Partnership Raises the Bar for Measurement of Linear TV Brand Uplift Performance
Research Now SSI, a global leader in first-party data and data services, has partnered with iSpot.tv, the real-time TV ad measurement and attribution analytics company, to help brands better understand advertising efficacy with unparalleled scale and accuracy.
The combination of iSpot’s extensive experience and scale in TV ad analytics with Research Now SSI’s industry leading single-source dataset, results in the largest passively monitored and surveyable TV viewership panel in the United States.
Matching Research Now SSI’s millions of opted-in consumers with iSpot’s ad measurement (from Inscape’s panel of 9+ million opted-in TV households) links commercial exposure with customer survey data to give brands and agencies unparalleled insight into the effectiveness of their linear and OTT TV advertising.
Measurement is available both as a single-channel linear TV study, and as part of a holistic cross-media study and will be available in the ADimension® Cross Media dashboard. This capability links exposure data across all screens and devices, including Over-The-Top (OTT) content consumed on connected TVs, at the individual user level.
“The industry deserves better television measurement, and this partnership will deliver the scale, accuracy and the insight brands are looking for,” said Bob Fawson, EVP Product Development at Research Now SSI. “This partnership sets the standard for linear television advertising effectiveness measurement as part of a unified single-source passive video measurement solution,” he added.
“Research Now SSI gives us the ability to connect our TV ad analytics with the strong voice of the consumer isolated by Research Now SSI surveys,” said Robert Bareuther, SVP Business Development at iSpot. “Together we can provide our clients the accurate insights and measurement they need given the continued importance of TV in the media mix.”
Vibes Unveils Conversational Analytics, The Industry’s First Natural Language Processing Solution
Vibes, a mobile marketing leader, today announced Conversational Analytics, the industry’s first Natural Language Processing (NLP) solution. Conversational Analytics further enables the Vibes Platform to extract deep consumer insights from the unstructured messaging content in its high volume of data and messages. The solution is a new capability within Vibes Advanced Analytics which together will help marketers see which mobile experiences provide meaningful connections with consumers through rich and statistically significant insights. Conversational Analytics and Advanced Analytics are both solutions within the new Vibes AI-Driven Marketing Suite which provides intelligent mobile messaging at scale.
Conversational Analytics enables brands to better analyze their conversations with consumers, to improve personalization and targeting, and to respond with relevant messages that drive positive business outcomes. Vibes works with some of the world’s most mobile-savvy brands including Chipotle, PetSmart and Redbox.
“We power messages for more than 200 consumer brands and have done so for the past 20 years, so it was imperative to build NLP capabilities into our Advanced Analytics product to further inform marketers about the consumer journey. With the artificial intelligence explosion and marketers hungry for AI capabilities and data that work for them, we are proud to deliver this solution and help guide brands to make informed marketing decisions,” said Brian Garofola, CTO at Vibes. “Our AI-driven marketing suite enables marketers to manage customer journeys from start to finish in a highly visual and intuitive way.”
Conversational Analytics is powered by Amazon Comprehend and uses machine learning to find insights and relationships in the messaging content exchanged between brands and consumers. The solution gives marketers a more comprehensive view of the customer purchasing journey with actionable insights into the following:
- Views into customer sentiment that can be used to improve personalization and targeting
- Key phrase detection and topic modeling to identify what information customers are looking for
- Insight into performance analysis by location, segment and industry benchmarks
- Suggestions within campaign creation workflows based on predictive trends from past performances
Vibes’ approach to AI-driven marketing is built on the Vibes Mobile Engagement Platform, which enables brands to create personalized mobile engagement campaigns across marketing channels at scale. Vibes Advanced Analytics was launched in 2018 and marked the first time marketers had enough data-driven insights across multichannel mobile campaigns to prove ROI and inform future strategies. The integration of NLP will help further inform marketers’ decisions by providing deeper consumer insights.
For more details on Conversational Analytics or Vibes AI-Driven Marketing, visit here.
Footprint Media Holdings Launches Bizz, a New Social Media App Designed to Boost Business
Footprint Media Holdings, the company behind High TV, is proud to announce the launch of Bizz, the world’s first 5G messaging application designed to suit the needs of both individuals and businesses of all sizes.
Bizz is a revolutionary messenger service that combines voice, text, and video chat with content development, e-commerce and advanced community engagement tools. As a result, it’s the only application designed to cover all areas of social media under one roof.
Highlighted features include:
- 4K live video streaming
- Uncapped group chats
- Group conference calls over voice or video
- Voice and Video Calls
- RADAR, a location based messaging service that allows users to send messages and advertisements based on geographic location
- 24/7 streaming radio stations
- End-to-end encryption, providing users with ironclad security
- Campaigns/Polls in all types of Groups
What’s more, Bizz offers a number of unique tools for entrepreneurs and e-commerce professionals. Its platform can be transformed into a virtual storefront, where transactions take place on the application itself. Bizz even comes with its own marketing and customer service tools, allowing brands to offer discounts, resolve customer problems, and create on-app advertisements for videos and text channels.
More Than Just a Chat Tool
Other messaging services provide platforms where people can chat with their friends and families; Bizz takes it a step further by creating a fully-immersive ecosphere designed to connect people from all walks of life. Friends and family, government agencies and citizens, customers and brands are all vital to the Bizz community.
Bizz is the only communication tool designed to meet the needs of tomorrow’s influencers. By incorporating all the popular features of the leading social media services, Bizz makes it possible for influencers to reach bigger audiences, where they can create and share high-quality multimedia content, participate in branded marketing campaigns, and engage followers in Bizz’s uncapped, personalized groups.during Beta Phase the App got 60K testers from all around the Globe both on iOS & Android.
With the presentation of its first non-beta version, Bizz is also opening the doors to its global franchise/license opportunity. Companies interested in working together with Bizz to extend its global reach by becoming its official ambassador within their local region, are being offered the unique possibility of participating in an enormous revenue potential.
According to Ronny Shany, President of Bizz, “we believe that the official launch of Bizz is opening the door to a new paradigm of integrated social media. Our franchisees/licensees stand to convert this once in a lifetime occasion into a thriving long-term venture. The sky’s the limit, and conditions will never be more favorable.”
Serial Digital Entrepreneur Adam Ludwin, Joins the Board of Influencer in Preparation for Global Expansion
Digital marketing expert and award winning entrepreneur Adam Ludwin, has joined SaaS influencer marketing platform Influencer as a director of the Board in preparation for the companies rapid expansion.
Growing by 450% YOY, and winning many leading global brands in the past year including Boohoo, Alibaba and Protein World, to name a few, Influencer is now looking to expand their offering within their platform, bringing new innovations that allow brands and creators to build deeper relationships, something that Co Founder & CEO Ben Jeffries believes will “Disrupt the whole Influencer Marketing industry,” and that Co Founder, CMO and world renowned creator Caspar Lee says will “Take influencer marketing back to its roots, bringing more relevancy back to influencer marketing for brands, creators and audiences.”
Adam Ludwin’s most notable recent achievements include the growth and scale up of Captify, a company he co-founded in 2011, and currently one of the fastest growing adtech companies in the world, with 200+ staff across 10 cities in 7 countries, and the growth of Inflecto, a fast growth performance marketing agency he founded in 2013, which focuses on user and customer acquisition, with offices in London, New York and Los Angeles.
The success of Captify’s growth led Adam to be named ‘Scale Up Entrepreneur of the Year’ at the Great British Entrepreneur awards in November, not long after being named ‘Young Entrepreneur of the Year’, just a few years previously.
Adam will be working closely with both founders on the growth of the company, ensuring Influencer continues to have the best technology in the market, whilst also planning the start of their international expansion, allowing them to take their offering to new markets across the globe.
In a statement on joining the Influencer board, Adam Ludwin said:
“I’ve been following Influencer’s rapid growth over the past 18 months and I’m incredibly excited to join the board and support Ben and Caspar on their aggressive growth plans.”
“Their unique and differentiated tech platform has the ability to connect brands and creators in a way the world has never seen before, disrupting the whole landscape.”
Ben Jeffries commented:
“We couldn’t be more thrilled to have Adam joining Influencer as our 3rd partner. He brings with him a wealth of experience, having scaled up both Captify and his first company Inflecto so successfully. Adam will be paramount in shaping the next chapter for Influencer.”
Caspar Lee added:
“We’re so excited to work closely with Adam on the growth of influencer. His experience is incredibly valuable in order to achieve our goal of building more impactful relationships between creators and brands, bringing relevancy and control back to Influencer marketing.”
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