Michelle Obama and Dwayne Johnson Ranked Second and Third for Age Group
Barack Obama is the most beloved celebrity by millennials across the U.S. followed by Michelle Obama and Dwayne Johnson, according to MBLM’s BFF Study. The marketing firm created its inaugural BFF Study to complement its annual study of intimate brands, where it discovered media & entertainment brands are now the top industry. However, millennial men and women have differing preferences. Men in the age group ranked more athletes in general and LeBron James first. Women adored Michelle Obama most and preferred entertainers overall.
“This study reveals which living icons we emotionally bond most with and why,” stated Mario Natarelli, managing partner, MBLM. “Just think about the impact these entertainers, politicians, athletes, entrepreneurs and spiritual leaders have on our lives and the products, services, policies and beliefs we buy, use and believe in. In this way, they are undeniably powerful brands.”
The top 10 most beloved celebrities for millennials are:
1. Barack Obama
2. Michelle Obama
3. Dwayne Johnson
6. LeBron James
7. Oprah Winfrey
8. Tom Hanks
9. Bill Gates
10. Serena Williams
The top 10 most beloved celebrities for millennial men are:
1. LeBron James
2. Barack Obama
3. Dwayne Johnson
4. Bill Gates
5. Stephen Curry
6. Donald Trump
7. Tom Hanks
8. Serena Williams
10. Michelle Obama
The top 10 most beloved celebrities for millennial women are:
1. Michelle Obama
2. Barack Obama
3. Dwayne Johnson
6. Oprah Winfrey
7. Tom Hanks
8. Bill Gates
9. Serena Williams
10. LeBron James
Other notable findings from the BFF Study include:
- Barack Obama ranked #1 overall with a Brand Intimacy Quotient of 77.5
- He was also #1 for bonding, which is a deeper connection where you actively follow, watch and listen to the icon
- Donald Trump dominated with men and older Americans. He had the strongest “can’t live without” measure and ranked highest on fulfillment, exceeding expectations
- Colin Kapernick ranked #1 for identity, having values people strongly identify with
- Mark Zuckerberg, who ranked 17th, is closely aligned to his Facebook brand and ranked highest for enhancement, making people more capable and connected
- Sean Hannity, who ranked 14th, was #1 in fusing, the strongest stage of intimacy, reflecting who people aspire to, and was an extension of their own personality
This year’s Brand-Intimate Famous Figures (BFF) Study is based on an online survey among 1,003 adults, 18 and older, with quotas established by age, gender and region in order to insure national representation. The survey took place from 10/23/18 through 10/26/18, and the margin of error at the 95% level of confidence is +/- 3.09%.
Shiseido inaugurated an innovative digital O2O advertising solution on “HKG My Flight” mobile app launched by JCDecaux Transport at Hong Kong International Airport
Airport Authority Hong Kong partners with JCDecaux Transport to proudly announce the newly launched innovative digital (O2O) advertising platform on the airport authority’s mobile app “HKG My Flight” to connect with passengers and maximize the audience-reach synergy of Hong Kong International Airport advertising.
The award-winning “HKG My Flight” mobile app developed by Airport Authority Hong Kong, is designed to create a personalized passenger experience via the mobile app. Air passengers can access to real-time flight information, airport navigation, and enjoy connection to free Wi-Fi upon arrival at Hong Kong International Airport.
World-renowned beauty brand Shiseido has taken the lead in capitalizing this innovative digital (O2O) advertising solution to enhance audience engagement. Shiseido’s Splash Ad will appear at the landing page while the airport’s mobile app is activated. When app users approach the duty free area, a push notification is sent to the mobile phone via Beacon technology to indicate a promotion is nearby. The push notification drives users to the campaign website, allowing them to register their personal data in order to redeem beauty samples at Shiseido’s duty free counters. This allows online and offline merged (OMO), which perfectly demonstrates how technology is used to drive customers to shops.
Non-app users are not excluded from this campaign. As Shiseido’s OOH ads on digital panels at the airport are embedded with QR Code, scanning of which mobile users can access the campaign website to enjoy the promotional offer. Through the online engagement, another call-to-action will invite mobile users to download the “HKG My Flight” mobile app.
This innovative drive-to-store O2O advertising solution will significantly benefit travel retailers and enrich passengers’ airport experiences, hence producing unprecedented traffic drive to augment retail ROI for international brands’ campaigns at Hong Kong International Airport.
Key information about JCDecaux Group
- 2017 revenue: 3,472m euro
- JCDecaux is listed on the Eurolist of Euronext Paris and is part of the Euronext 100 and Euronext
- Family Business indexes
- JCDecaux is part of the FTSE4Good and Dow Jones Sustainability Europe indexes
- No. 1 worldwide in street furniture (543,050 advertising panels)
- No. 1 worldwide in transport advertising with more than 215 airports and 250 contracts in metros, buses, trains and tramways (356,320 advertising panels)
- No. 1 in Europe for billboards (141,630 advertising panels)
- No. 1 in outdoor advertising in Europe (672,220 advertising panels)
- No. 1 in outdoor advertising in Asia-Pacific (216,290 advertising panels)
- No. 1 in outdoor advertising in Latin America (77,190 advertising panels)
- No. 1 in outdoor advertising in Africa (26,770 advertising panels)
- No. 1 in outdoor advertising in the Middle-East (18,650 advertising panels)
- Leader in self-service bike rental scheme: pioneer in eco-friendly mobility
- 1,074,113 advertising panels in more than 75 countries
- Present in 4,033 cities with more than 10,000 inhabitants
- 13,040 employees
v-dog Selects Orange Orchard as Global PR Agency of Record
Vegan dog food company partners with animal friendly and environmentally conscious public relations agency to promote healthy, plant-powered, cruelty-free dog food and treats
V-dog, a San Francisco-based vegan owned and operated dog food company, has selected Orange Orchard, a global public relations agency specializing in animal-friendly and environmentally conscious brands, to promote its vegan and cruelty-free dog food and treats.
“We were in search of an agency that could not only help us promote our vegan dog food, but also cared about a compassionate, healthy, cruelty-free lifestyle,” said Lindsay Rubin, vice president at v-dog. “Heather and her team at Orange Orchard not only had the same values we look for in our business partners, but also demonstrated to us their industry and public relations expertise to bring v-dog to the forefront of dog lovers around the world.”
Orange Orchard is a division of Ripley PR and was established to promote animal-friendly, planet-friendly, vegan and plant-based products, brands and initiatives. The team’s knowledge and experience in building global brands will help forward-thinking, socially and environmentally conscious businesses and nonprofit foundations create a cleaner, healthier and more compassionate world.
“The vegan and plant-based movement has been gaining global momentum over the past few years, and v-dog has been at the forefront of plant-based, cruelty-free dog food since 2005,” said Heather Ripley, CEO of Orange Orchard. “We look forward to helping v-dog promote its vegan and cruelty-free dog food to pet lovers around the world.”
Since 2005, v-dog has seen dogs of all shapes and sizes thrive on our nutritionally complete plant-based kibble. We are a vegan owned and operated family business with high quality standards and zero product recalls to date. Based in beautiful San Francisco, our team is made up of animal lovers, most of us with fur babies of our own. We work each day to ensure you and your dogs are happy and that our products are providing them with the ultimate source of nutrition and joy. For more information about v-dog in the U.S., visit v-dog.com or call 888-280-8364. For more information about international distribution, visit v-planet.com.
About Orange Orchard
Orange Orchard is a division of Ripley PR, a global public relations agency using a blend of strategic business accounting and creative public relations branding to deliver measurable results. Orange Orchard works with environmentally friendly, animal welfare, vegan and plant-based brands that aim to make the world a kinder place to live.
For more information visit www.orangeorchardpr.com or call 865-977-1973.
OUTFRONT Media Furthers Commitment to Digital Transformation with Hire of Lowell Simpson as New Executive Vice President, Chief Information Officer
OUTFRONT Media (NYSE: OUT), one of the largest out-of-home media companies in North America, announced the hire of Lowell Simpson as Executive Vice President, Chief Information Officer, furthering its commitment to deploying smarter, better technology across the organization.
“We are committed to modernize and better integrate our technology functions to power our business as we become increasingly digital in our asset base and how we operate,” said Jeremy Male, CEO, OUTFRONT Media. “Lowell’s appointment is a crucial step in building out and deploying these technological capabilities across our organization.”
As part of its digital transformation, OUTFRONT Media has been deploying digital billboards and Liveboards in its key transit hubs. This robust deployment will also focus on the front end and back end product offerings that complement the Liveboards. Lowell brings a strategic thinking approach, along with traditional and digital media and technology experience, that will be vital in pushing these initiatives forward.
Lowell joins OUTFRONT from MediaCom Worldwide where he held the position of Global Chief Information Officer. During his 10 year tenure at MediaCom, Lowell was responsible for the development, marketing, support and management of all internal and client-facing applications and trading platforms across all markets. A crucial part of his position included overseeing all relationships with technology and data vendors across the globe, ensuring that clients had up to date tools, data and platforms. Prior to that role, Lowell spent time at Discovery Communications and PriceWaterhouseCoopers in various project management and technology positions.
Lowell will report to Jeremy Male and he will work closely with the Executive Committee at OUTFRONT to enable the digital transformation across OUTFRONT through the use of technology.
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