NEW YORK, Feb. 04, 2020 (GLOBE NEWSWIRE) — via NetworkNewsAudio — SRAX Inc. (NASDAQ: SRAX) today announces the broadcast of its exclusive audio interview with NetworkNewsAudio (NNA), a NetworkNewsWire (NNW) solution that delivers clients unparalleled visibility, recognition and brand awareness in the investment community.
The interview can be heard at http://nnw.fm/rn9rA
SRAX CEO Chris Miglino joins NNW’s Stuart Smith to discuss milestone achievements for SRAX in 2019 and how the company has strategically positioned itself for a strong 2020.
“Last year was a big year for us as far as getting our BIGtoken product out to market and getting new products out to market in general,” Miglino said. “Both BIGtoken and our SRAX IR products came to a maturity of being able to start generating revenue this year, so we were excited about that going forward.”
SRAX also started generating consistent revenue from its BIGtoken offering and sold campaigns to big brands like Proctor & Gamble, Kraft, Sun-Maid and others. These achievements are paving the way for a powerful year ahead.
“We have some amazing plans in 2020 about what we’re going to be launching on the platform. 2019 for us was the year to tee up all the platforms and the technology to start generating revenue, and 2020 is where we’re going to start to see both BIGtoken and SRAX IR start to contribute to the top line for the company,” Miglino said.
Of particular note is the fact that California’s consumer privacy act went into effect on Jan. 1. “We’re very lucky to be positioned right now to be able to capitalize on that,” said Migloni, who explained that the law restricted companies from marketing to any consumers who hadn’t opted-in to receive that marketing. California is the first of 13 states that have such laws in place, and Miglino observed that all states are certain to follow suit. SRAX’s BIGtoken platform has been requiring that opt-in from its users since the beginning, making it an attractive partner for companies looking to market to consumers.
In fact, SRAX just announced this month a partnership with Experian to bring financial services to BIGtoken users. “We think it will be a big revenue generator for us this year — and for them,” Miglino noted. “We’re excited about that partnership, one of many new partnerships that we’ll be bringing to the table for the BIGtoken platform as we enter 2020.”
“Ultimately consumers are going to be able to own and control their data, no matter where they are,” he continued. “[That data] is a commodity that will be recognized and have value to the consumers. . . We’re creating that environment where the consumer can be marketed to and receive the benefit for opting into that process.”
Listen to the full interview with SRAX’s Chris Miglino at http://nnw.fm/rn9rA
SRAX, Inc. (NASDAQ: SRAX) is a digital marketing and consumer data management technology company. SRAX’s technology unlocks data to reveal brands’ core consumers and their characteristics across marketing channels. Monetizing its data sets, SRAX is growing multiple recurring revenue streams through its various platforms. Through the BIGtoken platform, SRAX has developed a consumer-managed data marketplace where people can own and earn from their data thereby offering everyone in the Internet ecosystem choice, transparency, and compensation. SRAX’s tools deliver a digital competitive advantage for brands in the CPG, investor relations, luxury, and lifestyle verticals by integrating all aspects of the advertising experience, including verified consumer participation, into one platform. For more information on SRAX, visit www.srax.com.
BIGtoken, built by SRAX (NASDAQ: SRAX), is a consumer data management and distribution system. BIG is the first consumer-managed data marketplace where people can own and earn from their data. Through a transparent platform and consumer reward system, BIG offers consumers choice, transparency, and compensation for their data. Participating consumers earn rewards, and developers are able to build pro-consumer online experiences on top of the BIG platform. The system also provides advertisers and media companies access to transparent, verified consumer data to better reach and serve audiences. For more information on BIGtoken, visit www.bigtoken.com.
NetworkNewsAudio (“NNA”), one of 40+ brands within our InvestorBrandNetwork (“IBN”), allows you to sit back and listen to market updates, CEO interviews and a company AudioPressRelease (“APR”). These audio clips provide snapshots of position, opportunity and momentum. NNA can assist your company by cutting through the overload of information in today’s market, NNA brings its clients unparalleled visibility, recognition and brand awareness. IBN is where news, content and information converge. IBN is a comprehensive provider of news aggregation and syndication, enhanced press release services and a full array of social communication solutions. As a multifaceted financial news and distribution company with an extensive team of journalists and writers, IBN has the unparalleled ability to reach a wide audience of investors, consumers, journalists and the general public with an ever-growing distribution network of 5,000+ key syndication outlets across the nation.
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This release contains forward-looking statements within the meaning of Section 27A of the Securities Act of 1933, as amended and Section 21E of the Securities Exchange Act of 1934, as amended. All forward-looking statements are inherently uncertain as they are based on current expectations and assumptions concerning future events or future performance of the company. Readers are cautioned not to place undue reliance on these forward-looking statements, which are only predictions and speak only as of the date hereof. In evaluating such statements, prospective investors should review carefully various risks and uncertainties identified in this release and matters set in the company’s SEC filings. These risks and uncertainties could cause the company’s actual results to differ materially from those indicated in the forward-looking statements.