Zoomdata, the company reinventing BI, announces a significant new deployment in South America with Cielo S.A., the largest Brazilian credit and debit card operator and the biggest payment system company in the continent by revenue and market value. Zoomdata is being used to monitor and explore multi-source data captured by Cielo’s extensive point of sale, electronic fund transfer, and e-commerce device transactions throughout Brazil. The Zoomdata solution, delivered by reseller partner Semantix, gives Cielo S.A. the ability to provide streaming, predictive analytics to identify financial usage habits, in order to push relevant, real-time offers and promotions to their 1.7 million active users. This capability allows Cielo to further capitalize on Brazil’s burgeoning payment sector, which last year totaled 1.2 trillion Reais (approximately $308 billion U.S.).
Cielo’s payment processing systems ingest Internet of Things (IoT) real-time device telemetry and other transactional data through Cloudera Kudu, and deposits the flow into Cloudera Impala and Cloudera SDX. Over 30 million round-trip transactions per day (nearly 21,000TPS) are deposited into the system. Zoomdata’s natively optimized Impala connector and patented Data DVR™ streaming visualizationsenable Cielo’s business units to monitor device health across the network to proactively respond to any anomalies as they occur, and monitor card usage statistics to tailor relevant offers and promotions to customers in a timely manner.
“The payments industry is booming and is set to experience massive growth over the next five years. Zoomdata is architected to manage the challenges this volume of data creates,” said Nick Halsey, CEO of Zoomdata. “Cielo S.A. is well respected as a technology market leader throughout Latin America, so we are very pleased that they have chosen Zoomdata as their platform of choice for their streaming data discovery and visualization needs. This partnership is representative of the caliber of customers that are putting their trust in Zoomdata and we look forward to many other ‘Cloudera + Zoomdata’ successes through our reseller partner Semantix.”
“With Zoomdata providing visual analytics on top of our modern data platform, Cielo is now able to reduce analytic latency from more than 30 days to hourly interactive analytics,” said Alisson Jales de Oliveira, vice president of technology and projects at Cielo S.A. “Through this level of business intelligence Cielo can now tailor marketing and promotions unique to each customer and merchant with near-real-time accuracy, changing the messages and offers based off of the specific needs of each customer. This represents a quantum increase in the company’s ability to use market and macro-economic factors to improve customer satisfaction.”
Recently Cloudera, Inc. announced that Cielo was named a finalist for the 2018 Data Impact Awards which recognize leading organizations that are running Cloudera Enterprise in a production environment. Winners will be announced at the sixth annual Data Impact Awards Celebration during Strata Data New York Conference on September 11, 2018. Visit Zoomdata at booth #1326 if you’re attending the show.