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Amazon Canada and First Book Canada announced today that they will deliver up to $100,000 in new age-appropriate books to children in need across Canada just in time for the holiday season. For every purchase of a wide selection of children’s books on Amazon.ca from now through October 23, 2018, Amazon Canada will donate $1 to First Book Canada, up to $100,000. To shop for qualifying books, customers on Amazon.ca will see “buy a book, give a book” on the product detail page of a children’s book, which will indicate that it qualifies towards the donation. Every $1 donated by Amazon Canada will result in the delivery of one book to a child in need.

First Book Canada is able to deliver books to build the home libraries of children in need thanks to this contribution from Amazon Canada, which will begin getting delivered to children across Canada in November via First Books Canada’s various distribution centres and network of educators. Since 2009, First Book Canada has distributed more than six million new books to programs serving children in need.

“We already know this remarkable donation from Amazon Canada is going to be a game changer for thousands of Canadian children this season,” said Tom Best, Executive Director of First Book Canada. “Fueled by the kindness of their Canadian customers, Amazon Canada has provided us with the most generous and lasting gift of all: books that will open doors of possibility and learning for children in need.”

“We are pleased to team up with First Book Canada through this amazing program, which will be a direct result of customer purchases of children’s books over the next two weeks,” said Mike Strauch, Amazon Canada country manager. “At Amazon, it all started with books, and what better time of year to give the gift of literacy to kids across Canada than the holiday season.”

To learn more and browse a selection of children’s books on Amazon.ca that will directly contribute to the donation amount, visit amazon.ca/buy1give1.