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THOUSAND OAKS, Calif., June 27, 2019 (GLOBE NEWSWIRE) — GrayMeta, the leading provider of professional media players and metadata solutions for content owners and creators, is strengthening its partnership with TransMedia Dynamics (TMD), a global leader of design and implementation of media and collection management solutions. TMD is further integrating metadata created by the GrayMeta Platform and is utilizing GrayMeta’s award-winning professional media QA/QC software, Iris Media Solutions – to provide customers with solutions which automate processes and create efficiencies throughout media lifecycles.

TMD’s media asset management (MAM) platform MediaFlex-UMS, a powerful content supply chain management system, provides users the ability to manage the entire lifecycle of both digital and physical content, all from a single system. Mediaflex-UMS orchestrates the end-to-end journey to bring multiple content processing functions and tasks together. As customers ingest content into the system, the GrayMeta Platform extracts and creates metadata leveraging the power of artificial intelligence and machine learning. The process analyzes almost any type of file to identify and extract people, logos, objects, locations, OCR, adult content, speech-to-text and captions.

The newly created metadata enables customers to discover and process content within their content supply chain with more efficiency and accuracy. Once content is identified for use, users can view, inspect and verify it using GrayMeta Iris, ensuring that all technical requirements are met. Additionally, with GrayMeta’s QC/QA solution Iris, tightly integrated into Mediaflex-UMS, users can quickly and accurately collaborate and deliver all forms of professional file-based content with accurate quality control.

“We have always been focused on using the power of metadata to drive efficiencies in our clients content supply chains,” said Tony Taylor, Founder & Executive Chairman of TMD. “Organizations used to be technology led but with the recent accelerated shift towards AI, machine learning and automated processes, technology is now enabling them to make faster, smarter decisions. We are focused on providing our customers the ability to automate workflows using technology, which is what makes our partnership so exciting. Together we will be able to provide customers with new and innovative ways to create efficiencies and monetize assets throughout the media supply chain.”

About TMD
TMD has over 20 years of experience delivering software solutions and services for MAM, DAM and Content Supply Chain Management solutions to a global blue-chip client base. TMD clients include organisations in the evolving new media sector, as well as those in the traditional media, broadcast and audiovisual archive sectors. Headquartered close to London in the UK, TMD’s global reach includes office locations in the USA, Malaysia and Australia. TMD’s Mediaflex-UMS (Unified Media Services) platform provides a comprehensive business solution that can be implemented as a Cloud hosted, on-premise, or in a hybrid configuration, providing both CAPEX and OPEX licensing models. Mediaflex-UMS is the media sectors most powerful, flexible and configurable workflow orchestration and automation application, found in any media-aware software platform available today. The Mediaflex-UMS MetaServer database environment has the media sectors most comprehensive and flexible data model, providing extensive metadata tagging, AI and discoverability for users and automated processes alike, whilst delivering the capability for complete and scalable end-to-end workflow solutions. Mediaflex-UMS supports the management of both physical media, such as film and tape, as well as all formats of digital content.

About GrayMeta
GrayMeta is a forward-thinking data company that powers automated metadata collection and represents a new way of extracting metadata across the enterprise. The GrayMeta Platform offers the freedom to extract, store, update and add intelligence to metadata, which expands searchability across more applications, turning information into valuable data. For more information about GrayMeta, visit

Media Contact:
Mel Jensen
Chief Marketing Officer
[email protected]