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Connected Kerb, a UK-based electric vehicle infrastructure, charging and connectivity company, has brought in former professional rugby league and rugby union footballer, Martin Offiah, into a senior management role for business development.

The new move will boost the nationwide launch of its unique and transformational EV network infrastructure due to offer kerbside charging and internet connectivity to EV motorists.

Connected Kerb has recently won The Mayor of London’s Award for Civic Innovation. This must have convinced Offia, a known electric vehicle (EV) advocate, to join the company.

Paul Ayres, COO, Connected Kerb, commented: “As EV adoption continues at pace in line with the UK Government’s ‘Road to Zero’ policy, it is clear that much work needs to be done to deliver a nationwide infrastructure that allows for convenient, affordable charging of electric vehicles at the motorist’s point of need; without this, the Government’s ambition of at least half of all new cars being ultra-low emission by 2030 will almost certainly fail.”

“Martin Offiah has been hired for his exceptional team player credentials, his success-driven psychology and his genuine EV advocacy, to help us communicate Connected Kerb’s proposition of kerbside charging and connectivity to the spectrum of interested parties, as we plan for nationwide roll out of our network.”

Offiah added: “Having become keenly interested in the EV ecosystem from a personal perspective, the opportunity to collaborate with Connected Kerb was a natural choice. The team and I are focused on helping the Company deliver on its goals of building the strongest EV community, platform and infrastructure network, as adoption of electric vehicles accelerates.”

This has all the potential to become a win-win partnership for both Connected Kerb and Offiah.