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PepsiCo Announces Acquisition of Health Warrior, Expanding Presence in On-Trend Plant-Based Space

Vlad Poptamas

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PepsiCo today announced it has acquired Health Warrior, Inc., a U.S.-based nutrition-forward company that makes plant-based products including nutrition bars and on-trend offerings.
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This Marks the First Investment Led by the PepsiCo HIVE, A New Entity within PepsiCo Designed to Grow Smaller, Emerging Brands

PepsiCo, Inc. (NASDAQ: PEP) today announced it has acquired Health Warrior, Inc., a U.S.-based nutrition-forward company that makes plant-based products including nutrition bars and on-trend offerings. The transaction will further expand the company’s nutrition portfolio to offer consumers additional options in an exciting growth category.

“We’re thrilled to welcome the innovative Health Warrior brand to the PepsiCo family,” said Al Carey, chief executive officer of PepsiCo North America. “We continue to position ourselves at the forefront of changing consumer preferences and trends. This acquisition helps us increase our presence in the nutrition bar category, which is an attractive growth space.”

Health Warrior was founded in 2011 by a group of college friends, Dan Gluck, Nick Morris and current Chief Executive Officer Shane Emmett, who wanted to make nutrient-dense foods more accessible to more Americans. It makes products that contain plant-based superfood ingredients and are lower in sugar. Health Warrior products are made from nutrient-dense, non-GMO and gluten-free ingredients. Its current offerings include nutrition bars made with chia and pumpkin seeds, and other plant-based protein offerings like mug muffins and protein powder.

“We’re fired up to join PepsiCo and continue to put nutritious options within reach of significantly more people,” said Emmett. “With a shared mission to help create healthy relationships between people and food, PepsiCo is the ideal partner to bring our nutrient-dense, plant-forward offerings to even more consumers and considerably accelerate Health Warrior’s growth. This is the whole reason we started the company.”

While Emmett will continue to lead the business from its current headquarters in Richmond, Va., this is PepsiCo’s first investment that will dock into The PepsiCo HIVE, a newly-created entity within the company focused on growing emerging, smaller brands.

“This will enable us to continue building the Health Warrior brand at a deliberate and sustainable pace and to leverage its entrepreneurial expertise and talent to benefit our broader portfolio,” said Seth Kaufman, president of PepsiCo North America Nutrition, who oversees The HIVE. “Health Warrior is a nutrition-forward trailblazer that can provide great insight into high value categories and consumers while benefitting from our expertise and resources to bring plant-based nutrition to more people.”

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Acquisitions

Amnet New York and Taazu Announce Merger

Vlad Poptamas

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Photo source: timeout.com
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Amnet New York Inc, the 3rd largest US based travel company servicing the Japanese market, today announced the merger with Taazu Inc, a New York based travel technology platform.

Amnet, founded in 1988 and based in New York with offices across the US, has a leading market share in the US & Japancorridor. Powered by Taazu’s technology platform, the merged entity will meet customer demand for a larger set of services across multiple channels and geographies.

“We are excited about the merger of Amnet and Taazu. This combination will help us scale our services to the global markets. Amnet’s offerings and large customer base along with Taazu’s technology platform is a winning combination”, said Fujio Nakagawa, President and Chief Executive Officer of Amnet.

Giri Devanur, Chief Executive Officer of Taazu, commented, “Amnet has established itself as a prominent player providing the highest quality offerings to business and leisure travelers. This merger will help us build an omni-channel travel platform offering end-to-end travel services and scale our business to $100 million by 2020.”

Nobuyuki Mokkoh, member of Taazu’s Board of Directors, who provided M&A advisory services, commented, “This is a perfect synergistic merger. A combined Amnet and Taazu will be able to quickly scale to become a powerhouse in the global travel industry”. Panamax Capital, LLC provided financial advisory services to Taazu.

 

SOURCE Taazu Inc.

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Acquisitions

insightsoftware Announces Acquisition of BizNet Software

Vlad Poptamas

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insightsoftware, the global leader in enterprise resource planning (ERP) and enterprise performance management (EPM) reporting solutions, today announced the acquisition of BizNet Software, a leading software developer of Excel-based reporting and analytics solutions. Terms of the deal were not disclosed.

insightsoftware is the market leader in financial reporting and enterprise performance management, supporting more than 155,000 enterprise users in 5,500 companies across 130 countries worldwide. The acquisition adds to insightsoftware’s Excel-based reporting expertise and gives BizNet’s customers and channel partners access to a broader portfolio of reporting, visual analytics, and planning and budgeting solutions that connect to a wider range of ERP and EPM systems.

Based in Dallas, BizNet Software was founded to leverage the power of Microsoft Excel to facilitate the creation and sharing of interactive reports in minutes to save time, increase accuracy and enable users to answer many of their own business questions without being an Excel expert or requiring IT support. Selling both directly and through a network of channel partners, the company has more than 2,800 customers ranging from mid-market businesses to large corporations with a particular focus on the financial, distribution, manufacturing, and non-profit industries.

“With BizNet’s capabilities, insightsoftware is expanding our family of market-leading reporting products and fortifying our ability to offer ‘right for me’ customer solutions, regardless of their company size, the ERP/EPM they use, or their reporting environment preference,” said Mike Lipps, CEO of insightsoftware. “The combination creates the ultimate advantage for our customers, as well as our partners and distributors, around the world.”

“BizNet’s growth and success over more than two decades is because we recognized a real customer need in the market – users were wasting too much time collecting data and building reports in Excel instead of spending time analyzing the data to gain insight and drive more informed business decisions,” said George McMann, founder and CEO of BizNet Software. “We share insightsoftware’s vision for financial reporting and enterprise performance management, so this deal opens a whole new world of opportunities for our customers and partners to access complementary reporting and analysis solutions across a wide range of ERP and EPM systems.”

 

SOURCE insightsoftware

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Acquisitions

eToro Signals Tokenized Future With Acquisition of Smart Contract Infrastructure Provider Firmo

Vlad Poptamas

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Global multi-asset investment platform eToro has today announced that it has acquired Firmo, for an undisclosed amount. Firmo enables smart contracts for derivatives to be securely enabled on any major blockchain.

Commenting on the news Yoni Assia, Co-founder and CEO of eToro, said: The acquisition of Firmo will enable eToro to accelerate the growth of our tokenized assets offering. Blockchain and the tokenization of assets will play a major role in the future of finance. We believe that in time all investible assets will be tokenized and that we will see the greatest transfer of wealth ever onto the blockchain.

eToro was founded in 2007 with the vision of opening up the global markets so that everyone can trade and invest in a simple and transparent way. While this core vision remains the same, new technology namely blockchain, means that the eToro business has, and will continue to, evolve.

Yoni Assia continued: While our expansion has been largely organic to date, as the eToro business continues to grow we are on the lookout to acquire businesses which will help us stay at the forefront of fintech innovation. We believe that the market is particularly exciting at the moment.

The Firmo team will act as an internal innovation unit tasked with bringing to life the goal of tokenizing all assets on eToro. This will involve research and development of infrastructure for the representation of assets and the execution of trade processes on blockchain infrastructure.

Dr. Omri Ross, CEO and Founder of Firmo , said: The advent of crypto and the blockchain technology that underpins it has driven an explosion in financial innovation, however, a number of challenges are preventing mass adoption and integration into legacy infrastructure. Our goal is to enable our users to trade any asset globally with instant settlement by tokenizing assets and executing all essential trade processes on the blockchain.

Firmo’s underlying technology provides a platform to securely deploy financial contracts and can work with any blockchain. They have developed a formally verified, domain-specific contract language ‘FirmoLang’ which, with the support of Firmo’s compiler can be translated onto a number of blockchain platforms such as Ethereum, EOS or NEO.

Yoni Assia said: The Firmo team has done ground-breaking work in developing practical applications for blockchain technology which will facilitate friction-less global trading. The adoption of smart contracts on the blockchain increases trust and transparency in financial services. We are incredibly proud and excited that they will be joining the eToro family. We believe that together we have a very bright future and look forward to pursuing our shared goal to become the first truly global service provider allowing people to trade, invest and save.

 

SOURCE eToro

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