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Brand and Marketing

Social media is a great way to connect with brands and/or companies

Niji Narayan

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Photo by Erik Lucatero / Pixabay
Reading Time: < 1 minute

 

The social media issues have been in front and centre for the past months, but is it changing how regular social media users are actually using these platforms? Over half of regular users find themselves using social media a lot less as compared to a year ago.

But, social media has its positives as well. Three-quarters of regular users (76 per cent) say social media is a great way to connect with brands and/or companies.

Social media is also a way to expand a social network. While it can make people feel lonelier, it also creates new “friends”. A majority of regular social media users (51 per cent) say their social network in real life has expanded because of their social media network. Generation Z, Millennials and Generation Xers are more likely than Baby Boomers and Greatest Generation to say this (60, 63 and 55 per cent vs. 34 and 34 per cent). Interestingly, men are also more likely than women to say social media has increased their real-life social network (58 vs. 46 per cent).

There is also the FOMO issue of social media. And, almost two in five regular social media users (38 per cent) say they want to stop using social media, but are afraid of what they might miss. The Fear Of Missing Out factor is strongest with Generation Z (49 per cent) and Millennials (52 per cent). There is also a parental disconnect. Half of those who have a child in the household (51 per cent) say they want to stop using social media but are afraid of what they might miss compared to three in ten of those without a child in the household (29 per cent).

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Thank you for visiting PICANTE News and thank you reading my articles!


I have been writing articles and explaining reports in several industries for well over a decade or so. This is why I pride myself as one of the few survivors left in the world who have actually mastered the impossible art of copy editing. During my education phase I've graduated in Physics and obtained my Master’s degree in Communication and Journalism.


Although I usually focus on social and political news, I have some favorite topics that always make me happier. These topics include writing about sports events and travel writing.


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When and How to Use Nofollow Tag in WordPress?

Alex Marginean

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Image by simplu27 from Pixabay
Reading Time: 6 minutes

If you are a good blogger, at that point I’m confident you have known about nofollow links. On the off chance that you haven’t, at that point you may be living under a cyber rock. Genuinely however, if you don’t have any idea what they are or don’t have any idea how to implement them, for that point we are demonstrating how this is done by WordPress development company (our platform of choice), yet the HTML code we give you will work in any kind of platform.

 

What is Nofollow?

This tag was made as a path for website owners to tell web crawlers not pursue interfaces in the most essential sense. This can be on a whole page or explicit links. Having nofollow on your links essentially tells web search tools (figure the Google bot) to not creep the links it was appended on. It additionally prevents them from appointing any inquiry esteem from your links to their objective site.

The vast majority talk about Google when they reference nofollow, yet Bing likewise focuses on this tag. On the off chance that you’ve perused this page on Google, at that point you may find out about them. Here is a little selection about how they handle nofollow joins.

Generally, we don’t tail them. This implies Google doesn’t move PageRank or grapple message over these links. Basically, utilizing nofollow makes us drop the objective links from our general diagram of the web. Be that as it may, the objective pages may even now show up in our record if different destinations links to them without utilizing nofollow, or if the URLs are submitted to Google in a Sitemap. Additionally, it’s imperative to take note of that other web indexes may deal with nofollow in somewhat various manners.

A nofollow tag is very basic when added to a standard link. It’s basically this:

rel=”nofollow”

 

When Do I Use Nofollow?

This is the issue I get regularly nowadays. The reason of a nofollow is basic. Just not following certain links, yet shouldn’t something be said about when do we use them?

For a very long time (back when I began blogging in 2004), you could purchase a links on a webpage (in the substance or even in the sidebar/footer) and it would assist you with beginning positioning for search terms.

 

We could purchase a links like “WordPress Backing” on a site that discussed WordPress and it would assist us with picking up footing in Google. You could likewise simply get interfaces on different locales with a similar book of the links and it would enable our site to begin positioning for WordPress Bolster when individuals search.

This destroyed the nature of the list items after some time and Google paid heed. Throughout the previous quite a while (at any rate 5), Google has begun to punish you for purchasing joins and minimizing your rankings. On the off chance that you attempt to outmaneuver them, they will make up for lost time and punish you. Try not to purchase joins!

In 2014 I accept, they began advising individuals to put the nofollow tag on any links they have been paid to put. This didn’t mean you couldn’t get paid to put links in your substance, yet the purchaser just couldn’t influence their rankings thusly.

Here are some of the times you should utilize a nofollow link:

 

  • Sponsored post by a brand/organization
  • Any affiliate link (counting Amazon)
  • Any paid links using any means
  • Any links you can’t vouch for when composing content *
  • Links to login pages, enlistment pages, or blocked pages

*Linking to outside assets is something to be thankful for when composing content, yet on the off chance that you can’t vouch for the nature of the substance you’re connecting to, at that point you can just nofollow it. In the event that something helps answer an inquiry in your post, yet you would prefer not to give them search advantage, you can nofollow the links.

 

Method to Set a Nofollow links in WordPress

I’m certain this is what you’re searching for, so we should begin. Setting up a nofollow links is quite simple in the event that you know HTML, yet in addition simple on the off chance that you simply take a couple of moments to learn it. There are plugins out there to effectively make a checkbox in your supplement links zone in WordPress, however I don’t trust these plugins.and if this looks like tough then there are many wordpress development services provider for it, The explanation is that I’ve seen a considerable lot of them simply stop and all the nofollow labels simply vanish. This is terrible for you and not something I’d recommend. Manual is probably the best choice in my book.

As noticed, this is the tag for nofollow:

rel=”nofollow”

Here is what an ordinary interface resembles when you see it in the content some portion of your editor:

<a href=”https://www.example.com/login/”>Login</a>

 

This is a link to our login page for our clients. On the off chance that I put this in our substance, I would normally set this as nofollow. Here’s the means by which I would do it.

In the first place, include your links ordinarily in WordPress. Snap the chain symbol, embed the data, at that point apply it.

On the off chance that you need to open up a link in another program tab (suggested for outside links), at that point you can tap on the cogwheel and afterwards check the crate to open links in another tab.

This will currently have a links that looks typical in your editorial manager, however how would you add the nofollow part to it? Basic.

Snap the “Content” tab in your editorial manager in WordPress. It’s next to the visual tab.

Presently you will find the links that you need to change to nofollow by glancing through the content code. You’re searching for something that starts with ”

At the point when I discover this code, I will then simply go in and include rel=”nofollow” to the links and this is what it would resemble:

<a href=”https://www.example.com/login/” rel=”nofollow”>Login</a>

Presently, this progressions a tad when you need to have the links open in another program tab, which is likely going to be the most widely recognized situation you run over.

In this way, we should tell you the best way to manage that.

At the point when you open a links in another tab, the HTML code resembles this in WordPress:

<a href=”https://www.example.com/login/” target=”_blank” rel=”noopener”>Login</a>

 

Where most turn out badly is they attempt to evacuate the rel=”noopener” some portion of the HTML or they attempt to include another rel=”nofollow” to the links. This is erroneous. There should just be on rel= part of your links.

On the off chance that you see this, at that point this is your main thing to the links:

<a href=”https://www.example.com/login/” target=”_blank” rel=”nofollow noopener”>Login</a>

Fundamentally, simply include nofollow directly into the rel=”noopener” tag and you’re ready. It will resemble this in the proofreader:

I understand that exchanging to and fro from the visual tab to the content tab in the manager can cause issues. This will ideally be settled when Gutenberg turns out in WordPress 5.0, however this is the thing that we have at this moment. The most ideal approach to manage this is to compose your whole post, and do the altering. At the point when you are done, change it to content and afterwards deal with the nofollow in your partner joins/paid links. At that point you can plan or distribute and be good to go.

In the event that you aren’t sure where every one of your links are in the event that it’s an enormous post, at that point add something like nofollow beside your links, so you can look for it when in the content manager. Something like this:

“Login” nofollow

At that point simply erase the nofollow content when adding the HTML code to the links.

Thus, that is fundamentally what a nofollow tag is, the point at which it ought to be applied, and how to include it in WordPress.

 

About the author: Yashraj Singh is the Digital Marketing Manager in a WordPress Development Company, he has a passion for Digital Marketing and web design, and when not in the gym enjoys playing cricket. In free time, he publish some articles on his blog

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Artificial Intelligence

Kaon Interactive Adds Five Multi-Billion-Dollar Revenue Clients to Its Enterprise Roster

Alex Marginean

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Source: aithority.com
Reading Time: 2 minutes

Kaon Interactive, the leading provider of 3D interactive marketing and sales applications for global B2B brands, today announced the continued global growth in adoption of its Kaon High Velocity Marketing Platform®, including the recent addition of five new multi-billion-dollar enterprise clients. Kaon’s high-impact sales and marketing applications help global B2B companies more effectively communicate why their products/solutions are more valuable, across the entire buyers’ journey. Kaon’s solutions drive sustained increases in sales and reduced marketing costs, leading Kaon to be named one of the Most Reputable Companies in the country by The Silicon Review.

With a consistent double-digit percentage growth in revenue year-over-year, Kaon Interactive continues to expand its relationships with existing clients and extend its distinguished list of visionary clients, including a sizable portfolio of Global 500 companies. Each company has asked Kaon to create, deploy, and maintain a diverse range of sales and marketing applications that include interactive storytelling, 3D product tours, Augmented Reality and Virtual Reality experiences.

New customers include:

  • Amazon Web Services (AWS) – a subsidiary of Amazon that provides on-demand cloud computing platforms to individuals, companies, and governments, on a metered, pay-as-you-go basis.
  • Förch – one of Europe’s leading direct selling companies for workshop, installation, and fastening products for trade and industrial companies.
  • Entegris – provides solutions that purify, protect and transport critical materials used in the semiconductor manufacturing process.
  • Nokia – develops and delivers the only end-to-end portfolio of network equipment, software, services and licensing that is available globally, including IP routers, optical transport, and SD-WAN technology.
  • Juniper Networks – a leader in secure, AI-driven networks for Service Providers, Cloud Providers and Enterprise Customers, delivering industry-leading networking, automation, cloud software, and security solutions.

Amazon Web Services (AWS) deployed Kaon’s application on interactive touch appliances at AWS re: Invent to show the breadth and depth of its Global Cloud Infrastructure story. The effectiveness was evidenced by more than 1,200 interactions at the show. Shortly thereafter, AWS added the application to its website, generating an increase of 180,000 interactions in the first week alone.

In addition to its growing client roster, Kaon Interactive was also recognized among “The 30 Most Reputable Companies” by The Silicon Review, the world’s most trusted online and print community for business professionals. The recognition speaks to Kaon’s continued dedication to innovative sales and marketing solutions that move the needle.

“As people and companies have changed how they consume information and make buying decisions, marketers have had to adapt quickly,” said Dana Drissel, Vice President of Marketing at Kaon Interactive. “This rapid pace of change has made traditional sales and marketing tactics obsolete. Kaon’s growth is directly tied to our ability to help customers achieve digital transformation and innovation in how they engage with customers. We focus on delivering sustained value for our clients over the long term, so we’re honored to be recognized by The Silicon Review as one of the most reputable companies in the country.”

About Kaon Interactive
Kaon Interactive is a B2B software company. Kaon’s interactive sales and marketing applications simplify complex product and solution stories in a visually engaging way anywhere, anytime, turning prospects into customers. The company’s interactive 3D sales and marketing applications transform product and solution marketing content into visual storytelling experiences to deepen customer engagement, reduce marketing expenses and accelerate the sales cycle. More than 5,000 Kaon Interactive applications are being used worldwide at trade shows, remote sales demonstrations, product launches, executive briefing centers, and websites by leading global product manufacturing companies. For more information about Kaon, visit www.kaon.com.

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Brand and Marketing

Sustainability Deal – Gwyneth Paltrow & The Unscented Company

Betty Tűndik

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Spectacular-Looking Vegan Breakfast(Buddha Full Breakfast) - Charcoal Oat Waffles with Blueberries and Spirulina Yogurt - Photo Source: goop.com
Reading Time: 3 minutes

 

The Unscented Company also stated, smells, fragrances, essential oils, flower smells, or fruit smells are nice and good. I share this vision. Our senses are opened with the scents. However, personally, I am glad that there are more companies that are producing products without fragrances or scents. I am not a fan of smells. In the past years, I’ve used more organic products and natural, products, that I realized at a moment, that for me some products’ had too strong smells or my senses are different, now. Not to mention, that I have pets in my home, who, especially cats are really sensitive to fragrances, even if they are natural, some of them can even be harmful for them. I also started to use more fragrance-free products. The truth is I’ve seen this company’s website and I am delighted about the products. Those fragrance-free products are really great, and I think they are healthier as well. They use plant-based and biodegradable products, without testing on animals.

If I am delighted about those products, and as we can see, others like big names from the Film Industry, like Gwyneth Paltrow, too. She owns a company, which has also an online shop. Gwyneth’s goop company and her vision will probably suit well to this environmentally friendly company. At goof you can find and shop so many products, starting from beauty products, to food and recipes, lifestyle advises, and it is involved in wellness, travel, and spirituality as well. You can find detox ayurvedic products or sustainability starter kit for kids. The website clearly has made a decision to support sustainability, natural and plant-based products, advices for working women and interesting recipes.

I admit that, till now, I’ve been never heard about these two companies and their websites, and I am pleased to write about them, as I find it really amazing. Also, goof has an extraordinary openness to more niches and you can find, as a woman, everything you’d like to know, to buy, or to make some changes in your lifestyle and daily habits.

The Unscented Company have prevented through the years thousands of plastic bottles from entering into the circulation and markets. So this deal will help people who are shopping online from such websites like a goof to change their habits and to live more environmentally friendly.

Packaging Impact – Photo Source: theunscentedcompany.com

I would like to add here a Vegan Breakfast. I’ve founded on goof, and made me feel more flattered.

Charcoal Oat Waffles with Blueberries and Spirulina Yogurt

4 tablespoons flax meal
6 tablespoons water
3 cups oat flour
4 teaspoons baking powder
1 tablespoon activated charcoal
½ teaspoon salt
1½ cups almond milk
¼ cup coconut oil
1 tablespoon apple cider vinegar
1 teaspoon vanilla
1 teaspoon spirulina
1 cup coconut yogurt
1 cup fresh blueberries

 

  1. Combine the flax meal and water in a bowl and let sit to gel for 5 minutes. Add the oat flour, baking powder, charcoal, and salt.
  2. In another bowl, whisk together the almond milk, coconut oil, apple cider vinegar, and vanilla. Slowly add the dry ingredients to the wet until totally combined.
  3. Pour a ladleful of batter into a preheated waffle maker, set to desired setting, and let cook.
  4. Combine the spirulina and coconut yogurt in a bowl. Top the waffle with a dollop of the yogurt and fresh blueberries. (The Recipe is from goop.com – 3 Delicious, Spectacular-Looking Vegan Breakfasts)

 

References: goop.com

SOURCE: The Unscented Company

 

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