Connect with us


FreakOut Acquires Playwire to Launch in the United States, Enters the World’s Largest Programmatic Market

Vlad Poptamas



Photo source:
Reading Time: 2 minutes


FreakOut, the global marketing technology company, part of FreakOut Holdings (TSE: 6094), has announced its acquisition of Playwire, a global technology company headquartered in Florida that specializes in maximizing advertising monetization for publishers.

Through this new alliance, FreakOut is set to deliver innovative and cutting-edge technology solutions, such as proprietary Complete Monetization Platform and Revenue Intelligence. The move will give FreakOut’s clients bespoke access to a large inventory that is comprised of 450 publishers, serving six billion video and display ads each month in the USA.

According to eMarketer, more than $46 billion will go to programmatic advertising in the US this year and by 2020, 86.2% of all digital display ads will be bought via automated channels. In light of this trend, FreakOut decided to strategically partner with Playwire to further strengthen its offering of pioneering programmatic advertising technology and provide even more expanded access and outreach to its client base.

As a result of a truly “win-win” deal, FreakOut unlocks access to English-speaking markets throughout the globe, while Playwire benefits from FreakOut’s premium APAC media partners. Additionally, this partnership aligns complementary technology from each company together, forging a unique digital advertising supply chain that guarantees optimal advertising revenue for web publishers.

Yuzuru Honda, CEO and President – FreakOut Holdings, Inc., commented:

“We are excited to have Playwire as part of our group, and we are committed to boosting global growth. With the full resources of both FreakOut and Playwire, we will build our presence in a global market together.”

FreakOut and Playwire share a vision of letting web publishers do what they do best – create great content – by freeing publishers from the ever-increasing technical complexities of implementing digital advertising. Through the intelligent use of technology, the companies promote brand safety, protect against fraud, and locate ads that deliver the best experience for the advertiser, publisher, and viewer.

Narayan Murthy Ivaturi, Chief Operating Officer – FreakOut Adtech Business, commented:

“This year our emphasis was to enhance our programmatic offering and work with most of the named publisher groups in APAC and other expansion markets like UAE, Russia and Australia. The next step of this strategy is to take our presence into the biggest programmatic market in the world, and who else can be a better partner than Playwire. We are really excited to welcome Jayson and team into the FreakOut family as they add a lot of value to our mission with their technology capability and years of experience in Adtech.”

Jayson Dubin, CEO – Playwire, added:

“I’m thrilled that this acquisition allows Playwire to share its innovative technology and reach alarger audience. By joining forces with our Asian counterpart FreakOut, we have become one of the largest global media and technology companies in the world for digital advertising. We look forward to working together with the FreakOut team to create strategic synergies by mutually leveraging our group assets across North America, Europe, and Asia.”

Editor - With a passion photo photography, webdesign and content, it made sense for me to also integrate news editing and press release publishing. I am also passionate about the car industry, so you will surely find some exciting news reporting from my side about the automotive industry.



Thor Industries Provides Update On Erwin Hymer Group Acquisition

Vlad Poptamas



Photo source:
Reading Time: 1 minute


Thor Industries, Inc. (NYSE:THO) today provided an update on its pending acquisition of the Erwin Hymer Group (EHG). The Company announced that Thor and the sellers are finalizing discussions to exclude EHG’s North American operations from Thor’s purchase of EHG. Thor and EHG are currently negotiating appropriate revisions to the terms of the stock purchase agreement including adjustments to the purchase price and assumed liabilities as a consequence of the exclusion of EHG’s North American operations.

Upon completion of the current negotiations, Thor will provide an update regarding the changes to the financial terms of the agreement resulting from the exclusion of the EHG’s North American operations from the transaction. The revised terms are expected to include, among other things, both a reduction in the purchase price and a reduction in the obligations the Company would have otherwise assumed under the terms of the original stock purchase agreement, as well as a reduction in the acquisition financing debt the Company has syndicated to fund the purchase. The equity consideration component of the purchase price is not anticipated to change and the negotiated adjustments are expected to be made within the terms of the Company’s committed acquisition debt financing agreements.

The combination of Thor and EHG will create the world’s largest RV manufacturer, with leading positions in both North America and Europe. EHG’s European operations, which represent the vast majority and core of EHG’s operations, were and are the driving strategic rationale for the acquisition. The acquisition of EHG will provide attractive growth opportunities for the Company, both in the near and long term, through EHG’s access to the growing European RV market.

Thor noted that it has received all requisite regulatory approvals. Thor expects that its purchase of EHG will be completed within the Company’s fiscal third quarter

Continue Reading


Objectway Acquires Algorfin From Unione Fiduciaria

Vlad Poptamas



Photo source:
Reading Time: 2 minutes


Objectway, the leading Fintech group in Italy and one of the premier European players in software and services for the wealth, investment and asset management industries, acquired Algorfin, the software and services division of Unione Fiduciaria S.p.A.

Algorfin is specialised in IT and administrative outsourcing services for Asset Management Companies, Custodian Banks and other financial operators, through the Archimede, Diogene and Archimede Governance software platforms.

Archimede is the leading solution for the complete management of open-end and closed-end investment funds, including investors’ management, NAV calculation, compliance and any type of regulatory compliance required. Diogene supports the management of all the activities of a Custodian in the fund management area. Archimede Governance allows Asset Management Companies to perform all the checks required by the European UCITS V regulations. Moreover, Algorfin provides administrative services for back-office management and accounting to some of the premier Italian Asset Management Companies.

A team of over 100 Milan-based, highly specialised professionals from Algorfin join the Objectway Group, which reaches approximately €75 million of annual consolidated revenues following this latest acquisition.

In addition to its core business, Unione Fiduciaria will continue to carry out IT and administrative services for trust companies and to provide its own application software to support control functions and whistleblowing managers.

“This is a significant acquisition for our Group – declared Luigi Marciano, CEO of Objectway – as it consolidates our position as leader in the Italian market for Banks, Asset Management companies, Brokers and Custodian Banks, with a comprehensive offer that covers their application needs and opens new growth opportunities in Italy and other markets.”

“Unione Fiduciaria has identified in Objectway a solid and reliable partner to pass the baton for the development of the Algorfin business. With this sale, the process of focusing on fiduciary activity, the company’s core business, continues and accelerates. This operation allows Unione Fiduciaria to invest additional resources for expansion and thus continue a path already started several years ago,” commented Filippo Cappio, Managing Director of Unione Fiduciaria.

Objectway partially financed the operation, with the support of UBI Banca and Unicredit, as lending banks, and with the assistance of Marco Carbonara from Hi.lex and of Simmons & Simmons, as legal advisors. For the execution of the deal, Objectway was assisted by: UBI Banca, as financial advisor; Giovannelli e Associati, as legal advisor; Russo De Rosa Associati, as tax advisor; Accuracy for carrying out the financial due diligence. Unione Fiduciaria was assisted by Synpulse, as strategic advisor; by KPMG Advisory as financial advisor, KPMG for the vendor due diligence, and by Grimaldi as legal advisor.

Continue Reading


Now, Get Free Access to Indian Tenders at TendersOnTime

Vlad Poptamas



Photo source:
Reading Time: 5 minutes

TendersOnTime is breaking new ground by providing detailed information of Indian Tenders, EOI (Expression of Interest), E Procurement, E Tender, RFP, EOI, bidding, online auctions and RFQ on daily basis. TendersOnTime, the most trusted and authentic source of Global Tenders updates its subscriber with various information, related with Public Procurement, in a timely manner.

Through its professional team, partners and experts in public procurement domain, TendersOnTime also makes it possible that key information is processed efficiently and in timely manner.

Sanjay Vyas, Co-founder and CEO of Global Tenders Services Pvt. Ltd., the company behind TendersOnTime, says, “We offer free web access to all Indian firms for Tenders that are floated in India. We believe a free web access will help five crore SMEs and large Indian firms grow faster. We firmly believe in India’s growth story. Our end-to-end Bid Facilitation and Consultancy Services that we provide with the help of our local agents in 40+ countries is created to empower our clients from India.” Mr. Vyas further informed that apart from serving individual suppliers, contractors, consultants; they also provide tenders and other procurement opportunities in bulk to entities like: Associations, Chamber of Commerce, Industry specific portals/verticals, Content aggregators, Export Promotion Councils/organizations, trade bodies etc. The information is available to content syndication industry as well, on very nominal charges.

Need for One Stop Shop

If there is one customer who will keep buying at all times, it is the government. Typically, governments across the globe spend 10-20% of their GDP on public procurement. The total GDP of the whole world in 2017 was around 128 Trillion USD (as per World Bank report 2017). If the average public procurement spend is calculated at 15% of GDP, it translates in to a whopping 19.20 Trillion USD worth of business opportunities every year. This is huge.

All government buying is more specifically called Public Procurement. The word ‘Public’ implies that the procurement is being done for the public from money received in the form of taxes. Since the procurement officers have to deal with public money, it is imperative for them to maintain transparency and efficiency. Thus, it ensures that the procurement activity is undertaken with sufficient caution, and that the funds are utilized judiciously and efficiently.

Every country has its own set of rules/legislations for public procurement. Procurement methods adopted by the World Bank are supposed to be the best; and adopted by many other funding agencies and local governments, may be with a few modifications/localizations.

Almost across all countries, it is mandatory for all governments and quasi-government organizations to publish their procurement information in local newspapers, national newspapers, own website, funding agency websites etc. The objective is to get maximum circulation of their buying requirement and hence attract wider participation. The first such notice published is known as the ‘Tender Notice’.

In the pre-Internet era, these buying requirements/tenders/opportunities could not be circulated to a wider supplier base, and hence the competition used to be very thin. Common methods used to be: faxes, embassies, local agents etc. But with the advent of the Internet, collection, collation and dissemination of this information to suppliers as per their profile, have not only become faster, but also easier.

The question here is should the businesses from India, the sixth largest economy of the world, be looking only for local demand? If the business unit is good enough to be a vendor to the government of India, it should be good enough for most other countries as well. There are going to be similar opportunities in other parts of the world, particularly the developing nations of Asia and Africa. There is a need to access the information about opportunities, with complete details and on right time.

In India alone, one will be surprised to know that the Indian government (including all PSUs, Ministries, State Governments, etc.) spends whopping 470 billion USD through Public Procurement (18% of India’s Total GDP of 2.6 Trillion as per IMF). Considering the fact that India’s GDP is among the fastest growing in the world and the governments have a sizeable social agenda, this is expected to be even bigger in future. Whether it is the setting up of oil extraction units or the toilet units as a part of ‘Clean India Mission’, most of these public procurements would be sourced by way of Public Tenders.

Technology has been a great enabler in this. It is not even a couple of decades ago that the companies in oil exploration and marketing such as ONGC, Indian Oil, Hindustan Petroleum, Bharat Petroleum and IBP together spent close to Rs. 100 Crores every year in Tenders advertisement. Major national dailies had 3-4 pages of Tender advertisements almost every day. This was brought down to below 20% after the government allowed these companies to put the Tenders on their websites and a mere announcement, through much smaller advertisements, was made through newspapers. Tax payers’ money was saved.

As the tax payers’ hard-earned money was being saved, another service segment was born – Online Tenders. At a fee, Tenders were made available to subscribers of these services by a host of vendors. Over time and after advancements in Internet technologies, though these services attained a bit of finesse, none of them were complete. Some lacked the depth in service while the others were performing a part of the task manually and therefore struggled to keep their businesses viable. Almost all of them have their business models based on subscription fees and were unable to match up with rising costs. This forced them to compromise on service quality. Most of them were trapped in this vicious cycle.

Change Coming Here Too

Sanjay Vyas adds, “I was talking to a small manufacturer of moulded plastic toilets with governments and various agencies in India as the main clients. He mentioned that the price of each toilet, what was sold above Rs. 30,000 a piece some years ago has come down to Rs. 12,000 or even less. He also mentioned that higher volume and innovation in production has brought the costs down. Now, imagine how many countries can he export these pre-fabricated toilets. All that he needs is the free, timely and unhindered access to governments’ tenders. He is capable of supplying a toilet at USD 169 a piece, a decent toilet at a world-class price. Give him the Tender Notice information, project information, business news, contract award information, any corrigendum, etc. and he is confident of beating all globally.”

Governments generally purchase products/services like construction work, infrastructure projects, medicines, hospital equipment and supplies, school text books, control and automation products, power plants, software, electrical projects, highways, roadways, airports, plants and machineries, consultancy services etc. MRO items are also purchased by governments. Mr. Vyas also informed about the unique Tenders Publishing services offered to government purchasers around the world. Publishing tender notices on Tendersontime, brings larger publicity among the target supplier group, which in turn brings more competition, increased procurement efficiency and hence ultimate saving of tax payers money.

There are more than 500,000 organizations from around the world of different sizes, who are selling to governments through the tendering process. Very few of these are from India. They need to have a larger participation.

Continue Reading

Font Resizer

Subscribe to PICANTE via Email

Enter your email address to subscribe to PICANTE and receive notifications of new posts by email.

Follow us on Facebook

Read more from our authors

Advertising28 mins ago

The Canary Islands Create a Video to Replace Blue Monday With True Monday

Campaigns17 hours ago

Education leaders to celebrate school choice, diversity and culture in Brooklyn community

Conferences17 hours ago

Green sustainable development is the key for shared globalisation

Latest News17 hours ago

MYCOM OSI to Unveil the Assurance Cloud™ at MWC 2019

Alternative medicine18 hours ago

The Government of Canada announces investment under SUAP

Brand and Marketing18 hours ago

EC imposes anti-dumping and anti-subsidy duties on imported e-bikes from China

Corporate Responsibility18 hours ago

The Hotel Association of NYC offers free rooms to federal workers in emergencies

Internet Technology18 hours ago

Researchers publish a tool to hunt for hackable robots on the Internet

Cannabis19 hours ago

Cannabis Company Starling Brands, Inc. Announces Global Licensing Partnership with Pioneering CBD Brand, Jayden’s Juice

General Sports19 hours ago

Novak Djokovic Announces Strategic Investment And Partnership With Universal Tennis

Awards19 hours ago

Qatar Science & Technology Park Awards Young ‘Techpreneurs’ at Finale of the Arab Innovation Academy

African American19 hours ago

“What Would Dr. Martin Luther King Jr. Say to the Children of Today’s World?”

Health Care/Hospitals19 hours ago

Chris Hemsworth Set to Inspire Health and Happiness with Swisse Wellness

Amusement Parks and Tourist Attractions 22 hours ago

Olive Oils from Spain Triumph in the United Kingdom in the Heat of Tourism and the Unstoppable Trend of Tapas

Banking/Financial Services22 hours ago

Caplin Steriles Announces INR 218 Crore Investment by Eight Roads Ventures and F-Prime Capital

Commercial Real Estate22 hours ago

Gateway cities continue to top global real estate investment, led by London

Human Resource/Workforce22 hours ago

Lack of relevant skills affect job hunt

Biotechnology22 hours ago

Spectrum Biomedical UK Opens New Chapter for Medicinal Cannabis Industry

Banking/Financial Services22 hours ago

Wirecard Issues Multi-currency Visa Cards for United Money, Leading Currency Exchange Company in China

Banking/Financial Services22 hours ago

VCB Kenya Goes Live With Corporate Banking Solution Powered by i-exceed’s Appzillon

Consumer & Cosmetics22 hours ago

Dr. Batra’s™ Foundation Hosts the 9th Year of ‘Yaadon Ki Bahaar’

Alternative Energies22 hours ago

State-of-the-Art Climate Model funded by the Leonardo DiCaprio Foundation shows how we can solve the Global Climate Crisis

Latest News22 hours ago

Ozone Group Launches XL 1 BHK Homes – Chennai’s First Convertible Homes

Banking/Financial Services22 hours ago

New research by Deloitte identifies four leadership personas succeeding in the Fourth Industrial Revolution: Social Supers; Talent Champions; Data-driven Decisives and Disruption Drivers

Acquisitions22 hours ago

Thor Industries Provides Update On Erwin Hymer Group Acquisition

Artificial Intelligence2 weeks ago

Furrion launches AI virtual concierge Angel

Acquisitions1 week ago

The L’OCCITANE Group to Acquire ELEMIS for $900 Million

Beverages6 days ago

Yofix Launches Clean-label, Plant-based Yogurt Alternative

Health and Lifestyle2 weeks ago

Philips Cares offers new digital aging and caregiving experience

Latest News2 weeks ago

German company WIKA starts manufacturing and service centre in Saudi Arabia

Latest News2 weeks ago

School Bus App “Here Comes the Bus” gears up for expansion in 2019

Latest News2 weeks ago

Delphi Technologies ties up with TomTom to develop intelligent driving

Brand and Marketing1 week ago

“Gold Meets Golden 6” Shines Bright, raises $50,000 for Angel City Games Charity

Latest News1 week ago

Alibaba Conducts Workshop for Rwandan Government Officials on Enabling a Digital Economy

Banking/Financial Services1 week ago

Transforming Banking Experience in the Advanced Digital Era

Health and Lifestyle2 weeks ago

Blink Fitness releases revolutionary mobile app for health monitoring

Food and Beverages2 weeks ago

Start 2019 with Simplicity and Refreshed

Computer Science2 weeks ago

WebFitness launches new interactive programme

Brand and Marketing2 weeks ago

Mangia Inc. introduces innovative chickpea puree

Computer Software1 week ago

TDA’s $10,000 Project Funding Competition

Insurance2 weeks ago

Five tips for safety-related resolutions

Environment2 weeks ago

EPA says no to warming up modern vehicles in cold weather

Latest News2 weeks ago

BnB Chat joins hands with PayPal for direct bookings

Brand and Marketing7 days ago

Optimove launches Streams to gauge the impact of marketing on consumers

Alternative medicine7 days ago

Cordyceps Eternity – Elixir of Life – Used in Tibetan Medicine, Chinese Traditional Medicine and Ayurveda

Agriculture6 days ago

RE Botanicals Achieves USDA Organic Hemp CBD Milestone

Brand and Marketing2 weeks ago

Dell integrates Tobii’s eye-tracking technology for Alienware gaming laptop

Innovative Solutions1 week ago

Kuandeng Technology to overrun Autonomous Driving industry in Europe and America

Awards6 days ago

Vicki O’Leary of The Iron Workers wins the ENR’s 2018 Top 25 Newsmaker Title

Entertainment6 days ago

ICMEI Announced Launching of Comoros Cultural Forum

Follow our Tweets


Please turn AdBlock off