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New research finds that larger email lists lead to more orders

Niji Ng

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Research conducted by Omnisend, an ecommerce marketing automation platform, has found that larger lists in emails tend to get more orders for online sellers. This goes against the conventional wisdom that smaller email lists offers better open and click through rates.

The study was based on over 964 million emails. It revealed that larger email lists have a much higher order rate despite weaker open and click through rates.

The study confirmed that smaller email lists, such as those under 5,000 email addresses, indeed have better open (20.2 per cent) and click through rates (5.3 per cent) with a typical order rate of 1.8 per cent. However, bigger lists, such as those containing more than 50,000 addresses, have a nearly 20 per cent order rate.

According to Rytis Lauris, CEO of Omnisend: “This data is crucial for ecommerce marketers, as it helps them to carefully plan their email marketing strategy for the upcoming huge sales season, including Black Friday, Cyber Monday, and of course Christmas. As larger lists earn more orders, marketers should take advantage of the high-traffic holiday period by acquiring as many email subscribers as possible as part of a profitable long-term strategy.”

There is a variety of methods online sellers use to convert new subscribers to an email list during the holiday period. Creating a pop-up box or an exit-intent box with a sign up incentive for already deal-conscious shoppers is one effective way. Using gamification to make signing up more attractive to customers, or making it easy by including an opt-in within the checkout flow is also a popular choice.

Niji has been in the writing industry for well over a decade or so. He prides himself as one of the few survivors left in the world who have actually mastered the impossible art of copy editing. Niji graduated in Physics and obtained his Master’s degree in Communication and Journalism. He has always interested in sports writing and travel writing. He has written for numerous websites and his in-depth analytical articles top sports magazines like Cricket Today and Sports Today. Besides reporting industry headlines from all around the globe, Niji is also head of the content management team at Impressions Content Management, based in Kerala, India, which offers writing and editing services to clients around the world.

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Brand and Marketing

One-fifth of world’s entrepreneurs work with family members, study finds

Niji Ng

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GEM 2018 / 2019 GLOBAL REPORT - Photo Source: gemconsortium.org/report/50213
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In 27 countries, an estimated 6 per cent of the world’s adult population aged 18–64 is part of the gig economy/sharing economy

A new study titled the 2018/2019 Global Entrepreneurship Monitor Global Report and spanned over 27 countries, has found that almost 20 per cent of the world’s entrepreneurs is working with family members. The study was commissioned by Babson CollegeUniversidad Del Desarrollo and Korea Entrepreneurship Foundation.

The study also revealed that 6 per cent of individuals in the age group of 18–64 are part of the gig economy and the sharing economy.

“The Global Entrepreneurship Monitor Global Report shows that the global economy nourishes entrepreneurs of all kinds. There is a lot of media attention for innovative startups, however entrepreneurial employees, family business entrepreneurs, and small-scale established entrepreneurs also play a key role in national and local economies,” said coauthor and Utrecht University Entrepreneurship Associate Professor Niels Bosma. “This year, GEM results also confirmed that entrepreneurial activity in the gig and sharing economy is substantial in all parts of the world.”

“It might not be a surprise that many businesses are family owned, particularly when we see them every day in our communities and read about large family-owned corporations in the news. Nevertheless, to our knowledge, this is the first global study of family involvement in the startup phase. The results illustrate the extent entrepreneurs rely on family members to get their businesses off the ground,” said coauthor and Babson College Entrepreneurship Professor Donna Kelley.

The following are the other findings of the study.

Nearly one in five entrepreneurs are starting businesses that will be owned and/or managed with family members, in the 47 economies assessing family business activity. Colombia, the United Arab Emirates, and Uruguay reports the highest level of family-based entrepreneurship, accounting for over one-third of entrepreneurs.

The highest rate of involvement in gig/sharing economy activities, measured in 27 economies, is in the Republic of Korea (over 20 per cent of the adult population). Israel, Chile, Ireland and the United States also report high rates of involvement in the gig and sharing economy, with over 10 per cent of the adult population engaging in these activities. This new international comparison shows that involvement in gig/sharing economy activity is significant across the globe.

GEM has introduced a composite index, the National Entrepreneurship Context Index, which assesses the environment for entrepreneurship in an economy. The NECI is derived from the 12 framework conditions and weights the ratings on these conditions by the importance experts place on them. Qatar, a high-income country in the Middle East, receives the highest NECI ranking, following by Indonesia and Netherlands. An examination of the top-ranked economies illustrates the importance of having healthy conditions across all aspects of the environment affecting entrepreneurship. The NECI results in this report represent an inaugural effort to inform policy, practitioner, and other key stakeholder audiences, about the strength of their overall environment for entrepreneurship.

Technology vs Wholesale/Retail: In every low-income economy, wholesale/retail businesses account for more than half of their entrepreneurs. In contrast, in half of the high-income economies, nearly 50 per cent or more of the startup activity is in service or technology industries.

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Business

Meet the US company that is not fazed by Brexit Uncertainty

Niji Ng

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Pictured from left are ViewLift’s Elle Leonsis, Manik Bambha, Mark Lawson, Fabio Gallo, Ted Leonsis, Rick Allen and European basketball guests
Reading Time: 2 minutes

 

While the whole world is concerned about the Brexit Uncertainty in the UK, one US company has boldly stepped up and opened its London facility. Meet ViewLift, a US streaming platform. Business climate has caused jitters for some companies—but not US streaming platform ViewLift.

The company is making rapid strides. After announcing the London office from courtside at the Washington Wizards game against the New York Knicks at O2, the company has roped in Fabio Gallo and Mark Lawson (former executives from Deltatre and NeuLion, respectively) as its Vice Presidents of Sales, providing expertise and guidance as the platform increases its international client base.

“Streaming content to all devices, live and on-demand, is now a global expectation,” noted Rick Allen, ViewLift’s CEO and co-founder with Wizard’s owner Ted Leonsis. “We have been streaming to every country for many years, but ViewLift’s burgeoning B2B platform work for media companies, sports leagues and others throughout Europe can best be provided by experts from those markets, and a gateway office in London. The closer we are to our clients, the more we can help them deepen their worldwide viewership. Now is the perfect time to do business here.”

Mark Lawson joins the team as VP of Sales, providing 20 years’ experience building new sales teams, starting new business, and nurturing customer relationships, especially in media. Mark joins ViewLift from Linius Technologies, where he was Head of Business Development. Previously, he was at Brightcove in Media Sales and at NeuLion as SVP of Sales. Mark understands startup businesses and established organisations, and is experienced building teams worldwide, as well as negotiating IP licensing deals across a broad spectrum of markets, pan-European or UK-based.

Fabio Gallo joins ViewLift as VP of Sales, with more than a decade of experience in Business Development leadership positions, providing digital marketing, product and monetisation solutions. Fabio was formerly Director of Sales at Simplestream, with responsibilities for European, Middle Eastern, and African markets, and prior to that served as Business Development Director at Deltatre. Fabio’s ability to increase his clients’ digital business success, and his extensive network in the sports industry will provide insight and guidance to ViewLift as it expands globally.

Manik Bambha, President of ViewLift, praised Mark and Fabio as “two globally respected OTT executives. Their deep knowledge of how companies can delight their streaming customers will enhance our clients’ success, and they will provide strong leadership for a rapidly-growing ViewLift presence throughout Europe.”

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Brand and Marketing

EC imposes anti-dumping and anti-subsidy duties on imported e-bikes from China

Niji Ng

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Photo by Steven Yu / Pixabay
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In order to protect EU manufacturers from unfair competition, after more than a year of investigations and hearings, the European Commission (EC) imposed anti-dumping and anti-subsidy duties on e-bikes imported from China. Instead of adopting a single anti-dumping duty for all Chinese suppliers, the EC opted for per company dumping duties, ranging from 24 to 79%.

The EU is home to a number of the world’s leading suppliers and countless smaller industry participants. According to industry analyst Gleb Mytko, “The European Commission’s actions were designed to protect a nascent but important industry from what it deemed unfair dumping practices.” With these measures, the EU hopes to maintain a competitive and diverse e-bike market. The move will also allow new e-bike start-ups to compete and expand their operations, ensuring the long term health of the EU e-bike industry. This is particularly important because the global e-bike market is still at an early stage of development and is poised for many years of growth.

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