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LC Waikiki Furthers Its Global Social Responsibility Movement With LCW Sense App Launch in Russia

Betty Tűndik

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Global social responsibility movement of LC Waikiki: LCW Sense (LC Waikiki)
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LC Waikiki, the global Turkish clothing brand, which carries out its activities with its “Everybody deserves to dress well” mission, has pioneered the use of its LCW Sense application,put into service for visually impaired individuals in its 36 stores in Russia. LC Waikiki is also aiming for the app to be available in the Middle East and North Africa.

Thanks to the LCW Sense app, which can be downloaded to mobile phones free of charge from App Store and Google Play store, visually impaired individuals can easily find all the information about a garment, such as colour, fabric, pattern, washing instructions and price. This empowers visually impaired shoppers to pick out their clothes without the help of someone else. The app also offers solutions around creating outfits and differentiating between items of clothing.

More about the LCW Sense app

Shoppers using the app can listen to information about the item, particularly the details on the item label, allowing them to buy clothes in the style and size that they like. Once at home, the app can also provide advice on how to wash each article and how best to combine it with other pieces.

Underscoring LC Waikiki’s leadership in pioneering the app, the first of its kind, LC Waikiki Chief Marketing Manager Ms. Deniz Aktürk Erdem says:

“At LC Waikiki, we are in contact with a large customer base every day in more than 900 stores in 44 countries around the world; we are trying to understand their needs and demands and to respond to them. Because we serve millions of people from every age group every day and every income level of the society, we focus on “human” factor. As a brand that appeals to millions, we consider keeping our ears open to all sectors as our social responsibility.

“For this reason, we try to understand and support the needs of every sector with the power we get from our leadership in fashion and clothing.

“In line with these priorities, last year we implemented the LCW Sense project, the first in the world, with the great efforts of our friends, LC Waikiki Social Responsibility Platform Volunteers, who sincerely believe in our corporate values. In 2018, we decided to open this application to the world and our first country was Russia.

“In our first 36 stores in Russia, we brought the application into practice for the use of our visually impaired customers. Our biggest goal is to expand the LCW Sense application, which has drawn great attention in Turkey, to 44 countries where we have stores.”

Pointing out that fashion focuses on “life” in the digitalized world, Erdem said that fashion which does not reach out to the people and is not adopted by the user becomes obsolete; in this regard, the fashion retail industry must put creative and innovative applications into practice. Erdem adds, “LC Waikiki is a brand that closely follows innovations and technologies in digital trends. We combine technology and innovation with creative ideas to make life easier for our customers. LCW Sense is the best example of this. With the development of technology and better understanding of our customers’ needs, we will have improvements both in the usage and scope of the application.”

LC Waikiki aims to continue expanding the availability of its LCW Sense app beyond Russia, the Middle East and North Africa – eventually bringing it to all of its stores in 44 countries.

SOURCE: LC Waikiki

 

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Agriculture

Yara and IBM join forces to transform the future of farming

Betty Tűndik

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The Digital Farming Platform, built incorporating world-class IBM technology, will allow Yara to create digital twins of the farmers’ fields and give farmers actionable insights to drive the improvements through advanced analytics, weather data and satellite images.
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Yara and IBM will combine world-class agronomy and cutting-edge technology to develop the world’s leading global digital farming platform.

Yara International (OSE: YAR), a global leader in crop nutrition, and IBM (NYSE: IBM), today announced an agreement to build the world’s leading digital farming platform, providing holistic digital services and instant agronomic advice.

Yara and IBM Services will jointly innovate and commercialize digital agricultural solutions that will help increase global food production by drawing on the two companies’ complementary capabilities: Yara’s unrivalled agronomic knowledge, backed by more than 800 agronomists and a century of experience, and IBM’s digital platforms, services and expertise in artificial intelligence (AI) and data analytics.

The Yara/IBM collaboration is centered around a joint vision to make a real difference in food production

“Our collaboration centers around a common goal to make a real difference in agriculture. To be able to responsibly feed a growing population, it is critical that farmers increase food production on existing farmland to avoid deforestation. Yara and IBM will develop digital solutions that empower professional and smallholder farmers to optimize farming practices to increase yields, crop quality and incomes in a sustainable way,” said Terje Knutsen, EVP Sales and Marketing in Yara.

The joint global digital farming platform will apply artificial intelligence, machine learning and in-field data to unlock new insights for farmers. The digital platform will have worldwide coverage and aspires to reach 100 million hectares of farmland – which is equivalent to twice the size of Spain or close to 7 percent of all arable land worldwide* including millions of smallholder farms.

Yara and IBM work together to deliver the world’s most comprehensive global digital farming platform.

 

“As demand for food rises along with the world’s population, the digital farming platform will play a key role in increasing global farming yields in a sustainable way. The collaboration is a perfect symbiosis of IBM’s capabilities in AI, big data management and blockchain technology and Yara’s agronomic knowledge, farmer-centric digital innovation, and proven track record in improving farming across the globe,” said Luq Niazi, IBM Global Managing Director Consumer Industries.

As a first step, Yara and IBM will establish joint innovation teams, collaborating at digital hubs in EuropeSingapore, the US and Brazil. The teams will work closely with IBM researchers to develop new capabilities, such as visual analytics and machine learning techniques for crop insights. The first services are planned for end 2019.

Advancing the digital frontier of farming

The Yara/IBM partnership will focus on all aspects of farm optimization. One specific area of collaboration will be weather data. The ability to respond optimally to weather conditions is critical for farming. By merging analytical insights from IBM’s Watson Studio, IBM PAIRS technology, The Weather Company and other services, with Yara’s unrivaled crop knowledge and modelling capabilities, the joint platform will not only provide hyperlocal weather forecasts but will in addition give real-time actionable recommendations, tailored to the specific needs of individual fields/crops.

Yara and IBM to deliver the world’s most comprehensive global digital farming platform.

As the joint digital farming platform expands, the teams will explore innovative business solutions to integrate the joint platform into the IBM Food Trust, IBM’s blockchain-enabled network of food chain players. This will allow for greater traceability and supply chain efficiency as well as ways to tackle food fraud, food waste and sustainability. It will firmly link the farm into the full food chain, creating a holistic approach to food production from farm to plate.

The contract was signed in April 2019.

*World Bank, FAO.

SOURCE: IBM

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Automotive

Sono Motors to Produce Sion in Sweden

Betty Tűndik

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Sion - The first Solar Electric Vehicle. A car charging itself. - Photo Source: sonomotors.com
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The first series production solar electric vehicle (SEV) developed by the German mobility provider Sono Motors is to be manufactured in Sweden. As Sono Motors officially announced today, the first generation of the Sion will be produced in Trollhättan by National Electric Vehicle Sweden (NEVS). The plant located there was home to the production lines of the long-standing and innovative automobile manufacturer SAAB. In total, an initial 260,000 vehicles will roll off the production line in Trollhättan over an eight-year period. Production will commence in the second half of 2020. After the ramp-up period, approximately 43,000 Sion a year will be manufactured in two-shift operations. Production will be carried out using one hundred percent renewable energy.

“In NEVS, we found the perfect partner for us,” says Thomas Hausch, Chief Operating Officer, Sono Motors. “Together, we share a vision of intelligent and resource-conserving mobility. We also value our partner’s specific expertise based on their many years of experience in traditional automobile development and production in combination with proven expertise in the area of electromobility.”

The innovative vehicle concept of the Sion already represents tomorrow’s mobility today – the aim of which needs to be the reduction of vehicles on the roads through more sustainable and more efficient usage. The Sion will therefore be equipped ex works with integrated sharing options. These enable the owner to share the vehicle itself, individual journeys, or even energy via a mobile application (goSono app), developed by Sono Motors. A bidirectional charging function enables the Sion to both receive and supply electricity, power electrical devices independently, and feed energy to other vehicles or into the electricity grid. Thanks to full-surface solar integration, the vehicle battery can be charged with pure and free solar energy worth up to 34 kilometers’ range per day in addition to its regular WLTP range of 255 kilometers.

For its market launch, the Sion will be rolled out in one single variant version costing 25,500 euros. There are plans afoot to develop other vehicle models based on the vehicle’s platform.

Since the presentation of the prototypes in summer 2017, the Sono Motors team has been going on test drive road shows all over Europe. On the occasion of the cooperation with NEVS, the next road show will take place in Sweden. Sono Motors has so far taken approximately 9,800 partially paid preorders for the Sion.

 

SOURCE Sono Motors GmbH

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Awards

New Research Identifies the Technology That Hotel Guests Really Want

Betty Tűndik

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Criton developed app for Cheval Residences
Reading Time: 3 minutes

 

Research conducted by leading travel technology firm Criton reveals the importance of hotel technology to improve the experience of today’s travellers

Dependence on mobile phones when travelling is brought into sharp focus by a survey of more than 3,600 travellers which reveals a growing appreciation for bespoke travel apps. Research commissioned by Edinburgh-based hospitality firm Criton, highlights that loyalty programmes, self-check-in/out and accessing your hotel room via a digital door key are primary requirements of today’s guests.

Julie Grieve, Founder and CEO of Criton

 

 The findings highlight crucial information for all hoteliers, with guests’ smartphones now recognised as an essential tool for delivering and improving their travel experience. With 45% of respondents travelling for leisure more than four times a year, findings showed that 62% of respondents regularly use an accommodation app, with the figure increasing to 67% amongst business travellers.

If their favourite hotel was to have its own app, 74% of respondents overwhelmingly stated they would use this digital channel, with only 10% favouring an in-room device such as a hotel’s smartphone or tablet. This reinforces Criton’s core belief that the future of hotel technology is own device. Hoteliers no longer need to absorb the cost of installing in-room devices when their guests travel with their own smartphone and are more comfortable with the apps and content within it.

The opportunity to check-in via an app and access their hotel room via a digital door key was warmly received with 58% likely or very likely to want this technology. With 68% finding it unacceptable to queue at reception for longer than five minutes, offering guests access to a service which global chains already offer is fast becoming a core priority for independent operators.

Respondents prioritised loyalty programmes as their favoured element of hotel technology with 53% recognising it as their top requirement. In a competitive landscape, the opportunity to drive direct and repeat bookings through a personalised loyalty programme will ensure hoteliers save on OTA commission while creating their own closed marketing group to upsell onsite services and facilities.

Underlining modern travellers’ awareness of technology, the survey found an audience ready to talk about tech use and expectations while travelling. Reflecting on the results of the survey, Julie Grieve, founder and CEO of Criton, which developed the UK’s first intuitive app builder for the hospitality sector, said:

“Increasingly, today’s travellers are downloading apps that help them get around and stay connected with their hotel. That level of tech awareness or even dependency also raises expectations for information, guest services, such as check-in, digital key and offers and incentives to reward their loyalty.

“Respondents to the survey were people who travel regularly, with the majority opting for a mid-range hotel or accommodation. It is increasingly clear that adopting technology has to be seen as an imperative for all hospitality providers; it is not something purely for the major franchises.”

Criton lets independent operators compete with big chain technology through an easy to use platform. From digitising the traditional hotel room guest book to PMS, live chat, digital door key and in-room ordering integrations all contained within a fully-branded hotel app; Criton supports hospitality businesses with their digital transformation strategies and work with clients across the UK and overseas.

Research Methodology:

An online survey ran from Tuesday 26th March until Monday 1st April and received a total of 3,654 responses, of whom 1,311 were classed as business travellers.

Key Findings:

  • 45% of travellers stated they travel for leisure 2-3 times a year
  • 36% travel for business
  • 39% use TripAdvisor as main source of research and inspiration before booking a hotel, followed by 29% of respondents relying on online search
  • 40% of travellers said they regularly stay in a 4-star (boutique) hotel, with 6% in a 5-star (luxury) hotel. The majority (47%) stated they regularly stay in a 3-star (mid-range) hotel
  • 53% have at least one hotel app on their phone
  • 74% would use a hotel app if their favourite hotel had one
  • 55% stated it is acceptable to wait at check-in 2-5 minutes
  • 62% would be likely or very likely to check-in to a hotel via an app
  • 58% would be likely or very likely to check-in to a hotel via an app and use digital key

App usage

  • 62% use an accommodation app regularly (eg Airbnb)
  • 57% use a transport app regularly
  • 47% use an airline app regularly
  • 36% uses a hotel app regularly

The hotel technology that respondents seek:

  • 53% – loyalty programmes
  • 35% – self check-in
  • 10% – in-room mobile
  • 18% – in-room tablet

Awards:

  • Criton won the ‘Best Technology Provider’ award at the 2018 Travolution Awards and was Highly Commended for Best Use of Mobile
  • Criton won the ‘Industry Breakthrough and Innovation Award’ at the ASAP Awards 2018
  • Julie Grieve, Founder & CEO won the prestigious ‘HOSPACE 2017 Best Entrepreneur Award’

 

SOURCE: Criton

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