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Food & Beverages

New Gluten Free, Allergy Friendly Granola

Betty Tűndik

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The Safe + Fair Food Company
Reading Time: 2 minutes

 

The Safe + Fair Food Company announces its first product line – granola— that is free from all the top-eight allergens, as well as being gluten free and vegan.

The new granola comes in four unique flavor profiles, including: Birthday Cake, Blueberry Cinnamon, Chocolate and Sweet & Salty Kettle. The line is non GMO, clean label, made with ancient grains and contains no artificial ingredients.

“Granola is a popular food item as it is the perfect addition to cereal bowls, yogurts or ice cream, but it is a food item that people with food allergies often have to avoid. Our R&D team worked diligently to create a delicious line for the underserved community of those affected by food allergies,” says CEO of The Safe + Fair Food Company, Will Holsworth. “We’ve recently launched two new product lines and are excited to continue to expand our product portfolio to cater to this growing demand.”

The new granola joins SAFE + FAIR’s existing offerings of pea protein chips, popcorn quinoa chips, cookies, granola and grahams.

More than 15 million Americans suffer from food allergies, with eight food categories accounting for 90% of all allergic reactions – milk, eggs, peanut, tree nuts, wheat, soy, fish and shellfish.  SAFE + FAIR is committed to their mission of creating great tasting, safe and high-quality food for everyone to enjoy, whether they are a part of the food allergy community or not.

The new granolas are now available for purchase at www.safeandfair.com and can be shipped nationwide. Each flavor is sold in a 12-ounce bag and can be purchased for $4.99.

To learn more about and purchase granola and other SAFE + FAIR products, please visit www.safeandfair.com.

About The Safe + Fair Food Company 
The Safe + Fair Food Company was founded by friends Dave Leyrer and Pete Najarian, who found themselves frustrated by the lack of safe foods for their kids, Abby and Remy, who both happened to have nut allergies. Dave and Pete set out to make living with food allergies easier and more delicious for families like theirs by creating products both safe for food allergic kids AND so appealing that all kids love them. The SAFE + FAIR mission is to provide food with clear information and affordable prices—so whoever does the shopping can make easier, faster, more inclusive choices. We donate 3% of our proceeds to the Sean N. Parker Center for Allergy & Asthma Research at Stanford University.

Learn more at www.safeandfair.com.

SOURCE: The Safe + Fair Food Company

 

 

Hi everyone! Nice to e-meet you! Here are a few things you should know about me.


I am a conscientious, open minded, adaptable to new experiences and ambitious Business Development Manager with a Bachelor's Degree in Economics - Banking, Finance and Accountancy. Through my studies I've also obtained many naturopathic and nutrition degrees as well. Part-time jobs have added marketing, network marketing, event management and store management skills to my experience through my career.


Through my career I have also been a Hotel Manager and owned a Bar/Restaurant & Internet Cafe. My online marketing and social media interactivity experience was gained when me and my husband started a business with an online/organic webshop & healthy lifestyle consultancy.


I've improved my English at Cambridge Academy of English - 2003, in Cambridge. I live a conscious lifestyle, and try to protect the ecosystem. Animal lover and capable of helping others without judgement or negative reactions, this is thanked to my knowledge in holistic therapies and the naturopathy courses I've followed.


I cannot leave far my spiritual growth and the continuous development in alternative and holistic therapies, so I'm learning at Kyron School of New Consciousness, receiving a Bio Energo-therapist diploma.


Thanks to all my experiences I've decided to venture into publishing and writting, while also continuing to learn many new things daily. I hope you enjoy reading my hand picked PICANTE News and check back for my weekly articles. You can find my articles and news digests in the following categories:


FOOD & BEVERAGES, ANIMALS/PETS, ANIMAL WELFARE, CANNABIS, ENTERTAINMENT, HEALTH CARE/HOSPITALS, CONSUMER & COSMETICS, ART, HEALTH AND LIFESTYLE, ALTERNATIVE ENERGIES, BEVERAGES, ALTERNATIVE MEDICINE, COSMETICS AND PERSONAL CARE, AGRICULTURE, and many more.



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Beverages

Ben & Jerry’s Cookie Dough Ice Cream Goes Vegan

Betty Tűndik

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Ben & Jerry’s now has 11 Non-Dairy flavors, including new Chocolate Chip Cookie Dough and Chocolate Caramel Cluster.
Reading Time: 1 minute

 

Dairy-free fans: your chip has come in. Ben & Jerry’s has created a vegan version of its #1 fan favorite, Chocolate Chip Cookie Dough.

For years, Non-Dairy denizens focused on what’s not in dessert. Ben & Jerry’s celebrates what is—rich, creamy almond milk; euphoric chunks and swirls; and incredibly indulgent flavor combinations. The announcement  introduces two new additions to the company’s collection of Non-Dairy frozen deliciousness:

Chocolate Chip Cookie Dough–Vanilla with gobs of chocolate chip cookie dough & fudge flakes

Chocolate Caramel Cluster–Chocolate with peanuts, fudge chunks & salted caramel swirls

These decadent, vegan-certified flavors are boldly loaded with everything but the cow. Chocolate Chip Cookie Dough has long been a Ben & Jerry’s fan-favorite—now even more people can enjoy the gobs of cookie goodness.  Chocolate Caramel Cluster was created exclusively with Non-Dairy fans in mind, but everyone can appreciate its salty sweetness.

“Ever since we introduced Non-Dairy in 2016, our fans have been clamoring for more,” said Flavor Guru Sarah Fidler. “The biggest challenge this time was creating a chocolate chip cookie dough flavor that stood up to the original. I think we nailed it.” The two new flavors bring Ben & Jerry’s total line-up to 11 Non-Dairy offerings, representing nearly 25% of the company’s full-time flavors. Rumors have been swirling that the company will introduce another Non-Dairy innovation in early spring.

The new Non-Dairy flavors are available nationwide in pints (MSRP: $4.48 – $5.99). Chocolate Chip Cookie Dough will also be available at participating Scoop Shops. To learn more about Ben & Jerry’s Non-Dairy flavors or to find a store nearby, visit www.benjerry.com.

 

SOURCE: Ben & Jerry’s

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Asia

Swiggy’s Email Marketing Campaign Sets a New Record With 7% CTR on a User Base of Millions

Zoltán Tűndik

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Photo by Miguel Á. Padriñán from Pexels
Reading Time: 2 minutes

 

The campaign achieved an open rate of 25% and 95% primary inboxing with Netcore’s AI-based delivery

Swiggy, India’s largest food ordering and delivery platform created a new record in Email Marketing by achieving a Click Through Rate (CTR) of 7%, Open Rate of 25% on a user base of millions. With the average industry standard being 1-1.5%, Swiggy’s campaign has set a new benchmark in Email Marketing.

Swiggy’s Email campaign is predominantly aimed to build a sense of curiosity amongst its users. The Email embedded with a CTA (Call to Action) directs the users to the Swiggy app where they could access their unused coupons. The details of the offer/coupon were not revealed in the Email subject line or content – thus creating a sense of curiosity among the users. The users had to open the Swiggy app to check the offers, bringing them one step closer to conversion. This campaign also helped in creating a positive trend at MSPs especially Gmail which is about 95% of Swiggy’s user base, ensuring more users receive the mail in their primary inbox.

Below were the innovative ways in which the brand accomplished its objective:

  • Subject line: “Ooh! You’ve got coupons!” which clearly sets the expectation of getting coupons
  • Email creative with a crisp title that creates a sense of curiosity among the users
  • A personalized CTA, which doesn’t ask users to commit to anything but check their coupons

This eye-catching creative would have not achieved the desired impact had it not reached the user’s primary inbox. Netcore’s Smartech helped Swiggy achieve 95% primary inboxing using the following:

  • AI-based Delivery
  • Expert consultation to achieve primary inbox delivery
  • Data segmentation and In-depth data analysis to share insights about campaign deployment

Email has always played a major role in growing Swiggy’s business and reaching out to a significant part of the consumer base. But as the user base grew, the team started experiencing deliverability issues and switched to Smartech, the AI-powered marketing automation & analytics suite by Netcore Solutions, a global marketing technology provider.

Sudeep Bansal, AVP – Digital and Retention Marketing, Swiggy, says, “By switching to Netcore’s Smartech, our user engagement went up 1.5x and unique open rates by over 2x. We also achieved 95% Primary Inboxing in Gmail while unique click rates doubled in just 6 months. Our moment of delight was when a recent email campaign (with a user base of millions) fetched us an open rate of 25% & CTR of 7% which is unheard of in email marketing.”

Kalpit Jain, Group CEO, Netcore Solutions, says, “Email Marketing is still going strong today and when done the right way fetches a marketer the desired results. Swiggy had a high engaging email list, the idea was to keep up the momentum with the right messaging and further increase Inbox deliverability. Within a period of 4 months, Swiggy was able to increase user engagement by more than 75% using our AI-based email delivery and expert consultation.”

SOURCE Netcore Solutions Pvt. Ltd

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Conservation & Recycling

Magnum Ice Cream Launches First-Ever Non-Dairy, Vegan-Certified Bars with New Magnum Non-Dairy in the U.S.

Betty Tűndik

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Vegan Ice Creams Photo Sources: magnumicecream.com - edited by Picante.today
Reading Time: 1 minute

 

Made with non-dairy Belgian Chocolate and a velvety vanilla base, Magnum Ice Cream introduces new Certified Vegan frozen dessert bars

 Magnum Ice Cream announced the launch of new Magnum Non-Dairy frozen dessert bars in the United States. Expertly crafted with non-dairy Belgian chocolate and a velvety vanilla base, Magnum Non-Dairy delivers the brand’s first-ever plant-based indulgence bar. Available in two decadent flavors, Classic and Almond, non-dairy fans can now experience the signature Magnum “crack” with each and every bite.

Certified Vegan by Vegan Action, the new Magnum Non-Dairy bars deliver the indulgence expected from the chocolate ice cream brand synonymous with decadence. Master chocolatiers source cocoa beans from Rainforest Alliance Certified™ farms and pair it with a deliciously creamy vanilla base made with a blend of coconut oil and pea protein, a plant-based alternative to dairy.

“This week we’re thrilled to bring our next-level chocolate to the vegan and dairy-free market. This is our first launch in plant-based indulgence and we can’t wait to share with Magnum ice cream fans,” said Leslie Miller, Marketing Director of Ice Cream at Unilever.

Wrapped in a green package with a gold leaf design, new Magnum Non-Dairy bars are available in two indulgent flavors:

  • Magnum Non-Dairy Classic: Velvety vanilla flavored indulgence dipped in non-dairy Belgian chocolate.
  • Magnum Non-Dairy Almond: Velvety vanilla flavored indulgence dipped in non-dairy Belgian chocolate and almonds.

Magnum Non-Dairy bars are now available in the non-dairy frozen and ice cream section of grocery stores and mass retailers nationwide for a suggested retail price of $4.99-5.49.

For more information, please visit www.MagnumIceCream.com

facebook.com/MagnumUS

twitter.com/MagnumIceCream.

SOURCE: Magnum Ice Cream

 

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