World Cup market trading of over £400m on the Smarkets exchange
A record £652m site-wide transaction volume in a month period (June 14 – July 15)
£19.6m placed on England v Sweden – now our highest-ever traded football match
The 2018 FIFA World Cup spectacularly broke new records for trading on the Smarkets exchange.
Four years ago, Brazil 2014 proved to be a major turning point for the company and Russia 2018 has the potential to be the same.
The £415m traded on the World Cup equalled 64% of volume across the site, as a record £652m was dealt during the month period of June 14 through to July 15.
England’s quarter-final tie with Sweden became our most-traded football game ever with £19.6m in volume across our different match markets, going ahead of the Champions League final between Real Madrid and Liverpool two months ago (£18.1m). The final between France and Croatia would’ve also pipped the previous record as it saw £18.6m placed on the match.
Smarkets CEO Jason Trost said: “The last World Cup in 2014 proved to be a real turning point for the company and we’ve come so far in that time. To see record volumes and the platform perform seamlessly was a very proud moment for me as CEO.
“Our investment in a combination of out-of-home advertising and creative customer offers had a real impact and bodes well for an exciting second half of the year, especially with club football returning in less than a month’s time.”
Launched in 2010, Smarkets is one of the world’s leading betting exchanges that makes trading on events secure, efficient and exciting. Headquartered in London, the company was founded by a team of finance and software engineering professionals and is backed by Passion Capital and Deutsche Telekom. The Smarkets exchange has processed over £5 billion worth of transactions for customers across the company’s licensed and regulated markets. The Smarkets group comprises of Smarkets Limited, a software development company, Smarkets Malta, operator of the Smarkets betting exchange, and Hanson Applied Sciences, a liquidity provider. For more information, visit http://www.smarkets.com
PICANTE Media and Events (part of Hipther Agency) is a leading media and boutique event organizer in the European Union with a monthly reach of +50,000 readers. The official company (PROSHIRT SRL), has been listed for 4 years in a row among the top 3 Advertising and market research agencies in the local Top Business Romania Microcompanies based on the Financial Reports.