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EuroSchool Airoli Amongst Top Schools in Navi Mumbai

Vlad Poptamas

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Photo source: justdial.com
Reading Time: 2 minutes

 

EuroSchool Airoli has added one more feather to its cap by being recognised among the Top School of Navi Mumbai in ‘The Top School Survey 2017-18′ conducted by Hindustan Times. EuroSchool Airoli has been ranked as one of the best schools in Navi Mumbai.

EuroSchool Airoli Director Principal Ms. Sudeshna Chatterjee said, “We are honoured to be entrusted as one of the top schools in Hindustan Times’ Top School Survey 2017-18. This award is a reflection of the hard work that goes into maintaining the highest standards of quality education provided at our school. We have a proven track record of adopting best practices in the industry and also innovating school education to offer holistic education through experiential learning. We are happy that our sustained efforts in providing an enriching, innovative and interactive learning environment has been recognized and appreciated.”

EuroSchool Airoli has received the highest ratings for academic rigour, teachers, infrastructure, facilities and selection process. Apart from bringing out brilliant ICSE results year after year, students of EuroSchool Airoli have also won accolades in new age sporting activities such as Taekwondo, Gymnastics and Skating.

EuroSchool nurtures its students in this journey of ‘Self Discovery’ by providing an equal exposure to both academic and co-curricular development. At EuroSchool balanced schooling is ensured through best in class infrastructure and technological facilities. The schools are equipped with specialised laboratories, well-stocked libraries, digital classrooms, dedicated activity rooms, sports coaching facilities and a structure that focuses on creating a safe and secured learning environment for the students.

Parents give a lot of thought and time in selecting a school for their children. Curriculum, teaching standards, school infrastructure, fees, location, and safety are all crucial while making that choice. Keeping that in mind, Hindustan Times uses a methodology to select the city’s top schools which involves a formula that has proved its efficacy.

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Brand Factory Launches Their #BuraNaManoDiscountHai Campaign, Challenges the Norm With Their Holi Special Offers

Betty Tűndik

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Wear new clothes and celebrate Holi like a star cause #BuraNaManoDiscountHai - Source: brandfactoryonline.com
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The new campaign, created by Publicis, aims at changing stereotypes and encouraging one to wear new clothes and look their best for Holi by offering heavy discounts on top-notch retail brands 

For years people saved their old clothes to wear them on Holi before finally discarding them. Future Group’s retail fashion discount chain Brand Factory, has launched a new campaign for Holi that aims at breaking this stereotypical habit. The Brand has announced huge discounts to up to 70% this Holi with their #BuraNaManoDiscountHai campaign. The campaign messaging encourages people to buy and wear new clothes on Holi by making use of the massive discounts on offer. It also borrows from movies wherein the actors are shown celebrating Holi wearing new clothes without caring about their clothes being drenched with water and colours.

It is definitely an unusual campaign as it challenges the norm yet remains in touch with the essence of Holi. At the same time the campaign is a nod to the current social media trend where one wants to look their best, yet enjoy the festival at its fullest. Brand Factory will provide a spectacular chance for everyone to do so, by providing them unbelievable offers on all brands associated with them, such as, Vero Moda, Pepe Jeans, Wills Lifestyle, Wrangler, Gini & Jony, Arrow, and many more. This impressive campaign that is ‘hatke’ stays true to Brand Factory’s roots by pursuing a route that any other brand would’ve stayed away from.

Roch D’Souza, Chief Marketing Officer, Brand Factory, said, “Holi traditionally has been the only festival where we wear old clothes, we took that as an insight and wanted to encourage everyone to wear new clothes. Brandfactory plays the perfect enabler since we are the only fashion destination that’s on discount 365 days. The film stays true to our space of being quirky and delivering the message in an interesting narrative.”

The digital campaign is launched via a film which showcases a prisoner who is all set to come out of the jail after years. He is gifted new clothes which he wears and turns to set out free. He then insists to stay at the prison, afraid he will spoil his new clothes because of Holi. The jailer informs him that he can avail huge discounts on clothes for 365 days by shopping from Brand Factory. The prisoner then happily leaves from the jail in a heroic manner and enjoys getting sprayed with colours. The ad is created by Publicis.

Ramakrishnan Hariharan, Head of Creative, Publicis Ambience, commented, “At the onset we knew there would be a barrage of colourful ads during Holi, so we decided to make something that stands out. Much needed in this age of mega-clutter. Also, Holi is revealed only much later in the film, in a thoughtfully crafted suspense narrative, so the audience remains intrigued throughout. It was pure fun working on this one. Grateful to all who made this happen.”

The campaign is truly different as they have taken a route that all other brands have stayed away from and at the same time stayed true to the Brand’s personality and messaging.

 

Brand Factory , a Future Group concept, is India’s leading chain of fashion discount stores with 72 outlets across 30 cities in India. It offers 200+ Indian and International fashion brands at 20-70% discount, 365 days a year. It also offers a diverse range of merchandise at absolutely great prices in a refreshingly enjoyable ambiance. Brand Factory stores include men’s formals, casuals, youth wear, women’s wear, sportswear, kids wear, footwear, accessories and more.

Publicis Worldwide India is part of Publicis Communications in India. The agency also includes the recently launched Marcel India, Publicis Group’s international creative hot shop. Publicis Worldwide India is one of the top-ranked agencies in India, with offices in Mumbai, Delhi (NCR) and Bangalore. The agency is no stranger to awards, having proved its chops across Indian and international award shows – Cannes Lions, Clio, One Show, D&AD, Spikes Asia, Effies, Abbys, being some of the coveted awards under its belt. In India the agency works with an impressive array of clients that include Nestle, Citibank, Zee, Garnier, Heineken, Nerolac, Skoda, Malaysia Tourism, HDFC Mutual Funds, etc.

 

SOURCE: Brand Factory

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FastGo prepares to launch its ride-hailing application in Singapore with its ambition of winning Southeast Asian market

Vlad Poptamas

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Application FastGo
Reading Time: 2 minutes

 

FastGo – Vietnamese car hailing application will launch in Singaporemarket in April 2019. This is the third country, in which FastGo is going to officially operate its service after Vietnam and Myanmar. According to FastGo’s announced plan, FastGo application is going to be available in 6 Southeast Asian countries in 2019 including VietnamMyanmarSingaporeIndonesiaThailand, and Philippines.

In June 2018, FastGo launched ride-hailing service in Vietnam after Uber withdrew from Southeast Asian market. FastGo is currently one of the top-2 ride-hailing applications in Vietnam with nearly 60,000 driver partners in 10 provinces and cities. In December 2018, with the cooperation with Asia Sun Group, FastGo launched its application in Yangon, Myanmar.

FastGo is a member of NextTech Group (nexttech.asia), which is the leader in the Internet field in Vietnamese of E-commerce, payment and logistic. The main services of FastGo are three types of ride-hailing service, which are FastCar, FastTaxi and FastBike. The company is preparing to launch FastExpress, FastCare and FastLend services as well. In August 2018, FastGo received a Series A investment from VinaCapital Ventures. The company is mobilizing Series B investments to expand its market.

Being different from the other competitors in the market, FastGo does not collect a commission fee from the driver-partners. The company only charges a fixed amount of daily fee (daily subscription fee). In Singapore market, FastGo expects to charge an amount lower than 5 USD if the driver’s income is over 30 USD per day. If the driver’s income is lower than 30 USD per day, FastGo will not charge any service fee. Besides, there is no surcharge during peak hours. However, the application allows the customers to use the TIP (bonus) function when booking a ride, or choose the Priority services. This strategy helps FastGo swiftly attract the driver-partners and customers at a low cost.

Mr.Nguyen Huu Tuat, Founder & Chairman FastGo shared, “Despite of being a follower, FastGo’s model brings the best economic benefit to the drivers and customers. Any FastGo ride will always be cheaper than the others. The customers’ safety is ensured with FastGo insurance package and they are served wholeheartedly by the drivers. Every city, where FastGo presents, the driver-partners support and promote FastGo enthusiastically to the passengers. Hence, we are able to save the marketing cost to reach new customers. Our resources will be saved to invest in improving products and the service quality, in order to increase the benefits for the users and driver-partners.”

Since Apr 1 2019, FastGo will officially open the registration for the driver-partners in Singapore. The application will be available for customers to book a ride from April 30, 2019. After Singapore, the next city that FastGo will start its adventure is Jakarta, Indonesia.

SOURCE FastGo

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Kakao’s Blockchain Project ‘Klaytn’ to Lead Mainstream Adoption of Blockchain: Announcing the 3rd Batch of Initial Service Partners

Vlad Poptamas

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The 3rd Batch of Klaytn Initial Service Partners
Reading Time: 3 minutes

 

  • Klaytn mainnet to be released at the end of June
  • Service providers with massive user base join Klaytn for scaling the reach of blockchain
  • Klaytn partners with global blockchain projects around the NetherlandsArgentina, and Japan

Kakao’s blockchain subsidiary ‘Ground X’ held ‘Klaytn Partners Day’ on March 19 at Kakao office in Pangyo. At the event, Ground X shared the vision and roadmap of its global public blockchain platform ‘Klaytn,’ and also announced the 3rd batch of 9 more initial service partners.

Klaytn public testnet ‘Baobab’ to be released on March 29 while the mainnet will launch at the end of June

“Technology is meaningful only when it is used by people,” said Jason Han, the CEO of Ground X, during the presentation. He pointed out a few obstacles that stand as the challenge in blockchain industry such as the lack of user acquisition channel and poor user interface. He further added, “We are developing the Klaytn platform in a way that any user, developer, or service provider finds intuitive to use, and together with our partners, we will provide user-friendly blockchain services on Klaytn.” Jason, heading the development and operation of Ground X, emphasized driving the mass adoption of blockchain-empowered services as to substantiate the value and utility of blockchain technology.

Klaytn is dedicated to the popularization of blockchain. In doing so, Klaytn provides user-friendly UI (User Interface) and intuitive DX (Developer Experience) for developers to create blockchain applications and services. Prioritizing its efforts towards validating blockchain’s value and utility, Klaytn has been partnering with large user pool-based service providers with a focus on creating meaningful real use cases.

Klaytn, which has launched the testnet ‘Aspen‘ exclusively to its partners last month, is planning to release the public testnet ‘Baobab’ that any developer or service provider can use. The mainnet will launch at the end of June.

The upcoming ‘Baobab’ version reflects the feedback from the exclusive partners that have been using the testnet for the past five months. While maintaining the enhanced speed and high security, Baobab eliminates the traditional inconveniences such as private keys and cryptograph addresses. Also included in Baobab are scalability solutions for blockchain services with large traffic.

Klaytn to continue expanding partnerships for successful blockchain real use cases

Continuing its efforts to scale the reach of blockchain in the market, Klaytn announced the 3rd batch of initial service partners from various industries including social dating, bicycle sharing, ticketing, and healthcare. Klaytn has earlier partnered with 17 service providers, and with 9 more partners joining Klaytn this time, a total of 26 initial service partners are participating in the Klaytn ecosystem.

The 3rd batch includes quite a number of global service providers around the NetherlandsJapan, and Argentina. First, Carry Protocol, operated by the co-founders of South Korea’s largest brick-and-mortar rewards platform, ‘Spoqa,’ the operator of ‘Dodo Point’ is joining Klaytn. ‘Dodo Point’ loyal service, which allows users to register by simply entering their mobile phone numbers, has accumulated over 18 million users at over 10,000 offline stores. Carry Protocol seeks to build a blockchain platform to connect offline merchants with customers.

A social dating application service called ‘Palette’ operated by a Japan-based game company ‘Cocone’ with over 1 million DAU is also joining Klaytn. Netherlands-based GET Protocol is also participating. GET Protocol offers a blockchain-based smart ticketing solution that eliminates ticket fraud and exorbitant prices.

The Sandbox, from Argentina, is a decentralized community driven platform where creators can make voxel assets to enjoy the gaming experience and monetize their assets on blockchain. Also joining Klaytn is HAWK, a blockchain-based e-scooter sharing technology supported by ‘UChain’ whose service includes ‘U-bicycle,’ an urban-bike sharing platform popular around CanadaChina, and U.S. with over 30 million users.

Other notable industry partners include ‘QueryPie Protocol,’ a blockchain-based database management toolkit operated by ‘CHEQUER,’ which developed an IDE database tool called ‘SQLGate’; ‘SIXR,’ a blockchain project developed by ‘Future Stream Networks’ of ‘Yellow Digital Marketing Global’; ‘Festy,’ a blockchain-based payments and data intelligence service from Ireland; and, ‘HEX,’ a platform specialized in the development and operation of personal health record management applications.

Using the deployed Klaytn testnet, the partners work towards further reinforcing the Klaytn’s ecosystem by releasing their BApp (Blockchain Application) services at the time of mainnet launch. Until then, Klaytn will continue to expand its partnerships.

“Klaytn is the very first blockchain project with a prospective user base of tens of millions,” said Han. He further added, “Together with our partners, Klaytn will take the blockchain industry to the next level by focusing on creating meaningful real use cases.”

Any service providers and developers interested in using Klaytn testnet can register on the official Klaytn homepage at www.klaytn.com and apply for a partnership screening.

SOURCE Klaytn

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