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US dating website MillionaireMatch starts operation in China

Niji Narayan



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The popular dating website MillionaireMatch, which offers a chance for dating through airports, has announced its entrty into the Chinese market. This is the first time that a US dating app becomes legally accessible to Chinese population. MillionaireMatch will initially be available in the top three international airports in China. A number of millionaires and those in the privileged class use these airports. MillionaireMatch is planning to deploy stylish and innovative advertisement to woo these frequent flyers.

“It is the first time for us to do such a campaign. Not only is China home to 1.58 million millionaires, this figure is growing at great speed and is projected to continue on its current trajectory for some time to come,” said Joseph W., spokesperson of MillionaireMatch.

The campaign has been running since October and travellers have responded positively to both the brand and the MillionaireMatch concept. MillionaireMatch’s foray into China follows smart analysis of the global market and a clear understanding that the rich Chinese population is showing strong growth.

“This is an exciting time for MillionaireMatch and we’re working steadily towards celebrating 20 years of creating happy couples in the year 2021. To this end, we are expanding our empire on two fronts. Internationally, we have begun to work in the Chinese market and our advertising campaigns in our carefully selected partner Chinese airports has been well received and we are greatly encouraged by feedback from both the airports and the traveling public. This feedback will not only inform our future activity in China but it will also support our expanding US penetration. We know that we are the leading luxury high end dating platform and are responsible for bringing together many wealthy and dynamic individuals to create happy couples, but we’re ready to become known as the go-to platform in the United States. As a territory, the US brings with it certain challenges of its own, including strong and consistent coverage. Our sponsorship of all major US airports will deliver this for us,” Joseph added.

This will be a brand new experience for the rich and young at heart in China.

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