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New reduced emissions program, Thrive powered by GreenPrint, makes fuel usage 100 Percent Carbon Neutral at the 2018 festival


Today, Twice Daily stores announced a two-year partnership with Pilgrimage Music & Cultural Festival in a new sustainability initiative to benefit the Nashville region and concert-goers. Twice Daily’s new reduced emissions fuel program, Thrive, will make all fuel used at this year’s Pilgrimage Festival 100 percent carbon neutral, drastically reducing the festival’s carbon footprint.

“It is imperative to Twice Daily to continue investing in local sustainability,” said Steve Hostetter, CEO of Twice Daily. “Partnering with the Pilgrimage Festival to make this landmark event carbon neutral is one of many ways we’ll be using our Thrive reduced emissions program to give back to the communities where our customers and employees live and work.”

“Launching a sustainability initiative has always been an important aspect of the growing Pilgrimage Festival and working to support the Nashville and surrounding areas,” said W Brandt Wood, Producer of Pilgrimage Festival. “We are pleased to partner with Twice Daily who are true innovators in the fuel industry, bringing the first reduced emissions fuel program to this region.”

Twice Daily’s Thrive reduced emissions fuel program helps customers contribute to their community, while they pump the same high-quality fuel they always have. For those that fill up at any of the Twice Daily® stores located in Middle Tennessee and the surrounding areas, the Thrive program automatically calculates estimated tailpipe emissions and invests in certified carbon reduction projects. Some of those certified, verified projects include planting trees, solar power generation, landfill gas capture, and more, resulting in up to 30 percent reduced emissions.

Twice Daily® Thrive™ is a program specifically designed to help improve community support and the environment. We accomplish this by reducing tailpipe emissions each time a customer fills up. Furthermore, trees are planted locally with the Arbor Day Foundation in the Middle Tennessee area and many other locations.

To celebrate the partnership with the festival, Twice Daily is giving away two general admission weekend passes to Pilgrimage Music & Cultural Festival (no purchase necessary). Enter for a chance to #MakeThePilgrimage to The Park at Harlinsdale for two unforgettable days of music, art, and culture set with memorable performances by Jack White, Chris Stapleton, Lionel Richie, Dave Matthews & Tim Reynolds, Brandi Carlile, Counting Crows, and more

To locate a Twice Daily store offering the Thrive reduced emissions program, visit: