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Big data plays a role in tourism of Hangzhou, a desirable destination for European travelers

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Photo source: CNBC.com
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Hangzhou has long been regarded as a cultural hotspot and popular tourism city. In recent years, the level of international tourism has been vastly improved, which has been vital in helping increase the international influence of Hangzhou’s tourism brands, improving the overall tourist experience and building a global network for leisure tourism. In order to continue improving Hangzhou’s tourist appeal, the Hangzhou Tourism Commission partnered with Expedia Group Media Solutions to help identify tourists’ preferences and interests.

In the context of inbound tourism, the importance of the European market cannot be underestimated. In 2017, the number of inbound tourists to Hangzhou reached 4.02 million, of which 559,900 came from the European market, accounting for about 14% of the total.

For this reason, the Hangzhou Tourism Commission, along with Expedia Group Media Solutions, jointly launched the “Hangzhou Pick & Mix Service” marketing campaign aimed at several key European markets (UK, France, Germany and the Netherlands) to highlight the best of Hangzhou.

The campaign included a “Hangzhou Pick & Mix Service” website, which delivered customized Hangzhou itineraries based on users’ preferences, interests and expectations. Visitors to the site were also prompted to select their five favorite attractions, cuisines or activities to participate in a competition prize draw. The website attracted a total of 8,896 visitors and generated 3,515 competition entries during the campaign period.

To help better understand the behavior of European visitors, Expedia Group Media Solutions analyzed the choices made by users during their time on the website, along with existing booking data and competition responses. This information was compiled and presented in a custom “Hangzhou Perfect Holiday” report.

Travel preferences

According to the report, European visitors to Hangzhou most commonly travel with their partner. The preferred travel style is cultured and luxury, and their most popular must-do experiences include visits to iconic landmarks, trips to enchanting corners, nature, local cuisine and boat rides. Interestingly, French tourists show a preference for cruises, the British favor visiting landmarks, while German and Dutch tourists enjoy more of Hangzhou’s enchanting corners.

Top attractions

The report also highlights Hangzhou’s top five cultural attractions, which are: Lingyin Temple, Hefang Ancient Street, Thousand Island Lake, Fei Lai Feng and Cheng Huang Pavilion. The top five entertainment activities were named as the Grand Canal Night Cruise, West Lake Boat Cruise and Cycling and the “Impression West Lake” (Enduring Memories of Hangzhou) Show, followed by the Longjing Tea Garden Green Tea Hike and silk market shopping.

When it comes to cuisine, Grandma’s House has become the most well-known restaurant, attracting tourists from all over the world. Other honorable mentions for foods and restaurants include Dongpo Pork, Shengli River Food Street, Zhi Wei Guan and Lou Wai Lou; all prominent spots for European travelers to feast upon local Hangzhou cuisine.

The “Hangzhou Perfect Holiday” report will ultimately help to further improve Hangzhou’s public tourism functions, optimize the tourism production system, transform tourism marketing, strengthen tourism destination management and establish barrier-free service systems.

This comprehensive analysis of European inbound visitors represents an important step in Hangzhou’sglobal tourism development strategy and its goal of creating an international leisure and tourism center. Thanks to the improvements of services and facilities brought about by the report’s findings, in the future Hangzhou is sure to see more travelers that hold a true appreciation for the city’s unique culture and tourism.

SOURCE Hangzhou Tourism Commission

Editor - With a passion photo photography, webdesign and content, it made sense for me to also integrate news editing and press release publishing. I am also passionate about the car industry, so you will surely find some exciting news reporting from my side about the automotive industry.

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Amusement Parks and Tourist Attractions 

WinterFest Returns to Worlds of Fun with New Festive Features, New Year’s Eve Party

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Worlds of Fun will shines bright with holiday cheer as the park transforms into a winter wonderland with more than 5 million lights, a 7-story Christmas tree, miles of decor, 10 original shows, new festive features and immersive holiday...
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Open Select Nights from November 23 through December 31

Worlds of Fun is ready to flip the switch on more than 5 million lights when it opens for its second season of WinterFest on Friday, November 23. With new festive features, miles of décor, a 7-story Christmas tree, ice skating, 10 live shows, new food offerings and a lineup of family activities, this immersive event gives guests many ways to celebrate this holiday season.

New this year, Worlds of Fun debuts New Year’s Eve at WinterFest. This family-friendly celebration will countdown to 2019 with live music, Snoopy’s Rockin’ New Year’s Eve Party, fireworks and more. Worlds of Fun also introduces horse-drawn carriage rides, surrounding guests with holiday nostalgia, and for the ultimate VIP experience, Jack Frost’s Igloo Village offers guests and groups private, heated bungalows with concierge service and an array of delights.

Worlds of Fun’s executive chef Wesley Boston is adding his own taste of creative flare with a special menu with more than 20 items just for WinterFest, including loaded fried yams, candied bacon, holiday egg rolls, a pot roast sandwich, cinnamon pull-apart bread and deluxe hot chocolate, in addition to traditional favorites like smoked turkey and carved ham.

WinterFest is home to Worlds of Fun’s largest entertainment lineup of the season with a total of 10 original shows and dozens of strolling performers who spread holiday cheer. Families can also enjoy up to 30 rides, shop local crafters and specialty shops, and participate in festive activities like letter writing to Santa at the North Pole Post Office, decorating cookies with Mrs. Claus or visiting a live nativity and petting zoo.

Guests get unlimited visits and free parking to WinterFest in 2018 when they purchase a 2019 Gold Season Pass, as well as the entire 2019 season to Worlds of Fun and Oceans of Fun. The park also offers a free Pre-K Pass, which includes unlimited visits for children three to five years old in 2019 and WinterFest this year.

Worlds of Fun’s WinterFest runs select nights through December 31. Visit worldsoffun.com to purchase tickets or learn more.

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Amusement Parks and Tourist Attractions 

Empire State Building Annual ‘ESB Unwrapped’ Celebration Spreads Holiday Cheer Throughout New York City

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Empire State Realty Trust
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The Empire State Building (ESB) today announced the details of “ESB Unwrapped” – its annual gift to New Yorkers, tourists, and fans across the globe this holiday season. The celebration, which takes place throughout November and December, will include a festive Fifth Avenue window display, holiday concerts and surprise appearances by celebrity guests. With decorations in gold, bronze and silver adorning the brand-new 34th Street Observatory entrance and iconic Fifth Avenue lobby, ESB invites its guests to experience the magic of the holidays in the heart of NYC.

“Each year, the Empire State Building looks forward to participating in New York City’s holiday transformation – a must-see for our Observatory visitors from all parts of the world,” said Anthony E. Malkin, Chairman and CEO of Empire State Realty Trust. “Our yuletide spirit shines brightly through our tower lights, lobby decorations and window displays.”

Surprise Appearances:

You never know who you may run into during a visit to ESB. Throughout the months of November and December, the building will welcome notable celebrity guests to its world-famous 86th floor Observatory to enjoy the 360-degree views and say hello to fans. In past years, the building has welcomed music legend Mariah Carey and pop icon Gwen Stefani during the holiday season.

Holiday Decorations:

On November 15, the Radio City Rockettes will “unwrap” ESB’s custom Fifth Avenue window display, designed by Mark Stephen Experiential Agency. The new bespoke windows feature large-scale models of ESB made from crystal, wintry landscapes and festive nutcrackers. A custom gingerbread ESB model from Madison Lee Cakes will also be featured. Decorations in shades of gold, bronze, and silver, will highlight the global icon’s Art Deco architecture in the building’s 34th Street and Fifth Avenue entrances from November 15, 2018, through January 3, 2019.

Iconic Tower Lightings:

ESB will light up the New York City skyline with tower lightings in celebration of Thanksgiving, Chanukah, Christmas and New Year’s Eve.

For the full lighting schedule, please visit http://www.esbnyc.com/explore/tower-lights/calendar.

Holiday Music Performances:

From Monday, November 26, 2018, to Friday, December 28, 2018, a pianist will perform in ESB’s iconic Fifth Avenue lobby. Guests are invited to listen to holiday classics and a collection of seasonal favorites Monday through Friday during the hours of 8-11 a.m., 12-3 p.m., and 4-7 p.m. ESB also invites you to enjoy student choir performances of holiday favorites, beginning on December 14, 2018, at 11 AM.

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Amusement Parks and Tourist Attractions 

Celebrate Christmas in Singapore with Disney Magical Moments

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Photo source: darrenbloggie.com
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This Christmas, beloved characters from Disney and Disney-Pixar, including Mickey Mouse, Cinderella, Elsa and Woody are celebrated along Singapore’s iconic shopping belt, Orchard Road. This is Disney’s largest Christmas street Light-Up in Southeast Asia.

Organised by Orchard Road Business Association (ORBA), “Disney Magical Moments” runs from 10 November 2018 to 1 January 2019, where the 2.88-kilometre stretch of Orchard Road transform into four distinct zones decked in different Disney themes – Disney Princess, Mickey Mouse and Friends, Frozen and Toy Story.

A glittery main arch featuring selected 3D Disney characters at the Orchard Road-Paterson Road junction is the centrepiece this year. A dazzling display of lights lined Orchard Road, with trees on either side decorated with illuminated 3D Mickey Mouse icons. Hanging over-street lights also include iconic elements in its design – for example, the apple from Snow White (Disney Princess) and the Mickey Mouse glove (Mickey Mouse and Friends). Visitors will also be treated to Instagram-worthy opportunities of life-sized set pieces featuring iconic Disney characters. Two malls — Orchard Central and Wheelock Place — will also be decked in Disney-themed decor.

Mr Mark Shaw, Chairman of ORBA, said: “We are delighted to be partnering Disney to light up Orchard Road this year. The annual light-up campaign, Christmas on A Great Street, has become the signature event to kick-start the year-end festivities in Singapore. ORBA hopes this year’s brilliant display of many well-loved Disney characters will enchant the young and young-at-heart visiting Orchard Road.”

The “Disney Magical Moments” campaign with ORBA is part of a three-year collaboration between Singapore Tourism Board and The Walt Disney Company Southeast Asia (Disney). Hitachi Asia Ltd, the main sponsor for the annual light-up event for 28 years, returns as the Main Sponsor.

In addition to the street light-up, The Great Christmas Village returns for a longer run at Ngee Ann City Civic Plaza in its second year. Running from 15 November to 26 December 2018, it features an array of exciting activities suitable for all ages, including Singapore’s first duplex carousel. Christmas pop-up stores will also return with experiential shopping experiences for shoppers at Orchard Road.

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