Connect with us

Advertising

Dutch Brands Perceived as the Most Innovative in Europe as Technology Dominates the Ranking

Vlad Poptamas

Published

on

Reading Time: 5 minutes

 

Disruptive ‘new giants’rank alongside iconic brands in the first BrandZTop 30 Most Valuable Dutch Brands report

Dutch brands are punching above their weight compared to the rest of Europe as the Netherlandsupholds its long tradition as one of the world’s leading trading nations. The inaugural BrandZ™ Top 30 Most Valuable Dutch Brands 2019 report, announced today by WPP and Kantar, has a total brand value of $93 billion and is stronger and more valuable than brand rankings from larger economies such as Spain, Italy, Australia and Indonesia. Furthermore, the total value of the Dutch Top 30 is proportionally larger, when compared to overall GDP, than the top 30 brands in the UK, Germany or France.

Consumers rated Dutch brands as highly innovative, beating the scores of most other European countries and equalling those of Germany for innovation. Home-grown tech brands like Thuisbezorgd.nl (No.12, $1.05 billion) and Booking.com (No.3, $11.87 billion) are now reshaping how European consumers eat and travel. Dutch innovation has allowed newer upstarts, such as file-transferring site WeTransfer and Additive Industries, a leader in the 3D printing space, to stand out in their respective categories.

Oil and gas company Royal Dutch Shell tops the first BrandZ Dutch ranking at No.1 with a brand value of $20.66 billion. Beer brand Heineken is second with a value of $11.88 billion, closely followed by travel e-commerce company, Booking.com.

The BrandZ™ Top 30 Most Valuable Brands study combines consumer interviews about thousands of brands with validated financial data to rank the Netherlands’ most valuable brands. It analyses their strengths, identifies the key forces that are driving brand value growth in this market, and is the first of what will be an annual study tracking and predicting changes in the evolving trajectories of the Netherlands’ most valuable brands.

The Netherlands benefits from having a unique collection of brands – some with great heritage and some from the 21st century that have, in a short time, grown into titans. The successful rise of brands such as Thuisbezorgd.nl and Booking.com ranked in the Top 30, highlights how the entrepreneurial spirit of the region sits comfortably alongside beloved beer brand Brand (No, 29, $120 million), the oldest brand in any of the BrandZ rankings around the world.

Bram van Schaik, CEO Kantar Insights Netherlands, said: “The Netherlands is fortunate to have a collection of trusted brands that have long-standing national heritage, while newer disruptor brands are able to succeed in a region that incentivises entrepreneurship. From the docks of Rotterdam to the runways of Schiphol, Dutch excellence is being exported worldwide and embraced by consumers.

“Though modest in size, the Netherlands has always performed well compared to other regions in the global economy and continues to move confidently into the future. Innovation is at the heart of everything Dutch brands do and it’s important for businesses not just to reach their audience through memorable communications, but also to move them with strategies rooted in cultural insight.”

The 2019 BrandZ Top 10 Most Valuable Dutch Brands

 Rank Brand Category Brand Value (US$ billion) 1 Royal Dutch Shell Oil & Gas $20.66 2 Heineken Beer $11.88 3 Booking.com Travel Agencies $11.87 4 ING Banks $10.73 5 Philips Technology $10.71 6 KPN Telecom Providers $4.12 7 Rabobank Banks $4.10 8 ABN AMRO Banks $3.39 9 Ziggo Telecom Providers $2.71 10 Spar Retail $1.91

Of the twelve categories represented in the ranking, Tech & Online Services dominate, contributing over $23 billion – a quarter of the ranking’s total value, while Banks contribute the second largest volume share (20%). Beer is the largest category by the number of brands represented with six brands, including Heineken (No.2, $11.88 billion) and the beer label Brand (No.29, $120 million), which has a heritage spanning more than 600 years.

Established iconic brands like Philips (No.5, $10.71 billion), Shell, and Heineken are continuing to embrace innovation, venturing into cutting-edge health technology, liquefied natural gas, and the booming Chinese market, respectively. Dutch banks ING (No.4, $10.73 billion) and ABN AMRO (No, 8, $3.39 billion) are pioneering new approaches to mobile banking and payments, finding willing partners in tech-savvy Dutch shoppers, who lead Europe in their adoption of contactless purchasing.

David Roth, WPP commented: “Many of the ranking’s brands score highly on both innovation and purpose; a combination that feels distinctively Dutch. While BrandZ global data shows that brands perceived as innovative grow seven times faster than other brands, in a mature and crowded market like the Netherlands, having a strong purpose is helping brands to stand out, resonate with consumers and deliver growth.”

Other trends highlighted in this year’s BrandZ Top 30 Most Valuable Dutch Brands report and ranking are:

  • Active living and conscious eating – In a bid to meet the Government’s proposal of increasing a vegetarian diet, retailer brands such as Albert Heijn (No.14, $916 million) are investing in more vegan take-away options, while Dutch chocolate maker Tony’s Chocolonely sells ‘100 percent slave-free’ confectionery, choosing to deal directly with local cocoa farming groups.
  • Cash-free is king – The Netherlands is one of the most cash-free countries in Europe, with cash transactions making up only 45% of retail purchases. Dutch banking brands are at the forefront of mobile payments technology in Europe; ABN AMRO has found success with its Tikkie app at home, while ING is a major investor in the Payconiq and Payvision platforms.
  • Sustainable and secure society – The Netherlands has a global reputation as a leader in progressive sustainability and public policy and gender equality. There is room for brands to tell stories about how they are supporting and empowering their own workforces as part of efforts to create a more equitable society. Commitment to serving a higher environmental purpose extends beyond what is visible to the eye. In the banking sector for example, brands like SNS(No.25, $199 million), ABN AMRO, and Rabobank (No.7, $4.10 billion) have begun to define and implement sustainable finance guidelines, while Triodos and ASN (No.30, $106 million) are world leaders in the green investing field.
  • Addressing the whole country – Unlike in many European countries, there is no single business capital in the Netherlands. Dutch brands cannot capture an “urban audience” by only targeting an archetypal Amsterdam local. Brands should ensure that their planning encompasses the scope of what it means to live in the Netherlands today, without overlooking the country’s many small towns and rural areas.

The BrandZ Top 30 Most Valuable Dutch Brands report and ranking, as well as other brand insights for key regions of the world and 18 market sectors, are available online here. The reports, rankings, charts, articles and more can also be accessed through the BrandZ app, which is free to download for Apple IOS and all Android devices from www.brandz.com/mobile or by searching for BrandZ in the iTunes or Google Play app stores.

Background and methodology

Commissioned by WPP, the valuation behind the BrandZ™ Top 30 Most Valuable Dutch Brands was conducted by brand equity research experts Kantar. The methodology mirrors that used to calculate the annual BrandZ Top 100 Most Valuable Global Brands ranking, which is now in its 13th year.

The ranking combines rigorously analysed market data from Bloomberg with extensive consumer insights from over 3.6 million consumers around the world, covering more than 122,000 different brands in over 50 markets – including opinions from over 24,000 Dutch consumers on over 450 brands in 32 categories.

The ability of any brand to power business growth relies on how it is perceived by customers. As the only brand valuation ranking grounded in consumer opinion, BrandZ’s analysis enables Dutch brands to identify their strength in the market and provides clear strategic guidance on how to boost value for the long-term.

The BrandZ Top 30 Most Valuable Dutch Brands is the most definitive and robust ranking of the country’s brands available, and the brands ranked all meet these eligibility criteria:

  • Brand is originally created in the Netherlands
  • The brand is owned by a listed company or a private company with financials publicly available

The suite of BrandZ brand valuations and reports also includes China, India, Indonesia, Latin America, Brazil, Spain, UK, France, Germany, Australia, Saudi Arabia, South Africa and Italy.

Hello!


Thank you for visiting my profile and thank you for reading my news and published press release!


There a many things that shape a man, but the carving is done by the hobbies and passions. I've pursued two main careers, professional photography and webdesign, while also keeping a passion for automobiles, technology and games. At PICANTE NEWS, I take care of news editing and press release publishing in se
veral categories and as I've mentioned, during my spare time, I am also a professional photographer with webdesign skills.

My future plans include developing more journalistic skills and start creating investigative journalism. You can find my reports and press release coverages in the following categories:


BANKING/FINANCIAL SERVICES, COMPUTER ELECTRONICS, AUTOMOTIVE, CONTRACTS, ANALYSIS, INTERNET TECHNOLOGY, BIOTECHNOLOGY, BLOCKCHAIN, ACQUISITIONS, RETAIL, and many more.



You can get in touch to discuss interviews or possible article submissions by contacting us.


Let's also connect via social media! You can find me on Facebook or visit my photo portfolio.

Advertisement
Comments

Accounting News & Issues

Attest Raises $16 Million to Take the Guesswork Out of Growth for Consumer Businesses

Vlad Poptamas

Published

on

Photo source: 123RF.com
Reading Time: 3 minutes

 

Attest, the London-based technology startup launched to enable every business to be consumer-focussed, today announced a $16 million Series-A investment round to expand their Consumer Growth Platform.

Attest’s Consumer Growth Platform enables companies to engage directly with over 100 million consumers across 80 countries, in as little as 90 seconds. The platform is used by consumer businesses, to learn, measure and grow ever-faster, across ideas, departments and teams.

The financing was led by leading global venture capital firm NEA headquartered in Menlo Park, California, with participation from existing investors Oxford Capital and Episode 1 Ventures. Crystal Huang, Principal at NEA, will join the Attest board of directors.

The Attest platform is designed for any business looking to unlock its full growth potential, by engaging real consumers to uncover the right decisions.

Jeremy King, Founder and CEO of Attest, said: “Businesses are constantly seeking new ways to understand trends, grow in new markets, and explore innovations – however 99% of the questions businesses would love to explore go unanswered. Attest is designed to solve that, replacing the guesswork with facts, for all consumer businesses everywhere.

“Our team is so excited to work with NEA and their global scale. NEA share our vision for helping consumer businesses discover predictable, repeatable growth by enabling anyone to get much closer to consumers and real inputs than has ever been possible before.

“Attest is built to deliver the most powerful, unique insights that can help every business unlock their greatest growth opportunities. Attest can deliver over 467% return on investment; it’s a huge new capability, now open to all.”

This financing comes hot on the heels of a year of dramatic growth for Attest, with recurring revenues climbing 1,800% across 2018, and the Attest team more than doubling in size from 20 to over 50. The company’s expanding client roster has added notable brands such as Heineken, Walgreens Boots, Samsung, Fever-Tree, Discovery and Transferwise.

The new capital also accelerates Attest’s growth in North America with the opening of a new office in New York, while expanding engineering, product and design teams to deliver ever-more intuitive and predictive insights; supporting Attest’s mission to enrich consumer understanding for all.

“We’ve been exploring innovations within the consumer growth and insights space for a while,” said Crystal Huang, Principal at NEA. “The traditional research market is worth $76 Billion, and yet it only serves a fraction of those who would benefit from fast and reliable consumer insights. Attest has a tremendous vision, thoughtful culture, ambitious team and impressive traction, which puts them in a position to accelerate the delivery and adoption of a category-defining and market-expanding platform. Our investment in Attest also reflects our enthusiasm for the UK tech ecosystem and eagerness to continue investing in this region going forward.”

Attest combines power and simplicity into an all-in-one SaaS platform. “It’s always been easy to guess or project, but now it’s possible for anyone to simply ask detailed consumer groups for their input directly. Not just any consumers, the real people that matter most for each decision. We’re democratising, demystifying and accelerating consumer intelligence.”

Jamie Cooke, Chief of Staff EMEA at Discovery, added “Attest gives us agility and empowerment, bringing the consumer and people in the organisation doing the work together in a faster, more direct and intuitive way than our traditional ways of doing things. Attest is a catalyst for changing the culture of our company.”

Jeremy King concluded “We believe that unique consumer insights and understanding hold the key to long-term business success, and we’re on a mission to place real consumers into daily decision-making for every business. Most importantly, we do this in ways that suit consumers; constantly respectful of time and privacy, all via beautiful interfaces. We aspire to be leading global business, and that take a great leap forward today.”

 

SOURCE Attest

Continue Reading

Advertising

Comscore Releases New Advanced Segmentation Data for Digital Audiences in Canada

Vlad Poptamas

Published

on

Photo source: macleans.ca
Reading Time: 2 minutes

 

Comscore, a trusted partner for planning, transacting and evaluating digital media across platforms, today released new data from Plan Metrix® Multi-Platform Powered by Vividata, the psychographic digital segmentation tool. Launched in Canada in December of 2018, Comscore Plan Metrix Multi-Platform combines consumers’ desktop and mobile behaviour with detailed information about their lifestyles, interests, attitudes, demographics and behaviors from Vividata’s survey data for a unified digital view.

“We are excited about the early client participation and industry excitement with Plan Metrix Multi-Platform. This reinforces our beliefs that there has been a gap in Canada for robust, person-centric data sets that are better aligned with how digital media is analyzed and planned today,” said Bryan Segal, senior vice president, commercial, Comscore. “We are looking forward to serving the industry and helping our clients deliver against these new data and insights with this innovative partnership.”

A first for the Canadian marketplace, the new data from Plan Metrix Multi-Platform provides the following benefits to buyers and sellers of media:

  • Generate stronger media plans, identify advanced audience segments, and reach consumers across different platforms
  • Achieve better ROI by creating segments based on nearly 20,000 attributes
  • Demonstrate the value of a platform’s audiences and competitive comparisons through a deep understanding of the total media consumption, attitudes and interest of their audience

Media buyers and sellers can combine a wide array of behaviour and lifestyle categories to create richer custom segments in different industries, including retail, travel, automotive, media, real estate, lifestyle, finance and household products. An online lifestyle publisher, for example, can demonstrate how their properties over index for certain attractive target groups such as expectant mothers, food lovers or cosmetics shoppers. Inversely, a media buyer for a baby formula brand can gain insight into expectant mothers’ online behaviors to better optimize advertising campaigns.

“Plan Metrix Multi-Platform is part of our continued strategic plan to build and partner on new solutions for the marketplace that help media buyers and sellers maximize the power of our rich consumer and media data,” said Pat Pellegrini, Ph.D., president and CEO, Vividata.

Since its initial launch the solution has been met with enthusiastic responses from industry thought leaders who are engaged with the platform:

“We are thrilled to add Plan Metrix Multi-Platform data to enhance The Globe and Mail’s continued investment in audience data science, which is extremely valuable in generating brand engagement,” said Greg Doufas, chief digital and technology officer, The Globe and Mail. “This will allow us to deepen our understanding of audiences and to use Plan Metrix Multi-Platform data to showcase our value to advertisers throughout the entire consumer path to purchase.”

“The Comscore and Vividata partnership will enable agencies to create better targeting and narratives, and more complex campaigns for our clients looking to reach the multi-touchpoint, multi-screen consumer of today,” said Fred Auchterlonie, executive vice president, client service, PHD Canada. “We welcome the availability of new tools that enable us to deliver more relevant and timely ads by using third-party, industry standard data to give our clients a complete picture of how to optimize success in reaching their targets.”

 

SOURCE Comscore

Continue Reading

Advertising

Highlights At Singapore Cocktail Festival 2019

Betty Tűndik

Published

on

Reading Time: 2 minutes

 

The annual Singapore Cocktail Festival (SGCF) is back from 10 to 18 May 2019, with this year’s Festival Village returning to Empress Lawn with an exciting line-up of bar pop-ups, masterclasses, brand experiences, live entertainment acts and more

Supported by Singapore Tourism Board, Singapore Cocktail Festival is now into its fifth year and will once again spotlight the city’s cocktail culture on the world stage. The Festival presents an impressive gathering of over 100 of the world’s best bartending talents at the Festival Village; further augmented by a collaboration with The World’s 50 Best Bars organisation to introduce ’50 Minutes with 50 Best’, a series of exclusive cocktail masterclasses, for the first time. The awards for Asia’s 50 Best Bars 2019 will take place in Singapore on 9 May 2019, the evening prior to the opening of SGCF.

What’s new at the Festival Village?

Open 10 to 12 May from 4 to 11pm, the Festival Village on Empress Lawn is the heart of the cocktail celebrations. Highlights include:

  • Headlining bartenders from The World’s 50 Best Bars and Asia’s 50 Best Bars lists such as Kazuhisa Arai of Sober Company, Shanghaiand Lolita Goh from Junglebird, Malaysia, who will be serving signature cocktails at $12 nett.
  • ’50 Minutes with 50 Best’ Masterclasses, presented by The World’s 50 Best Bars organisation. Sample signature cocktails from acclaimed bartenders, and learn the stories behind their bars and cocktails. Entry to these classes are limited to Festival Village ticket holders through contest giveaways on the SGCF Facebook and Instagram. A limited number of tickets can also be purchased through: https://sgcf2019.hungrygowhere.com/ from 5 April 2019.
  • The “Barstylez International Bartender Championship”, where over 60 bartenders from more than 25 countries will compete in two categories — ‘Flairing’ (International) and ‘Cocktail’ (Asia).
  • Bar and brand pop-ups under one roof offering signature tipples and brand-new concoctions.
  • Brand experiences such as the Four Pillars Gin putting green; the “Hendrick’s Botanical Sanctuary” and a “Monkey Shoulder Boom Box Bar”.
  • Debut brands at the Artisanal Spirits Tasting Room, including Amrut Distilleries and Tanglin Gin; and restaurant pop-ups on the Food Street like COMO Cuisine and Neon Pigeon.
  • Live music and DJ acts

Festival Village tickets are priced from $35 for a one-day pass, inclusive of a welcome drink. For a complete list of ticket categories and prices, visit www.singaporecocktailfestival.com.

Cocktail experiences around the city

From 10 to 18 May 2019, expect a diverse round-up of cocktail experiences around the city across 45 participating venues. Highlights on the Festival calendar include:

  • Thematic bar tours such as ‘Whisky Business’, an all-whisky cocktail showcase; and ‘New Kids on the Block’ featuring the latest cocktail hotspots. Bar tours are available for booking on www.singaporecocktailfestival.com from 5 April 2019.
  • Exclusive cocktail deals redeemable via the Sluggr App across participating bars.
  • Guest Bartender feats around town include ‘One Thousand and One Drunken Nights’, featuring Jay Natividad from The Spirits Library (Manila, Philippines) and Ian Libang from NoKal (Manila, Philippines) at Fat Prince on 16 and 17 May 2019.

 

SOURCE: Singapore Cocktail Festival

Continue Reading

Font Resizer

Subscribe to PICANTE via Email

Enter your email address to subscribe to PICANTE and receive notifications of new posts by email.

Follow us on Facebook

Read more from our authors

Follow our Tweets

Trending

Please turn AdBlock off