Disruptive ‘new giants’rank alongside iconic brands in the first BrandZ™ Top 30 Most Valuable Dutch Brands report
Dutch brands are punching above their weight compared to the rest of Europe as the Netherlandsupholds its long tradition as one of the world’s leading trading nations. The inaugural BrandZ™ Top 30 Most Valuable Dutch Brands 2019 report, announced today by WPP and Kantar, has a total brand value of $93 billion and is stronger and more valuable than brand rankings from larger economies such as Spain, Italy, Australia and Indonesia. Furthermore, the total value of the Dutch Top 30 is proportionally larger, when compared to overall GDP, than the top 30 brands in the UK, Germany or France.
Consumers rated Dutch brands as highly innovative, beating the scores of most other European countries and equalling those of Germany for innovation. Home-grown tech brands like Thuisbezorgd.nl (No.12, $1.05 billion) and Booking.com (No.3, $11.87 billion) are now reshaping how European consumers eat and travel. Dutch innovation has allowed newer upstarts, such as file-transferring site WeTransfer and Additive Industries, a leader in the 3D printing space, to stand out in their respective categories.
Oil and gas company Royal Dutch Shell tops the first BrandZ Dutch ranking at No.1 with a brand value of $20.66 billion. Beer brand Heineken is second with a value of $11.88 billion, closely followed by travel e-commerce company, Booking.com.
The BrandZ™ Top 30 Most Valuable Brands study combines consumer interviews about thousands of brands with validated financial data to rank the Netherlands’ most valuable brands. It analyses their strengths, identifies the key forces that are driving brand value growth in this market, and is the first of what will be an annual study tracking and predicting changes in the evolving trajectories of the Netherlands’ most valuable brands.
The Netherlands benefits from having a unique collection of brands – some with great heritage and some from the 21st century that have, in a short time, grown into titans. The successful rise of brands such as Thuisbezorgd.nl and Booking.com ranked in the Top 30, highlights how the entrepreneurial spirit of the region sits comfortably alongside beloved beer brand Brand (No, 29, $120 million), the oldest brand in any of the BrandZ rankings around the world.
Bram van Schaik, CEO Kantar Insights Netherlands, said: “The Netherlands is fortunate to have a collection of trusted brands that have long-standing national heritage, while newer disruptor brands are able to succeed in a region that incentivises entrepreneurship. From the docks of Rotterdam to the runways of Schiphol, Dutch excellence is being exported worldwide and embraced by consumers.
“Though modest in size, the Netherlands has always performed well compared to other regions in the global economy and continues to move confidently into the future. Innovation is at the heart of everything Dutch brands do and it’s important for businesses not just to reach their audience through memorable communications, but also to move them with strategies rooted in cultural insight.”
The 2019 BrandZ Top 10 Most Valuable Dutch Brands
Rank Brand Category Brand Value (US$ billion) 1 Royal Dutch Shell Oil & Gas $20.66 2 Heineken Beer $11.88 3 Booking.com Travel Agencies $11.87 4 ING Banks $10.73 5 Philips Technology $10.71 6 KPN Telecom Providers $4.12 7 Rabobank Banks $4.10 8 ABN AMRO Banks $3.39 9 Ziggo Telecom Providers $2.71 10 Spar Retail $1.91
Of the twelve categories represented in the ranking, Tech & Online Services dominate, contributing over $23 billion – a quarter of the ranking’s total value, while Banks contribute the second largest volume share (20%). Beer is the largest category by the number of brands represented with six brands, including Heineken (No.2, $11.88 billion) and the beer label Brand (No.29, $120 million), which has a heritage spanning more than 600 years.
Established iconic brands like Philips (No.5, $10.71 billion), Shell, and Heineken are continuing to embrace innovation, venturing into cutting-edge health technology, liquefied natural gas, and the booming Chinese market, respectively. Dutch banks ING (No.4, $10.73 billion) and ABN AMRO (No, 8, $3.39 billion) are pioneering new approaches to mobile banking and payments, finding willing partners in tech-savvy Dutch shoppers, who lead Europe in their adoption of contactless purchasing.
David Roth, WPP commented: “Many of the ranking’s brands score highly on both innovation and purpose; a combination that feels distinctively Dutch. While BrandZ global data shows that brands perceived as innovative grow seven times faster than other brands, in a mature and crowded market like the Netherlands, having a strong purpose is helping brands to stand out, resonate with consumers and deliver growth.”
Other trends highlighted in this year’s BrandZ Top 30 Most Valuable Dutch Brands report and ranking are:
- Active living and conscious eating – In a bid to meet the Government’s proposal of increasing a vegetarian diet, retailer brands such as Albert Heijn (No.14, $916 million) are investing in more vegan take-away options, while Dutch chocolate maker Tony’s Chocolonely sells ‘100 percent slave-free’ confectionery, choosing to deal directly with local cocoa farming groups.
- Cash-free is king – The Netherlands is one of the most cash-free countries in Europe, with cash transactions making up only 45% of retail purchases. Dutch banking brands are at the forefront of mobile payments technology in Europe; ABN AMRO has found success with its Tikkie app at home, while ING is a major investor in the Payconiq and Payvision platforms.
- Sustainable and secure society – The Netherlands has a global reputation as a leader in progressive sustainability and public policy and gender equality. There is room for brands to tell stories about how they are supporting and empowering their own workforces as part of efforts to create a more equitable society. Commitment to serving a higher environmental purpose extends beyond what is visible to the eye. In the banking sector for example, brands like SNS(No.25, $199 million), ABN AMRO, and Rabobank (No.7, $4.10 billion) have begun to define and implement sustainable finance guidelines, while Triodos and ASN (No.30, $106 million) are world leaders in the green investing field.
- Addressing the whole country – Unlike in many European countries, there is no single business capital in the Netherlands. Dutch brands cannot capture an “urban audience” by only targeting an archetypal Amsterdam local. Brands should ensure that their planning encompasses the scope of what it means to live in the Netherlands today, without overlooking the country’s many small towns and rural areas.
The BrandZ Top 30 Most Valuable Dutch Brands report and ranking, as well as other brand insights for key regions of the world and 18 market sectors, are available online here. The reports, rankings, charts, articles and more can also be accessed through the BrandZ app, which is free to download for Apple IOS and all Android devices from www.brandz.com/mobile or by searching for BrandZ in the iTunes or Google Play app stores.
Background and methodology
Commissioned by WPP, the valuation behind the BrandZ™ Top 30 Most Valuable Dutch Brands was conducted by brand equity research experts Kantar. The methodology mirrors that used to calculate the annual BrandZ Top 100 Most Valuable Global Brands ranking, which is now in its 13th year.
The ranking combines rigorously analysed market data from Bloomberg with extensive consumer insights from over 3.6 million consumers around the world, covering more than 122,000 different brands in over 50 markets – including opinions from over 24,000 Dutch consumers on over 450 brands in 32 categories.
The ability of any brand to power business growth relies on how it is perceived by customers. As the only brand valuation ranking grounded in consumer opinion, BrandZ’s analysis enables Dutch brands to identify their strength in the market and provides clear strategic guidance on how to boost value for the long-term.
The BrandZ Top 30 Most Valuable Dutch Brands is the most definitive and robust ranking of the country’s brands available, and the brands ranked all meet these eligibility criteria:
- Brand is originally created in the Netherlands
- The brand is owned by a listed company or a private company with financials publicly available
The suite of BrandZ brand valuations and reports also includes China, India, Indonesia, Latin America, Brazil, Spain, UK, France, Germany, Australia, Saudi Arabia, South Africa and Italy.
Vibes Unveils Conversational Analytics, The Industry’s First Natural Language Processing Solution
Vibes, a mobile marketing leader, today announced Conversational Analytics, the industry’s first Natural Language Processing (NLP) solution. Conversational Analytics further enables the Vibes Platform to extract deep consumer insights from the unstructured messaging content in its high volume of data and messages. The solution is a new capability within Vibes Advanced Analytics which together will help marketers see which mobile experiences provide meaningful connections with consumers through rich and statistically significant insights. Conversational Analytics and Advanced Analytics are both solutions within the new Vibes AI-Driven Marketing Suite which provides intelligent mobile messaging at scale.
Conversational Analytics enables brands to better analyze their conversations with consumers, to improve personalization and targeting, and to respond with relevant messages that drive positive business outcomes. Vibes works with some of the world’s most mobile-savvy brands including Chipotle, PetSmart and Redbox.
“We power messages for more than 200 consumer brands and have done so for the past 20 years, so it was imperative to build NLP capabilities into our Advanced Analytics product to further inform marketers about the consumer journey. With the artificial intelligence explosion and marketers hungry for AI capabilities and data that work for them, we are proud to deliver this solution and help guide brands to make informed marketing decisions,” said Brian Garofola, CTO at Vibes. “Our AI-driven marketing suite enables marketers to manage customer journeys from start to finish in a highly visual and intuitive way.”
Conversational Analytics is powered by Amazon Comprehend and uses machine learning to find insights and relationships in the messaging content exchanged between brands and consumers. The solution gives marketers a more comprehensive view of the customer purchasing journey with actionable insights into the following:
- Views into customer sentiment that can be used to improve personalization and targeting
- Key phrase detection and topic modeling to identify what information customers are looking for
- Insight into performance analysis by location, segment and industry benchmarks
- Suggestions within campaign creation workflows based on predictive trends from past performances
Vibes’ approach to AI-driven marketing is built on the Vibes Mobile Engagement Platform, which enables brands to create personalized mobile engagement campaigns across marketing channels at scale. Vibes Advanced Analytics was launched in 2018 and marked the first time marketers had enough data-driven insights across multichannel mobile campaigns to prove ROI and inform future strategies. The integration of NLP will help further inform marketers’ decisions by providing deeper consumer insights.
For more details on Conversational Analytics or Vibes AI-Driven Marketing, visit here.
Footprint Media Holdings Launches Bizz, a New Social Media App Designed to Boost Business
Footprint Media Holdings, the company behind High TV, is proud to announce the launch of Bizz, the world’s first 5G messaging application designed to suit the needs of both individuals and businesses of all sizes.
Bizz is a revolutionary messenger service that combines voice, text, and video chat with content development, e-commerce and advanced community engagement tools. As a result, it’s the only application designed to cover all areas of social media under one roof.
Highlighted features include:
- 4K live video streaming
- Uncapped group chats
- Group conference calls over voice or video
- Voice and Video Calls
- RADAR, a location based messaging service that allows users to send messages and advertisements based on geographic location
- 24/7 streaming radio stations
- End-to-end encryption, providing users with ironclad security
- Campaigns/Polls in all types of Groups
What’s more, Bizz offers a number of unique tools for entrepreneurs and e-commerce professionals. Its platform can be transformed into a virtual storefront, where transactions take place on the application itself. Bizz even comes with its own marketing and customer service tools, allowing brands to offer discounts, resolve customer problems, and create on-app advertisements for videos and text channels.
More Than Just a Chat Tool
Other messaging services provide platforms where people can chat with their friends and families; Bizz takes it a step further by creating a fully-immersive ecosphere designed to connect people from all walks of life. Friends and family, government agencies and citizens, customers and brands are all vital to the Bizz community.
Bizz is the only communication tool designed to meet the needs of tomorrow’s influencers. By incorporating all the popular features of the leading social media services, Bizz makes it possible for influencers to reach bigger audiences, where they can create and share high-quality multimedia content, participate in branded marketing campaigns, and engage followers in Bizz’s uncapped, personalized groups.during Beta Phase the App got 60K testers from all around the Globe both on iOS & Android.
With the presentation of its first non-beta version, Bizz is also opening the doors to its global franchise/license opportunity. Companies interested in working together with Bizz to extend its global reach by becoming its official ambassador within their local region, are being offered the unique possibility of participating in an enormous revenue potential.
According to Ronny Shany, President of Bizz, “we believe that the official launch of Bizz is opening the door to a new paradigm of integrated social media. Our franchisees/licensees stand to convert this once in a lifetime occasion into a thriving long-term venture. The sky’s the limit, and conditions will never be more favorable.”
Serial Digital Entrepreneur Adam Ludwin, Joins the Board of Influencer in Preparation for Global Expansion
Digital marketing expert and award winning entrepreneur Adam Ludwin, has joined SaaS influencer marketing platform Influencer as a director of the Board in preparation for the companies rapid expansion.
Growing by 450% YOY, and winning many leading global brands in the past year including Boohoo, Alibaba and Protein World, to name a few, Influencer is now looking to expand their offering within their platform, bringing new innovations that allow brands and creators to build deeper relationships, something that Co Founder & CEO Ben Jeffries believes will “Disrupt the whole Influencer Marketing industry,” and that Co Founder, CMO and world renowned creator Caspar Lee says will “Take influencer marketing back to its roots, bringing more relevancy back to influencer marketing for brands, creators and audiences.”
Adam Ludwin’s most notable recent achievements include the growth and scale up of Captify, a company he co-founded in 2011, and currently one of the fastest growing adtech companies in the world, with 200+ staff across 10 cities in 7 countries, and the growth of Inflecto, a fast growth performance marketing agency he founded in 2013, which focuses on user and customer acquisition, with offices in London, New York and Los Angeles.
The success of Captify’s growth led Adam to be named ‘Scale Up Entrepreneur of the Year’ at the Great British Entrepreneur awards in November, not long after being named ‘Young Entrepreneur of the Year’, just a few years previously.
Adam will be working closely with both founders on the growth of the company, ensuring Influencer continues to have the best technology in the market, whilst also planning the start of their international expansion, allowing them to take their offering to new markets across the globe.
In a statement on joining the Influencer board, Adam Ludwin said:
“I’ve been following Influencer’s rapid growth over the past 18 months and I’m incredibly excited to join the board and support Ben and Caspar on their aggressive growth plans.”
“Their unique and differentiated tech platform has the ability to connect brands and creators in a way the world has never seen before, disrupting the whole landscape.”
Ben Jeffries commented:
“We couldn’t be more thrilled to have Adam joining Influencer as our 3rd partner. He brings with him a wealth of experience, having scaled up both Captify and his first company Inflecto so successfully. Adam will be paramount in shaping the next chapter for Influencer.”
Caspar Lee added:
“We’re so excited to work closely with Adam on the growth of influencer. His experience is incredibly valuable in order to achieve our goal of building more impactful relationships between creators and brands, bringing relevancy and control back to Influencer marketing.”
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