Connect with us

Advertising

SK Broadband Selects dataxu to Bring Addressable TV to Asia

Vlad Poptamas

Published

on

Reading Time: 2 minutes

dataxu, a leading provider of programmatic marketing software for marketing and media professionals, announced today that it has signed a Memorandum of Understanding (MOU) with SK Broadband, the leading South Korean operator of IPTV service Btv, OTT service Oksusu, and TV Commerce service SK Stoa. With this agreement, SK Broadband is now able to utilize dataxu’s TotalTV™ offering, which revolutionizes the way TV campaigns are planned and executed by enabling targeting at the household level, in real-time–all via dataxu’s self-serve DSP, Touchpoint™.

Now, global marketing professionals can buy advanced audiences on a household-by-household basis, powered by SK’s unrivaled view of the Korean consumer, who are watching Btv’s premium and brand-safe VOD and Live Linear services on SK Broadband set top boxes.

This service is now live and available for marketing professionals to buy through TouchPoint, recently named “Best Overall Technology for Programmatic Trading” at The Drum Digital Trading Awards for the second year running.

Within the scope of the MOU is continued co-innovation: dataxu will develop additional Advanced TV products in partnership with SK for the Korean and broader Asian markets.

“It’s a highly competitive market, and at SK, we’re constantly identifying and implementing the ideas and technologies that help us deliver the best possible experience for viewers and advertisers,” said Shane Park, SVP of Advertising at SK Stoa. “The demand for Addressable TV is accelerating across Asiaand our partnership with dataxu ideally positions us to maximize the opportunities this dynamic and growing area presents.”

“dataxu’s excellent track record with TV operators across the globe makes them a natural fit to collaborate with to bring innovative and audience-driven ad products to market,” Park continued.

“Consumer viewing habits have shifted to the point of being nearly unrecognizable, and nowhere is that more evident than in South Korea,” said James Sampson, VP & GM, APAC, at dataxu. “The future of TV is here, and we’re thrilled to partner with a leader like SK Broadband in defining what that future looks like here in Asia, and around the world. Advertisers today are seeking high-quality TV inventory at scale with the 1:1 reach and analytics of digital media. Together with SK Broadband, we’re delivering on that promise.”

dataxu’s TotalTV offering is the first of its kind that enables advanced TV buying and audience targeting for both advertisers and their agencies, as well as sellers of media like SK Broadband. With TotalTV for Advertisers, dataxu has introduced a unified planning and buying solution for agencies and brands investing across linear, connected and addressable TV. When broadcasters, programmers and distributors of media utilize TotalTV for Media Companies, they understand, engage and monetize audiences across devices at the individual consumer level, improving yield for media owners, increasing efficiency for advertisers and reducing ad load for viewers.

Editor - With a passion photo photography, webdesign and content, it made sense for me to also integrate news editing and press release publishing. I am also passionate about the car industry, so you will surely find some exciting news reporting from my side about the automotive industry.

Advertisement
Comments

Advertising

The Canary Islands Create a Video to Replace Blue Monday With True Monday

Betty Tűndik

Published

on

The Canary Islands create a video to replace Blue Monday with True Monday (The Canary Islands)
Reading Time: 2 minutes

 

The international #TrueMonday campaign is being launched from the Canary Islands to advertise this initiative

For years the Canary Islands has been battling Blue Monday, a fake news story that claims that this is the saddest day of the year. As part of its effort to get back and stand up for good vibes, the Canary Islands want to turn this non-existent event into a day to combat fake news.

The goal is to kill off Blue Monday once and for all and turn it into True Monday. To do so, the Canary Islands have created an informative video with messages as blunt as “Don’t let any comments, any news, any made-up formula manipulate your feelings. It’s time for us all to start improving the climate”.

In addition, in coming months, officials in the Canary Islands will work to turn the third Monday in January into the International Day Against Fake News, a day to combat all the lies and untruths that sow tension, discord and bad vibes.

The stopbluemonday.com website describes this commitment through a manifesto and includes tips for identifying fake news, measures for getting back the good vibes and a quiz so users can check their knowledge.

Goodbye Blue Monday, hello True Monday

In 2005, using a completely made-up formula, Professor Cliff Arnall, from Cardiff University (United Kingdom), declared that the third Monday in January was the year’s saddest day. This initiative was part of an advertising campaign for a travel agency.

Even though its credibility was called into question from day one, to the point that even Cardiff University called it “a farce”, the media, including social media, continued to spread the news year after year.

The Canary Islands managed to get none other than Professor Arnall himself to publicly disavow his Blue Monday creation and join the #StopBlueMonday movement. “It’s time to finally stop letting made-up comments, news or formulas manipulate our feelings and for everyone to start improving the climate”, said the professor.

In short, the goal of the initiative is to remove the day devoted to sadness from the calendar once and for all and, in its place, to raise society’s awareness of the fight against the type of fake news that created it.

 

Continue Reading

Advertising

Former NBA Star Dikembe Mutombo Joins Autonomous Brand Safety Company CHEQ

Vlad Poptamas

Published

on

Photo source: en.wikipedia.org
Reading Time: 2 minutes

The company’s new Chief Blocking Officer is also the center of its new ad campaign, launching today

Military-grade ad-verification company CHEQ has announced the appointment of legendary NBA shot blocker Dikembe Mutombo as Chief Blocking Officer, a new advisory position at the company, and the launch of an advertising campaign that breaks today featuring him.

“Dikembe’s reputation and legendary defensive skills best illustrate what CHEQ does millions of times a day in digital advertising–block ads from being served in unsavory environments,” said CHEQ CEO, Guy Tytunovich. “For years Dikembe protected rims, and we protect brands. We are a match made in heaven, and now we’re like family. We also expect to gain from Dikembe’s wisdom and winner mentality, as he becomes an integral part of our advisory team.”

In addition to teaser ads, the online campaign is centered on a video, featuring the sports star, and it opens with Mutombo addressing the camera.

“Hello my friends. I’m Dikembe Mutombo, and CHEQ appointed me to be their Chief Blocking Officer because I know how to block,” he says. Several quick takes follow depicting him in hilarious scenarios in which he can “block” something.

The first shows him against a beach backdrop wearing floaties, sunglasses and an umbrella hat. “Sun block,” he says as the scene switches to a couple who are about to kiss during dinner at a restaurant. “Cock block,” Mutombo barks in his gravelly voice, slamming a statue of a rooster in between them.

That scene is followed by situations in which Mutombo announces the action or items that can be blocked or paired with the word “block,” including “building block,” “road block,” “wood block,” “chopping block,” “blockchain,” “blockbuster,” and “block party.”

The spot ends with Mutombo, wearing a fedora and sitting before a typewriter, as he struggles to find the word that goes with “writer’s.”

A voiceover interrupts as the CHEQ logo appears on a white backdrop. “Brand safety. Ad fraud. At CHEQ, we don’t just measure the damage. We block it.”

Cut back to Mutombo at the typewriter when he has an epiphany: “Writer’s block!” he shouts.

Mutombo’s professional basketball career began in 1991 with the Denver Nuggets and spanned 18 years. His finger wag at opposing players after he blocked their shots became his trademark during his ascent to legendary status as one of the greatest defensive players in the history of the NBA.

“When CHEQ approached me with the idea of becoming Chief Blocking Officer, I immediately was intrigued,” Mutombo said. “This isn’t just another celebrity endorsement deal. It really is the perfect match of spokesman and company offering. I’m proud to be on the CHEQ team.”

Besides the Denver Nuggets, Mutombo played for the Seattle SuperSonics, the Atlanta Hawks, the Philadelphia 76ers, the New Jersey Nets, and the New York Knicks during his NBA career. He retired in 2009 while playing for the Houston Rockets.

Continue Reading

Advertising

Park Group Expands Its Multi-channel Marketing and Analytics Capabilities With the BlueVenn Marketing Hub

Vlad Poptamas

Published

on

Reading Time: 1 minute

 

– Park Group will use the advanced analytics and marketing automation capabilities of BlueVenn for targeted, multi-channel marketing

– The platform will enable cross-channel personalisation by integrating email, mobile, direct mail and SMS marketing channels

Park Group plc, the UK’s leading multi-retailer redemption product provider to corporate and consumer markets, has selected the BlueVenn Marketing Hub to enhance its multi-channel marketing and real-time personalisation capabilities.

The investment in BlueVenn technology will empower the marketing team at Park Group to provide a personalised customer experience across channels and devices by integrating their email, mobile, direct mail and SMS marketing channels. Using its marketing automation and analytics capabilities BlueVenn will centralise Park’s marketing campaigns into one platform and will automate the delivery of targeted customer journeys.

Speaking about the partnership, Steve Klin, BlueVenn CEO said: “Park Group is an innovative brand supporting the UKand Ireland retail industries and is a truly multi-channel business. I’m therefore delighted that Park Grouphas selectedBlueVenn to provide their multi-channel marketing technology andthat we can support the marketing teamwith their vision.”

Nicola Milford, Commercial Manager at Park Group, added: “We are constantly seeking ways to help improve our customer experiences and that means embracing new channels of communication and delivering more relevant, personalised and timely messages. The BlueVenn solution will help us to streamline our processes, drive better efficiencies and help us add more value.”

Steve Miller, Chief Information Officer at Park Group, further added: “By putting the voice of the customer at the heart of what we do our partnership with Blue Venn is a significant step towards delivering our recently announced strategic focus on clarity, experience, productivity and appeal. This is a step change in our marketing and communications capability and will help drive our digitally enabled product and customer future.”

Continue Reading

Font Resizer

Subscribe to PICANTE via Email

Enter your email address to subscribe to PICANTE and receive notifications of new posts by email.

Follow us on Facebook

Read more from our authors

Cannabis34 mins ago

Organigram locks up supply of hemp-derived CBD through long-term agreement with industrial hemp research company

Advertising35 mins ago

The Canary Islands Create a Video to Replace Blue Monday With True Monday

Campaigns17 hours ago

Education leaders to celebrate school choice, diversity and culture in Brooklyn community

Conferences18 hours ago

Green sustainable development is the key for shared globalisation

Latest News18 hours ago

MYCOM OSI to Unveil the Assurance Cloud™ at MWC 2019

Alternative medicine18 hours ago

The Government of Canada announces investment under SUAP

Brand and Marketing18 hours ago

EC imposes anti-dumping and anti-subsidy duties on imported e-bikes from China

Corporate Responsibility18 hours ago

The Hotel Association of NYC offers free rooms to federal workers in emergencies

Internet Technology19 hours ago

Researchers publish a tool to hunt for hackable robots on the Internet

Cannabis19 hours ago

Cannabis Company Starling Brands, Inc. Announces Global Licensing Partnership with Pioneering CBD Brand, Jayden’s Juice

General Sports19 hours ago

Novak Djokovic Announces Strategic Investment And Partnership With Universal Tennis

Awards19 hours ago

Qatar Science & Technology Park Awards Young ‘Techpreneurs’ at Finale of the Arab Innovation Academy

African American19 hours ago

“What Would Dr. Martin Luther King Jr. Say to the Children of Today’s World?”

Health Care/Hospitals19 hours ago

Chris Hemsworth Set to Inspire Health and Happiness with Swisse Wellness

Amusement Parks and Tourist Attractions 22 hours ago

Olive Oils from Spain Triumph in the United Kingdom in the Heat of Tourism and the Unstoppable Trend of Tapas

Banking/Financial Services22 hours ago

Caplin Steriles Announces INR 218 Crore Investment by Eight Roads Ventures and F-Prime Capital

Commercial Real Estate22 hours ago

Gateway cities continue to top global real estate investment, led by London

Human Resource/Workforce22 hours ago

Lack of relevant skills affect job hunt

Biotechnology22 hours ago

Spectrum Biomedical UK Opens New Chapter for Medicinal Cannabis Industry

Banking/Financial Services22 hours ago

Wirecard Issues Multi-currency Visa Cards for United Money, Leading Currency Exchange Company in China

Banking/Financial Services23 hours ago

VCB Kenya Goes Live With Corporate Banking Solution Powered by i-exceed’s Appzillon

Consumer & Cosmetics23 hours ago

Dr. Batra’s™ Foundation Hosts the 9th Year of ‘Yaadon Ki Bahaar’

Alternative Energies23 hours ago

State-of-the-Art Climate Model funded by the Leonardo DiCaprio Foundation shows how we can solve the Global Climate Crisis

Latest News23 hours ago

Ozone Group Launches XL 1 BHK Homes – Chennai’s First Convertible Homes

Banking/Financial Services23 hours ago

New research by Deloitte identifies four leadership personas succeeding in the Fourth Industrial Revolution: Social Supers; Talent Champions; Data-driven Decisives and Disruption Drivers

Artificial Intelligence2 weeks ago

Furrion launches AI virtual concierge Angel

Acquisitions1 week ago

The L’OCCITANE Group to Acquire ELEMIS for $900 Million

Beverages6 days ago

Yofix Launches Clean-label, Plant-based Yogurt Alternative

Health and Lifestyle2 weeks ago

Philips Cares offers new digital aging and caregiving experience

Latest News2 weeks ago

German company WIKA starts manufacturing and service centre in Saudi Arabia

Latest News2 weeks ago

School Bus App “Here Comes the Bus” gears up for expansion in 2019

Latest News2 weeks ago

Delphi Technologies ties up with TomTom to develop intelligent driving

Brand and Marketing1 week ago

“Gold Meets Golden 6” Shines Bright, raises $50,000 for Angel City Games Charity

Latest News1 week ago

Alibaba Conducts Workshop for Rwandan Government Officials on Enabling a Digital Economy

Banking/Financial Services1 week ago

Transforming Banking Experience in the Advanced Digital Era

Food and Beverages2 weeks ago

Start 2019 with Simplicity and Refreshed

Health and Lifestyle2 weeks ago

Blink Fitness releases revolutionary mobile app for health monitoring

Computer Science2 weeks ago

WebFitness launches new interactive programme

Brand and Marketing2 weeks ago

Mangia Inc. introduces innovative chickpea puree

Computer Software1 week ago

TDA’s $10,000 Project Funding Competition

Insurance2 weeks ago

Five tips for safety-related resolutions

Environment2 weeks ago

EPA says no to warming up modern vehicles in cold weather

Brand and Marketing7 days ago

Optimove launches Streams to gauge the impact of marketing on consumers

Latest News2 weeks ago

BnB Chat joins hands with PayPal for direct bookings

Brand and Marketing2 weeks ago

Dell integrates Tobii’s eye-tracking technology for Alienware gaming laptop

Alternative medicine7 days ago

Cordyceps Eternity – Elixir of Life – Used in Tibetan Medicine, Chinese Traditional Medicine and Ayurveda

Agriculture6 days ago

RE Botanicals Achieves USDA Organic Hemp CBD Milestone

Innovative Solutions1 week ago

Kuandeng Technology to overrun Autonomous Driving industry in Europe and America

Awards6 days ago

Vicki O’Leary of The Iron Workers wins the ENR’s 2018 Top 25 Newsmaker Title

Entertainment6 days ago

ICMEI Announced Launching of Comoros Cultural Forum

Follow our Tweets

Trending

Please turn AdBlock off