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Keeping up with the latest trend, Selena Gomez is launching her own makeup line, Rare Beauty, at Sephora. While the details of the products are still a mystery, Selena Gomez’s makeup line promises to represent more than just beauty. It will redefine a complete lifestyle.

Los Angeles, CA, Sept. 03, 2020 (GLOBE NEWSWIRE) — Selena Gomez just released her first-ever Rare Beauty makeup collection and the girl did NOT come to play. She gave us one of the most inclusive beauty launches we’ve seen and I, for one, am utterly speechless. This isn’t some 20, 30, or even 40-shade drop – we’re talking 48 freakin’ shades for both foundation and concealer.

As announced earlier this week, the line includes every single beauty staple you need for your getting-ready routine, like liquid lipstick, tinted lip balm, cream blush, foundation, concealer, highlighter, liquid liner, and brow gel – all with massive shade ranges of their own. As a surprise, the Rare Beauty drop also included some applicators and skincare products we weren’t expecting, like brushes, a makeup sponge, an oil-blotter kit, setting/primer spray, and a liquid primer (which comes with added sparkle, btw). And as a reminder, everything in the collection is 100% vegan and cruelty-free.

Along with its release on the Rare Beauty website, the entire drop is also shoppable at Sephora – so you can stock up on those rewards points

Selena Gomez had every reason to celebrate on Wednesday (Sept. 2), following the official launch of her hotly-anticipated cosmetics brand Rare Beauty.

“IT’S HERE!!” the burgeoning beauty maven wrote on Instagram, sharing that the line is now available at Sephora stores across North America before telling fans, “I’m so excited for you to finally try it!”

 Gomez expressed her gratitude following the launch of Rare Beauty into the world. “SO EXCITED though I wish we could celebrate in person,” the singer captioned a sweet snap cuddling her dog while surrounded by pink, blush, brown and rose gold balloons. “Thank you to my amazing team at @rarebeauty @shazir.mucklai and our community! This is just the beginning!!!”

Shazir Mucklai: is a American influencer, activist social rights advocate and founder of Imperium PR Group – a boutique public relations firm. His breakthrough is primarily from generating millions of digital impressions for singers, TV shows, and public companies.

Imperium Group:  After watching Margin Call and The Pursuit of Happiness (2006) as a child, Mucklai realized that what he wanted to do was in the field of finance and film. At 15 years old, he wrote for the likes of Seeking Alpha and Benzinga, while in high school. After graduating high school, Mucklai started advising startups on how to hone in on what matters the most, their ability to scale and scale quickly.

At 22- years old, Shazir is heading one of the fastest growing Publication Relations firms based out of Dallas, Texas, Imperium Group. In addition, his latest venture is, where he features prominent influencers, startups, and celebrities. Mucklai has partnered with HBO and BravoTV to get some of their cast on leading shows featured on prominent outlets.

Mucklai’s most recent efforts were working with Game of Thrones actress Emilia Clarke and the Grown-ish Cast.

Mucklai now focuses his energies on finding and developing talent and helping them build an online presence. Mucklai is working on an upcoming short film due to be released at the 2020 Sundance Film Festival in Utah.


Shazir Mucklai
Imperium Group
[email protected]

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