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Yofix Launches Clean-label, Plant-based Yogurt Alternative

Betty Tűndik

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Yofix Launches Clean-label, Plant-Based Yogurt Alternative
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Yofix starts full production of its plant-based yogurt alternatives using zero-waste process

Yofix Probiotics Ltd., the winner of PepsiCo‘s European Nutrition Greenhouse Programme 2018 announced last week, launches its first dairy-free, soy-free yogurt alternative line with three fruit flavors. The products are based on a unique, clean-label formula made from just a few natural ingredients. It is traditionally fermented and contains live probiotic cultures plus the prebiotic fibers that feed them.

The new product line is environmentally friendly and vegan, and leaves a low carbon footprint since there is no use of cow milk and, unlike almond or cashew, does not require a great amount of water. Most importantly, the production process is carefully designed to ensure zero waste. All raw materials utilized in production remain in the final product.

Health-conscious consumers recognize yogurt as an immune-boosting source of beneficial probiotics. But these same consumers are increasingly conforming to vegan and flexitarian diets and are seeking plant-based dairy alternatives, as are millions of lactose-intolerant and lactose-sensitive consumers.

Increasingly important to health-minded consumers is the health of the environment, driving them toward sustainable products that leave a minimum footprint. Unfortunately, most of the yogurt alternatives on the market can’t meet dairy yogurt when it comes to taste, texture, and nutrition. Or, to be a good source of protein, calcium and fiber, they compromise organoleptic characteristics. Yofix offers a new-generation yogurt alternative that hits all the marks for flavor, texture, nutrition, and eco-friendliness. It has no added sugars, flavors, colors, or preservatives.

Behind Yofix is Ronen Lavee, an agricultural mechanical engineer with lactose intolerance. Lavee returned to Israel after eight years in Asia, and could not find a dairy-free yogurt alternative with good flavor and texture. He experimented with more than 100 fermented formulas based on natural ingredients until he found the “Bio 5 formula.” It uses no added sugars, preservatives, or colors. Yet has the texture and great flavor of yogurt.

Typically, gums and thickeners are added to dairy-free yogurts to stabilize them, but the Bio 5 formula, together with Yofix’s advanced technology, created similar texture and stability of yogurt, without additives. Moreover, since dairy-free yogurts often lack key vitamins and minerals, fortification is required to match dairy yogurt’s nutritional value. “I did not want to compromise on taste or nutrition in the product, nor compromise on the natural aspect” says Lavee, CEO and founder of Yofix. “The ingredients used in our products are simply grains, seeds, fruit and live cultures.”

Most dairy alternative yogurts available are high in fat, and use a single base ingredient such as soy, almond, or coconut. They have low amounts of calcium, iron, and fiber. Also, almond and coconut milk are not high in protein, a nutrient in high demand by yogurt consumers. But Yofix’s “Bio 5 formula” contains all these nutrients naturally, without need for fortification.

“Yofix will be launched globally,” says Steve Grun, CEO of Yofix. “And, we will be developing new plant-based dairy substitutes for milk, yogurt drinks, cream cheese, coffee creamers and even ice cream. Our proprietary manufacturing technology and formulations are highly flexible and require minimum investment for versatility.”

The company launched the plant-based yogurt line with Strauss Dairies in Israel last month under the ONLY brand in three flavors to target the rapidly expanding demand for vegan, flexitarian, and lactose-intolerance populations. The start-up was the first company to join The Kitchen, the leading food-tech incubator and seed investor in Israel, and part of the Strauss Group Ltd., the main investor in Yofix.

 

 

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I am a conscientious, open minded, adaptable to new experiences and ambitious Business Development Manager with a Bachelor's Degree in Economics - Banking, Finance and Accountancy. Through my studies I've also obtained many naturopathic and nutrition degrees as well. Part-time jobs have added marketing, network marketing, event management and store management skills to my experience through my career.


Through my career I have also been a Hotel Manager and owned a Bar/Restaurant & Internet Cafe. My online marketing and social media interactivity experience was gained when me and my husband started a business with an online/organic webshop & healthy lifestyle consultancy.


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Thanks to all my experiences I've decided to venture into publishing and writting, while also continuing to learn many new things daily. I hope you enjoy reading my hand picked PICANTE News and check back for my weekly articles. You can find my articles and news digests in the following categories:


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Beverages

Ben & Jerry’s Cookie Dough Ice Cream Goes Vegan

Betty Tűndik

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Ben & Jerry’s now has 11 Non-Dairy flavors, including new Chocolate Chip Cookie Dough and Chocolate Caramel Cluster.
Reading Time: 1 minute

 

Dairy-free fans: your chip has come in. Ben & Jerry’s has created a vegan version of its #1 fan favorite, Chocolate Chip Cookie Dough.

For years, Non-Dairy denizens focused on what’s not in dessert. Ben & Jerry’s celebrates what is—rich, creamy almond milk; euphoric chunks and swirls; and incredibly indulgent flavor combinations. The announcement  introduces two new additions to the company’s collection of Non-Dairy frozen deliciousness:

Chocolate Chip Cookie Dough–Vanilla with gobs of chocolate chip cookie dough & fudge flakes

Chocolate Caramel Cluster–Chocolate with peanuts, fudge chunks & salted caramel swirls

These decadent, vegan-certified flavors are boldly loaded with everything but the cow. Chocolate Chip Cookie Dough has long been a Ben & Jerry’s fan-favorite—now even more people can enjoy the gobs of cookie goodness.  Chocolate Caramel Cluster was created exclusively with Non-Dairy fans in mind, but everyone can appreciate its salty sweetness.

“Ever since we introduced Non-Dairy in 2016, our fans have been clamoring for more,” said Flavor Guru Sarah Fidler. “The biggest challenge this time was creating a chocolate chip cookie dough flavor that stood up to the original. I think we nailed it.” The two new flavors bring Ben & Jerry’s total line-up to 11 Non-Dairy offerings, representing nearly 25% of the company’s full-time flavors. Rumors have been swirling that the company will introduce another Non-Dairy innovation in early spring.

The new Non-Dairy flavors are available nationwide in pints (MSRP: $4.48 – $5.99). Chocolate Chip Cookie Dough will also be available at participating Scoop Shops. To learn more about Ben & Jerry’s Non-Dairy flavors or to find a store nearby, visit www.benjerry.com.

 

SOURCE: Ben & Jerry’s

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Rew’s Bath Time Releases Line of Elevated Children’s Bath Products

Betty Tűndik

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The Products and Animation Photos Source: rewsbathtime.com - edited by Picante.today
Reading Time: 2 minutes

 

Michigan business Rew’s Bath Time has entered the children’s bath care market with a line of additive-free, vegan bubble baths.

Launching with four unique bubble baths to support the varied needs of children 3 months and older, Rew’s Bath Time aims to encourage healthy, fun bath time as part of the family bonding experience. Eden’s Gentle Bath Suds, Lennon’s Sunshine Bath Suds, Parker’s Feel Better Bath Suds, and Vinnie’s Calming Bath Suds each add benefits to the daily bathing routine of families everywhere. The bath suds also come with a bath book featuring a story about one of the wolf pup mascots, which parents can read to their child during the bath. Each product is paraben- and gluten-free, and is not tested on animals. Rew’s avoids harmful ingredients that could hurt a child’s development.

“Bath time is an important part of any child’s routine. That bonding experience is so important for both parent and child. We wanted to put some attention on kids’ comfort and making bath time more purposeful,” says Anna Mrdeza, mother and co-creator, “Especially during the more challenging times for parents, like bedtime. Vinnie’s Calming Bath Suds uses lavender essential oil to help calm and relax your child, while Parker’s Feel Better Bath Suds with eucalyptus-mint could provide a sick kiddo with some comfort when they’re struggling with sniffles.”

Rew’s Bath Time was launched by a Michigan family, who realized through their own children that the market for safe, natural products was lacking the components of fun and functionality. The joy children experience during a bubble bath could be combined with purposeful, tailored natural ingredients to bring comfort as well. Each scent is represented by one of four Rew’s wolf pups, who are based on the children in the creators’ lives: Eden, Lennon, Parker, and Vinnie. With adorable mascots and colorful bath books, Rew’s aims to be more kid-oriented than other natural bath products, which are designed with the consumer in mind rather than the children who will be using them.

“For me, there is no better or more accomplished feeling than after bath time, when my kids are clean, full from dinner, and ready for bed. I know they just got my undivided attention, had fun, are well cared for, and know they are loved,” Anna adds, “Our hope was to make that good feeling even better by adding products that work with a purpose, but also encourage fun and learning.”

Rew’s Bath Time products are available on Amazon and at their website, rewsbathtime.com. Each bubble bath contains 16 fluid ounces, and comes with a unique bath book featuring Eden, Lennon, Parker, or Vinnie in a short story. Rew’s Bath Time is set to launch more products in the future, and will make updates to their website accordingly.

SOURCE: Rew’s Bath Time

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Pernod Ricard launches first global corporate campaign “Be A Convivialist!”

Vlad Poptamas

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Photo source: seekingalpha.com
Reading Time: 6 minutes

 

A new global survey reveals a world increasingly less friendly

Ninety-one percent of respondents to a global survey conducted by Opinion Way for Pernod Ricard believe that conviviality is a source of well-being. However, the survey also confirmed that conviviality is on the decline around the world. Nearly 60% consider their country to be less friendly than five years ago, and 61% consider the world to be less friendly than five years ago.

The French at 82%, followed by Germans at 73%, are the most pessimistic about the state of conviviality today. And alarmingly, 67% of Millennials (18-34 years) admit they regret meeting their friends less and less in real life, due to the convenience of connecting via technology and social networks.

Among American respondents, the survey found:

  • 86% of Americans believe convivial moments are moments of happiness
  • However, Americans feel less convivial than the global average – 70% U.S. vs. 78% worldwide
  • 52% believe their relationships are becoming more superficial due to social media
  • And 80% admit to staying home and streaming a video rather than going out to meet with friends and family

For many years, Pernod Ricard has made “creators of conviviality” its vision and signature. The results of the survey – conducted in 11 countries and on five continents with nearly 11,500 respondents – form the basis of the Group’s new 360° corporate campaign, “Be a Convivialist!” The campaign is a call to action, designed to encourage each of us to reverse the negative trends revealed in the survey by exercising more conviviality in our lives every day.

For Alexandre Ricard, Chairman & CEO of Pernod Ricard, “There’s a real yearning for connection and sharing in today’s world. Convivialité is more than just a corporate value for Pernod Ricard, it’s our raison d’être – and it’s proudly embodied every day by our 19,000 employees across the globe. This mindset echoes the lifelong motto of my grandfather Paul Ricard, who launched an invitation to all his employees to “make a new friend every day.”

Documentary film captures convivialists around the world
As the campaign’s centerpiece, Pernod Ricard is proud to unveil the documentary The Power of Convivialité,” directed by Elephant At Work. Filmed without professional casting, it collates the vibrant testimonies of people from around the world, evoking them to relay what conviviality means to them and the shared moments they define as true and authentic, which are a source of honest joy.

The film crew traveled to 12 destinations around the world, recording a wide range of convivial experiences – Millennials meeting in a karaoke bar in Shanghai, friends sharing a night out in Marseille, guests at a chic dinner party in New Orleans, New Year’s Eve in Berlin, a beach aperitif in Tulum, a bar in Brooklyn, and a wedding in Goa. Every occasion underlined the universal need we have for moments of true connection as we navigate a hyper-connected world where we no longer take the requisite time to meet in real life.

Pernod Ricard has created a dedicated platform, www.theconvivialists.com, for everyone who would like to become a convivialist; that is, people who excel at being friendly, meeting new people and sharing genuine moments of connection. (This campaign is not available in France*.)

Visitors to www.theconvivialists.com will be able to discover:

  • The portraits of each protagonist in the documentary;
  • A manifesto for a more convivial world;
  • The complete results of the OpinionWay study; and
  • Editorial content that analyses mankind’s need to be convivial.

Exclusive partnership with Vice
Pernod Ricard has partnered with Vice to promote and disseminate contents from the campaign. “The Power of Convivialité” documentary will be promoted on several of the platform’s social networks, especially in the United States, the United Kingdom and China. Moreover, with Vice’s help, Pernod Ricard has developed a series of reports from around the world by reporter Laurence Cornet and photographer Stéphane Lavoué (Niepce Award 2018), a portraitist whose work has been seen in the New York Times, The Times in the UK, Le Figaro and Le Monde. They use their respective talents in the pursuit of conviviality, meeting people who are true ambassadors for sharing and authenticity within their communities.

Filmed over several months, the journey takes the reader to a small island in Ireland to discover the secrets of a legendary pub, meets a community of surfers lost between the Pacific and the Amazon in Colombia, on to Cuba, where friendliness is a true religion, to a strange kingdom in Italy, and to China among a community of women living on the steps of the Himalayas.

Focus: OpinionWay survey **: is our world convivial?

OpinionWay and Pernod Ricard surveyed 11,487 people in 11 countries (including France, Spain, Italy, Germany, United States, United Kingdom, India, China, South Africa, Brazil and Mexico) to measure conviviality around the world.

Overall, the results are a goldmine of insights:

Conviviality is good for you

  • 91% of respondents see conviviality as a source of well-being
  • 90% consider it a moment of happiness
  • 79% associate convivial moments with sharing a drink or a meal with relatives
  • Chinese respondents stand out, with 66% preferring dinner at a restaurant

78% of respondents consider their country to be friendly…

  • Top 5 countries whose nationals consider their country friendly:

1. Mexico (92%)
2. Spain (87%)
3. Brazil (86%)
4. India (84%)
5. China (83%)

  • Europeans seem to more harshly judge the state of friendliness in their countries. Only 62% of French think their country is friendly, behind the United Kingdom (67%) and Germany (69%)

… but a majority of respondents admit that friendliness is falling in their country…

  • Nearly 60% consider their country to be less friendly than 5 years ago
  • This figure is particularly bad in France, leaders when it comes to declining levels of conviviality, with 76% of respondents estimating a loss of conviviality, compared to 64% among Germans
  • Indians (57%) and Mexicans (52%) are the only nationals to consider their countries to be more friendly than 5 years ago

… And in the world.

  • A large majority of respondents (61%) consider the world to be less friendly than 5 years ago
  • Particularly pessimistic are the French, 82% of whom see the world as less friendly, followed by 73% of Germans

Electronic messaging has largely surpassed physical contact (phone calls, meeting up) as a means of interacting with friends…

  • 63% use SMS or messaging platforms to contact relatives,
  • Top 3 countries for use of electronic messaging

1. Brazil (83%)
2. Mexico (80%)
3. Spain (79%)

  • France is particularly notable for remaining very attached to oral conversation, with 76% of respondents saying they prefer the phone.

… and most people think they will meet fewer new people in real life than five years ago.

  • With the exception of the Chinese, 70% of whom say they want to see more of their relatives, as do 60% of Mexicans.

“Netflix & chill” or a drink with friends?

  • 77% of respondents in the world admit having refused to go out with friends because they wanted to stream a series or film at home.
  • Top 3

1. 91% of Indians,
2. 88% of Brazilians,
3. 85% of South Africans.

  • France is resilient, with a majority (51%) saying they have never made this choice in their lives.
  • The youth stand out: 87% of Millenials (18-34 years) from all over the world have clearly made their choice and admit to having given in to the temptation of their screen instead of going out.

Clearly, conviviality is more at risk among these same Millenials, due to their growing affinity for the digital world

  • 2/3 admit seeing less and less of their friends in real life
  • 64% recognise an addiction to technology, which they would like to decrease
  • 60% find that social networks make their friendly relationships more and more superficial
  • 28% of respondents admitted they actually know less than a quarter of their contacts on Facebook, and only 46% say they know a majority of them.
  • China, India and Mexico stand out, with more than two-thirds of respondents saying they have never met more than half of their friends on their social networks.

*”In accordance with local regulation restrictions, this campaign will not be available in France”
** This study polled 11,487 respondents in 11 countries: France (1034), United Kingdom (1053), Germany (1058), Spain(1064), the USA (1051), Mexico (1052), Brazil (1051), India (1031), China (1050), Australia (1035), South Africa (1008). The interviews were carried out between the 26th of November and the 12th of December 2018. Each publication, entire or partial, must imperatively use the following denomination: “OpinionWay Survey for Pernod Ricard” and no quote can be dissociated from this title.

About Pernod Ricard
Pernod Ricard is the world’s n°2 in wines and spirits with consolidated sales of €8,987 million in FY18. Created in 1975 by the merger of Ricard and Pernod, the Group has undergone sustained development, based on both organic growth and acquisitions: Seagram (2001), Allied Domecq (2005) and Vin&Sprit (2008). Pernod Ricard holds one of the most prestigious brand portfolios in the sector: Absolut Vodka, Ricard pastis, Ballantine’s, Chivas Regal, Royal Salute and The Glenlivet Scotch whiskies, Jameson Irish whiskey, Martell cognac, Havana Club rum, Beefeater gin, Malibu liqueur, Mumm and Perrier-Jouët champagnes, as well as Jacob’s Creek, Brancott Estate, Campo Viejo and Kenwood wines. Pernod Ricard employs a workforce of approximately 18,900 people and operates through a decentralised organisation, with 6 “Brand Companies” and 86 “Market Companies” established in each key market. Pernod Ricard is strongly committed to a sustainable development policy and encourages responsible consumption. Pernod Ricard’s strategy and ambition are based on 3 key values that guide its expansion: entrepreneurial spirit, mutual trust and a strong sense of ethics. Pernod Ricard is listed on Euronext (Ticker: RI; ISIN code: FR0000120693) and is part of the CAC 40 index.

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