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Yuanben Blockchain and Japanese Advertising Giant Hakuhodo Working Together to Make Consumers Fall in Love with Advertisin

Vlad Poptamas

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Japanese advertising giant Hakuhodo released a message on their official website on January 31, indicating the company would now be working with a Chinese blockchain technology service provider, Yuanben, and a famous Japanese company United, to develop a new form of digital advertising based on the blockchain business model, Collectable AD.

In this innovative model, consumers are no longer just passive recipients of advertising, but participate in its spread and circulation. By gamifying the process, the platform enables users to read, collect and exchange designated digital advertisements; complete preset tasks; and obtain various promotional offers and rewards provided by advertisers.

Collectable AD uses blockchain technology to convert advertising on news and media websites to transferable digital assets shared by the users. Consumers are not only shown relevant and interactive advertisements, but are also rewarded for their participation.

“The blockchain can quickly and securely confirm the ownership of digital advertising assets and ensure the transfer of ownership is transparent and unable to be tampered with,” said Yuanben blockchain CTO Ganlu. “As advertising platform traffic and user bases grow, digital ads can be freely shared and re-shared amongst consumers much like a card game; this in turn helps to solve the problem of inappropriate advertising. Meanwhile, the private computing and zero-knowledge proof technology may also become the key to solving the traffic fraud problem and create more value for advertisers.”

Yuanben blockchain is the world’s leading enterprise-level blockchain service provider, providing trusted data intelligence services to enterprises. Partners and client groups include Internet courts, media organizations, advertising groups, copyright societies, logistics firms, mobile devices and more. Since its inception in 2016, the company has been committed to building a “blockchain+” trusted business infrastructure ecosystem. In 2018, based on the successful experience of enterprise-level blockchain services, the original team created the first value content ecosystem called Primas, based on the Distributed Trusted Content Protocol (DTCP).

“We believe the four technologies ABCD – AI, Blockchain, Cloud and Big Data are gradually becoming the important ‘weapons’ for enabling entities. As the first team to enter the trusted data intelligence service industry, we hope to promote these technologies and entities and use the technology to drive innovation in various industries,” said Wu Peng, CEO of Yuanben blockchain.

SOURCE Yuanben

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There a many things that shape a man, but the carving is done by the hobbies and passions. I've pursued two main careers, professional photography and webdesign, while also keeping a passion for automobiles, technology and games. At PICANTE NEWS, I take care of news editing and press release publishing in se
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Footprint Media Holdings Launches Bizz, a New Social Media App Designed to Boost Business

Vlad Poptamas

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Bizz - messaging done right
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Footprint Media Holdings, the company behind High TV, is proud to announce the launch of Bizz, the world’s first 5G messaging application designed to suit the needs of both individuals and businesses of all sizes.

Bizz is a revolutionary messenger service that combines voice, text, and video chat with content development, e-commerce and advanced community engagement tools. As a result, it’s the only application designed to cover all areas of social media under one roof.

Highlighted features include:

  • 4K live video streaming
  • Uncapped group chats
  • Group conference calls over voice or video
  • Voice and Video Calls
  • RADAR, a location based messaging service that allows users to send messages and advertisements based on geographic location
  • 24/7 streaming radio stations
  • End-to-end encryption, providing users with ironclad security
  • Campaigns/Polls in all types of Groups

What’s more, Bizz offers a number of unique tools for entrepreneurs and e-commerce professionals. Its platform can be transformed into a virtual storefront, where transactions take place on the application itself. Bizz even comes with its own marketing and customer service tools, allowing brands to offer discounts, resolve customer problems, and create on-app advertisements for videos and text channels.

More Than Just a Chat Tool

Other messaging services provide platforms where people can chat with their friends and families; Bizz takes it a step further by creating a fully-immersive ecosphere designed to connect people from all walks of life. Friends and family, government agencies and citizens, customers and brands are all vital to the Bizz community.

Bizz is the only communication tool designed to meet the needs of tomorrow’s influencers. By incorporating all the popular features of the leading social media services, Bizz makes it possible for influencers to reach bigger audiences, where they can create and share high-quality multimedia content, participate in branded marketing campaigns, and engage followers in Bizz’s uncapped, personalized groups.during Beta Phase the App got 60K testers from all around the Globe both on iOS & Android.

With the presentation of its first non-beta version, Bizz is also opening the doors to its global franchise/license opportunity. Companies interested in working together with Bizz to extend its global reach by becoming its official ambassador within their local region, are being offered the unique possibility of participating in an enormous revenue potential.

According to Ronny Shany, President of Bizz, “we believe that the official launch of Bizz is opening the door to a new paradigm of integrated social media. Our franchisees/licensees stand to convert this once in a lifetime occasion into a thriving long-term venture. The sky’s the limit, and conditions will never be more favorable.”

 

SOURCE Bizz

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Accounting News & Issues

Serial Digital Entrepreneur Adam Ludwin, Joins the Board of Influencer in Preparation for Global Expansion

Vlad Poptamas

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Photo source: keystonelaw.co.uk
Reading Time: 2 minutes

 

Digital marketing expert and award winning entrepreneur Adam Ludwin, has joined SaaS influencer marketing platform Influencer as a director of the Board in preparation for the companies rapid expansion.

Growing by 450% YOY, and winning many leading global brands in the past year including Boohoo, Alibaba and Protein World, to name a few, Influencer is now looking to expand their offering within their platform, bringing new innovations that allow brands and creators to build deeper relationships, something that Co Founder & CEO Ben Jeffries believes will “Disrupt the whole Influencer Marketing industry,” and that Co Founder, CMO and world renowned creator Caspar Lee says will “Take influencer marketing back to its roots, bringing more relevancy back to influencer marketing for brands, creators and audiences.”

Adam Ludwin’s most notable recent achievements include the growth and scale up of Captify, a company he co-founded in 2011, and currently one of the fastest growing adtech companies in the world, with 200+ staff across 10 cities in 7 countries, and the growth of Inflecto, a fast growth performance marketing agency he founded in 2013, which focuses on user and customer acquisition, with offices in LondonNew York and Los Angeles.

The success of Captify’s growth led Adam to be named ‘Scale Up Entrepreneur of the Year’ at the Great British Entrepreneur awards in November, not long after being named ‘Young Entrepreneur of the Year’, just a few years previously.

Adam will be working closely with both founders on the growth of the company, ensuring Influencer continues to have the best technology in the market, whilst also planning the start of their international expansion, allowing them to take their offering to new markets across the globe.

In a statement on joining the Influencer board, Adam Ludwin said:

“I’ve been following Influencer’s rapid growth over the past 18 months and I’m incredibly excited to join the board and support Ben and Caspar on their aggressive growth plans.”

“Their unique and differentiated tech platform has the ability to connect brands and creators in a way the world has never seen before, disrupting the whole landscape.”

Ben Jeffries commented:

“We couldn’t be more thrilled to have Adam joining Influencer as our 3rd partner. He brings with him a wealth of experience, having scaled up both Captify and his first company Inflecto so successfully. Adam will be paramount in shaping the next chapter for Influencer.”

Caspar Lee added:

“We’re so excited to work closely with Adam on the growth of influencer. His experience is incredibly valuable in order to achieve our goal of building more impactful relationships between creators and brands, bringing relevancy and control back to Influencer marketing.”

 

SOURCE Influencer

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Acquisitions

Qloo, the Leading Artificial Intelligence Platform for Culture and Taste, Acquires TasteDive

Vlad Poptamas

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TasteDive Handmaid's Tale
Reading Time: 2 minutes

 

Qloo, the leading artificial intelligence platform for culture and taste, has acquired TasteDive, a cultural recommendation engine and social community that helps consumers seamlessly discover new things to watch, read, listen to, and play based on their unique preferences. By joining Qloo, TasteDive will be able to better serve consumers through a deeper catalogue and intelligence, as well as expand into new categories like podcasts and dining. Qloo will benefit from expanded global reach and from TasteDive’s API ecosystem which further powers taste personalization.

“Consumer tastes are increasingly fragmented as there’s more to watch, read, listen to and buy than ever, and more ways to do it – people are overwhelmed by choice. TasteDive is the most elegant solution I’ve seen for navigating all that choice and getting truly great recommendations,” said Alex Elias, Founder and CEO of Qloo. “TasteDive does for millions of individuals what Qloo has been doing for brands for years – using AI to make better decisions about culture and taste.”

TasteDive helps consumers discover their taste across broad categories of entertainment choices by identifying, matching and making personalized recommendations based on their interests across authors, books, games, music, movies, TV shows and podcasts. Users get on-spot recommendations based on what they like, while registered users are provided with additional features, such as sharing a taste profile, receiving personalized recommendations, and taking part in a global community of like-minded users who can exchange opinions on their favorite items and follow other users’ activities.

More than 4.5 million users around the world are actively curating their tastes using TasteDive. More than 6.8 billion recommendations on culture and taste have been provided since the company’s founding.

“Our community is growing quickly, and we want to bring our global base the most accurate predictions and strongest network to help them discover and engage,” said Andrei Oghina, co-founder of TasteDive. “We could not think of a better fit to help us deliver on this mission than Qloo. Qloo’s longstanding commitment to privacy-by-design personalization and the fact that their API is completely anonymized and encrypted were attractive selling points for us as privacy is paramount for our users.”

Qloo provides brands with cultural artificial intelligence delivered through a high performance, privacy-centric platform, allowing them to make more informed predictions about what their customers’ tastes might be and how their tastes correlate across over a dozen major categories, including music, film, television, podcasts, dining, nightlife, fashion, consumer products, books and travel. Qloo helps brands solve real-world problems such as driving sales, saving money on media buys, choosing locations and building brands. Its AI platform is the market leader in providing completely anonymized and encrypted consumer taste data and recommendations for leading companies in the tech, entertainment, publishing, retail, travel, hospitality and CPG sectors. Additionally, Qloo serves developers by integrating its API into a wide range of apps to make them smarter. Clients include BMW, Tablet Hotels, IAC, Equinox, Penguin Random House, Campbell’s Soup, Cross Creek Pictures, Samsung and Swarovski.

The acquisition will keep the founding TasteDive team in place, maintaining a deep commitment to the TasteDive community and platform. Andrei Oghina, Founder of TasteDive, will remain as Chief Executive Officer and Alex Elias will serve as Chairman. Other terms of the agreement were not disclosed.

To experience TasteDive on the web, please go to www.tastedive.com.

To learn more about what Qloo can do for marketers, please go to www.qloo.com.

SOURCE Qloo

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