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Mpower Announces The Mpower Fest – a Music Concert to Create Awareness About Mental Health

Vlad Poptamas

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Photo source: radioandmusic.com
Reading Time: 3 minutes

Mpower, a pioneer in Indian mental healthcare, presents The Mpower Fest – a groundbreaking new initiative set to bring together some of the most prominent names in music for an unforgettable concert on the 11th of November.

The Mpower Fest, which will take place at JioGarden BKC, aims to use the power of music to break down the stigma and normalise conversations around mental health in India. The concert features a stellar line-up including Vishal Dadlani, Shekhar Ravjiani, Amaal and Armaan Malik, and Shalmali.

Mpower was launched in 2016 by Neerja Birla and her daughter Ananya Birla to proactively champion mental health causes by raising awareness and providing world-class care services.

Last month, On World Mental Health Day, Mpower launched the #SunoDekhoKaho campaign, encouraging people to be more aware and speak up if they see someone in need of help. The Mpower Fest will see the performers as well as popular Indian cricketer Yuvraj Singh take the #SunoDekhoKaho pledge along with Mrs. Neerja Birla, Founder and Chairperson Mpower.

Commenting on The Mpower Fest, Mrs. Neerja Birla, Founder and Chairperson, Mpower, said, “The Mpower Fest is launched to be a music concert for young people and to provide a platform to engage in meaningful dialogue on mental health, in a fun and relatable way. We strongly believe in advocating a stigma-free society and encourage people in need to speak up, because it is ok not to be ok, but it is not ok not to seek help. Through this platform we urge everybody to take a pledge and support this cause. We are very happy to have Vishal-Shekhar, Amaal-Armaan and Shalmali performing and helping us spread the word.”

Commenting on The Mpower Fest, Ms. Ananya Birla, Co-founder and Vice Chairperson, Mpower, said, “Music can be an incredible source of inspiration and support for people, it has always lifted me in difficult times and I hope that through The Mpower Fest it can help others too. Through collaborating with these incredible artists, Mpower will be able to reach even more people with our message and get a step closer to breaking down the stigma which stops so many from speaking out and seeking support.”

The artists have expressed their delight at being associated with The Mpower Fest.

Vishal-Shekhar, popular Bollywood music duo, said, “In a country rife with stigma when it comes to matters of the mind, it is very essential that we learn to be more mindful – of how we watch out, listen, and speak to someone with a mental health concern. We look forward to coming together for a musical evening with the sole purpose of stamping out the stigma and to encourage a conversation about mental health.”

Amaal-Armaan, the well-known Mallik brothers, said, “ As the change-makers of tomorrow, it is up to us to ensure that we create a sound ecosystem for individuals with mental illnesses and spread awareness about mental health. Let us come together and promise to be more mindful when we see, listen, or speak to someone who may be going through tough times.

Shalmali, the youth inspiring singer, said, “We are the change-makers and we have the power to change the world. It is time we take a vow to be mindful, to listen carefully and to be there for those who need us. Let us together make a difference with the power of music by pledging to help create a happier, mental health friendly society. And to #SunoDekhoKaho to break the stigma around mental illness.

Commenting on The Mpower Fest, Yuvraj Singh, a popular Indian cricketer, said, “I am very happy to be a part of #SunoDekhoKaho initiative that aims to break the stigma around mental illness. It is our responsibility to create a better tomorrow for generations to come and the change starts today. We, as a community, should learn to listen carefully and to be there for those who need us. Let us together make a difference by pledging to help create a happier, mental health friendly society .”

Tickets for The Mpower Fest are available for purchase on insider.in.

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The North Face Launches a Global Effort to Make Earth Day a National Holiday

Betty Tűndik

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The North Face Launches a Global Effort to Make Earth Day a National Holiday
Reading Time: 3 minutes

 

The brand will close its stores on Earth Day, launch a global petition to make Earth Day an officially recognized holiday and celebrate exploration through city takeovers across the globe

Beginning today, The North Face will activate “Explore Mode” in major cities leading up to Earth Day on Monday, April 22. Throughout the week, The North Face will partner with musicians, artists and culinary influencers to host a series of one-of-a-kind experiences that encourage people to disconnect digitally and engage with their surroundings.

The week will culminate with The North Face and 15 organizations around the world partnering to launch a global Change.org petition to make Earth Day an officially recognized holiday. The North Face will also shut down 113 stores in the US and Canada, as well as its global headquarters on Earth Day to provide opportunity for employees to disconnect and explore.

“The North Face is no stranger to exploration and this Earth Day we are proud to join our partners and fellow explorers in a global effort to make Earth Day a national holiday,” said Global General Manager of Lifestyle at The North Face, Tim Bantle. “We believe that when people take time to appreciate the Earth, they feel more connected to it and are more likely to protect it. Explore Mode urges us to unplug from our digital lives to connect in real life to the world, each other, and ourselves in the effort to move the world forward.”

The North Face partnered with influencers including singer and songwriter Ella Mai, chef Angela Dimayuga and model and activist Gabrielle Richardson to host bespoke events in New York City that will reflect the brand’s spirit and the mindset of exploration in music, food and art, along with encouraging exploration in the outdoors. These experiences will only be accessible to those who put down their phones and digital devices to be present in the moment.

Explore Mode experiences are rooted in inspiring and enabling people everywhere to unplug from their digital lives and connect in real life to the one another and the world around them.

  • Tuesday, April 16: Grammy-winning singer and songwriter Ella Maijoins with vintage fashion collector and curator, Brian Procell, to throw the ultimate 90s throwback party – a mash-up of music and streetwear. Mai will pay homage to the hits and looks of past decades that inspire culture today, while Procell’s collection, including vintage looks from The North Face, is on display.
  • Wednesday, April 17: World renowned chef Angela Dimayuga will go off menu and bring a select number of consumers along for the ride as she explores the many flavors of NYC that bring her inspiration.
  • Thursday, April 18: Model-artist-activist Gabrielle Richardson takes over Skylight Soho to curate an art exhibition under the theme of exploration. Guests are invited to participate in a “live” piece onsite with Gabrielle and her partners through an interactive display of artistic exploration.

The brand will also activate Explore Mode in other major cities globally including London, Manchester, Munich and Paris.

“Exploration drives creativity. It is important to me to find musical inspiration from all the world’s aspects,” said Mai. “I’m excited to partner with The North Face to celebrate the many forms of exploration and show New York City what exploration means to me.”

Before closing stores, The North Face will also switch its retail locations into Explore Mode where customers can find all the resources they need to spend Earth Day off the grid, exploring the outdoors. Customers who choose to take part in The North Face exploration activities will be rewarded with an exploration kit that includes analog gear to stay present and capture memories without the need for digital devices.

The North Face is committed to social good through programs like the Explore Fund, as well as conservation efforts since its founding in 1966. For more information on Earth Day as a national holiday or to sign the petition visit:

www.thenorthface.com.

 

SOURCE: The North Face

 

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Consumer Electronics

RAVE Reviews Releases Ranking of the Best Hair Straighteners

Betty Tűndik

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Photo Source: ravereviews.org
Reading Time: 2 minutes

 

RAVE Reviews, the innovative site that publishes entertaining rankings based on advanced data-driven analysis, has published a ranking series of the “Best Hair Straighteners,” available at:

https://www.ravereviews.org/women/best-hair-straighteners/.

You’ve probably been there before. The plan was to spend time straightening your hair to perfection so that you could strut out of your house in supermodel fashion. Yet, an hour later, you stumble out of your house burned and looking like a crow tried to nest in your hair. Forget your subpar straightener. Your hair is a diva and demands more. This is why RAVE Reviews put together a ranking of the best straighteners to ensure you are equipped with the best of the best.

The perfect straightener is different for everyone. Frequency of usage, hair thickness, and hair texture are all factors that need to be taken into account in order to select the ideal straightener. RAVE’s number one choice, the Furden Two-In-One Straightener, does the job wonderfully for most people. As some hair has very particular needs, however, RAVE highlighted the best straightener for everyday use, thick hair, fine hair, and for those working on a budget. This ranking outlines the tools you need for that supermodel look. It’s time to get your strut back.

Flat irons are one of the most versatile styling tools, but they can seriously damage your hair if you’re not using the right one,” said Hillary Miller, Managing Editor for RAVE Reviews. “Whether you’re looking to straighten, create beachy waves, or get tighter curls, a good straightener can do it all — without frying your hair in the process. That’s what we wanted to highlight in this ranking.”

In determining which straighteners to feature, RAVE compared reviews from sources across the internet and took into account multiple factors such as price, materials, technology, feel, effectiveness, and more.

The full list of featured products includes:

Agave Healing Vapor Iron – Los Angeles, California

Bio Ionic Onepass Straightening Iron, 1 Inch, Black – Staten Island, New York

BylissPRO Nano Titanium-Plated Ultra-Thin Straightening Iron – Stamford, Connecticut

Drybar Tress Press Flatiron – Brentwood, California

FHI Brands Platform Tourmaline Ceramic Professional Hair Styling Iron – Norwalk, California

Furiden 2 in 1 – Shenzhen, China

ghd Platinum White Styler – Leeds, United Kingdom

HAI Gold Convertible – Chino, California

HSI Professional Glider – Hialeah, Florida

KIPOZI Pro Flat Iron – Zhuhai, China

Remington Pro 1″ Digital Heat Flat Iron – DeForest, Wisconsin

T3 Singlepass Luxe – Venice, California

RAVE Reviews is an authoritative and entertaining guide for consumer goods, entertainment, and travel. It’s not a product review site or a lifestyle magazine. But if those two met on an online dating site, 9 months later, you’d have RAVE Reviews.

 

 

SOURCE: RAVE Reviews

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Entertainment

Dropp Announces New Brand Partnerships Team

Betty Tűndik

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Willie Monatez and Rap Star Nas
Reading Time: 2 minutes

 

Dropp is proud to announce that it has hired Jose Rodriguez and Willie Escobar Montanez of Escobar and Sons to manage Brand Partnership strategy for Dropp. Montanez and Rodriguez have nearly 50 years combined of experience creating, developing and marketing brands, especially in youth and pop culture oriented markets.

Willie Escobar Montanez is well known for his own brand “Willie Esco,” a highly successful urban street wear brand and has worked with globally known brands, including Samsung, Barneys, COOGI, Daymond John, FUBU, KITH, Etonic, Tupac Shakur, Rag & Bone, 424, and Patta. Mr. Montanez has secured licenses for brand development ranging from Tupac Shakur to MGM film/movie licenses that have been instrumental in generating more than $400 million in worldwide sales to date.

PRNewsfoto/DroppTV

Jose Rodriguez has more than 15 years experience developing brands such as Platinum FUBU, Rocawear, Sean John and others. Mr. Rodriguez’s design portfolio has generated more than $200 million in sales. Focusing especially on brand image, Mr. Rodriguez maintains personal and professional relationships with high profile luminaries and organizations, such as 50 Cent and G-Unit Records, Shady Records, StarPower Global (Fabolous), Roc Nation, Def Jam, the Country of Bermuda and many others.

Willie Escobar stated that “The opportunity to be involved with a company that is redefining the way Brands and Creators interact with consumers allows us to be at the cutting edge of innovation in the music and fashion industry.”

Montanez will focus on taking over as “Head Of Brand Partnerships” and utilize the current roster of brands within their portfolio – Coogi / Jaclar / Lotto Sport Global / Fubu / Lo Life Brand / Patrick Kelly / Puma / Twinzz and many more. Rodriguez is appointed to help creator’s who are part of the Dropp Creator Network (DCN) with designing merch and clothing lines to help monetize their brands.

Dropp CIO Gurps Rai had this to say about the appointment “We are delighted to appoint such high calibre industry veterans who will advance Dropp’s Brand Partnerships Strategy allowing the company to collaborate with some of the world’s most influential brands and demonstrating that Dropp represents the next generation of creator centric technology.”

 

SOURCE: DroppTV

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