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Smile Direct Club Brings Its Revolutionary Teeth Alignment Therapy to Canada

Vlad Poptamas



Reading Time: 2 minutes

SmileDirectClub, the pioneer of at-home, doctor-directed invisible aligner therapy, announced today that it is bringing to Canada its teledentistry platform, which empowers consumers to straighten their teeth for 60% less than the price of other teeth straightening options. Canadian customers can now begin their journey to a better smile by visiting the SmileDirectClub website ( or by visiting one of the brand’s new SmileShops, which opened today in Vancouver and Toronto. SmileDirectClub will open additional SmileShops in Calgary, Ottawa, and Edmonton in the upcoming months.

SmileDirectClub has democratized orthodontics in the United States by providing its service in over 80% of counties that didn’t previously have access to orthodontic care. In Canada, 6 of the 10 Canadian provinces have access to less than one orthodontist per 10,000 square km (3,861 square miles), an area of land the size of Jamaica. SmileDirectClub is working to close that gap through its teledentistry model by bringing a new, affordable option for orthodontic care to Canada.

“We believe the whole world deserves a smile they love, and we’re eager to expand our mission of increasing access to care by launching in Canada,” said Alex Fenkell, co-founder of SmileDirectClub. “More than 300,000 customers in the US have used SmileDirectClub to become more confident with their improved smile, and we want to bring that newfound confidence to Canadians.”

Founded four years ago, SmileDirectClub is revolutionizing the process for getting a straighter smile. Today, the company is valued at $3.2 billion US, up from $275 million US just two years ago, and employs more than 3,000 people. SmileDirectClub continues to grow by reaching new customers searching for affordable access to a straighter and more confident smile.

To begin the SmileDirectClub journey to a better smile, customers have the option to visit a SmileShop in their area to have digital photos captured of their smile, or they can request an impression kit from an affiliated, duly licensed dentist or orthodontist. The treating dentist or orthodontist will then create a 3D custom treatment plan and prescribe custom-made, invisible aligners, which are shipped directly to the customer.

Customers are directed to follow the simple instructions for wearing their aligners during the course of their treatment without the inconvenience of having to visit the dentist’s or orthodontist’s office for checkups. Instead, the dentists and orthodontists who use the SmileDirectClub teledentistry platform are able to monitor progress remotely, saving time and money for customers throughout North America.

“Across Canada, our customers will have access to dentists and orthodontists who are licensed in the province where they live,” said Jeffrey Sulitzer, DMD, chief clinical officer at SmileDirectClub. “The treatment is doctor-prescribed and doctor-directed. Every customer’s case is overseen and monitored by a doctor through our teledentistry model. We are making orthodontic solutions more affordable and convenient than ever before.”

SmileDirectClub offers two ways to pay: a one-time payment of $2,350 CAD or the SmilePay™ program with $300 CAD down and convenient monthly payments of $99 CAD over 24 months. No credit check is required.


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There a many things that shape a man, but the carving is done by the hobbies and passions. I've pursued two main careers, professional photography and webdesign, while also keeping a passion for automobiles, technology and games. At PICANTE NEWS, I take care of news editing and press release publishing in se
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