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Pillsbury has launched its debut collection of Ugly Christmas Sweater holiday line.

The limited-edition collection celebrates the ugly sweater tradition to mark the shared memories with loved ones.

The company tries to capture the holiday spirit with Ugly Christmas Sweaters with their over-the-top colours and annual parties they inspire.

“Let it Dough”—With a wintery theme, this sweater highlights two of Pillsbury’s most beloved icons—the Doughboy and crescent rolls—complete with a baking-inspired phrase that will leave spirits merry and bright!

“It’s Lit”— Rock the Doughboy in this themed sweater. Gifts, twinkling lights and a perfectly decorated tree stand out against the traditional Christmas colour scheme of this design.

“We love hearing stories from our consumers, telling us how Pillsbury products are always part of their Christmas memories and traditions,” said Cassi Dermody, Marketing Communications Manager for Pillsbury. “Ugly Christmas sweaters have become a new tradition in recent years. As people celebrate Christmas, we wanted our Doughboy to join in on the fun!”

The Doughboy Ugly Christmas Sweaters officially went on sale on December 5.