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New study suggests enhanced mobility is primary factor for sharing location data

GlobeNewswire

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  • As global privacy views evolve, nine in 10 consumers now understand the value associated with sharing their personal and location data.
  • Location-enabled services are most likely to benefit from data sharing, with mapping, navigation, ride hailing, public transport and taxis seeing the biggest uptake since 2018.

Amsterdam – HERE Technologies, a global leader in mapping and location platform services, today unveils research that demonstrates the evolving attitudes of audiences toward data privacy and data sharing. This is most notable with mapping companies and transport and mobility applications, reflecting overall consumer behavior changes when it comes to Mobility as a Service (MaaS).

The study, carried out in partnership with global research agency ESOMAR and research partners BuzzBack Research and Cint, surveyed 10,000 consumers across 10 markets, including the U.S., U.K., Germany, France, Australia, Brazil and Japan. It compares research of today’s opinions against those of 2018, revealing a growing awareness on the part of the consumer; their understanding of how personal information informs business solutions; and how sharing data can improve their own experiences.

The study found that over two-thirds (70 per cent) of consumers share their location data at least sometimes. People are more willing to share their data if its beneficial to them, such as for increasing safety and security, enabling a service or saving money. Overall willingness to share location data has increased by two percentage points over the past year. The research also indicates that people are more likely to share their location data if they know what it’s being used for.

This increased willingness to share location data is seen most clearly in the mobility sector. Most consumers globally (76 per cent) are very likely to share their location data with navigation and mapping services, public transport, taxis and ride-hailing services, all of which saw a significant jump in percentage points from the 2018 study. Ride-hailing saw the most significant increase at 10 per cent.

Although consumers see the benefits of sharing their data, the majority (75 per cent) are still concerned about sharing personal information digitally. Results show that acting as a trusted and reputable data collector is key to creating willingness to share both personal and location data, especially for tech-savvy consumers. Insights include:

  • In the U.S., the frequency of sharing data is higher than in the rest of the world, implying that data breaches are more regular and stress levels are heightened as a result.
  • The U.K. is the most advanced of any market regarding value-add and trust schemes. U.K. consumers share their data more frequently than those in other countries. Despite this, they feel less informed about what happens to their personal information and what it is used for.
  • German consumers share their location data a lot less frequently than consumers globally, and this is reflected in their lower willingness to share with a range of services and companies, especially government bodies and tax authorities. Overall consumer trust is much lower in Germany than it is globally.
  • French consumers are both less trusting and less willing to share location data with a variety of services and apps.

“Our study clearly shows that consumer behavior is shifting when it comes to Mobility as a Service,” said Aleksandra Kovacevic, Engineering Manager of Privacy Services at HERE Technologies. “More consumers are willing to share their location data with a variety of digital services—mapping, navigation and mobility ones in particular—if businesses and service providers are transparent about their approach to using consumer data. As mobility services and apps continue to proliferate, consumers see how essential their location data is in getting them from A to B. The onus, therefore, is on the businesses and governments to provide the infrastructure necessary to involve consumers as partners in data-first offerings. This will, in turn, create more intuitive services.”

Finn Raben, Director General of ESOMAR, said, “This study shows us is that it possible to collect the data that businesses need to provide and improve offers and services, while at the same time respecting the consumer through ethical and transparent data practices. Not only can brands collect data, but they can improve trust and potentially boost revenue through transparency.”

To see the study results in full, click this link.

Media Contacts
James Overstall
+49 171 533 4418
james.overstall@here.com

Dr. Sebastian Kurme
+49 173 515 3549
sebastian.kurme@here.com

About HERE Technologies
HERE, the Open Location Platform company, enables people, enterprises and cities to harness the power of location. By making sense of the world through the lens of location we empower our customers to achieve better outcomes – from helping a city manage its infrastructure or an enterprise optimize its assets to guiding drivers to their destination safely. To learn more about HERE, including our new generation of cloud-based location platform services, visit http://360.here.com and www.here.com.

GlobeNewswire is one of the world's largest newswire distribution networks, specializing in the delivery of corporate press releases financial disclosures and multimedia content to the media, investment community, individual investors and the general public.

IT Industry

Mimecast Announces First North American Cyber Resilience Summit in Dallas

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Security and IT Professionals to Discuss the Complexities of Today’s Security Environments and How to Combat Disruption

DALLAS, Sept. 17, 2019 (GLOBE NEWSWIRE) — Mimecast Limited (NASDAQ: MIME), a leading email and data security company, today announced its first North American Cyber Resilience Summit to be held in Dallas, Texas October 28-30, 2019.  This Cyber Resilience Summit is built around the theme of ‘Resilience Now. Resilience Together™‘ and will bring together public and private IT and Information Security leaders, Mimecast customers and partners, and global experts. Attendees of the Summit will experience hands-on, knowledge-transfer sessions focused on key cybersecurity and cyber resilience issues affecting modern organisations.

In addition to knowledge sharing and building on key skills and certifications, attending the Summit provides the opportunity to network, better understand how to get the most out of your organization’s security ecosystem, and ultimately help aligning IT and Security teams to create robust resilience strategies and expand the value of your Mimecast investment.

“Organizations struggle with planning for and achieving a level of cyber resilience to help combat disruption to their business. This disruption comes in many forms: malicious and criminal intent, technology failure and human error. It’s a triple threat that makes the jobs of IT and security professionals very difficult as they must understand not only how to avoid disruption, but also how to withstand it when it inevitably occurs,” said Peter Bauer, chief executive officer at Mimecast.

Research has shown that the average number of security tools in an enterprise is approximately 75. Tracks during the Cyber Resilience Summit will address the complexity this brings, and will highlight the ineffi­ciencies, ineffectiveness and risk that brings to any security environment.

“We recently hosted a Cyber Resilience Summit in South Africa and it was a tremendous success – seeing an attendance of almost 1000 IT and security professionals. We want to bring that same level of excitement and dedication to achieve something great across the globe,” commented Bauer.  “We’re hosting the next Cyber Resilience Summit in Dallas to bring together top minds to discuss how resilience is also something that comes in many forms. Our speakers will tell stories of unimaginable challenges they have overcome, inspiration they’ve drawn from their experiences and the opportunities that have been presented to them. We will all come together to learn from each other to help build a more resilient world.”

Keynote speakers at the North American Cyber Resilience Summit include:

  • Art Coviello, Jr, Venture Partner, Rally Ventures and former Executive Chairman of RSA, The Security Division of Dell Technologies
  • Mick Ebeling, CEO of Not Impossible Labs
  • Ryan Stramrood, extreme adventurer and ice swimmer
  • Peter Bauer, CEO of Mimecast
  • Christina Van Houten, Chief Strategy Officer of Mimecast
  • Janet Levesque, SVP, Systems, Resilience and Security

During the event, more than 50 high-value breakouts will be led by Mimecast experts, customers, partners, and industry thought leaders to help attendees enhance the skills needed for ongoing success, helping to build a more comprehensive cyber resilience strategy for their organization.

Breakout sessions will be focused on the following:

  • Training Labs – Go deep on how to get the most out of your Mimecast technology with hands-on training from Mimecast experts. These sessions are designed to help attendees ensure protections are optimized.
  • Optimizing IT and your Security Ecosystem – Designed to give attendees strategies for optimizing their security posture today: building a sustainable security platform, making everything work together, and getting the most from investments.
  • Archiving, Data Protection and Compliance – Explore the challenges of archiving and data management through a variety of lenses. Learn how to optimize existing technologies and make data migration easy, and get best-practices from industry experts, peers and Mimecast product experts.
  • Advanced Security – Hear about persistent challenges like combatting human error, addressing multi-vector attacks, and making threat intelligence both consumable and actionable.
  • Your Mimecast: Innovations and Services – Learn where Mimecast has been investing and what lies ahead. From deep dive product discussions to sessions.

For more information and to register, please visit https://www.cyberresiliencesummit.com.

About Mimecast
Mimecast is a cybersecurity provider that helps thousands of organizations worldwide make email safer, restore trust and strengthen cyber resilience. Mimecast’s expanded cloud suite enables organizations to implement a comprehensive cyber resilience strategy. From email and web security, archive and data protection, to awareness training, uptime assurance and more, Mimecast helps organizations stand strong in the face of cyberattacks, human error and technical failure. www.mimecast.com

Mimecast Social Media Resources
LinkedIn: Mimecast
Facebook: Mimecast
Twitter: @Mimecast
Blog: Cyber Resilience Insights

Press Contact
Alison Raymond Walsh
press@mimecast.com

Investor Contact
Robert Sanders
Investors@Mimecast.com
617-393-7074

Mimecast and Resilience Together are either registered trademarks and/or trademarks of Mimecast Services Limited in the United States and/or other countries.  All other products and/or services referenced are trademarks of their respective companies. 

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IT Industry

StaffConnect Announces Upcoming Live Webinar Featuring Emma Bridger of People Lab to Discover Why Employee Experience is the Key to Customer Engagement

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Attendees to Learn What Business Leaders Can do to Motivate, Engage and Connect with Employees Across the Organisation for Long-Term Business Success

LONDON and SAN FRANCISCO, Sept. 17, 2019 (GLOBE NEWSWIRE) — StaffConnect, the leading provider of mobile employee engagement solutions for the deskless workforce, announced today its upcoming live webinar, Discover Why Employee Experience is Key to Customer Engagement’ featuring Emma Bridger of People Lab and renowned author of Employee Engagement. Emma will be sharing her insights and top tips from 18 years’ of experience, helping organisations transform employee engagement to drive business success.

Date: 
Monday, September 23, 11:00 – 11:30 a.m. ET / 4:00 – 4:30 p.m. BST

Why Attend:   
An engaged and productive workforce is vital for the success of any business. Attend this StaffConnect webinar to learn what business leaders can do to ensure their employees are motivated, engaged and connected to their organisational goals and mission for long-term success.

Learn:

  • Practical tips to building a compelling employee experience
  • How effective internal communication can help drive employee engagement
  • What role technology plays in the employee experience
  • The link between EX and CX and the impact on company performance.

Register Now:
The first 20 people to register and attend the webinar will receive a free copy of Emma’s latest book: ‘Employee Engagement – A Practical Introduction’.
register.gotowebinar.com/register/7318820386762027533

Tweet this: .@StaffConnectApp Announces Upcoming Live Webinar With Emma Bridger of People Lab to Discover Why Employee Experience is the Key to Customer Engagement
https://www.staffconnectapp.com/press-releases/ #InternalComms #IC #Mobile #EmployeeEngagement #DesklessWorkforce #EmployeeExperience #HR #Digital Experience

About StaffConnect    
StaffConnect is the leading provider of mobile employee engagement solutions for the deskless workforce. The StaffConnect platform transforms the employee experience by enabling enterprises to connect, communicate and engage their entire workforce, especially remote, deskless employees. The customer-branded mobile app gives employees ‘a voice’ – with access to company and user-generated content to increase loyalty and productivity. The cloud-hosted platform empowers employers to target that content, with analytics, to deepen engagement with everyone. From offices in London and San Francisco, StaffConnect’s platform and domain expertise are supporting large businesses around the world to inspire their workforces to deliver better performance, improved customer experiences and greater shareholder value. For further information, please visit: www.staffconnectapp.com.

Media Resources (logos, screenshots, etc.): https://www.staffconnectapp.com/press-resources/

PR Contact:
Sabrina Sanchez
The Ventana Group for StaffConnect
(925) 785-3014
ssanchez@theventanagroup.com

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IT Industry

VPN Publishes Forbes Internet Security Guide for Law Firms

GlobeNewswire

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ATLANTA, LONDON and TORONTO, Sept. 17, 2019 (GLOBE NEWSWIRE) — VPN recently published a guide to internet privacy for law firms on Forbes.com. The article, Protecting Attorney-Client Privilege With A VPN, was created to help law firms understand the dangers unsecure internet connections pose to their firm reputation, employees and clients.

“The judicial branch of our government is the crown jewel of justice in the United States. It is a great opportunity to present your case before a judge in this country. Many places around the world have no such environment for trials of justice. Protecting the communication and sensitive details of these cases and clients is critical, stated Michael Gargiulo, CEO at VPN.

Many large law firms have established internet access policies. This defines how employees communicate internally and externally. Policies like this work to curb the abuse and cyberattacks large law firms typically attract.

“Smaller firms or solo practices are often less fortunate when it comes to how they protect their attorney-client privilege and communication. Unfortunately, if that information is compromised by an adversary or publication it can completely erode the reputation of the firm, the attorney-client privilege and the client’s case. In fact, Terry Myers, who operates one of the largest VPNs for businesses, Encrypt.me, agrees without a VPN, your identity and communication are completely exposed,” said Gargiulo.

IBM reports the average breach is now costing companies upwards of $4 million. Law firms and attorneys around the world are realizing the reality of growing threats against their internet connection and client-base. With the right internet access policies, business VPN connections and security protocols a firm can be much more prepared and secure in their digital operation.

To protect your firm or organization with a VPN, please visit: https://encrypt.me
 
To learn more about Protecting Attorney-Client Privilege With A VPN please visit: https://www.forbes.com/sites/forbestechcouncil/2019/09/04/protecting-attorney-client-privilege-with-a-vpn/

To learn more about how VPN.com helps families, entrepreneurs and organizations secure their internet activity, please visit: https://vpn.com

To learn more about how VPN helps brands and visionaries secure premium domain names, please visit: https://vpn.com/domains

To learn more about premium dedicated hosting for your firm or enterprise, please visit: https://totalserversolutions.com our #1 host of VPN providers in 2019 or email Jason Brozena at jason.brozena@totalserversolutions.com

To learn more news about VPN, please visit: https://vpn.com/press

To learn more about Michael Gargiulo on Forbes, please visit: https://www.forbes.com/sites/forbestechcouncil/people/michaelgargiulo/

To view VPN’s Inc. Verified Profile, please visit: https://www.inc.com/profile/VPN

See More: The WAR on VPN & FREE SPEECH in Hong Kong, China Explained!

See More: VPN Remembers 9/11 by Donating ToddBeamer.com to Hero’s Family

See More: Can You Build Your Own VPN?

See LinkedIn Post: VPN.com Sells LaptopReviews.com to Digital Trends

See LinkedIn Post: Protecting-Attorney Client Privilege with a VPN

More Information: VPN.com is a worldwide leader in VPN research and statistics. The company has collected 188,000 data points across 900 VPN providers, giving people the only way to quickly review and compare hundreds of VPN providers at once. Through transparent research, extensive testing and a drive to protect the world, VPN.com will help 100 million consumers and businesses find the best privacy and security services by 2022.

In addition to VPNs, VPN.com helps countless entrepreneurs and brands the best domain name. VPN.com has bought and sold millions of dollars of domains and has helped tens of millions of people protect their privacy online. Whether you need to buy or sell, VPN help you transact your premium domain today at: vpn.com/domains

For media and interview inquiries, please email: pr@vpn.com or visit: https://www.vpn.com/press

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