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Protection Meets Technology With The Sleek R1 Road Cycling Helmet By Sena

IRVINE, Calif., July 23, 2018 — Sena, the industry leader in Bluetooth innovation for the motorsports, action sports, and outdoor activities markets, announces the release of the R1 Bluetooth Integrated Road Cycling helmet. We introduced the X1, the world’s first fully integrated Bluetooth cycling helmet, and now the R1 will pack the same breakthrough communication technology in a sleek new helmet shape.

The R1 offers Bluetooth 4.1 technology to pair your smartphone and hear GPS directions, listen to music, take phone calls, and even hear instant feedback and cues from fitness apps monitoring stats such as speed, cadence, and heart rate without distraction. The R1’s fully integrated Bluetooth communication system allows users to talk via intercom with up to three other riders over a half mile distance. Open-Ear audio functionality combined with Sena’s unique communication technology will elevate any ride.

“Whether cyclists are training for their next big race, or simply enjoying a ride with family, the R1 offers user-friendly communication solutions in any situation,” said Sena CEO Tae Kim. “Helmet to helmet communication along with smartphone connectivity offer users endless possibilities when riding with the all new R1.”

Riders can navigate through the helmet’s features with the 3-button control integrated directly onto helmet. Speakers placed above the ear offer a safer alternative to riding with in-ear buds. The R1 is designed with an in-mold polycarbonate shell, and will soon be available featuring MIPS (Multi-Directional Impact Protection) Technology.

Sena offers a two year warranty for issues with the technology within the R1. Future firmware updates will keep your R1 up to date with the latest software from Sena.

The R1 will retail for $229 (€259, including VAT), while the MIPS version will retail for $249 (€279, including VAT). The helmets can be purchased directly through Sena at and be sure to ask for the R1 at cycling retailers nationwide.

Interested dealers can contact [email protected] with inquiries.

About Sena Technologies, Inc.
Sena Technologies is the global leader in Bluetooth Innovation for the motorsports, action sports and outdoor sports lifestyles – enabling real-time communication in the thick of the action. Sena offers products worldwide through a global network of distributors, retailers and OEM partners.

Twitter: @senabluetooth
Instagram: @senabluetooth

SOURCE Sena Technologies, Inc.