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Michigan business Rew’s Bath Time has entered the children’s bath care market with a line of additive-free, vegan bubble baths.

Launching with four unique bubble baths to support the varied needs of children 3 months and older, Rew’s Bath Time aims to encourage healthy, fun bath time as part of the family bonding experience. Eden’s Gentle Bath Suds, Lennon’s Sunshine Bath Suds, Parker’s Feel Better Bath Suds, and Vinnie’s Calming Bath Suds each add benefits to the daily bathing routine of families everywhere. The bath suds also come with a bath book featuring a story about one of the wolf pup mascots, which parents can read to their child during the bath. Each product is paraben- and gluten-free, and is not tested on animals. Rew’s avoids harmful ingredients that could hurt a child’s development.

“Bath time is an important part of any child’s routine. That bonding experience is so important for both parent and child. We wanted to put some attention on kids’ comfort and making bath time more purposeful,” says Anna Mrdeza, mother and co-creator, “Especially during the more challenging times for parents, like bedtime. Vinnie’s Calming Bath Suds uses lavender essential oil to help calm and relax your child, while Parker’s Feel Better Bath Suds with eucalyptus-mint could provide a sick kiddo with some comfort when they’re struggling with sniffles.”

Rew’s Bath Time was launched by a Michigan family, who realized through their own children that the market for safe, natural products was lacking the components of fun and functionality. The joy children experience during a bubble bath could be combined with purposeful, tailored natural ingredients to bring comfort as well. Each scent is represented by one of four Rew’s wolf pups, who are based on the children in the creators’ lives: Eden, Lennon, Parker, and Vinnie. With adorable mascots and colorful bath books, Rew’s aims to be more kid-oriented than other natural bath products, which are designed with the consumer in mind rather than the children who will be using them.

“For me, there is no better or more accomplished feeling than after bath time, when my kids are clean, full from dinner, and ready for bed. I know they just got my undivided attention, had fun, are well cared for, and know they are loved,” Anna adds, “Our hope was to make that good feeling even better by adding products that work with a purpose, but also encourage fun and learning.”

Rew’s Bath Time products are available on Amazon and at their website, rewsbathtime.com. Each bubble bath contains 16 fluid ounces, and comes with a unique bath book featuring Eden, Lennon, Parker, or Vinnie in a short story. Rew’s Bath Time is set to launch more products in the future, and will make updates to their website accordingly.

SOURCE: Rew’s Bath Time