For over 10 years, Ooyala has been at the forefront of shaping the OTT and media workflow revolutions as a leading provider of software and solutions that optimize the production, distribution and monetization of media. Many of the biggest names in content creation and distribution around the world rely on the Ooyala Flex Media Platform to successfully produce, manage, and distribute media and become more efficient, more open and more extensible to meet the evolving needs of their viewers.
Phil Eade, Senior Director of Media Platform Business Development, APJ, Ooyala, shares his thoughts on how AI can be a game-changer to Thailand’s media industry. The full article can be found below:
According to IDC, global spending on artificial intelligence (AI) will likely cross US$46 billion in 2020. IDC also reported in 2017 that Thailand had the second highest number of organisations adopting AI amongst Southeast Asian countries.
AI has been adopted by Thailand’s Ministry of Information and Communication Technology to implement services and tools that facilitates information sharing and collaboration, and supports decision making and problem solving. These initiatives have increased efficiency and brought about more personalised services for Thais.
While AI has been widely employed across industries, there are still many opportunities to be exploited for Thailand’s US$14-billion media and entertainment industry. Broadcasters and media firms in Thailand are facing efficiency challenges in terms of delivering relevant and personalised content to consumers. An Ooyala poll in December 2017 revealed that 7 in 10 Thai media executives indicated that their media operations are only minimally efficient or not efficient at all. Particularly, 25% of respondents highlighted the need to automate their entire operational value chain.
From the large amounts of data generated from the consumption of videos, AI can improve the management and delivery of content and automate operations. Beyond that, AI can deliver better insights to help media executives make informed decisions and develop sound strategies for their business.
Here are three things AI can do for content production.
1. Make worthy content
Content producers are in a race to make content that is original and creative for the consumer. More often than not, this process requires extensive reviewing of past content to gauge viewers’ interest and avoid duplication of content at the same time.
AI makes it easier for the publisher or broadcaster to understand the consumer’s specific preference and behaviour by leveraging machine learning. For instance, if User X watches Video A then clicks to watch Video B, we can infer that the likelihood of User Y wanting to watch Video B as well is high if he/she watches Video A. These patterns feed into a powerful neural network of decision-making which content producers could rely on to create personalised content for consumers.
Couple this with an AI-powered in-depth calculation, which tells content makers the type of content they should prioritise and spend their production dollars on instead. You’d be more empowered to make a calculated decision rather than on intuition or superficial assessment. Consider yourself deciding to go ahead with producing a family drama series as the last set was a success. However, once you’ve factored in the full production costs against your revenue and returns, you might realise comedies are more profitable instead.
2. Give content a re-birth
As a lot of money is being spent on producing a piece of content, the ability to make the most out of it is key. Localisation of the content to cater to each market’s needs and relevance is one way and AI could help speed up the process. Tech giants like Microsoft, IBM have AI tools that makes it easier to transcribe or translate audio into other languages, so you can offer your content to new markets.
Leveraging existing content is also another way. We can almost always hear the same pain point from broadcasters or publishers: “I don’t even know what I have in my archive at this point.” Locating relevant footage to supplement a news bulletin or documentary often becomes a huge challenge for content companies as they sift through the vast amounts of video assets that sit in their archives, let alone monetise them. With AI, media organisations can index existing content with powerful metadata capture techniques, enabling them to easily identify and repurpose that archived content.
3. Monitor live events
The issue with live events is that there are a lot of moving parts and if one thing goes wrong, it could cripple the entire event. That also means that monitoring a live event and troubleshooting issues are typically performed in siloes, leaving media organisations in a fix as they try to accurately pinpoint and resolve issues. For example, AI could watch out for unexpected spikes in viewership during the live broadcast and alert companies immediately to add server capacity and prevent the event from crashing. This gives production companies the opportunity to monitor and troubleshoot more quickly and efficiently (sometimes even before they happen).
Never too late for AI
The benefits of AI are exciting. Streamlined workflows, increased efficiencies, and improved monetisation are all promises that could be very well fulfilled. Additionally, with Thailand becoming an increasingly mobile population, only media companies that can deliver content in various modes and formats in a timely manner will gain.
However, AI is still in its nascent stage and only picking up steam across sectors. While it would in the foreseeable future become more advanced and integral in our tasks, that does not mean that human participation would be forfeited. Ultimately, AI should play the role of a work-partner who would give insightful answers but it is still up to humans to make the right decision.
Malta AI & Blockchain Summit throwing massive show in May
The first edition of the Malta AI & Blockchain Summit in November 2018 turned out to be a monumental success – no less than 8500 people attended the event. This year, the same team is throwing a massive show in May.
The Malta AI & Blockchain Summit has announced a stellar show for 2019. The highly anticipated show is expected to follow the monumental success of the November summit in 2018, which brought W. Scott Stornetta, John McAfee, the Winklevoss Twins and Sophia the Robot to Malta’s shores and took the scene by storm even in times of a burdensome bear market.
“I came to talk about the early work that we did, laying the foundations pre-Bitcoin for the blockchain. It is a little frenzied and very crowded. I think they succeeded a little too well in attracting people here,” said W. Scott Stornetta, known as the ‘Founding Father of Blockchain’, commenting upon the show in November 2018.
The next show taking place on May 22nd-24th of 2019 is themed around Social Impact, and is aimed at reigniting the Satoshi Vision for blockchain technology to advance social impact across societies through a truly decentralised ecosystem for transactions. The event is cordially inaugurated with a Social Impact Awards ceremony on the eve of the summit.
The unexpected success of last year’s show has turned the organisers’ eye towards expansion. For the show in May 2019, they have chosen Hilton as the venue. This also enables the Malta AI & Blockchain Summit to host a first class expo floor suitable for a truly global crowd of exhibitors. Eman Pulis, the Founder of the Malta AI & Blockchain Summit is eager to up the game:
“I wish to thank everyone who attended Malta in November and for the overwhelming feedback we received. The Blockchain community accepted me and my team as part of the family. I look forward to contribute and help drive this technology forward by doing what I love the most – events! This year, we are raising the bar with a stellar line-up of speakers and we expect an even larger crowd to attend our show.”
The speaker line up for May is far from filled but already feature top names within the industry such as Roger Ver, Tim Draper, Ben Goertzel of SingularityNET along with Sophia the Robot, making her second visit to the island. The Maltese Prime Minister Joseph Muscat and Junior Minister for Financial Services, Digital Economy and Innovation, Silvio Schembri, will also speak at the event. With the quality recorded in 2018, attendees can put their expectations high for the second edition of the Malta AI & Blockchain Summit. This spring edition of the summit includes a lavish VIP dinner, networking drinks in the midst of the warm Mediterranean spring, an ICO Pitch and two conferences spanning over the 22nd-24th of May.
2018 was the year Malta cemented itself as The Blockchain Island with the launch of the Three Bills regulating blockchain and cryptocurrencies during the Malta AI & Blockchain Summit in November. In 2019, the Blockchain Island is moving beyond the hype. The Maltese Government will enact another world first: a Fourth Bill, giving a D.A.O. its own legal personality. In addition, a task force is also working around the clock on a set of incentives that will support businesses in Artificial Intelligence.
This is why the organisers of the Malta AI & Blockchain Summit has expanded their scope to invite stakeholders in AI, Big Data, IoT and Quantum Technology – to join the show and engage in riveting discussions about the world changing potential application of such technology. The Malta AI & Blockchain Summit is a landmark event that nobody in the field can afford to miss.
The new Ericsson operations engine based on AI simplifies the management of services
Ericsson (NASDAQ: ERIC) has launched a new Artificial Intelligence (AI)-based managed services offering for communications service providers – the Ericsson Operations Engine. The solution is an end-to-end managed services operating model that, through Artificial Intelligence, automation, and the power of data, reimagines network and IT operations, network design and optimization, and applications development and maintenance.
The Ericsson Operations Engine directly and proactively addresses service providers’ managed services complexity challenges as the industry moves to the reality of 5G and IoT.
The Ericsson Operations Engine has three building blocks:
- Service-centric business model based on business outcomes: Using AI, automation and data insights, the Ericsson Operations Engine addresses targeted business outcomes for service providers such as enhanced customer experience, revenue growth and efficiency.
- End-to-end capabilities: delivering on business outcomes through AI-based design, planning and optimization, data-driven operations, dynamic deployment, applications development, and collaborative innovation.
- Components: Best-in-class tools and processes that leverage data, AI and automation as well as expertise and investments in the service provider domain.
Peter Laurin, Senior Vice President, Head of Managed Services, Ericsson, says: “Networks are quickly becoming significantly more complex to operate as we introduce IoT and 5G at scale, and virtualize core networks, while aiming to enhance user experience at the same time. The Ericsson Operations Engine enables us to create sustainable differentiation for our managed services customers as it evolves operations from being network-centric to user experience-centric. It fundamentally changes our way of operating networks from reactive to proactive, leveraging data, automation and artificial intelligence.”
Curtis Price, Program Vice President, Infrastructure Services, IDC, says: “Managed services will play a significant role in the service providers transformation initiatives taking place worldwide. Nearly 65 percent of service providers indicate that managed services will be key in addressing their main operational concerns around customer satisfaction – improving customer experience is the number one factor that will influence service providers use of managed services – revenue growth and cost efficiency. It’s also clear that advanced technologies like AI, automation and analytics represent the underlying pillars for supporting and enabling operational transformation through managed services partnerships.”
The Ericsson Operations Engine, as well as the latest trends and future of managed services, will be showcased by Ericsson at Mobile World Congress 2019 in Barcelona, Spain.
RISE Education Launches One-stop Intelligent Learning Platform
Platform leverages technology to empower learning, teaching and operations
RISE Education Cayman Ltd (NASDAQ: REDU) (“RISE” or the “Company”), a leading junior English Language Training (“ELT”) provider in China, launched a one-stop intelligent learning platform, which leverages digital technologies to empower teachers and parents to improve the learning experience for students.
Aiming to build a new English learning model, the platform includes a teacher-end app, “Rise Teacher”, and a parent-end app, “Rise+”. With access to RISE’s online tutoring tools, the platform can facilitate efficient one-on-one communication among teachers, parents and students, to create a one-stop learning and teaching experience.
“The launch of the intelligent learning platform is part of RISE’s strategy to empower education with technology,” said Sun Yiding, CEO of RISE. “RISE is making efforts to create an intelligent and adaptive teaching system, based on Artificial Intelligence and Big Data technologies. We hope to develop customized and personalized teaching service for each student with the goal of nurturing global talents with strong leadership.”
With the “RISE+” app, parents of RISE students can easily connect with RISE teachers to have real-time one-on-one communication to learn about their child’s progress. Teachers can also post videos and photos of classes to show the child’s performance to their parents. The “Rise+” app includes project-based exercises designed for students of different ages, and will add other popular RISE tutoring tools to improve students’ ability to think and solve practical problems in English.
To empower teaching, the “Rise Teacher” app provides one-stop service to RISE teachers. They can quickly give exercise assignments to students, save students’ homework online, and offer learning feedback to improve teaching efficiency. With a standardized management process, RISE intends to further improve the tutoring experience and quality.
RISE will continue to improve the intelligent learning platform by adding more functions and features. It plans to add a live streaming function in the “RISE+” app, so parents can watch their children learning in classes in real time and, participate in the education process.
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