Marketers expect AI to enhance customer service or customer experience (78%), boost revenue (39%) and customer acquisition (35%) and increase customer retention (37%): interestingly though, only 31% thought that improving AI next-best-actions would result in more relevant product suggestions or increased customer lifetime value.
  • Organisations struggle to capture and activate customer data: more than 80% of organisations report difficulties with AI and Machine Learning (ML) activities, while 79% experience difficulties with customer data capture and 71% with the personalisation of marketing campaigns.
  • However, the greatest challenges with AI and ML are not due to budget constraints: 61% cited a lack of internal skills and 59% lacked the technology to leverage AI. Only 50% lacked the budget.

D4t4 Solutions believes these findings suggest that the promise of AI is not lost on surveyed organisations; indeed, the focus of attention has now turned to the practical means by which forays into this hotly-debated area of technology can be operationalised and, more importantly, monetised.

Matthew Tod, Chief Data Officer at D4t4 Solutions, the owner and developer of the Celebrus CDP, commented:
“This research, in our opinion, indicates a pronounced shift among leading enterprises, particularly retail banks, towards becoming data-driven businesses capable of responding to individual customer needs at scale. Forrester Consulting has investigated our client’s use of Celebrus in combination with an enterprise-class machine learning solution which delivers next-best-actions for 1-to-1 personalisation in real-time. The reason our banking client experienced such a healthy return on investment is due to the quality of customer interaction data that Celebrus captures from digital channels, and the speed with which Celebrus feeds these customer behaviour signals into ML decisioning systems.”

Peter Kear, CEO of D4t4 Solutions, added:
“As AI solution innovation, and indeed adoption, continue to gather pace, enterprises require a future-ready, AI-optimised infrastructure. The foundations of successful customer-centric AI projects start with the ability to capture the granular data on which these applications thrive – coupled with that though is our confidence in a 15-year strong partnership with Dell EMC to build AI initiatives on their industry-leading scalable compute and highly-performant data storage. AI and ML are among the most demanding workloads around, but we believe this study highlights that enterprises investing in this combination of the best data and platforms, will reap the rewards of increased customer engagement and enhanced profitability.”

Celebrus will be hosting a free to attend webinar featuring Forrester Consulting on 27th February 2019 at 4pm GMT to discuss the findings of this research paper.

For webinar registrations go to http://bit.ly/Forrester-TEI-Celebrus-webinar where the Forrester Consulting study, “The Total Economic Impact™ of Celebrus,” is also available to download.

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There a many things that shape a man, but the carving is done by the hobbies and passions. I've pursued two main careers, professional photography and webdesign, while also keeping a passion for automobiles, technology and games. At PICANTE NEWS, I take care of news editing and press release publishing in se
veral categories and as I've mentioned, during my spare time, I am also a professional photographer with webdesign skills.

My future plans include developing more journalistic skills and start creating investigative journalism. You can find my reports and press release coverages in the following categories:


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Croatia

ISABS: Personalized Medicine Conference With Nobel Laureates to Be Held in Split, Croatia

Vlad Poptamas

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International Society for Applied Biological Sciences (ISABS), Mayo Clinic and St. Catherine Hospital are organizing “11th ISABS Conference on Forensic and Anthropologic Genetics and Mayo Clinic Lectures in Individualized Medicine (http://www.isabs.net) in Split, CroatiaJune 17th – June 22th, 2019. The Conference is supported by The American Academy for Forensic Sciences and conference topics include: personalized and regenerative medicine, pharmacogenomics, molecular diagnostics, stem cell therapy, epigenetics, biobanking, microbiome, cancer genetics, immunotherapy, forensic and anthropological genetics, ancient DNA analysis, etc.

To view the Multimedia News Release, please click: https://www.multivu.com/players/uk/8494251-isabs-medicine-conference-in-split-croatia/

More than 50 invited speakers from Mayo Clinic, Harvard Medical SchoolColumbia UniversityPrinceton UniversityUniversity of PennsylvaniaMITDuke University, Max-Planck-Institute, Case Western Reserve UniversityPenn State University, Wistar Institute, George Washington University, Erasmus MC University, etc., as well as 500 participants will attend the Conference. Three Nobel Lectures will be given by prof. Robert Huber (Max Planck Institute of Biochemistry), prof. Avram Hershko (Technion), prof. Paul Modrich (Duke University).

Prof. Dragan Primorac, ISABS President said: The future of medicine will rely on personalized treatments. During ISABS 2019 Conference we will envision the power and advances of personalized medicine that will create significant value for the healthcare system. Bringing together internationally renowned scientists to facilitate research and education of young scientists in individualized medicine speaks volumes about our dedication.  We will also discuss significant progress in forensic and anthropological genetics in the last years.

International Society for Applied Biological Sciences (ISABS) is the Association of the American Academy of Forensic Sciences and a leading society in forensic, anthropologic genetics and personalized medicine. ISABS Scientific Committee comprises four Nobel Laureates and world’s top physicians and scientists.

According to U.S. News & World Report, Mayo Clinic is the #1 hospital overall and in more specialties that any other US hospital.

St. Catherine Hospital is a European center of excellence and the first European hospital to be awarded “Global Healthcare Accreditation.”

Royal Philips, leading health technology company, is enabling patient-specific care with first-time-right decision-making and targeted therapy.

More information on “11th ISABS Conference on Forensic and Anthropologic Genetics and Mayo Clinic Lectures in Individualized Medicine” are available at http://www.isabs.net

 

Video: 
     https://www.multivu.com/players/uk/8494251-isabs-medicine-conference-in-split-croatia/

SOURCE International Society for Applied Biological Sciences (ISABS)

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Computer Electronics

Lead5 Exposes Hidden Executive Jobs, Opening New Doors for Talented Executives

Vlad Poptamas

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Photo source: executivejobresource.com
Reading Time: 2 minutes

 

Lead5, a leading provider of hidden executive jobs and intel, today announced enhancements to its platform that will give job-seeking executives unprecedented confidential access to the hidden and often secretive executive search world. The company believes that this latest round of enhancements will provide even more targeted opportunities to top candidates who are looking for a competitive edge in their executive job search.

“Our latest enhancements serve to empower Lead5 members by offering them the earliest and most personalized access to the hidden executive job market which has remained veiled for decades,” said Co-Founder and CEO Josh Wimberley.  “I get excited when Lead5 members reach out to me and credit Lead5 with helping them land their latest opportunity.”

CEO Josh Wimberley went on to express enthusiasm about Lead5’s new ‘Private Equity Deals’ feature, “I spent nearly two decades as a Senior Partner and Practice Leader at a leading executive search firm, and I’ve helped hundreds of CFOs successfully transition into their next role. My CFO contacts have expressed to me a desire to stay continually apprised of the dynamic private equity world. I’m excited to deliver a 1-stop shop experience where CFO’s can learn all the salient details of the latest PE-backed deals in near real-time filtered by industry and region.”

Specific highlights of Lead5’s latest platform enhancements include:

More Hidden (Unlisted) Executive Jobs.  150%+ increase in hidden executive opportunities achieved through Lead5’s proprietary AI and algorithms. Executive job seekers can pursue these openings without posting their CV publicly or listing their job-seeking status, thereby ensuring confidentiality.

Private equity jobs and intel.  70%+ of private equity deals result in executive leadership changes at the portfolio company. Lead5 now reports these deals and the resulting job opportunities in near real-time.

Hyper-targeted hidden job opportunity notifications.  Members will receive email notifications based on job criteria that they set with Lead5’s proprietary My5 filters to find the perfect fit.

Personalized dashboard and advice.  Lead5 now offers a personalized summary view of opportunities and news to allow members to quickly hone in on important intel. Lead5 added suggestions for contacts to know, and actions to take to guide prospects into their next prominent role.

The company says a primary aim of this release is to provide unparalleled specificity and personalization that respects its members’ busy lives and makes their executive job search more efficient and successful.

 

SOURCE Lead5

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Banking & Financial Service

NetCents Technology Eliminates Blockchain Transaction Delays With Zero Confirmation and Risk Analysis

Vlad Poptamas

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Photo source: cryptocynews.com
Reading Time: 2 minutes

 

NetCents Technology Inc. (“NetCents” or the “Company“) (CSE: NC) (Frankfurt: 26N), is pleased to announce that it has released its Zero Confirmation and Risk Analysis technology that guarantees cryptocurrency transactions before they are confirmed on the blockchain.

“The delay in transaction approval is the biggest hurdle for card present, retail merchant and partner adoption. As it is right now, there is a delay for all cryptocurrency transactions, opening a window for transactions to timeout, fraud, and double spending,” stated Clayton Moore, CEO of NetCents Technology. “The launch of this technology lines up with our POS and terminal integration and rollout. Being integrated with companies like Oracle and PAX, who alone has over 26 million terminals, the delay at the point of sale was something that we knew we needed to eliminate to instill confidence for retail merchants to begin accepting cryptocurrency and avoid transaction delays for the consumer.”

In addition, the Company will be licensing this technology to cryptocurrency payment processors, retailers, and any business that is looking to validate a transaction before the transaction is confirmed on the blockchain. There are currently over 287,000 blockchain transactions per day that this technology can be applied to. With the wait time currently being the biggest hurdle for retail adoption, this technology eliminates that hurdle which the Company anticipates will further drive merchant and transaction growth.

The NetCents Zero Confirmation and Risk Analysis technology facilitates near-instant, risk-mitigated commerce, guaranteeing the cryptocurrency transaction before it is confirmed by miners on the blockchain. The technology provides a score for each transaction, guaranteeing the transaction against double spend, expiration, and other fraud. If the transaction passes the NetCents scoring algorithm, the transaction is approved with 0 confirmations. At launch, the Company will be using this technology for all Bitcoin transactions and will be rolling out for Litecoin and Bitcoin Cash transactions within the next 6-weeks.

This platform enhancement reduces the wait time at point of sale transactions which the Company has seen take up to 30 minutes. With Zero Confirmation and Risk Analysis, NetCents is now able to deliver near real-time confirmation for 98% of all Bitcoin transactions.

 

SOURCE NetCents Technology Inc.

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