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Silk® Introduces New Oat Yeah™ Oatmilk

Betty Tűndik

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New Oat Yeah™ oatmilk is available now in three varieties: The Plain One, The Vanilla One and The Chocolate One
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Leading plant-based food & beverage brand continues its legacy of dairy-free innovation with a creamy and delicious new household staple

America’s No. 1 plant-based milk brand, Silk®, is proud to introduce Oat Yeah™ oatmilk, available at grocery stores nationwide this month.

“As the plant-based pioneer, Silk has more than 25 years of expertise in making delicious, dairy-free beverages. Since introducing our soymilk, we’ve continued to modernize and grow the entire category by offering delicious new dairy-free alternatives like almondmilk, cashewmilk, coconutmilk, and now, Oat Yeah oatmilk,” said Nikita McKinney, senior brand manager for Silk. “Oat Yeah oatmilk is a great choice to help you make progress in the new year—whether you are nut-free, dairy-free or simply a flavor enthusiast. The creamy texture and delicious taste will have you shouting, ‘oat yeah!'”

Oat Yeah is free of dairy, soy, cholesterol, and artificial colors and flavors, and proud to be Non-GMO Project Verified and Vegan Action certified. Inspired by the creaminess of dairy milk, Oat Yeah offers an ultra-creamy texture and a balanced taste for versatility, all without the “moo.”

The Silk brand’s “Progress Is Perfection” campaign recognizes there are a lot of extremes in nutrition and fitness these days. Oat Yeah oatmilk provides a simple and satisfying option to help wellness-seekers reach for their personal goals, whether it is sipped straight from a glass, used as a substitute for dairy milk while cooking or baking, or enjoyed in your morning cup of joe.

Incorporate Oat Yeah any time of day in these sweet and savory recipes from the Silk recipe kitchen:

Oat Yeah is available now in three varieties — The Plain One, The Vanilla One and The Chocolate One — for a suggested retail price of $4.49 per half-gallon carton at retailers nationwide, including Target, Walmart, Publix and Sprouts. To find the one for you, visit:

https://silk.com/OatYeah.

 

 

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Amusement Parks and Tourist Attractions 

Olive Oils from Spain Triumph in the United Kingdom in the Heat of Tourism and the Unstoppable Trend of Tapas

Vlad Poptamas

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The Olive Oil Lounge arrives at London’s Heathrow airport (PRNewsfoto/Olive Oils from Spain)
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Olive Oils from Spain, and the European Union, present the first promotional action in the United Kingdom from the Let’s Make a Tastier World campaign, which is touring Europe, USA and Asia.

From January 15th to February 15th, the “Olive Oil Lounge” arrives at London’s Heathrow airport, a space that will invite millions of travelers to discover the culture of olive oils through its oleoteca, where they can taste the best extra virgin olive oils in the world.

The Olive Oil Lounge will move travelers to the heart of the Mediterranean diet, to the essence of where olive oil is born and will do so from the airport that has the highest passenger traffic in Europe (about 78 million in 2017). This airport is also the main gateway to London, a city that has experienced an impressive boom of Mediterranean cuisine and “tapas.”

It’s the second European city that has the most Michelin stars and has consolidated an extensive range of Spanish cuisine, led by chefs such as Elena Arzak (Ametsa, with a Michelin star), David Muñoz (StreetXO), Eneko Atxa (Eneko Basque Kitchen & Bar), José Pizarro (José Tapas Bar and Pizarro restaurant) or Nacho Manzano (Ibérica London) where there is no shortage of olive oils from Spain.

The consumption of olive oils has multiplied almost three times in that market in the last two decades. From 25,000 tons at the end of the last century to 71,000 tons in 2017. And it’s been Olive Oils from Spain, the main drivers of this growth. Its sales have multiplied by four in 20 years. Almost 70 percent of imports originate from Spain. According to Customs of Spain, in the first nine months of the year, 34,577 tons were exported to the United Kingdom, 2.53% more than in the same period in 2017. It is Spain’s fifth largest customer in the world.

The Interprofessional of Spanish Olive Oil, a non-profit organization, formed in turn by all representative entities of the Spanish olive oil sector, has as its main objective the dissemination of the product throughout the world and does so through their brand Olive Oils from Spain.

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Food & Beverages

Avocados, The World’s Favorite Superfood, Will Serve As A Partner Of The 2019 Michelin Star Revelation For France–Which Marks Its 110th Anniversary This Year

Betty Tűndik

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The Michelin Guide Special Edition Cookbook - online.fliphtml5.com
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The World Avocado Organization (WAO) is pleased to announce its partnership with Michelin Guide of France for their prestigious 110th annual revelation ceremony in Paris, France on January 21, 2019. The avocado is the first produce item to ever be invited to collaborate with the Michelin Guide for France –a first in the global fruit and vegetable category.

With 2019 avocado consumption in the European market expected to increase to 1.7 billion pounds, this partnership truly highlights the astonishing growth (65% in the past two years) of the world’s favorite superfood. This superfood can be found on the menus of many renowned restaurants, from informal to Michelin-starred around the world!

“We are very proud to continue our collaboration with the Michelin Guide,” said Xavier Equihua, President and CEO of WAO. “The revelation of the stars is the most important gastronomic event of the year in the world. Numerous star chefs feature the avocado in their creative dishes and we want to further enhance its versatile uses and flavors in the world of gastronomy.”

On the occasion of the 110th Annual Ceremony the avocado will be present and the brand ambassador to the WAO, FoodDeco of Holland, will create the first ever edible Michelin Star sculpture made entirely of fresh avocados. WAO also plans to unveil the first ever avocado beer in France during the event. The avocados provide the beer with a creamy texture and flavor, offering a unique taste and sensory experience.

A special edition of the 2019 MICHELIN Guide for France will also be created to celebrate the unique partnership. “The guide’s cover will fuse the traditional red color of the iconic guide with the green color of the avocado,” stated Xavier Equihua. “In honor of the event we are also creating a special edition cookbook dedicated to cooking with avocados – a first of its kind in the world.” The link to download the cookbook: https://online.fliphtml5.com/rlyl/ikpb/.

WIDELY CONSIDERED THE MOST POPULAR SUPERFOOD IN THE U.S. AND EUROPE. COLLECTIVELY BOTH MARKETS CONSUMED 4 BILLION LBS IN 2018, AN ASTONISHING GROWTH FOR ANY PRODUCE ITEM.

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Beverages

Is It bubly or Bublé? A Canadian Icon in His 1st Super Bowl Ad

Betty Tűndik

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Michael Bublé attempts to rename bubly, Bublé
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Canadian singer Michael Bublé reveals that bubly sparkling water beverage is actuallé named in his honour … or so he thinks!

bubly, PepsiCo Canada’s sparkling water beverage that is full of flavour and personalité, will debut its first-ever Super Bowl advertisement with a :30-second in-game spot titled “Can I have a bublé?”, featuring four-time Grammy award-winning Canadian singer Michael Bublé. Four flavours in the brand’s current portfolio, strawberrybubly, limebubly, grapefruitbubly and orangebubly, are featured in the ad and boast no calories, no sweeteners and no artificial flavours.

If you’re wondering why the talented Canadian born singer is starring in his first-ever Super Bowl ad, it’s because of his absolute conviction that bubly is in fact, bublé – specifically named after him. In the spot, Bublé thinks it’s a bublé world and we’re all just living in it.

“I am Canadian and I am a big fan of football,” said Bublé. “I had a blast doing my first Super Bowl commercial with bublé – I mean bubly. Because of our similar names, the brand and I share a special bond. I love how the cans are bold, bright, and full of personality. They’re perfect for any Super Bowl viewing partés you might be having.”

Less than a year after the brand’s successful 2018 launch, the bubly Super Bowl ad showcases its upbeat and playful persona. With a growing flavour line up and the coveted Super Bowl spot, PepsiCo continues to demonstrate its commitment to its water portfolio.

“Sparkling water fans across the country have fallen in love with bubly and now we’re thrilled to show-off its fun personality on the world’s biggest stage with the help of a Canadian superstar,” says Lourdes Seminario, Director of Marketing Hydration Portfolio for PepsiCo Canada. “We knew that Bublé was the perfect person to help people crack a smile. With his help, not only do we get to set the record straight that it’s bubly, not bublé, we also get to showcase bubly’s four flavours – all featuring their own colourful smiles and witty greetings on the cans’ tabs, which bubly fans have come to know and love.”

bubly fans can view the Super Bowl teaser ad here:

The full spot will be on bubly’s social channels in the coming weeks. Follow the conversation online @bublysparkingca to #crackasmile.

 

 

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