Connect with us

Advertising

Research Now SSI and iSpot.tv Partner to Measure Ad Effectiveness at Unprecedented Scale

Vlad Poptamas

Published

on

Reading Time: 1 minute

 

Partnership Raises the Bar for Measurement of Linear TV Brand Uplift Performance

Research Now SSI, a global leader in first-party data and data services, has partnered with iSpot.tv, the real-time TV ad measurement and attribution analytics company, to help brands better understand advertising efficacy with unparalleled scale and accuracy.

The combination of iSpot’s extensive experience and scale in TV ad analytics with Research Now SSI’s industry leading single-source dataset, results in the largest passively monitored and surveyable TV viewership panel in the United States.

Matching Research Now SSI’s millions of opted-in consumers with iSpot’s ad measurement (from Inscape’s panel of 9+ million opted-in TV households) links commercial exposure with customer survey data to give brands and agencies unparalleled insight into the effectiveness of their linear and OTT TV advertising.

Measurement is available both as a single-channel linear TV study, and as part of a holistic cross-media study and will be available in the ADimension® Cross Media dashboard. This capability links exposure data across all screens and devices, including Over-The-Top (OTT) content consumed on connected TVs, at the individual user level.

“The industry deserves better television measurement, and this partnership will deliver the scale, accuracy and the insight brands are looking for,” said Bob Fawson, EVP Product Development at Research Now SSI. “This partnership sets the standard for linear television advertising effectiveness measurement as part of a unified single-source passive video measurement solution,” he added.

“Research Now SSI gives us the ability to connect our TV ad analytics with the strong voice of the consumer isolated by Research Now SSI surveys,” said Robert Bareuther, SVP Business Development at iSpot. “Together we can provide our clients the accurate insights and measurement they need given the continued importance of TV in the media mix.”

Editor - With a passion photo photography, webdesign and content, it made sense for me to also integrate news editing and press release publishing. I am also passionate about the car industry, so you will surely find some exciting news reporting from my side about the automotive industry.

Advertisement
Comments

Advertising

Shiseido inaugurated an innovative digital O2O advertising solution on “HKG My Flight” mobile app launched by JCDecaux Transport at Hong Kong International Airport

Vlad Poptamas

Published

on

Photo source: tripsavvy.com
Reading Time: 2 minutes

 

Airport Authority Hong Kong partners with JCDecaux Transport to proudly announce the newly launched innovative digital (O2O) advertising platform on the airport authority’s mobile app “HKG My Flight” to connect with passengers and maximize the audience-reach synergy of Hong Kong International Airport advertising.

The award-winning “HKG My Flight” mobile app developed by Airport Authority Hong Kong, is designed to create a personalized passenger experience via the mobile app. Air passengers can access to real-time flight information, airport navigation, and enjoy connection to free Wi-Fi upon arrival at Hong Kong International Airport.

World-renowned beauty brand Shiseido has taken the lead in capitalizing this innovative digital (O2O) advertising solution to enhance audience engagement. Shiseido’s Splash Ad will appear at the landing page while the airport’s mobile app is activated. When app users approach the duty free area, a push notification is sent to the mobile phone via Beacon technology to indicate a promotion is nearby. The push notification drives users to the campaign website, allowing them to register their personal data in order to redeem beauty samples at Shiseido’s duty free counters. This allows online and offline merged (OMO), which perfectly demonstrates how technology is used to drive customers to shops.

Non-app users are not excluded from this campaign. As Shiseido’s OOH ads on digital panels at the airport are embedded with QR Code, scanning of which mobile users can access the campaign website to enjoy the promotional offer. Through the online engagement, another call-to-action will invite mobile users to download the “HKG My Flight” mobile app.

This innovative drive-to-store O2O advertising solution will significantly benefit travel retailers and enrich passengers’ airport experiences, hence producing unprecedented traffic drive to augment retail ROI for international brands’ campaigns at Hong Kong International Airport.

Key information about JCDecaux Group

  • 2017 revenue: 3,472m euro
  • JCDecaux is listed on the Eurolist of Euronext Paris and is part of the Euronext 100 and Euronext
  • Family Business indexes
  • JCDecaux is part of the FTSE4Good and Dow Jones Sustainability Europe indexes
  • No. 1 worldwide in street furniture (543,050 advertising panels)
  • No. 1 worldwide in transport advertising with more than 215 airports and 250 contracts in metros, buses, trains and tramways (356,320 advertising panels)
  • No. 1 in Europe for billboards (141,630 advertising panels)
  • No. 1 in outdoor advertising in Europe (672,220 advertising panels)
  • No. 1 in outdoor advertising in Asia-Pacific (216,290 advertising panels)
  • No. 1 in outdoor advertising in Latin America (77,190 advertising panels)
  • No. 1 in outdoor advertising in Africa (26,770 advertising panels)
  • No. 1 in outdoor advertising in the Middle-East (18,650 advertising panels)
  • Leader in self-service bike rental scheme: pioneer in eco-friendly mobility
  • 1,074,113 advertising panels in more than 75 countries
  • Present in 4,033 cities with more than 10,000 inhabitants
  • 13,040 employees
Continue Reading

Advertising

v-dog Selects Orange Orchard as Global PR Agency of Record

Betty Tűndik

Published

on

Photo Source: thekindlife.com
Reading Time: 2 minutes

 

Vegan dog food company partners with animal friendly and environmentally conscious public relations agency to promote healthy, plant-powered, cruelty-free dog food and treats

V-dog, a San Francisco-based vegan owned and operated dog food company, has selected Orange Orchard, a global public relations agency specializing in animal-friendly and environmentally conscious brands, to promote its vegan and cruelty-free dog food and treats.

“We were in search of an agency that could not only help us promote our vegan dog food, but also cared about a compassionate, healthy, cruelty-free lifestyle,” said Lindsay Rubin, vice president at v-dog. “Heather and her team at Orange Orchard not only had the same values we look for in our business partners, but also demonstrated to us their industry and public relations expertise to bring v-dog to the forefront of dog lovers around the world.”

Orange Orchard is a division of Ripley PR and was established to promote animal-friendly, planet-friendly, vegan and plant-based products, brands and initiatives. The team’s knowledge and experience in building global brands will help forward-thinking, socially and environmentally conscious businesses and nonprofit foundations create a cleaner, healthier and more compassionate world.

“The vegan and plant-based movement has been gaining global momentum over the past few years, and v-dog has been at the forefront of plant-based, cruelty-free dog food since 2005,” said Heather Ripley, CEO of Orange Orchard. “We look forward to helping v-dog promote its vegan and cruelty-free dog food to pet lovers around the world.”

About v-dog
Since 2005, v-dog has seen dogs of all shapes and sizes thrive on our nutritionally complete plant-based kibble. We are a vegan owned and operated family business with high quality standards and zero product recalls to date. Based in beautiful San Francisco, our team is made up of animal lovers, most of us with fur babies of our own. We work each day to ensure you and your dogs are happy and that our products are providing them with the ultimate source of nutrition and joy. For more information about v-dog in the U.S., visit v-dog.com or call 888-280-8364. For more information about international distribution, visit v-planet.com.

About Orange Orchard
Orange Orchard is a division of Ripley PR, a global public relations agency using a blend of strategic business accounting and creative public relations branding to deliver measurable results. Orange Orchard works with environmentally friendly, animal welfare, vegan and plant-based brands that aim to make the world a kinder place to live.

For more information visit www.orangeorchardpr.com or call 865-977-1973.

Continue Reading

Advertising

OUTFRONT Media Furthers Commitment to Digital Transformation with Hire of Lowell Simpson as New Executive Vice President, Chief Information Officer

Vlad Poptamas

Published

on

Reading Time: 1 minute

 

OUTFRONT Media (NYSE: OUT), one of the largest out-of-home media companies in North America, announced the hire of Lowell Simpson as Executive Vice President, Chief Information Officer, furthering its commitment to deploying smarter, better technology across the organization.

“We are committed to modernize and better integrate our technology functions to power our business as we become increasingly digital in our asset base and how we operate,” said Jeremy Male, CEO, OUTFRONT Media. “Lowell’s appointment is a crucial step in building out and deploying these technological capabilities across our organization.”

As part of its digital transformation, OUTFRONT Media has been deploying digital billboards and Liveboards in its key transit hubs. This robust deployment will also focus on the front end and back end product offerings that complement the Liveboards. Lowell brings a strategic thinking approach, along with traditional and digital media and technology experience, that will be vital in pushing these initiatives forward.

Lowell joins OUTFRONT from MediaCom Worldwide where he held the position of Global Chief Information Officer. During his 10 year tenure at MediaCom, Lowell was responsible for the development, marketing, support and management of all internal and client-facing applications and trading platforms across all markets. A crucial part of his position included overseeing all relationships with technology and data vendors across the globe, ensuring that clients had up to date tools, data and platforms. Prior to that role, Lowell spent time at Discovery Communications and PriceWaterhouseCoopers in various project management and technology positions.

Lowell will report to Jeremy Male and he will work closely with the Executive Committee at OUTFRONT to enable the digital transformation across OUTFRONT through the use of technology.

Continue Reading

Font Resizer

Subscribe to PICANTE via Email

Enter your email address to subscribe to PICANTE and receive notifications of new posts by email.

Follow us on Facebook

Read more from our authors

Banking/Financial Services4 hours ago

Finablr UAE Exchange With Ripple Launching Blockchain payment solutions By Q1 2019

Insurance9 hours ago

How consumers lose over $100 billion in life insurance annually

Campaigns9 hours ago

Keep America Beautiful Celebrates its 65th Anniversary

Campaigns9 hours ago

CAA launches cannabis education campaign

Education10 hours ago

S’Cool Life Funds over $2.9 million in school gifts

Latest News10 hours ago

Bloomberg Law offers complimentary access to Lawyers Alliance

Computer Software14 hours ago

Research by True Fit Reveals Brits Amass £32k Worth of Unworn Clothing Over a Lifetime

Aerospace14 hours ago

NASA Begins America’s New Moon to Mars Exploration Approach in 2018

Computer Electronics14 hours ago

Lenovo and Intel’s Much-anticipated Legion of Champions III 2019 is Here and Raring to Go

Art14 hours ago

The Biggest Contest in the World of Photography: An AGORA images Contest

Commercial Real Estate14 hours ago

Jollyroom Establishes Largest Nordic E-commerce Warehouse at Castellum in Gothenburg

Art14 hours ago

GIIS Chinchwad Amongst 0.1% Schools in India to Receive Cambridge Affiliation

Banking/Financial Services14 hours ago

The Launch of SERA “World Social Entrepreneurship Summit & Social Caring Pledge Scheme Ceremony” in Hong Kong

Accounting News & Issues14 hours ago

Graphcore Secures Lead in Global AI Chip Race With $200 Million in New Capital From BMW, Microsoft and Leading Financial Investors

Asia14 hours ago

GROOVE X Introduce a New Companion Robot, “LOVOT”

Contracts14 hours ago

Munters Wins Three Large Air Treatment Orders in China

Awards14 hours ago

Datamatics Recognized as the Best Cognitive Technology Provider by Computer Society of India, Mumbai

Computer Electronics14 hours ago

Nishchae Suri to Join the Global Management Executive Team at EdCast

Banking/Financial Services14 hours ago

‘Marketing Success Formula’ a New Book by Rajesh Srinivasan (an IIM-L Alumnus) Reveals Four Proven Steps for Business Growth

Computer Electronics14 hours ago

Powermat Unveils New Flexible Wireless Charging Experience With AgileInductive™ Technology

Hotels and Resorts14 hours ago

Enticing Family Fun Packages Await at Kuala Lumpur’s Sunway City

Computer Electronics14 hours ago

Fitbit Enhances Health and Fitness Smartwatch Experience Powered by Fitbit OS 3.0 Update, New Popular Brand Apps and Advanced Developer Tools

Corporate Expansion14 hours ago

MUSE Global Launches International Franchise Opportunity

Alternative Energies14 hours ago

Greengate Power’s 113 MW Stirling Wind Project in Alberta Awarded 20-Year Contract by AESO

Computer Electronics14 hours ago

Digital skills shortage in Europe poses risks for the continent’s future growth

Beers3 weeks ago

Omniaz Launches Asia’s First ‘Smart Bottle’ Experience for Consumers in Partnership with Wine Connection’s 20th Anniversary

Corporate Expansion3 weeks ago

The Youngest Doctor To Open ER In Texas Opens Medspa And Second ER

Computer Science4 weeks ago

Machine Learning shows it can cheat biometric systems

Household/Consumer/Cosmetics3 weeks ago

Keeping The Ho Ho Holidays Holy

Community4 weeks ago

Did you know that there is a National Gingerbread House Competition in the USA?

Blockchain3 weeks ago

LuxTag and Chronoswiss Launch Crypto-Watches on the NEM Blockchain

Cosmetics and Personal Care4 weeks ago

Contact Lenses Market Worth $9.2 Billion by 2023 – Exclusive Report by MarketsandMarkets

Art4 weeks ago

Actress-artist Lucy Liu will Feature in Singapore Contemporary Art Exhibition Co-presented by The Ryan Foundation

Blockchain4 weeks ago

World’s largest exchange to speak at Inside FinTech with Blockchain Technology Seoul

Electronic Commerce3 weeks ago

LivingPackets Introduces a Revolutionary Sustainable Packaging Solution

Latest News3 weeks ago

MARA, the ROS 2.0 modular cobot, showcased by XILINX at Europe’s leading exhibition for electric automation

Computer Electronics4 weeks ago

Government of Japan Showcases How Technological Innovation and Open Data Access Make Japanese Healthcare Sector Ideal for Collaboration With Germany

Business3 weeks ago

TVH uses Voice of the Customer to elevate the B2B customer experience

Automotive3 weeks ago

LG Innotek Unveiled “Nexlide-L” for Automotive Ultra-slim Line Lamps

Advocacy Group Opinion1 week ago

Dark Cloud to Offer Replacement for Adult Tumblr

analysis4 weeks ago

Industry Leaders Gather at KickStart Europe 2019 to Discuss the Urgent Need for Investment in Digital Infrastructure

Brand and Marketing4 weeks ago

Stern Pinball brings back Beatles to New York in a new Avatar!

Education4 weeks ago

Hamad Bin Khalifa University joins hands with edX.org to offer online courses

Computer Electronics3 weeks ago

Stream TV And BOE Partner To Bring High-Resolution Glasses-Free 3D To The 8K Global Market

Latest News4 weeks ago

Young scientists honoured in India

Banking/Financial Services3 weeks ago

Maxonrow is Proud to be a Diamond Sponsor at the Blockchain Expo North America 2018

Alternative Energies3 weeks ago

Saudi Aramco Signs Deals Worth $27.5 Billion With Suppliers at Annual IKTVA Localization Forum

Art3 weeks ago

CBN CHRISTMAS VILLAGE Brings The Spirit Of European Christmas Markets To Hampton Roads

Abu Dhabi4 weeks ago

World’s Top Muay Thai Fighters From UK, Morocco and Thailand Set to Battle It Out at the Inaugural Yas Island Muay Thai Championship in Abu Dhabi

Health Care/Hospitals4 weeks ago

Malaysia’s MIMOS launches clinically-tested non-invasive glucose monitor

Follow our Tweets

Trending

Please turn AdBlock off