Google Certified Publishing Partner, Ezoic, appoints former Hearst UK Chief Digital Officer, Paul Cassar, as new Vice President of Strategic Partnerships. Cassar will take on the responsibility of helping Ezoic formulate strategic partnerships with forward-thinking publishers.
Cassar will work out of Ezoic’s London office where Ezoic recently made news for their aggressive expansion into the European marketplace.
“At Hearst UK, I had the opportunity to get to know Ezoic. I was inspired by their approach and the results they were achieving. Most of my career in digital media and publishing has been focused on user engagement, so joining Ezoic feels like natural fit for me. I have a strong interest in what A.I. can do for publishers and think Ezoic are leading the market,” remarked Cassar.
Ezoic’s core machine learning website intelligence is offered to digital publishers and content creatorsof all shapes and sizes; however, recently large, brand publishers have become more and more interested in leveraging these core technologies to create better experiences for their visitors.
This latest news comes as part of Ezoic’s rapid expansion internationally. The company has tripled its headcount in the last year, to a total of nearly 100 employees worldwide, with offices spanning The United Kingdom, United States, and Canada.
“This is a mission I am really excited to be a part of. There has been a huge shift in the way media is consumed in the last few years and the Ezoic technology platform has the ability to help publishers scale and adapt to a rapidly changing ecosystem,” Cassar finished.
Cassar will appear at several publisher-only events hosted by Ezoic and Google in the next two months, called Pubtelligence. One in Santa Monica, California on September 13th and the other in at Google offices in London, UK on October 23rd. The London event is currently accepting applications for media publishers that would like to attend the event at Google in October.
European members of Ezoic’s leadership team will also be attending the upcoming DMEXCO digital conference in Cologne, Germany and will position themselves close by Google at the event for publishers interested in learning more about their technology solutions to publishers.
“This is a big deal for our company. Paul is someone that is well-respected by just about everyone in this space; adding his knowledge and experience to our team immediately positions us as someone publishers should be talking to about how machine learning technology can influence the future of their business. Really exciting news,” shared Ezoic Chief Customer Officer, John Cole.
Ezoic is an award-winning end-to-end technology platform for publishers backed by Balderton Capital – one of Europe’s largest Venture Capital funds. Ezoic is a Google Certified Publishing Partner located in Carlsbad, California, USA with European teams at offices in Newcastle, UK and Covent Garden, London, UK.