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Bilibili Announces Strategic Partnership with Houston Rockets

Vlad Poptamas

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The Houston Rockets sign a strategic cooperation agreement with Bilibili
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Bilibili, the leading online entertainment platform for young generations in China, today announced that it has signed a strategic partnership with the Houston Rockets NBA basketball organization to expand its presence in the eSports sector. Bilibili’s eSports team, Bilibili Gaming (BLG), and the Houston Rockets’ eSports team, Clutch Gaming (CG), had their first friendly game on October 9, 2018, followed by a similar friendly encounter between the Shanghai Bilibili Sharks and the Houston Rockets on October 10, 2018.

Houston Rockets chief executive Mr.Tad Brown said, “As a very important component of the Houston Rockets organization and its brand, the CG team is honored to form this partnership and engage in friendly games with Bilibili’s eSports team. The partnership is groundbreaking.”

Mr. Sebastian Park, vice president of Houston Rockets eSports, stated at the press conference held to commemorate the signing of the partnership that, under terms of the agreement, Bilibili will become the official partner of CG. In addition to annual friendly basketball competitions between the Shanghai Bilibili Sharks and the Houston Rockets, the two parties’ eSports teams, BLG and CG, will also compete in friendly games concurrently. In addition, the CG team will broadcast their games in real time on the Bilibili platform and interact with their fans.

Mr. Shengyan Zhang, senior director of Bilibili, said at the press conference, “The annual friendly games between the Shanghai Bilibili Sharks and the Houston Rockets have already become an established tradition over many years. Consequently, we are now extending the friendly relations to the eSports sector to promote our cooperation and integration of the two sports fields.”

The growing popularity of eSports worldwide is inevitable. According to a report on the sector issued by market research organization Newzoo, the global eSports market grew 103% from 2015 to 2017. Both emerging internet companies and leading players in traditional industries are seeking opportunities in the eSports market.

Bilibili has become an important player in the sector. Bilibili formally formed its own eSports club, BLG, in December 2017. The League of Legends team representing Bilibili participated in the League of Legends Pro League (LPL), placing 5th on the scoreboard in the spring competition. The team also garnered 2nd place at the Demacia Cup. Meanwhile, Bilibili secured live and on-demand broadcasting rights for the 2018 LPL, the Global Final and several intercontinental tournaments. On September 7, 2018, Blizzard Entertainment Inc., announced that Bilibili was granted a permanent seat at the Overwatch League (OWL), with the team settling in the city of Hangzhou as its home base.

Alongside Tencent, Bilibili is one of the two companies in China that is active in gaming, live broadcasts, eSports and basketball. Most notably, Bilibili earned its slot in the top competitions, such as LPL and OWL in less than a year.

In the traditional sports industry, it has become a trend for NBA teams to collaborate with eSports counterparts. As eSports competitions are gradually forming their own system that increasingly follows the structure of traditional sports competitions, basketball teams that are household names, including the Houston Rockets, are looking forward to integrating their operational experience with eSports clubs. The Rockets formally established their eSports division in December 2016, and it was officially licensed to participate in the League of Legends’ LCS North American competition with its CG team in October 2017.

On the heels of its cooperation in the eSports sector, Bilibili plans to further expand its eSports brand globally, while the Rockets plan to expand their eSports business further into China, a huge market with a massive number of players.

Commenting on the cooperation, Ms. Ni Li, vice chairman and COO of Bilibili, said, “The collaboration with internationally influential clubs, such as the Houston Rockets, will help Bilibili form a mature business model for sports club operations. We look forward to accelerating the integration between eSports and traditional sports through our well-established friendly relations and promoting communication and development between the sports industries in Shanghai and Houston.”

Editor - With a passion photo photography, webdesign and content, it made sense for me to also integrate news editing and press release publishing. I am also passionate about the car industry, so you will surely find some exciting news reporting from my side about the automotive industry.

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Computer Electronics

Lenovo and Intel’s Much-anticipated Legion of Champions III 2019 is Here and Raring to Go

Vlad Poptamas

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Reading Time: 2 minutes

 

The third edition of the eSports tournament has commenced, with 12 gaming teams from 11 markets in the region competing for glory and the right to Asia’s gaming crown

Lenovo (HKSE: 992) (ADR: LNVGY), the world’s leading PC and smart device manufacturer, has announced the kick-off of its Legion of Champions Series III (LoC III) Grand Finals. In partnership with Intel, this eSports competition will bring together over 60 gaming talents from 11 markets across Asia Pacific, as they seek to be crowned 2019’s LoC III champions.

This year’s tournament is the biggest one yet, including first-time competitors India, Japan and Korea, in addition to Hong Kong / Macau, Indonesia, Malaysia, the Philippines, Singapore, Taiwan, Thailandand Vietnam. After multiple elimination rounds at the local level, in-market winners will face-off in an intense international showdown at Central Plaza Ladprao, Bangkok, from 25-27 January, 2019.

“LoC is a testament to Lenovo’s ongoing commitment to foster Asia’s gaming community. With eSports’ meteoric rise in legitimacy and influence in the region, our initiatives seek to further connect like-minded enthusiasts and empower the next generation of gamers,” said Ken Wong, President, Lenovo Asia Pacific. “Lenovo Legion was designed with gamers’ needs in mind and we will continue to provide the most exciting and relevant gaming experiences and devices.”

“With the rapid growth in Esports and gaming in Asia, Intel continues to support the industry through partnerships with the ecosystem, including global and regional gaming leagues such as Legion of Champions (LoC) with Lenovo, and provide the gaming community with the best-in-class gaming experience powered by Intel technologies,” said George Chacko, Global Account Director for Lenovo,Asia Pacific and Japan.

During the previous LoC, which was held earlier this year, the tournament had welcomed participation from close to 7,000 gamers and 20,000 on-site attendees. Such events have become crucial and valuable moments for Lenovo to interact with the community and better understand their gaming needs and motivations. The evolution of Lenovo Legion has been driven by feedback from the gaming community itself, with its latest innovations offering purposeful design to match the needs of the modern avid gamer – stylish and sophisticated on the outside, yet savage on the inside, delivering supreme performance for work and play.

“LoC has become an annual highlight of Asia’s gaming calendar, and we are thrilled to be a part of it for the first time,” said Rahul Agarwal, CEO and Managing Director, Lenovo India. “Our gaming product Legion has come a long way in nurturing the gaming community in India by providing them the chance to compete in an international championship.”

Local champions and grand finalists will be competing for a total combined prize pool of USD$35,000(approximately INR 25,16,000) – the largest of any LoC tournament yet. At the end of the competition, the winning team will walk away with USD$7,000 and USD$5,000 worth of Legion Y530 notebooks, while the first and second runners-up will take home USD$3,000 and USD$2,000, respectively.

Spectators can expect to experience the grit and tenacity of the gamers as they band together to seize the championship title. Those who wish to be part of the excitement may also take part in the Rise of Legion walk-in tournaments, LAN party, and cosplay contests. Follow the epic journey at https://www.legionloc.com/.

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Computer Electronics

Sling TV brings first vMVPD to Oculus Go virtual reality headset

Vlad Poptamas

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Sling TV today became the first virtual multichannel video programming distributor (vMVPD) to launch on Oculus Go, the all-in-one wireless virtual reality (VR) headset.
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Sling TV today became the first virtual multichannel video programming distributor (vMVPD) to launch on Oculus Go, the all-in-one wireless virtual reality (VR) headset. The Sling TV experience on Oculus Go is equivalent to watching on a 180-inch television. For a limited time, customers who purchase and activate a new Oculus Go will receive an $80 credit toward Sling TV subscription services.

“No big screen, no room, no problem. Sling TV on Oculus Go gives customers an incredibly large screen, high-resolution experience anywhere they get a WiFi connection, without the need to connect to a phone or PC,” said Jimshade Chaudhari, vice president, product management, Sling TV. “Oculus Go is a real game-changer in giving people a personal home theater experience wherever they are, with its crystal-clear optics and portable design.”

Starting today, Oculus Go users will see Sling TV available in the Oculus app store. Internet connection and Sling TV app download required for access to service.

Customized entertainment experiences, including the most popular sports, breaking news, TV series, movies and more, are available on Sling TV starting at $25 per month. For a limited time, new owners of the Oculus Go will receive an $80 credit toward Sling TV subscription services. More information on this offer is available at sling.com/oculus.

The launch expands Sling TV’s device footprint, as Oculus Go joins more than 17 platforms supported by Sling, including smart televisions, tablets, game consoles, computers, smartphones, streaming devices and now, VR headsets.

Oculus Go features premium optics with a fast-switch LCD display that renders at a resolution of 2,560 x 1,440 and the headphone-free, built-in speakers deliver a 3-D, spatial audio experience.

For more information on Sling supported devices, visit sling.com/devices.

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Advertising

Shiseido inaugurated an innovative digital O2O advertising solution on “HKG My Flight” mobile app launched by JCDecaux Transport at Hong Kong International Airport

Vlad Poptamas

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Photo source: tripsavvy.com
Reading Time: 2 minutes

 

Airport Authority Hong Kong partners with JCDecaux Transport to proudly announce the newly launched innovative digital (O2O) advertising platform on the airport authority’s mobile app “HKG My Flight” to connect with passengers and maximize the audience-reach synergy of Hong Kong International Airport advertising.

The award-winning “HKG My Flight” mobile app developed by Airport Authority Hong Kong, is designed to create a personalized passenger experience via the mobile app. Air passengers can access to real-time flight information, airport navigation, and enjoy connection to free Wi-Fi upon arrival at Hong Kong International Airport.

World-renowned beauty brand Shiseido has taken the lead in capitalizing this innovative digital (O2O) advertising solution to enhance audience engagement. Shiseido’s Splash Ad will appear at the landing page while the airport’s mobile app is activated. When app users approach the duty free area, a push notification is sent to the mobile phone via Beacon technology to indicate a promotion is nearby. The push notification drives users to the campaign website, allowing them to register their personal data in order to redeem beauty samples at Shiseido’s duty free counters. This allows online and offline merged (OMO), which perfectly demonstrates how technology is used to drive customers to shops.

Non-app users are not excluded from this campaign. As Shiseido’s OOH ads on digital panels at the airport are embedded with QR Code, scanning of which mobile users can access the campaign website to enjoy the promotional offer. Through the online engagement, another call-to-action will invite mobile users to download the “HKG My Flight” mobile app.

This innovative drive-to-store O2O advertising solution will significantly benefit travel retailers and enrich passengers’ airport experiences, hence producing unprecedented traffic drive to augment retail ROI for international brands’ campaigns at Hong Kong International Airport.

Key information about JCDecaux Group

  • 2017 revenue: 3,472m euro
  • JCDecaux is listed on the Eurolist of Euronext Paris and is part of the Euronext 100 and Euronext
  • Family Business indexes
  • JCDecaux is part of the FTSE4Good and Dow Jones Sustainability Europe indexes
  • No. 1 worldwide in street furniture (543,050 advertising panels)
  • No. 1 worldwide in transport advertising with more than 215 airports and 250 contracts in metros, buses, trains and tramways (356,320 advertising panels)
  • No. 1 in Europe for billboards (141,630 advertising panels)
  • No. 1 in outdoor advertising in Europe (672,220 advertising panels)
  • No. 1 in outdoor advertising in Asia-Pacific (216,290 advertising panels)
  • No. 1 in outdoor advertising in Latin America (77,190 advertising panels)
  • No. 1 in outdoor advertising in Africa (26,770 advertising panels)
  • No. 1 in outdoor advertising in the Middle-East (18,650 advertising panels)
  • Leader in self-service bike rental scheme: pioneer in eco-friendly mobility
  • 1,074,113 advertising panels in more than 75 countries
  • Present in 4,033 cities with more than 10,000 inhabitants
  • 13,040 employees
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