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Big data plays a role in tourism of Hangzhou, a desirable destination for European travelers

Vlad Poptamas

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Photo source: CNBC.com
Reading Time: 2 minutes

Hangzhou has long been regarded as a cultural hotspot and popular tourism city. In recent years, the level of international tourism has been vastly improved, which has been vital in helping increase the international influence of Hangzhou’s tourism brands, improving the overall tourist experience and building a global network for leisure tourism. In order to continue improving Hangzhou’s tourist appeal, the Hangzhou Tourism Commission partnered with Expedia Group Media Solutions to help identify tourists’ preferences and interests.

In the context of inbound tourism, the importance of the European market cannot be underestimated. In 2017, the number of inbound tourists to Hangzhou reached 4.02 million, of which 559,900 came from the European market, accounting for about 14% of the total.

For this reason, the Hangzhou Tourism Commission, along with Expedia Group Media Solutions, jointly launched the “Hangzhou Pick & Mix Service” marketing campaign aimed at several key European markets (UK, France, Germany and the Netherlands) to highlight the best of Hangzhou.

The campaign included a “Hangzhou Pick & Mix Service” website, which delivered customized Hangzhou itineraries based on users’ preferences, interests and expectations. Visitors to the site were also prompted to select their five favorite attractions, cuisines or activities to participate in a competition prize draw. The website attracted a total of 8,896 visitors and generated 3,515 competition entries during the campaign period.

To help better understand the behavior of European visitors, Expedia Group Media Solutions analyzed the choices made by users during their time on the website, along with existing booking data and competition responses. This information was compiled and presented in a custom “Hangzhou Perfect Holiday” report.

Travel preferences

According to the report, European visitors to Hangzhou most commonly travel with their partner. The preferred travel style is cultured and luxury, and their most popular must-do experiences include visits to iconic landmarks, trips to enchanting corners, nature, local cuisine and boat rides. Interestingly, French tourists show a preference for cruises, the British favor visiting landmarks, while German and Dutch tourists enjoy more of Hangzhou’s enchanting corners.

Top attractions

The report also highlights Hangzhou’s top five cultural attractions, which are: Lingyin Temple, Hefang Ancient Street, Thousand Island Lake, Fei Lai Feng and Cheng Huang Pavilion. The top five entertainment activities were named as the Grand Canal Night Cruise, West Lake Boat Cruise and Cycling and the “Impression West Lake” (Enduring Memories of Hangzhou) Show, followed by the Longjing Tea Garden Green Tea Hike and silk market shopping.

When it comes to cuisine, Grandma’s House has become the most well-known restaurant, attracting tourists from all over the world. Other honorable mentions for foods and restaurants include Dongpo Pork, Shengli River Food Street, Zhi Wei Guan and Lou Wai Lou; all prominent spots for European travelers to feast upon local Hangzhou cuisine.

The “Hangzhou Perfect Holiday” report will ultimately help to further improve Hangzhou’s public tourism functions, optimize the tourism production system, transform tourism marketing, strengthen tourism destination management and establish barrier-free service systems.

This comprehensive analysis of European inbound visitors represents an important step in Hangzhou’sglobal tourism development strategy and its goal of creating an international leisure and tourism center. Thanks to the improvements of services and facilities brought about by the report’s findings, in the future Hangzhou is sure to see more travelers that hold a true appreciation for the city’s unique culture and tourism.

SOURCE Hangzhou Tourism Commission

Editor - With a passion photo photography, webdesign and content, it made sense for me to also integrate news editing and press release publishing. I am also passionate about the car industry, so you will surely find some exciting news reporting from my side about the automotive industry.

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Amusement Parks and Tourist Attractions 

Olive Oils from Spain Triumph in the United Kingdom in the Heat of Tourism and the Unstoppable Trend of Tapas

Vlad Poptamas

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The Olive Oil Lounge arrives at London’s Heathrow airport (PRNewsfoto/Olive Oils from Spain)
Reading Time: 2 minutes

 

Olive Oils from Spain, and the European Union, present the first promotional action in the United Kingdom from the Let’s Make a Tastier World campaign, which is touring Europe, USA and Asia.

From January 15th to February 15th, the “Olive Oil Lounge” arrives at London’s Heathrow airport, a space that will invite millions of travelers to discover the culture of olive oils through its oleoteca, where they can taste the best extra virgin olive oils in the world.

The Olive Oil Lounge will move travelers to the heart of the Mediterranean diet, to the essence of where olive oil is born and will do so from the airport that has the highest passenger traffic in Europe (about 78 million in 2017). This airport is also the main gateway to London, a city that has experienced an impressive boom of Mediterranean cuisine and “tapas.”

It’s the second European city that has the most Michelin stars and has consolidated an extensive range of Spanish cuisine, led by chefs such as Elena Arzak (Ametsa, with a Michelin star), David Muñoz (StreetXO), Eneko Atxa (Eneko Basque Kitchen & Bar), José Pizarro (José Tapas Bar and Pizarro restaurant) or Nacho Manzano (Ibérica London) where there is no shortage of olive oils from Spain.

The consumption of olive oils has multiplied almost three times in that market in the last two decades. From 25,000 tons at the end of the last century to 71,000 tons in 2017. And it’s been Olive Oils from Spain, the main drivers of this growth. Its sales have multiplied by four in 20 years. Almost 70 percent of imports originate from Spain. According to Customs of Spain, in the first nine months of the year, 34,577 tons were exported to the United Kingdom, 2.53% more than in the same period in 2017. It is Spain’s fifth largest customer in the world.

The Interprofessional of Spanish Olive Oil, a non-profit organization, formed in turn by all representative entities of the Spanish olive oil sector, has as its main objective the dissemination of the product throughout the world and does so through their brand Olive Oils from Spain.

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Amusement Parks and Tourist Attractions 

The Boryeong Mud Festival — An event festival goers shouldn’t miss out on

Vlad Poptamas

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The Boryeong Mud Festival -- A festival everyone shouldn't miss out on - Source: Boryeong City Hall
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The greatest “killer content” of South Korea, The 22nd Boryeong Mud Festival, will be held for 10 days from July 19-28, 2019 on Daecheon Beach in Boryeong, South Korea, with the slogan “Go! Boryeong, Play! mud.”

Boryeong is famous for their wide mudflats formed along the west coast of South Korea, and the high-quality mud at Boryeong is well known for its therapeutic qualities with high levels of germanium and minerals, as well as for its high levels of far-infrared radiation. Boryeong city have been developing, producing and selling mud based cosmetic products since 1996, and have been hosting the Boryeong mud festival with the clean, purified, commercial grade mud since 1998.

The festival, hosted by the Boryeong City, will hold over 60 different events for its visitors including the grand mud baths, the super slide, the mud basket, the air bounce experience, colour mud painting, mud mob scene, mud flat marathon, the mud run, festival exhibitions, yacht experience and oceanic adventure. Along with the various programs, there are also night time K-Pop concerts planned providing guests with a plethora of different genres including hip-hop, EDM and k-pop idol concerts, which is expected to draw high interests from visitors from all over the world, all night and day.

The festival is one of the leading hands-on experience-based festivals in South Korea, and has been designated as one of the great 4 festivals chosen by the Korea Tourism Organization, and has drawn the largest international crowds compared to all other festivals within the country. The city was selected as a World Festival and Event City at the 2018 63rd IFEA world conference at San Diego, and the upcoming 2022 Boryeong Sea Mud Exhibition is expected to aid in the future development of the therapeutic, leisure and tourism industry when it will be held from the 16th of July until the 15th of August 2022.

Boryeong Mud Festival — an event highly anticipated by festival goers worldwide, is sure to be an event that festival goers will be sorry to be missed.

The event will be held for 10 days from the 19th until the 28th of July in 2019 at the Mud Square, Daecheon Beach, Boryeong-Si, Chungcheongnam-do, South Korea (5, Haesuyokjang 10-gil, Boryeong-si, Chungcheongnam-do). It takes 2 hours by bus from Incheon airport, and 2 hours and 30 minutes by train from Seoul. Adult tickets will cost 12,000KRW Mondays to Thursdays, and 14,000KRW on Friday, Saturday and Sunday.

For more information, visit the Boryeong Mud Festival Website at www.mudfestival.or.kr

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Amusement Parks and Tourist Attractions 

New Details and Activities Revealed for NBA Experience at Disney Springs

Vlad Poptamas

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The new NBA Experience is set to open at Disney Springs in summer 2019. This one-of-a-kind destination – developed by Walt Disney Imagineering in collaboration with the NBA
Reading Time: 3 minutes

 

All-new destination at Walt Disney World Resort to open summer 2019, bringing NBA moments to life through thrilling basketball activities and interactive exhibitions

For the first time, Walt Disney World Resort is giving guests and basketball fans a glimpse of the exciting action coming to the new NBA Experience at Disney Springs in summer 2019. This one-of-a-kind destination – developed by Walt Disney Imagineering in collaboration with the NBA – will feature hands-on activities that immerse guests into the world of professional basketball.

“Developed with the NBA, and inspired by the league’s 29 arenas around the country, NBA Experience will highlight the heart-pounding action and excitement of the NBA world,” said Stan Dodd, Executive Producer, Walt Disney Imagineering. “From training simulations and clock-racing competitions to fan-favorite NBA moments – we’re bringing new experiences and thrilling games to life to make fans truly feel like a star player.”

“The Walt Disney Imagineering team has unparalleled expertise in creating best-in-class attractions for the millions of guests who visit their parks each year,” said Salvatore LaRocca, President, Global Partnerships, NBA. “The NBA Experience will be a destination for basketball fans from all over the world, and we are excited to partner with Disney to bring new and lifelong fans closer to the game.”

NBA Experience will feature something for everyone. Visitors will get a glimpse into the atmosphere at the NBA Draft, participate in their own scouting reports, go through pregame preparations, and step onto the court to make clutch shots and highlight reel-worthy slam dunks. With a dozen unique and innovative activities, guests will:

  • Experience one of the biggest milestones for a basketball player at the NBA Draft with a photo moment that re-creates the atmosphere of the draft stage.
  • Track and improve their jump shots and passing skills in a replicated NBA Combine challenge, complete with a scouting report that highlights their stats at the end of the session.
  • Step onto the court and hear the roar of the crowd as they maneuver through a series of timed shots to aim for a high score.
  • Execute the perfect slam dunk just like NBA superstars, captured by cameras surrounding adjustable baskets.
  • Test their ball-handling skills with an interactive trainer who will challenge them with a variety of dribbling routines.
  • Use an oversized slingshot to launch basketballs at hoops of varying heights, making as many shots as possible before the clock runs out in this thrilling timed challenge.
  • Immerse themselves in the rich legacy and history of NBA and WNBA championship-winning teams.
  • Access a team locker room that showcases up-to-date statistics and visuals of top NBA and WNBA players.
  • Test their knowledge of the NBA and WNBA – past and present – during a trivia game with up to 25 participants competing against one another to be champion.
  • Enjoy two 180-degree cinematic presentations that showcase the in-arena experience moments before the start of the game, as well as special stories from the players’ perspectives.
  • Take a seat at an interactive multi-screen module to watch replay clips from NBA games, using the tools at their stations to make the right calls.
  • Play interactive basketball games, from the fan-favorite Pop-A-Shot to modern video games.

In addition to these games and competitions, NBA Experience will also include a retail store featuring exclusive NBA-themed merchandise designed by Disney.

NBA Experience at Disney Springs is just one of several ways Walt Disney World Resort is continuing to grow and add new experiences to delight and entertain guests. This soon-to-be fan-favorite destination is also the latest example of the rich basketball tradition at Walt Disney World, which hosts the Jr. NBA Global Championship, AAU National Championships and the AdvoCare Invitational at the ESPN Wide World of Sports Complex.

!!!Photo caption:

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