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Bilibili Announces Strategic Partnership with Houston Rockets

Vlad Poptamas

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The Houston Rockets sign a strategic cooperation agreement with Bilibili
Reading Time: 3 minutes

 

Bilibili, the leading online entertainment platform for young generations in China, today announced that it has signed a strategic partnership with the Houston Rockets NBA basketball organization to expand its presence in the eSports sector. Bilibili’s eSports team, Bilibili Gaming (BLG), and the Houston Rockets’ eSports team, Clutch Gaming (CG), had their first friendly game on October 9, 2018, followed by a similar friendly encounter between the Shanghai Bilibili Sharks and the Houston Rockets on October 10, 2018.

Houston Rockets chief executive Mr.Tad Brown said, “As a very important component of the Houston Rockets organization and its brand, the CG team is honored to form this partnership and engage in friendly games with Bilibili’s eSports team. The partnership is groundbreaking.”

Mr. Sebastian Park, vice president of Houston Rockets eSports, stated at the press conference held to commemorate the signing of the partnership that, under terms of the agreement, Bilibili will become the official partner of CG. In addition to annual friendly basketball competitions between the Shanghai Bilibili Sharks and the Houston Rockets, the two parties’ eSports teams, BLG and CG, will also compete in friendly games concurrently. In addition, the CG team will broadcast their games in real time on the Bilibili platform and interact with their fans.

Mr. Shengyan Zhang, senior director of Bilibili, said at the press conference, “The annual friendly games between the Shanghai Bilibili Sharks and the Houston Rockets have already become an established tradition over many years. Consequently, we are now extending the friendly relations to the eSports sector to promote our cooperation and integration of the two sports fields.”

The growing popularity of eSports worldwide is inevitable. According to a report on the sector issued by market research organization Newzoo, the global eSports market grew 103% from 2015 to 2017. Both emerging internet companies and leading players in traditional industries are seeking opportunities in the eSports market.

Bilibili has become an important player in the sector. Bilibili formally formed its own eSports club, BLG, in December 2017. The League of Legends team representing Bilibili participated in the League of Legends Pro League (LPL), placing 5th on the scoreboard in the spring competition. The team also garnered 2nd place at the Demacia Cup. Meanwhile, Bilibili secured live and on-demand broadcasting rights for the 2018 LPL, the Global Final and several intercontinental tournaments. On September 7, 2018, Blizzard Entertainment Inc., announced that Bilibili was granted a permanent seat at the Overwatch League (OWL), with the team settling in the city of Hangzhou as its home base.

Alongside Tencent, Bilibili is one of the two companies in China that is active in gaming, live broadcasts, eSports and basketball. Most notably, Bilibili earned its slot in the top competitions, such as LPL and OWL in less than a year.

In the traditional sports industry, it has become a trend for NBA teams to collaborate with eSports counterparts. As eSports competitions are gradually forming their own system that increasingly follows the structure of traditional sports competitions, basketball teams that are household names, including the Houston Rockets, are looking forward to integrating their operational experience with eSports clubs. The Rockets formally established their eSports division in December 2016, and it was officially licensed to participate in the League of Legends’ LCS North American competition with its CG team in October 2017.

On the heels of its cooperation in the eSports sector, Bilibili plans to further expand its eSports brand globally, while the Rockets plan to expand their eSports business further into China, a huge market with a massive number of players.

Commenting on the cooperation, Ms. Ni Li, vice chairman and COO of Bilibili, said, “The collaboration with internationally influential clubs, such as the Houston Rockets, will help Bilibili form a mature business model for sports club operations. We look forward to accelerating the integration between eSports and traditional sports through our well-established friendly relations and promoting communication and development between the sports industries in Shanghai and Houston.”

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The North Face Launches a Global Effort to Make Earth Day a National Holiday

Betty Tűndik

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The North Face Launches a Global Effort to Make Earth Day a National Holiday
Reading Time: 3 minutes

 

The brand will close its stores on Earth Day, launch a global petition to make Earth Day an officially recognized holiday and celebrate exploration through city takeovers across the globe

Beginning today, The North Face will activate “Explore Mode” in major cities leading up to Earth Day on Monday, April 22. Throughout the week, The North Face will partner with musicians, artists and culinary influencers to host a series of one-of-a-kind experiences that encourage people to disconnect digitally and engage with their surroundings.

The week will culminate with The North Face and 15 organizations around the world partnering to launch a global Change.org petition to make Earth Day an officially recognized holiday. The North Face will also shut down 113 stores in the US and Canada, as well as its global headquarters on Earth Day to provide opportunity for employees to disconnect and explore.

“The North Face is no stranger to exploration and this Earth Day we are proud to join our partners and fellow explorers in a global effort to make Earth Day a national holiday,” said Global General Manager of Lifestyle at The North Face, Tim Bantle. “We believe that when people take time to appreciate the Earth, they feel more connected to it and are more likely to protect it. Explore Mode urges us to unplug from our digital lives to connect in real life to the world, each other, and ourselves in the effort to move the world forward.”

The North Face partnered with influencers including singer and songwriter Ella Mai, chef Angela Dimayuga and model and activist Gabrielle Richardson to host bespoke events in New York City that will reflect the brand’s spirit and the mindset of exploration in music, food and art, along with encouraging exploration in the outdoors. These experiences will only be accessible to those who put down their phones and digital devices to be present in the moment.

Explore Mode experiences are rooted in inspiring and enabling people everywhere to unplug from their digital lives and connect in real life to the one another and the world around them.

  • Tuesday, April 16: Grammy-winning singer and songwriter Ella Maijoins with vintage fashion collector and curator, Brian Procell, to throw the ultimate 90s throwback party – a mash-up of music and streetwear. Mai will pay homage to the hits and looks of past decades that inspire culture today, while Procell’s collection, including vintage looks from The North Face, is on display.
  • Wednesday, April 17: World renowned chef Angela Dimayuga will go off menu and bring a select number of consumers along for the ride as she explores the many flavors of NYC that bring her inspiration.
  • Thursday, April 18: Model-artist-activist Gabrielle Richardson takes over Skylight Soho to curate an art exhibition under the theme of exploration. Guests are invited to participate in a “live” piece onsite with Gabrielle and her partners through an interactive display of artistic exploration.

The brand will also activate Explore Mode in other major cities globally including London, Manchester, Munich and Paris.

“Exploration drives creativity. It is important to me to find musical inspiration from all the world’s aspects,” said Mai. “I’m excited to partner with The North Face to celebrate the many forms of exploration and show New York City what exploration means to me.”

Before closing stores, The North Face will also switch its retail locations into Explore Mode where customers can find all the resources they need to spend Earth Day off the grid, exploring the outdoors. Customers who choose to take part in The North Face exploration activities will be rewarded with an exploration kit that includes analog gear to stay present and capture memories without the need for digital devices.

The North Face is committed to social good through programs like the Explore Fund, as well as conservation efforts since its founding in 1966. For more information on Earth Day as a national holiday or to sign the petition visit:

www.thenorthface.com.

 

SOURCE: The North Face

 

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Consumer Electronics

RAVE Reviews Releases Ranking of the Best Hair Straighteners

Betty Tűndik

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Photo Source: ravereviews.org
Reading Time: 2 minutes

 

RAVE Reviews, the innovative site that publishes entertaining rankings based on advanced data-driven analysis, has published a ranking series of the “Best Hair Straighteners,” available at:

https://www.ravereviews.org/women/best-hair-straighteners/.

You’ve probably been there before. The plan was to spend time straightening your hair to perfection so that you could strut out of your house in supermodel fashion. Yet, an hour later, you stumble out of your house burned and looking like a crow tried to nest in your hair. Forget your subpar straightener. Your hair is a diva and demands more. This is why RAVE Reviews put together a ranking of the best straighteners to ensure you are equipped with the best of the best.

The perfect straightener is different for everyone. Frequency of usage, hair thickness, and hair texture are all factors that need to be taken into account in order to select the ideal straightener. RAVE’s number one choice, the Furden Two-In-One Straightener, does the job wonderfully for most people. As some hair has very particular needs, however, RAVE highlighted the best straightener for everyday use, thick hair, fine hair, and for those working on a budget. This ranking outlines the tools you need for that supermodel look. It’s time to get your strut back.

Flat irons are one of the most versatile styling tools, but they can seriously damage your hair if you’re not using the right one,” said Hillary Miller, Managing Editor for RAVE Reviews. “Whether you’re looking to straighten, create beachy waves, or get tighter curls, a good straightener can do it all — without frying your hair in the process. That’s what we wanted to highlight in this ranking.”

In determining which straighteners to feature, RAVE compared reviews from sources across the internet and took into account multiple factors such as price, materials, technology, feel, effectiveness, and more.

The full list of featured products includes:

Agave Healing Vapor Iron – Los Angeles, California

Bio Ionic Onepass Straightening Iron, 1 Inch, Black – Staten Island, New York

BylissPRO Nano Titanium-Plated Ultra-Thin Straightening Iron – Stamford, Connecticut

Drybar Tress Press Flatiron – Brentwood, California

FHI Brands Platform Tourmaline Ceramic Professional Hair Styling Iron – Norwalk, California

Furiden 2 in 1 – Shenzhen, China

ghd Platinum White Styler – Leeds, United Kingdom

HAI Gold Convertible – Chino, California

HSI Professional Glider – Hialeah, Florida

KIPOZI Pro Flat Iron – Zhuhai, China

Remington Pro 1″ Digital Heat Flat Iron – DeForest, Wisconsin

T3 Singlepass Luxe – Venice, California

RAVE Reviews is an authoritative and entertaining guide for consumer goods, entertainment, and travel. It’s not a product review site or a lifestyle magazine. But if those two met on an online dating site, 9 months later, you’d have RAVE Reviews.

 

 

SOURCE: RAVE Reviews

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Entertainment

Dropp Announces New Brand Partnerships Team

Betty Tűndik

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Willie Monatez and Rap Star Nas
Reading Time: 2 minutes

 

Dropp is proud to announce that it has hired Jose Rodriguez and Willie Escobar Montanez of Escobar and Sons to manage Brand Partnership strategy for Dropp. Montanez and Rodriguez have nearly 50 years combined of experience creating, developing and marketing brands, especially in youth and pop culture oriented markets.

Willie Escobar Montanez is well known for his own brand “Willie Esco,” a highly successful urban street wear brand and has worked with globally known brands, including Samsung, Barneys, COOGI, Daymond John, FUBU, KITH, Etonic, Tupac Shakur, Rag & Bone, 424, and Patta. Mr. Montanez has secured licenses for brand development ranging from Tupac Shakur to MGM film/movie licenses that have been instrumental in generating more than $400 million in worldwide sales to date.

PRNewsfoto/DroppTV

Jose Rodriguez has more than 15 years experience developing brands such as Platinum FUBU, Rocawear, Sean John and others. Mr. Rodriguez’s design portfolio has generated more than $200 million in sales. Focusing especially on brand image, Mr. Rodriguez maintains personal and professional relationships with high profile luminaries and organizations, such as 50 Cent and G-Unit Records, Shady Records, StarPower Global (Fabolous), Roc Nation, Def Jam, the Country of Bermuda and many others.

Willie Escobar stated that “The opportunity to be involved with a company that is redefining the way Brands and Creators interact with consumers allows us to be at the cutting edge of innovation in the music and fashion industry.”

Montanez will focus on taking over as “Head Of Brand Partnerships” and utilize the current roster of brands within their portfolio – Coogi / Jaclar / Lotto Sport Global / Fubu / Lo Life Brand / Patrick Kelly / Puma / Twinzz and many more. Rodriguez is appointed to help creator’s who are part of the Dropp Creator Network (DCN) with designing merch and clothing lines to help monetize their brands.

Dropp CIO Gurps Rai had this to say about the appointment “We are delighted to appoint such high calibre industry veterans who will advance Dropp’s Brand Partnerships Strategy allowing the company to collaborate with some of the world’s most influential brands and demonstrating that Dropp represents the next generation of creator centric technology.”

 

SOURCE: DroppTV

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