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Use of Big Data Technology in Cybersecurity Solutions to Help Enterprises Proactively Prevent Breaches

Vlad Poptamas

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Photo source: go.frost.com
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Machine learning aids early detection of anomalies, while blockchain creates a trustworthy network between endpoints, finds Frost & Sullivan

As cybercrime becomes more sophisticated and even a method of warfare, technologies such as machine learning, Big Data, and blockchain will become prominent. The rise of the Internet of Things (IoT) has opened up numerous points of vulnerabilities, compelling cybersecurity companies, especially startups, to develop innovative solutions to protect enterprises from emerging threats.

“Deploying Big Data solutions is essential for companies to expand the scope of cybersecurity solutions beyond detection and mitigation of threats,” said Hiten Shah, Research Analyst, TechVision. “This technology can proactively predict breaches before they happen, as well as uncover patterns from past incidents to support policy decisions.”

Frost & Sullivan’s recent analysis, Envisioning the Next-Generation Cybersecurity Practices, presents an overview of cybersecurity in enterprises and analyzes the drivers and challenges to the adoption of best practices in cybersecurity. It also covers the technologies impacting the future of cybersecurity and the main purchase factors.

For further information on this analysis, please visit: http://frost.ly/36r

“Startups need to make their products integrable with existing products and solutions as well as bundle their solutions with market-leading solutions from well-established companies,” noted Shah. “Such collaborations will lead to mergers and acquisitions, ultimately enabling companies to provide more advanced solutions.”

Technologies that are likely to find the most application opportunities include:

  • Big Data: It enables automated risk management and predictive analytics. Its adoption will be mostly driven by the need to identify usage and behavioral patterns to help security operations spot anomalies.
  • Machine Learning: It allows security teams to prioritize corrective actions and automate real-time analysis of multiple variables. Using the vast pools of data collected by companies, machine learning algorithms can zero in on the root cause of the attack and fix detected anomalies in the network.
  • Blockchain: The data stored on blockchain cannot be manipulated or erased by design. The tractability of activities performed on blockchain is integral to establishing a trustworthy network between endpoints. Furthermore, the decentralized nature of blockchain greatly increases the cost of breaching blockchain-based networks, which discourages hackers.

Envisioning the Next-Generation Cybersecurity Practices is part of Frost & Sullivan’s global Information & Communication Growth Partnership Service program.

SOURCE Frost & Sullivan

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Blockchain

Alt Thirty Six Secures $10 Million In Series A Funding For Cannabis Payment Solution Platform

Vlad Poptamas

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Alt Thirty Six, a first-of-its-kind digital payment and compliance platform designed to help the cannabis industry go cashless, announces $10 million in Series A funding to help accelerate company growth and enhance development capabilities. The round was led by a private equity firm to support Alt Thirty Six‘s digital payment solution.

The company’s innovative platform eliminates the need for cash in the cannabis industry by using blockchain technology and Dash, a decentralized digital asset, to facilitate the transfer of funds at dispensaries and cannabis businesses.

Alt Thirty Six will use the funding to further drive company expansion, advance the platform’s technical functions and abilities, expand proper licensing in target states across the U.S., while maintaining focus on compliance and regulation. Ultimately, the capital will be used to help Alt Thirty Six achieve mass consumer adoption throughout the cannabis industry.

“We are committed to revolutionizing the cannabis space by increasing access to compliant digital payments, making transactions easier and faster for all cannabis businesses,” said Ken Ramirez, co-founder and CEO of Alt Thirty Six. “This new Series A funding round provides us access to the resources we need to help facilitate our vision for one of the fastest growing industries in the country.”

Alt Thirty Six‘s recent company announcements include a partnership with CannTrade, a leading provider of cannabis software technology, and the hiring of Chief Architect Jason Breidis, a payments expert whose work led to the acceptance of electronic payments at McDonald’s restaurants and is used to process billions of dollars in transactions.

“We fully support Alt Thirty Six‘s innovative payment technology and dedication to providing the cannabis industry with an alternative to cash,” says the private equity firm. “We are thrilled to lead this funding round. Alt Thirty Six brings a new, payments-focused element to our portfolio, adding tremendous value to the cannabis businesses.”

 

SOURCE Alt Thirty Six

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Artificial Intelligence

New Survey from vIRL Reveals Sneakerheads Concerned with Fraud

Vlad Poptamas

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Photo source: policygenius.com
Reading Time: 3 minutes

 

The sneaker industry is worth roughly $55 billionglobally. Aficionados will wait hours and drop thousands of dollars on new releases. This craze has led to a booming resale market where enthusiasts can get rare sneakers after they are released – estimated to be worth over $1 billion.

However, the secondary sneaker market is especially vulnerable to fraud due to a lack of transparency within the industry. To understand more about the sneaker resale industry, vIRL, the easiest way to trade products like sneakers, electronics and other collectibles, surveyed 1,000 sneakerheads and found a growing concern over authenticity in the marketplace and opportunity to solve it.

While the large majority (81%) of those surveyed primarily purchase their sneakers online, avid collectors are gravely concerned with the authenticity of online marketplaces and the sneakers being sold. According to vIRL’s survey, 69% said they worry about purchasing fake sneakers online and roughly a third (31%) have been scammed. Of those who were scammed, 73% purchased a counterfeit item under the impression it was an authentic pair of sneakers and 41% purchased an item they never received.

Of those surveyed by vIRL, half said they have flipped sneakers for a profit.  This subgroup of collectors is even more cautious about buying sneakers from online marketplaces, 8 out of 10 said they worry about purchasing inauthentic sneakers online and they’ve been scammed 2.5x more times than more casual buyers. This segment is also more active in the sneaker trading space overall, as they trade 3x more than other sneaker aficionados and over half (54.2%) trade internationally. In addition to trading more frequently, those who flip for profit spend 3x more money on shoes than those who purchase causally. This group views their sneakers as an investment, as two-thirds believe their shoes will be more valuable in the future.

As the secondary sneaker market grows, e-commerce sites will need to meet the demand for a trusted marketplace. Of respondents, 82% would be more inclined to purchase sneakers online if the website could guarantee the items were authentic, and almost two-thirds (64%) said it’s important for a pair of sneakers to have a certificate of authenticity from a trusted third-party. Blockchain’s immutable and transparent nature is ideal for ensuring authenticity in the sneaker marketplace. Once a pair of sneakers is authenticated, its ownership and transaction history cannot be altered due do blockchain’s chain of custody tracking thus ensuring the sneakers will always be authentic on the marketplace. With blockchain, transactions are instant and there is no need to wait for shipping or processing until they’re redeemed to a buyer.

vIRLs trade on the WAX Blockchain. The Worldwide Asset eXchange (WAX)™ has created a free and instant peer-to-peer marketplace that exceeds the demands of this growing industry. With vIRL, customers can create digital versions of their sneakers and other apparel and confidently sell or trade to anyone, anywhere in the world instantly on WAX’s Blockchain. Customers can see an item’s transaction history, view high-resolution 360º images of an item and be assured of its authenticity using WAX’s third-party authentication which includes blacklight inspection. WAX gives anyone the necessary tools to create a global marketplace, making it easier for buyers to find coveted rare items and much faster for sellers to match with suitable customers. This could be the answer that the community has been asking for.

Recently, the vIRL team partnered with the go-to sneaker authenticator, Yeezy Busta to verify sneakers. “Packing and shipping deadlines make reselling impossible on the go,” said Yeezy Busta. “vIRL holds it, packs it and ships it – which means you can sell from anywhere. It’s just better.”

To join the vIRL beta program, visit https://try.govirl.io/virl-beta-program/.

Other interesting facts:

  • Nearly 37% do not trust independent resellers on eBay or Amazon are selling the authentic shoes they claim
  • Sneakerheads who flip for profit spend 3x more money on shoes than other enthusiasts
  • Sneaker flippers primarily sell their shoes on social media (33%) followed by eBay (27%) and Amazon (15%)
  • Roughly 40% Sneaker flippers buy shoes at least once a week
  • Of those who do not trade with other sneakerheads, almost half (49.3%) cited the hassle as the primary reason they don’t and 45% said they are worried about being scammed

SOURCE vIRL

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Blockchain

Auxesis Launched Blockchain Certificate Issuance Platform on Auxledger Network

Vlad Poptamas

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Auxesis launched Blockchain Certificate Issuance Platform on Auxledger Network
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The Government of India has been looking into possible solutions of growing academic certificate counterfeiting issues for over a decade now. A major initiative was taken when NITI Aayog, the policy think tank for the Government of India signed an SoI agreement with Auxesis Group, the country’s leading enterprise blockchain infrastructure company on Feb 2nd, 2018. Further, the initiative was followed by a number ofpilots done with E-Cell, IIT Bombay. Following successful results, Auxesis today announced the launch of a full-blown certificate management solution, Certify, for Indian Universities to issue their degrees on blockchain.

“Counterfeiting of university certificates is a global problem. Increasingly this is becoming a big issue also in our country. Aryan, as a full stack blockchain solution, offers a compelling resolution to certificate forgery problem. I also liked the DApp frontend layer which provides an intuitive way of issuing as well as verifying these certificates.” – Prof. Chandan Chowdhury, Associate Dean, Indian School of Business

Certify is designed as the world’s most advanced blockchain certificate solution which is focused not only towards certificate anti-counterfeiting & security but also towards providing premium user experience and convenience to all the stakeholders. Certify ensures easy issuance of blockchain certificates with low cost and high reliability. The verification app enables corporate recruiters to verify a candidate’s university and degree within seconds where earlier it used to take over weeks. Students can also store and share their certificates to their prospective employers or other recipients via the Certify Vault app in an easy and secure way.

The platform is built on a complete “trust-free” approach demonstrating the real capability of smart contracts. The Certify platform doesn’t store any key, password or certificate data and thus empowers platform users to have complete ownership on their certificates. All data resides in a cryptographically encrypted format inside the distributed data layer. Certificate verification is done by testing the document through multiple entities ensuring no central failure point.

“We started working with Certify as we saw great potential in resolving the fake degree problem. We were also excited to witness an application for the first time which acts purely as service facilitator while does not try to control any data as an intermediary. That’s true decentralization!” – Kushal Agrawal, OC, E-Cell, IIT Bombay

Certify is powered by Auxledger technology, a high performing blockchain infrastructure which has previously been implemented for Indian State Governments and many Fortune 500 companies. Auxledger has also worked with India’spremium institutes including IIT Bombay, IIM Lucknow, Indian School of Business, Amity & SP Jain to facilitate blockchain training and ecosystem. Auxledger public network was launched in February at the country’s biggest blockchain summit. The summit was supported by DST, Govt. of India and State Govt. of Uttar Pradesh to build a stronger blockchain ecosystem in the country.

To get started on Certify, please visit: Auxesisgroup

 

SOURCE Auxesis Group

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