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Silk® Introduces New Oat Yeah™ Oatmilk

Betty Tűndik



New Oat Yeah™ oatmilk is available now in three varieties: The Plain One, The Vanilla One and The Chocolate One
Reading Time: 2 minutes


Leading plant-based food & beverage brand continues its legacy of dairy-free innovation with a creamy and delicious new household staple

America’s No. 1 plant-based milk brand, Silk®, is proud to introduce Oat Yeah™ oatmilk, available at grocery stores nationwide this month.

“As the plant-based pioneer, Silk has more than 25 years of expertise in making delicious, dairy-free beverages. Since introducing our soymilk, we’ve continued to modernize and grow the entire category by offering delicious new dairy-free alternatives like almondmilk, cashewmilk, coconutmilk, and now, Oat Yeah oatmilk,” said Nikita McKinney, senior brand manager for Silk. “Oat Yeah oatmilk is a great choice to help you make progress in the new year—whether you are nut-free, dairy-free or simply a flavor enthusiast. The creamy texture and delicious taste will have you shouting, ‘oat yeah!'”

Oat Yeah is free of dairy, soy, cholesterol, and artificial colors and flavors, and proud to be Non-GMO Project Verified and Vegan Action certified. Inspired by the creaminess of dairy milk, Oat Yeah offers an ultra-creamy texture and a balanced taste for versatility, all without the “moo.”

The Silk brand’s “Progress Is Perfection” campaign recognizes there are a lot of extremes in nutrition and fitness these days. Oat Yeah oatmilk provides a simple and satisfying option to help wellness-seekers reach for their personal goals, whether it is sipped straight from a glass, used as a substitute for dairy milk while cooking or baking, or enjoyed in your morning cup of joe.

Incorporate Oat Yeah any time of day in these sweet and savory recipes from the Silk recipe kitchen:

Oat Yeah is available now in three varieties — The Plain One, The Vanilla One and The Chocolate One — for a suggested retail price of $4.49 per half-gallon carton at retailers nationwide, including Target, Walmart, Publix and Sprouts. To find the one for you, visit:



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Suzy Says: Consumers Are More Likely To Learn About Healthy Food Trends From Social Media Than News Sources

Vlad Poptamas



Photo source:
Reading Time: 2 minutes


Suzy, a leading consumer insights platform that provides “actionable insights at the speed of culture,” asked U.S. consumers where they are most likely to first hear about the latest in healthy food trends. The results, powered by the platform’s on-demand network of more than one million consumers, may surprise you. Regardless of their interest in health, all survey respondents are most likely to hear about the latest in healthy food trends from their friends, family or social media, as opposed to television, blogs, magazines or online news sources.

Below are Suzy’s in-depth findings on the ways consumers are most likely to first hear about healthy food trends.

Suzy says healthy eaters are most likely to learn about the latest healthy food trends via the following:

  1. Facebook – 17 percent
  2. Instagram – 15 percent
  3. Friends or Family – 13 percent
  4. Blogs – 8 percent
  5. Television – 8 percent

Non-healthy eaters are most likely to learn about the latest healthy food trends via the following:

  1. Facebook – 20 percent
  2. Friends or Family – 19 percent
  3. Instagram – 10 percent
  4. Online News Sources – 10 percent
  5. Television – 10 percent

“These results highlight the power that the collective voice of consumers has in today’s marketplace,” said Matt Britton, founder & CEO of Suzy. “When social networks play a larger role in alerting consumers to healthy food trends than traditional media outlets, you can see how important it is to create products, packaging, brands and advertisements that truly resonate with your target audience, and inspire them to share the information with others.”

Called the “Siri for brands,” Suzy is a consumer intelligence platform that unlocks critical consumer insights to help organizations make better and more informed decisions—faster. Like having a focus group right in your pocket, Suzy brings the voice of real consumers directly to brands within minutes, so they can better understand their customers.

The platform currently serves some of the biggest brands in the world, including Coca-Cola, Procter & Gamble, Johnson & Johnson, Citibank, Verizon, Nintendo and Nestle. These leading companies validate critical assumptions with Suzy, so they can focus on creating compelling new products, developing effective marketing strategies, and validating direct offers that increase conversions and drive growth.

This survey was conducted online within the United States by Suzy on survey was run from Feb 27-28. This online survey is not based on a probability sample and therefore no estimate of theoretical sampling error can be calculated. To download the full white paper with additional results, click here. For complete survey methodology please contact Kyle Kim-Hays at



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Alpenliebe Makes a Chatpata Splash

Vlad Poptamas



Alpenliebe makes a Chatpata Splash! (PRNewsFoto/Perfetti Van Melle)
Reading Time: 2 minutes


Perfetti Van Melle India has entered the tangy (Chatpata) fruit candy segment with the launch of Alpenliebe Chatpata. The launch of Alpenliebe Chatpata marks yet another innovation by Perfetti Van Melle, the market leader in the Indian confectionary market. Available at Re 1, the new variant has a slurpy chatpata mango shell and liquid filled core leading to a burst of tangy flavour. The new campaign for Alpenliebe Chatpata is being aired across leading TV and digital channels.

The communication idea for Alpenliebe Chatpata builds on Alpenliebe’s strategy of communicating to the entire family, in line with the brand’s purpose of bringing hearts closer . Light-hearted banter, wit and a ‘chatpata’ twist add moments of laughter to the great Indian family’s everyday moments.

Boman Irani reprises his role as the family patriarch. In this story, he pops an Alpenliebe Chatpata, and then proceeds to nonchalantly pull his son’s leg after the latter tries to take credit for the granddaughter’s good grades.

Speaking about the new launch, Rajesh Ramakrishnan – Managing Director of Perfetti Van Melle India said, “Perfetti Van Melle has always been about innovating in the confectionery category. I am excited that we are entering a large & growing market segment with our power brand Alpenliebe. We believe we have a winning proposition and we are backing it with a powerful 360-degree campaign.”

Speaking about the new product and TVC, Rohit Kapoor – Director Marketing of Perfetti Van Melle India said, “As we celebrate our 25th year in India, we are proud to welcome the newest member, ‘Chatpata’, to the Alpenliebe family. The Alpenliebe Chatpata product and the new communication have received extremely positive reaction so far, and we’re looking forward to a successful addition to our portfolio. The new communication plays up the typical chatt sound, which highlights the consumption ritual associated with tangy flavour and triggers a chatpata spin to the story.”

Commenting on the campaign, Kapil Batra, Creative head, McCann Delhi, said: “The name is Chatpata, the taste is Chatpata. It called for an idea that’s Chatpata too. That’s how ‘Chatpata Khol Chatpata Bol’ was born. To bring this idea alive, the Alpenliebe family is back. And so is the banter between Boman and his son. In sync with the previous Alpenliebe campaigns, this one too has the family sharing a light moment together with Alpenliebe at the centre of it.

SOURCE Perfetti Van Melle

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Global Tempeh Market Worth USD 258.7 Million By 2025: Hexa Research

Betty Tűndik



Tempeh, plant protein - Source:
Reading Time: 3 minutes


The global tempeh market is expected to reach USD 258.7 million by 2025. Shifting preference towards vegan food and the increasing acceptance of fermented soy food as an alternative to meat products is expected to spur demand over the forecast period of 2017 to 2025. Strong growth is expected from countries such as the U.S. and U.K. where fermented soy food products are increasingly being preferred as an effective source of protein.

Demand for tempeh is expected to strengthen from both retail as well as food service providers. While increasing penetration of vegan culture will drive retail demand, the eating out culture in western countries will spur demand from food service providers. Tempe is a rich source of protein, available in the ready-to-eat form, and easy to cook, which makes it a good food option for time-pressed consumers.

Consumption of vegan food reduces the chance of cardiovascular diseases, blood pressure, obesity, stroke, and carcinogenic disorders. According to the Academy of Nutrition and Dietetics, an organization of food and nutrition professionals in the U.S., vegan diet is essential and suitable for all age groups and genders. Millennials are expected to remain the key consumer group, where increasing health consciousness and the shift to vegan culture will remain prominent over the coming years.

Growing awareness about environmental sustainability has also added to the growth of the market. According to estimates, meat production accounted for more than 14.0% of the global greenhouse gas emissions in 2017. The increasing realization among consumers has increased the importance of environmentally sustainable food products including soy fermented food such as tempeh as an alternative to meat products.

The market for organic tempeh is expected to be more than USD 115 million by the end of 2025. Organic food certification and non-GMO labeling regulations for food packaging in Europe and North America are expected to result in tempeh manufacturing firms increasing their spending on organic tempeh products in the near future.

Browse full research report with TOC on “Tempeh Market Size And Forecast, By Product Type (Conventional, Organic), By Distribution Channel (Offline, Online), By Region (North America,Europe, Asia Pacific, Rest of the World) And Trend Analysis, 2019 – 2025” at:

Asia Pacific dominated the market in 2017 and is expected to continue the dominance with expected market revenues exceeding USD 90 million by the end of 2025. Rising awareness towards health benefits associated with soy food in the region will drive demand in the coming years. Countries such as Indonesia, China, and Japan are among the key consumers driving growth in the region.

The offline channel will remain dominant, however, growth in the online channel will supersede over the coming years. Time-pressed and tech-savvy millennials are expected to prefer the online channel as it enlists a wide variety of products at various price points, provides the convenience of ordering on-the-go, and doorstep delivery. In the offline channel, hypermarkets and supermarkets will remain the prominent formats in the coming years.

The global tempeh market is fragmented in nature and is marked by the presence of multiple companies operating at regional and domestic levels. In the coming years, companies are expected to launch new products and strengthen their presence by expanding their reach and visibility. Growth is expected from western countries such as the U.S. where increasing inclination towards vegan culture is expected to drive demand for the fermented soy product.

Some of the key companies in the market include Noble Bean Inc, Turtle Island Foods, Inc., LIGHTLIFE FOODS, INC., Nutrisoy Pty Ltd, Lalibela Farm, Mighty Bean Tempeh Sunshine Coast, HENRY’S TEMPEH INC., and Organic Village Food.

Browse related reports by Hexa Research:

  • Dietary Supplements Market– The global dietary supplements market is likely to witness significant growth in the coming years. Increasing practice of preventive health management due to high healthcare costs and occurrence of lifestyle diseases can propel market growth.
  • Polydextrose Market– The global polydextrose market size was estimated to be USD 225.0 million in 2015. Increasing usage as dietary fiber for fortifying food supplements is projected to drive the market in the foreseeable future.
  • Probiotics Ingredients Market– The global probiotics ingredients market size was valued at USD 1.95 billion in 2017 and is expected to grow further over the forecast period.
  • Dietary Fibers Market – The global dietary fibers market was valued at USD 3.74 billion in 2016. Increasing demand for nutritious food as a result of rising awareness towards preventive healthcare is expected to remain a key driving factor.

Hexa Research has segmented the global tempeh market report based on type, distribution channel and region: –

Segmentation by product type

  • Conventional
  • Organic

Segmentation by distribution channel

  • Offline
  • Online

Segmentation by region

  • North America
  • Europe
  • Asia Pacific
  • Rest of the World

Key countries market

  • U.S.
  • UK
  • China
  • Japan
  • Indonesia

Key players analyzed

  • Noble Bean Inc
  • Turtle Island Foods, Inc.
  • Nutrisoy Pty Ltd
  • Lalibela Farm
  • Mighty Bean Tempeh Sunshine Coast
  • Organic Village Food
  • Schouten

SOURCE: Hexa Research

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