Research conducted by Omnisend, an ecommerce marketing automation platform, has found that larger lists in emails tend to get more orders for online sellers. This goes against the conventional wisdom that smaller email lists offers better open and click through rates.
The study was based on over 964 million emails. It revealed that larger email lists have a much higher order rate despite weaker open and click through rates.
The study confirmed that smaller email lists, such as those under 5,000 email addresses, indeed have better open (20.2 per cent) and click through rates (5.3 per cent) with a typical order rate of 1.8 per cent. However, bigger lists, such as those containing more than 50,000 addresses, have a nearly 20 per cent order rate.
According to Rytis Lauris, CEO of Omnisend: “This data is crucial for ecommerce marketers, as it helps them to carefully plan their email marketing strategy for the upcoming huge sales season, including Black Friday, Cyber Monday, and of course Christmas. As larger lists earn more orders, marketers should take advantage of the high-traffic holiday period by acquiring as many email subscribers as possible as part of a profitable long-term strategy.”
There is a variety of methods online sellers use to convert new subscribers to an email list during the holiday period. Creating a pop-up box or an exit-intent box with a sign up incentive for already deal-conscious shoppers is one effective way. Using gamification to make signing up more attractive to customers, or making it easy by including an opt-in within the checkout flow is also a popular choice.
5 Reasons to Get a POS System for Your Business
Online POS Software – The good & Bad
An excellent online POS system plays a vital role in enhancing sales in retail business by improving efficiency in service delivery and management of different services such as scheduling employees, marketing and monitoring stock among others. The system also provides high-quality customer service that makes them come back to shop at your business. In recent years, online POS software has become more popular for small and medium retailers. This cloud-based POS can be used as Software as a service (SaaS) and is accessed directly through the internet.
Experts have praised the online POS software because of its ability to cut down business operational costs, improve visibility and productivity in small and medium retail businesses. Therefore, this could be the best software to use in your retail store and be sure of attaining your goals. However, always make sure that you get the system from the best and experienced POS dealer. Sub-standard online POS Software dealers might not offer you the best solution for your business needs.
What you need to know about Online POS software?
The only difference between the online POS system and the traditional POS systems is that the online one you access it through the internet and is not a must to buy hardware to run it. The online POS software offers the best and significant cloud data storage capacity where you can be able to trace all your business transactions any time you need them. However, before you install the system in your retail business consult the experts to check if your software is perfect for your business.
The online POS system has a good side and many advantages that it will bring to your business and help you achieve your business goals. Some of the Cloud-based system benefits include;
- Enhances Customer Service
Many retailers globally are adopting online POS software to help them improve their customer shopping experience. This cloud-based system allows the tablet to be carried around the shop and can be quickly brought to customers for check out. Thus, speeding up the check-out process as well as help get away with the long queues on the cash register. For businesses such as bars or department stores where customers cannot wait in line to make payments, this system will be the best.
You can easily carry the Online POS to where your customer is, making it more accessible and efficient. This POS system can be the best to check out in music festivals, events, or even at home since you can access it via your tablet. In short, the online POS software allows you to provide your customers with a remote credit card check out which will improve your sales. Today, people are no longer moving around with cash, and this will be the best way to accommodate various customers with different payment options.
Some POS systems support both online and offline modes which makes it easy to retrieve credit card information even when you go to places with poor internet connections. Also, with online POS software, you can access sales data from anywhere, so long as you have the login details and smartphone or tablet.
Unlike the traditional POS where you have to buy the system then specific hardware to run it, the online POS you only need to download the app, buy a card reader or tablet the pay the subscription fee and you are good to go. For a small business that only needs a few registers, this could be an affordable system.
Having one system in your business will not be enough to offer a solution to all your business needs. Online POS software can be integrated with other systems such as accounting software, eBay or Amazon account or any other e-commerce shop and improve efficiency in your retail business.
For better services, you will need to have systems to work together in synchronizing your sales information such as inventory and item across all your business systems. The cloud-based POS system presents you with more system integration options, and this could be important for your business growth and long-time planning.
Majority of the online POS systems have very reliable customer support that operates 24/7, and you are sure of a quick response in case of any problem. The software is also easy to download and to install in your business. Also, for the updates, you only need to download them by a click. Contact the software provider, if you have any questions or concern before or after installing the app.
What about the online POS bad?
Just like any other systems the online POS software has its challenges that you should be aware of and find a way on how to minimize them for better services. Some of the common disadvantages of the cloud-based POS system include;
- Security of your business data –when using this POS, your data will be controlled by the service provider. Thus, it can be hard to tell if your date is secure.
- You will need to integrate the online POS to add more features and enhance your customer service delivery. The system can only perform limited functions.
- The online POS software can only deliver the majority of its services when powered by the internet. Thus, when you move to remote areas with internet problems, you might not be able to use the software effectively.
- Sometimes the monthly subscription fees could be expensive to small retail businesses.
The good news is that the online POS software gives you the options to integrate it with other business systems to improve its effectiveness. Do your research correctly before you download the online POS software to understand it works.
Sustainability Deal – Gwyneth Paltrow & The Unscented Company
The Unscented Company also stated, smells, fragrances, essential oils, flower smells, or fruit smells are nice and good. I share this vision. Our senses are opened with the scents. However, personally, I am glad that there are more companies that are producing products without fragrances or scents. I am not a fan of smells. In the past years, I’ve used more organic products and natural, products, that I realized at a moment, that for me some products’ had too strong smells or my senses are different, now. Not to mention, that I have pets in my home, who, especially cats are really sensitive to fragrances, even if they are natural, some of them can even be harmful for them. I also started to use more fragrance-free products. The truth is I’ve seen this company’s website and I am delighted about the products. Those fragrance-free products are really great, and I think they are healthier as well. They use plant-based and biodegradable products, without testing on animals.
If I am delighted about those products, and as we can see, others like big names from the Film Industry, like Gwyneth Paltrow, too. She owns a company, which has also an online shop. Gwyneth’s goop company and her vision will probably suit well to this environmentally friendly company. At goof you can find and shop so many products, starting from beauty products, to food and recipes, lifestyle advises, and it is involved in wellness, travel, and spirituality as well. You can find detox ayurvedic products or sustainability starter kit for kids. The website clearly has made a decision to support sustainability, natural and plant-based products, advices for working women and interesting recipes.
I admit that, till now, I’ve been never heard about these two companies and their websites, and I am pleased to write about them, as I find it really amazing. Also, goof has an extraordinary openness to more niches and you can find, as a woman, everything you’d like to know, to buy, or to make some changes in your lifestyle and daily habits.
The Unscented Company have prevented through the years thousands of plastic bottles from entering into the circulation and markets. So this deal will help people who are shopping online from such websites like a goof to change their habits and to live more environmentally friendly.
I would like to add here a Vegan Breakfast. I’ve founded on goof, and made me feel more flattered.
Charcoal Oat Waffles with Blueberries and Spirulina Yogurt
4 tablespoons flax meal
6 tablespoons water
3 cups oat flour
4 teaspoons baking powder
1 tablespoon activated charcoal
½ teaspoon salt
1½ cups almond milk
¼ cup coconut oil
1 tablespoon apple cider vinegar
1 teaspoon vanilla
1 teaspoon spirulina
1 cup coconut yogurt
1 cup fresh blueberries
- Combine the flax meal and water in a bowl and let sit to gel for 5 minutes. Add the oat flour, baking powder, charcoal, and salt.
- In another bowl, whisk together the almond milk, coconut oil, apple cider vinegar, and vanilla. Slowly add the dry ingredients to the wet until totally combined.
- Pour a ladleful of batter into a preheated waffle maker, set to desired setting, and let cook.
- Combine the spirulina and coconut yogurt in a bowl. Top the waffle with a dollop of the yogurt and fresh blueberries. (The Recipe is from goop.com – 3 Delicious, Spectacular-Looking Vegan Breakfasts)
SOURCE: The Unscented Company
CBD Industry – Green Growth Brands Expands
I am involved in health, nutrition, and natural therapies. Not just as hobbies, but also I’ve studied throughout my previous life and used from more than 10 years natural health prevention products, and I agree this is the solution for long term health stability and prevention without harming.
I have a special affinity for natural products and I really have big respect for those companies who are involved in this or invested in this. There is a need and nowadays scientists and doctors through their studies are cropping up with statements on alternative therapies and natural remedies side.
Coping with other industries with strong chemical medicines it wasn’t an easy start, nor for people’s mindset.
They have entered my favorite state in the USA, Arizona, dealing and making a definitive agreement with ZLJT LLC & Arizona Natural Pain Solutions Inc., which hold license, and they opened their cannabis dispensary, called “Desert Rose”, which is entirely involved in natural pain and medical marijuana license and products for those in need.
Photo: Dispensary Deals – Desert Rose
With this agreement, Green Growth Brands’ team was impressed by the quality of the operations, and also a dedicated team behind Desert Rose. Their products are safe and have pure quality. They also have an education center for first-time patients. They also own some type of concentrates like Butane hash oil (BHO), CO2 oil, Tinctures – The result of using alcohol to extract the active cannabinoids, creating a liquid that after that can be taken simply orally, Kief – the oldest basic type of concentrate, Hash – made from compressed Kief.
Photo: Types of Concentrates – Desert Rose
Their Cannabis Topicals are medical marijuana oils, creams, which are applied to relieve pain and discomfort. Great help to many, not to mention the elderly people.
Green Growth Brands serves a district market, they also help growing communities with a happy and active lifestyle in nature, so their interests are not far from those, who applied these in their companies.
As having an intent becoming an American Leading Company, they announce previously also the acquisition of Just Healthy LLC, which was completed at the end of January by holding a certificate for registered marijuana dispensary, cultivation, and processing site in Massachusetts.
Regarding this acquisition, the Company has elected to exercise an option to purchase land in the Northampton, in Massachusetts area for a total purchase price of USD$700,000 (CAD$923,440).
Certain information in this news release constitutes forward-looking statements under applicable securities law. Any statements that are contained in this news release that are not statements of historical fact may be deemed to be forward-looking statements. Forward-looking statements are often identified by terms such as “may”, “should”, “anticipate”, “expect”, “intend”, “forecast” and similar expressions. Forward-looking statements necessarily involve known and unknown risks, including, without limitation, risks associated with general economic conditions; adverse industry events; marketing costs; loss of markets; future legislative and regulatory developments involving medical and recreational marijuana; inability to access sufficient capital from internal and external sources, and/or inability to access sufficient capital on favorable terms; the marijuana industry in the United States, income tax and regulatory matters; the ability of the Company to implement its business strategies; competition; currency and interest rate fluctuations and other risks, including those factors described under the heading “Risks Factors” in the Company’s Annual Information Form dated November 26, 2018 which is available on the Company’s issuer profile on SEDAR.
Readers are cautioned that the foregoing list is not exhaustive. Readers are further cautioned not to place undue reliance on forward-looking statements as there can be no assurance that the plans, intentions or expectations upon which they are placed will occur. Such information, although considered reasonable by management at the time of preparation, may prove to be incorrect and actual results may differ materially from those anticipated. The forward-looking statements contained in this release, including, but not limited to, the Company’s ability to execute on its growth strategy, the Company’s vision to become a multi-state operator with retail stores exceeding certain financal thresholds, the completion of the acquisition of ZLJT, the receipt of regulatory approvals, the satisfaction of closing conditions, the completion of satisfactory due diligence of ZLJT by the Company and the state of Arizona legalizing recreational cannabis use, is made as of the date hereof and the Company is not obligated to update or revise any forward-looking information, whether as a result of new information, future events or otherwise, except as required by applicable securities laws. Forward-looking statements contained in this news release are expressly qualified by this cautionary statement.
This announcement does not constitute an offer, invitation or recommendation to subscribe for or purchase any securities and neither this announcement nor anything contained in it shall form the basis of any contract or commitment. In particular, this announcement does not constitute an offer to sell, or a solicitation of an offer to buy, securities in the United States, or in any other jurisdiction in which such an offer would be illegal.
The securities referred to herein have not been and will not be registered under the Securities Act of 1933, as amended (the “Securities Act”), or under the securities laws of any state or other jurisdiction of the United States and may not be offered or sold, directly or indirectly, within the United States, unless the securities have been registered under the Securities Act or an exemption from the registration requirements of the Securities Act is available.
SOURCE: Green Growth Brands
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